Great Oral Health

What Great Oral Health does

Great Oral Health, Inc. is a privately-held direct-to-consumer oral care company founded by holistic and biomimetic dentist Dr. Paul O'Malley alongside his daughter, operating from La Canada Flintridge, California with a conceptual/development footprint in Encino. The company sells a portfolio of fluoride-free, dentist-formulated oral care products built around a patented 3-step system: OraRestore essential oil blend for gum health, ProMineralizer toothpaste featuring an 11% nano- and micro-hydroxyapatite blend, and Dental Oral Probiotics delivering 6 billion CFU across 7 strains including the clinically-studied BLIS K12 and M18. The portfolio has been extended into adjacent formats including OraProtecX remineralizing sugar blocker gum (with Omyadent micro-hydroxyapatite and PROtektin technology), CrystLCare dental strips, kids formulations, and bamboo toothbrush accessories.

Name

Great Oral Health

Legal name

Great Oral Health, Inc.

Website

https://greatoralhealth.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)

Keywords

• Fluoride-free oral care
• Oral probiotics supplements
• Hydroxyapatite toothpaste
• Natural dental products
• Oral microbiome care

Headquarters

HQ city

La Canada Flintridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of oral care products including probiotics, toothpaste, gum, and accessories directly to consumers through the company's Shopify-powered website.
2. Subscription (Auto-Delivery): Every-2-month subscription model for the Patented System Plus, offering 20% savings with automatic delivery. Subscription model ensures recurring revenue and customer retention.
3. Wholesale to Health Professionals: Wholesale program allowing dentists and health professionals to purchase products in bulk for patient recommendations and in-office sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Great Oral Health is a dentist-formulated, direct-to-consumer oral care brand that sells fluoride-free toothpastes with nano and micro hydroxyapatite, oral probiotics containing clinically studied BLIS K12 and M18 strains, an essential oil blend for gum health, and a remineralizing sugar blocker gum. The company's flagship offering is the patented 3-step System (OraRestore + ProMineralizer + oral probiotics) sold either as a one-time purchase or as a recurring Patented System Plus subscription delivered every two months.

Product overview

Great Oral Health offers a comprehensive fluoride-free oral care portfolio centered around a patented 3-step system developed by holistic dentist Dr. Paul O'Malley. The core product line includes oral probiotics (adult and kids formulations with BLIS K12 & M18 strains), ProMineralizer toothpastes with nano/micro hydroxyapatite in multiple flavors, OraRestore essential oil blend for gum care, and OraProtecX remineralizing sugar blocker gum. The company also provides various bundles including the flagship Patented System Plus subscription. All products are dentist-formulated, non-toxic, and designed to rebuild enamel, rebalance the oral microbiome, and support long-term oral health without fluoride or harsh chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• OraProtecX™: Remineralizing hydroxyapatite sugar blocker dental gum with Omyadent® micro-hydroxyapatite and PROtektin™ technology.
• OraRestore®
• ProMineralizer™
• CrystLCare™
• BristlePure™

