ConnectWell
ConnectWell licenses science-based, human-curated digital health and wellness content and well-being programs to U.S. healthcare providers, health plans, employers, libraries, and community organizations via subscription and integration into EHR and portal platforms.
- Company typePrivate
- Founded2010
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ConnectWell does
ConnectWell is a private digital health and wellness content company that licenses science-based, human-curated health content and well-being programs to organizations serving U.S. consumer populations. The company was founded by Andrea Bloom and is headquartered in Pleasanton, California. Its core platform, the Digital Health & Wellness Content Suite, comprises a Health Information Library (condition- and age-specific articles), Wellness Initiatives (ten categories with articles, videos, and tools), and a Healthy Recipe Collection, all populated with content from authoritative sources including Mayo Clinic, the American Cancer Society, American Diabetes Association, American Heart Association, WHO, and the University of California system. Content is governed by a Scientific Advisory Board and curated by credentialed staff including a Chief Medical Officer.
The technical platform supports multiple integration modes: HIPAA-compliant embedding inside Electronic Health Records, API-based integration into partner platforms, and hosted custom-branded content sites. A keyword-tagged content architecture enables personalization of content delivery based on user health conditions, goals, and food preferences. Distribution is exclusively B2B: customers include healthcare providers, health plans, employers and benefits brokers, public libraries (often accessed through consortium vendor programs such as Califa Group and WiLS), and community-based organizations. No direct-to-consumer channel exists. Complementing the content license, ConnectWell delivers Well-Being Programs including 5-week Wellness Challenges, virtual health coaching, and Food as Medicine programming.
The business model is a recurring content-licensing subscription with quote-based pricing, supplemented by professional services revenue from speaking engagements and facilitated wellness programs. The company is privately held and founder-controlled, with no disclosed institutional funding or parent company, and operates primarily in the United States.
ConnectWell firmographics
Firmographics- Name
- ConnectWell
- Legal name
- ConnectWell, Inc.
- Website
- https://connectwell.health
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConnectWell licenses science-based, human-curated digital health and wellness content and well-being programs to U.S. healthcare providers, health plans, employers, libraries, and community organizations via subscription and integration into EHR and portal platforms.
- Ownership category
- akta.pro rank
ConnectWell industry classification
Industry- Product category
- Digital Health Content and Wellness Information Services
- NAICS
- Health Care and Social Assistance (62), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)
- akta.pro secondary industry
- Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where ConnectWell is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ConnectWell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Content Licensing Subscription: ConnectWell licenses its full suite of digital health and wellness content to organizations on a subscription basis. Organizations can license the entire content suite (Health Information Library, Wellness Initiatives, Healthy Recipe Collection) or on an à la carte basis. Pricing is provided via quote based on organization type and size.
- Wellness Program Services: Additional revenue from wellness programs including speaking engagements by wellness thought leaders, group-based virtual health coaching, and wellness challenge facilitation. These programs complement the content subscription with programming services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Content Suite License |
| Subscription | Annual | À la carte Content Selection |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
ConnectWell product offering
Product offeringCore offering
ConnectWell licenses a science-based digital health and wellness content suite—comprising a Health Information Library, Wellness Initiatives, and Healthy Recipe Collection—sourced from Mayo Clinic and other trusted institutions to healthcare providers, health plans, employers, libraries, and community organizations. The company also delivers Well-Being Programs including five-week wellness challenges, group-based virtual health coaching, Food as Medicine programming, and speaking engagements, with delivery via API, EHR integration, or branded portal hosting.
Product overview
ConnectWell offers a unified Digital Health & Wellness Content Suite paired with Well-Being Programs. The content suite consists of the Health Information Library (thousands of articles, hundreds of videos covering conditions, preventive care, and age-specific topics), Wellness Initiatives (10 categories with articles/videos/tools for healthy lifestyle adoption), and Healthy Recipe Collection (nutrition science-based recipes). The Well-Being Programs complement the content with Wellness Challenges (5-week structured programs), Speaking Engagements by thought leaders, Group-Based Virtual Health Coaching, and Food as Medicine Programming. All content is science-based, created by healthcare experts (not AI), and incorporates Mayo Clinic health information along with sources from leading health institutions. Organizations can license the full suite or à la carte, with custom branding and API integration options.
