Steiner Group

What Steiner Group does

Steiner Group is a privately held automotive dealership and service center headquartered in Lucerne, Switzerland. Founded in 1929, the company has operated for nearly a century in the automotive retail and after-sales service sector, suggesting long-standing regional relationships and an established customer base in central Switzerland. The firm employs between 51 and 100 staff, positioning it as a small-to-mid-sized regional automotive business rather than a national dealer chain or independent garage.

The company's primary business activities center on automotive sales and after-sales service, though specific product lines, OEM brand representation, service categories, inventory mix, financing arrangements, and pricing structures are not disclosed in the available source data. The corporate website (steiner-group.ch) could not be fully captured during data collection, yielding only a bot-protection/verification loading page rather than substantive corporate information. As a result, details on new versus used vehicle sales, mechanical/bodywork/parts service offerings, and customer segment mix are not determinable from the input.

No information is available regarding the company's technology stack, proprietary systems, marketing channels, distribution model, partnerships, leadership team, funding history, M&A activity, or recent strategic moves. The ownership structure, financial performance, and growth trajectory likewise cannot be assessed from the supplied data. Investors evaluating Steiner Group would need primary-source diligence — including direct outreach, Swiss commercial registry filings, and management interviews — to establish revenue, profitability, competitive positioning, and forward strategy.

Name

Steiner Group

Website

https://steiner-group.ch

Company type

Private

Founded year

1929

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Steiner Group is an automotive dealership and service center based in Lucerne, Switzerland. The company sells vehicles and operates an automotive service center, providing customers with both vehicle retail and aftersales repair/maintenance offerings. Founded in 1929, it serves as a regional automotive retail and service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales (New and Used Cars)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• AMAG Group: Swiss automotive importer and dealer group (Volkswagen, Audi, Škoda, etc.), combining franchised retail, service, and parts across Switzerland. Directly comparable as a Swiss full-service automotive retailer serving overlapping premium and volume-brand customers.
• Emil Frey Group: Switzerland's largest automotive dealer group, operating franchised new-vehicle sales, used cars, and service across multiple brands and regions. Directly comparable given Steiner Group's identical Swiss dealer-plus-service-center model in Lucerne.

Broad incumbents

• AutoNation: Largest US automotive retailer with extensive new- and used-vehicle plus service operations; comparable in business-model mechanics (transactional + recurring service) though materially larger and US-focused.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets with a portfolio of OEM franchises. Comparable as a broader incumbent in premium-brand automotive retail and distribution.
• Lithia Motors: US publicly listed automotive retailer driving industry consolidation through dealership rollups. Comparable business model (franchised sales plus service) and represents the scale trajectory Steiner Group would need to follow for unit economics in the consolidating dealer space.
• Bilia: Northern European automotive retailer and service operator with a multi-brand dealership and aftermarket parts/service network. Comparable as a broader European incumbent in franchised dealership plus service-center operations.
• Pendragon plc: UK-based multi-brand automotive retailer with franchised sales and aftersales service; comparable as a same-industry incumbent demonstrating margin compression, agency-model exposure, and digital-retail disruption relevant to any European dealer.

Regional players

• Garage L. Häusermann: Long-established Swiss automotive dealership and service business operating in similar regional Swiss markets to Steiner Group; comparable in scale, multi-brand franchise mix, and service-center economics.

Others

• AutoScout24: Switzerland's leading online automotive marketplace; not a dealer itself but a critical channel partner and competitor for lead flow, comparable in that it shapes how a Lucerne-based dealership's inventory is discovered online — directly relevant given Steiner Group's reportedly broken public web presence.
• Carrosserie / CarXpert Service Network (Swiss automotive service franchise networks): Swiss multi-brand service-center and body-shop network allied with major OEMs; relevant peer for the service-center leg of Steiner Group's operations given the importance of authorized service affiliation for parts flow and warranty work.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/BMWSteinerGroupAG
• LinkedInlinkedin.com/company/steinergroupag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steiner Group