Products and services

• Adult Dental Oral Probiotics with BLIS K12 & M18 (Mint and Strawberry Vanilla flavors) Dentist-formulated oral probiotic lozenges delivering 6 billion CFU of 7 clinically proven probiotic strains including Streptococcus salivarius BLIS K12 and BLIS M18. Designed for adults seeking to restore oral microbiome balance, reduce bad-breath bacteria, support gum health, and rebalance beneficial flora. Available in Mint and Strawberry Vanilla flavors, 60 tablets per bottle, $28.99.
• Kids Dental Oral Probiotics with BLIS K12 & M18 (Strawberry-Vanilla) Child-specific oral probiotic delivering 3 billion CFU of 7 probiotic strains including BLIS K12 and M18 in a creamy strawberry-vanilla, melt-in-mouth tablet format for children ages 3 and up, $16.50 per bottle (30 tablets).
• ProMineralizer Fluoride-Free Toothpaste with Nano + Micro Hydroxyapatite (Wintermint, Citrus Blast, Peppermint Wow) Adult fluoride-free toothpaste powered by an 11% nano and micro hydroxyapatite blend to repair micro-damage, strengthen enamel, reduce sensitivity, and gently whiten without SLS, glycerin, or harsh foaming agents. Available in Wintermint, Citrus Blast, and Peppermint Wow flavors at $18.00 per tube.
• Kids ProMineralizer Fluoride-Free Toothpaste with Nano Hydroxyapatite (Yummy Orange) Kid-friendly fluoride-free toothpaste with a 10% nano and micro hydroxyapatite blend, made with food-grade non-toxic ingredients safe if swallowed, in a natural orange flavor for kids ages 2 and up, $17.50 per tube.
• OraRestore Essential Oil Blend for Healthy Gums & Oral Care Essential oil oral care blend containing sweet almond, peppermint, spearmint, and tea tree oils, designed for gum support. Used as a toothbrush/floss booster, diluted as a mouth rinse, or applied directly for fresh breath, $15.50 per bottle.
• OraProtecX Remineralizing Hydroxyapatite Sugar Blocker Gum Sugar-free and aspartame-free functional dental gum powered by Omyadent micro-hydroxyapatite and PROtektin technology. Designed to support enamel remineralization, shift oral bacteria away from sugar fermentation, and balance the oral microbiome between brushings, $19.99 per pack (30 pieces).
• CrystLCare Biorestorative Dental Strips with Nano Hydroxyapatite At-home biorestorative dental strips with nano hydroxyapatite for enamel strengthening treatment.
• Mt Fuji BristlePure Bamboo Toothbrushes (3-pack) Sustainable bamboo toothbrushes with ultra-fine tapered bristles for gentle, effective plaque removal, sold as a 3-pack at $6.50.
• Ergonomically Designed Tongue Scraper Ergonomically designed tongue cleaner for improved oral hygiene and breath freshness, sold at $6.49 (discounted from $10.00).
• Great Oral Health Patented System (3-step oral care system, one-time) Complete patented 3-step oral wellness kit combining OraRestore cleansing oil, ProMineralizer hydroxyapatite toothpaste, and Advanced Oral Probiotics to eliminate harmful bacteria and rebalance the oral microbiome, sold as a one-time purchase at $62.49.
• Great Oral Health Patented System Plus (Subscription, every 2 months) Auto-delivered every-two-month subscription version of the patented 3-step oral care system, including 2 tubes of ProMineralizer toothpaste, 2 bottles of Advanced Oral Probiotics, 1 bottle of OraRestore Tooth & Gum Oil, and 1 BristlePure Bamboo Toothbrush, billed at $89.99 every 2 months.
• Restore & Replenish Pack Bundle combining ProMineralizer toothpaste and Advanced Oral Probiotics for daily oral care maintenance, $46.99.
• OraRestore Power Pack Bundle of two OraRestore Tooth Oil bottles plus a free tongue scraper for enhanced oral care and breath support.
• Breath Balance Pack Product bundle designed for addressing chronic bad breath and maintaining fresh breath throughout the day, $127.97.
• Daily Defense Pack Bundle of oral care products for daily protection and maintenance of oral health, $32.30.
• Sensitivity Solver Pack Product bundle targeting tooth sensitivity and enamel protection, $97.98.
• Family Foundation Pack Comprehensive oral care bundle designed for the whole family, $158.98.
• Kids Care Pack

Quantifiable outcome

• 85% reduction in Volatile Sulfur Compounds (VSC) in test subjects using S. Salivarius K12 (BLIS K12)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyperbiotics: Hyperbiotics is a probiotics brand with oral probiotic SKUs among its broader gut-health product line. Comparable in oral probiotic formulations and subscription DTC motion; broader category focus.

Direct peers

• Dr. Bronner's: Dr. Bronner's has expanded from soaps into regenerative organic and natural personal care including toothpaste. Comparable in natural-ingredients positioning, premium DTC pricing, and founder-led brand storytelling in the natural CPG space.
• BURST Oral Care: BURST is a dentist-influencer-driven DTC oral care brand with subscription-based toothbrush and toothpaste offerings. Direct peer in dentist-recommended, subscription-based oral care DTC model.
• Boka: Boka is a direct-to-consumer natural oral care brand offering nano-hydroxyapatite toothpaste, probiotic powders, and oral care products. Most comparable peer: shares the fluoride-free, hydroxyapatite-based, premium DTC positioning and targets the same health-conscious consumer.
• Davids Natural Toothpaste: Davids is a premium natural toothpaste brand with hydroxyapatite formulations sold DTC and through select retailers. Direct peer in the fluoride-free, premium natural oral care niche with similar target consumer and price points.
• Hello Products: Hello is a natural oral care brand (toothpaste, mouthwash, floss) now owned by Colgate-Palmolive. Direct peer in fluoride-free and natural formulations with broader retail distribution; relevant for understanding how incumbents acquire and scale natural oral care brands.
• Tom's of Maine: Tom's of Maine is a long-established natural oral care brand (toothpaste, mouthwash, floss) owned by Colgate-Palmolive. Direct competitor in fluoride-free natural toothpaste; useful for benchmarking distribution, claims, and price points in mainstream retail.

Broad incumbents

• Burt's Bees: Burt's Bees (Clorox) is a broad natural personal care brand with toothpaste in its portfolio. Comparable in natural-ingredient positioning and premium DTC retail pricing at much larger scale.
• Colgate-Palmolive: Colgate-Palmolive is the global oral care incumbent owning Colgate, Tom's of Maine, Hello, and Elmex. Represents the competitive ceiling and likely acquirer profile for successful natural oral care brands.
• Procter & Gamble (Crest): P&G's Crest franchise is the dominant mass-market toothpaste brand in the US and increasingly active in hydroxyapatite and natural formulations. Represents the principal competitive and acquirer risk in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Oral Health