Differentiator
Problem solved
Functional benefit
Brands
- Balance Well: A 5-week wellness challenge focused on healthy eating that is part of ConnectWell's Wellness Challenges program.
- Food as Medicine
Products and services
- Digital Health & Wellness Content Suite A licensed, comprehensive science-based digital health and wellness content bundle (Health Information Library + Wellness Initiatives + Healthy Recipe Collection) covering health conditions, preventive care, age-specific topics, healthy lifestyle categories, and nutrition, with Mayo Clinic content and other trusted institutional sources, available to organizations with custom branding and API/EHR integration options.
- Health Information Library Licensable library covering health conditions, age-related topics for infants, children and teens, and preventive care, with standards-of-care guidelines sourced from trusted health institutions and keyword tagging for personalized content delivery.
- Wellness Initiatives Ten licensable wellness initiative categories combining articles, videos, and tools focused on adopting healthy lifestyle habits fundamental to long-term well-being, developed with ConnectWell's Scientific Advisory Board.
- Healthy Recipe Collection Licensable recipe library built on current nutrition science with nutrition facts and accommodations for dietary preferences and restrictions, designed to educate consumers on healthy eating and food sourcing.
- Well-Being Programs Programming bundle for employers, communities, and organizations comprising 5-week wellness challenges, speaking engagements by wellness thought leaders, group-based virtual health coaching, and Food as Medicine programming to engage audiences in adopting healthy lifestyle practices.
- Wellness Challenges Turnkey 5-week structured wellness challenges (Healthy Balance Nutrition Challenge, Move More, Time-for-Me, Sleep Well, Travel Well) with moderator guides, wellness exhibits, and scripted emails, designed for employer and community deployments.
- Group-Based Virtual Health Coaching & Programming Group virtual health coaching and educational programming led by ConnectWell's Health Coach and expert clinical team, covering weight management, chronic disease management, physical activity, stress, sleep, happiness, resilience, and maternal health.
- Food as Medicine Programming Educational programming built on the concept of using whole, nutrient-dense foods to prevent and manage chronic health conditions, bundling relevant recipe and lifestyle content for employer, community, and library audiences.
Quantifiable outcome
- 100% of participants in the Balance Well Healthy Eating Challenge improved their nutrition knowledge and made multiple changes to their eating habits
- +1 more outcomes
Companies that use ConnectWell
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ConnectWell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
ConnectWell partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Let's Move in LibrariescoreLet's Move in Libraries partnered with ConnectWell to pilot the Food as Medicine Program at public libraries, focusing on Blood Pressure Maintenance. The partnership is led by Noah Lenstra, PhD, Founder of Let's Move in Libraries, and includes Andrea Bloom, Founder of ConnectWell, and Shannon Goldrick, Health Coach. The 2025 ConnectWell at the Library Report documents outcomes from a spring 2025 Healthy Eating Challenge pilot.
- WiLS (Wisconsin)minorWiLS (Wisconsin) selected ConnectWell to join their Vendor Program. WiLS is a non-profit membership organization that facilitates collaborative projects and services to save members time and money and advance library service for libraries across the state of Wisconsin.
- Califa GroupcoreCalifa Group is a nonprofit library membership consortium of more than 200 libraries and the largest library network in California. ConnectWell became an official Califa vendor, enabling group-based pricing and facilitated procurement for California libraries. This is a key channel partnership for reaching the public library market.
- Saina HealthcoreSaina Health partnered with ConnectWell to launch a personalized health record platform. This partnership enables over 200 million people in the U.S. to benefit from true interoperability of health records combined with ConnectWell's leading-edge personalized health and wellness content, insights, and summaries. The combination empowers patients to be engaged and improve their health and well-being through integrated health information delivery.
- OutgrowcoreConnectWell and Outgrow co-developed a suite of interactive digital health tools designed for healthcare providers, health plans, employers, and benefits providers. The tools aim to re-engage people who have delayed healthcare due to the pandemic, using evidence-based health and wellness information as the driver and means to access care. Both companies received the 2021 Corporate Excellence Awards together for Best Turnkey Digital Health Services Provider.
- LivpactcoreLivpact, an online platform providing support to caregivers of aging and chronically ill loved ones, licensed ConnectWell's content to engage their caregiver community in health and well-being. This partnership addresses the health information needs of a vulnerable population often overlooked by traditional healthcare.
- UC Berkeley School of Public HealthcoreUC Berkeley School of Public Health and ConnectWell announced a strategic content partnership to reach a wide audience through digital health. The partnership involves Dr. John Swartzberg, Chair of Editorial Board, Health and Wellness Publications at UC Berkeley School of Public Health. ConnectWell Scientific Advisory Board includes Robert Lustig, Emeritus Professor of Pediatric Endocrinology at UCSF.
- MicrosoftminorConnectWell participated in a webinar with Microsoft and Aztute on 'The Role of Data and Science in Returning Students to School Safely'. Microsoft was represented by Robyn Hrivnatz, Director of the MSUS Education Industry Advisor Team. This partnership addresses pandemic-related barriers to in-person learning using data, science, and automated digital technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ConnectWell competitors and assessment
Company assessmentBroad incumbents
- Sharecare: Comprehensive digital health company offering health content, wellness programs, and patient engagement. Overlaps with ConnectWell in employer wellness and member engagement content licensing.
- Elsevier Patient Engagement: Elsevier's patient engagement solutions serve similar healthcare provider and payer segments with interactive health education. A larger, multi-product incumbent that competes for enterprise patient education budgets.
- Rally Health (Optum): Consumer-focused digital health engagement platform owned by Optum. Competes in the employer wellness and health plan member engagement content space with substantially more resources.
- Wolters Kluwer (Emmi Solutions): Large incumbent in patient engagement and clinical decision support with Emmi Solutions for patient education and interactive programs. Much broader portfolio (UpToDate, Lexicomp) but directly competes in patient education content.
Direct peers
- Healthwise: Non-profit provider of patient education and health content licensing to hospitals, health plans, and providers. Most direct comparable to ConnectWell given similar B2B content licensing model, EHR integration, and clinical content focus.
- Gale (Cengage) Health & Wellness Resource Center: Library-focused health and wellness content product from Gale/Cengage competing for the same library budget dollars as ConnectWell in public and academic library segments.
- Krames (WebMD Health Services): Provider of patient education, wellness, and health content solutions to providers, payers, and employers. Direct competitor in the same content licensing space with deeper enterprise sales reach.
- EBSCO (Consumer Health Complete): Provides health reference content specifically marketed to public and academic libraries. Most direct competitor in the library vertical segment where ConnectWell has strong traction via Califa and WiLS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
ConnectWell social profiles
Digital presenceConnectWell compliance and trust
Trust signalCompliance1 record
ConnectWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConnectWell leadership team
Management profileNumber of profiles
Profiles6 records
ConnectWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConnectWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConnectWell
What does ConnectWell do?
ConnectWell licenses a science-based digital health and wellness content suite—comprising a Health Information Library, Wellness Initiatives, and Healthy Recipe Collection—sourced from Mayo Clinic and other trusted institutions to healthcare providers, health plans, employers, libraries, and community organizations. The company also delivers Well-Being Programs including five-week wellness challenges, group-based virtual health coaching, Food as Medicine programming, and speaking engagements, with delivery via API, EHR integration, or branded portal hosting.
Is ConnectWell a public or private company?
ConnectWell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConnectWell founded?
ConnectWell was founded in 2010. It employs 1 to 10 people.
Where is ConnectWell based?
ConnectWell is headquartered in Pleasanton, United States, in the North America region.
How does ConnectWell make money?
Two revenue lines are on record. Content Licensing Subscription is the primary driver. The others are wellness Program Services.
Who are ConnectWell's main competitors?
Broad incumbents on record are Sharecare, Elsevier Patient Engagement, Rally Health (Optum) and Wolters Kluwer (Emmi Solutions). Direct peers are Healthwise, Gale (Cengage) Health & Wellness Resource Center, Krames (WebMD Health Services) and EBSCO (Consumer Health Complete).
Does ConnectWell have an API?
Yes. ConnectWell offers an API that enables partners to integrate content into their platforms. The API allows organizations to embed ConnectWell's health and wellness content as part of their platform experience. Additionally, content can be delivered within Electronic Health Records in a HIPAA compliant manner.
What industry is ConnectWell in?
ConnectWell's product category is Digital Health Content and Wellness Information Services. Its primary akta.pro industry code is HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 62 and its SIC code is 8000.