Pech Optical
Pech Optical is a privately-held wholesale optical laboratory producing uncut and cut & edged Rx and plano lenses, with specialized wrap and sunwear capabilities, serving optometric practices and eye care professionals across the United States via field sales and the RxWizard online ordering platform.
- Company typePrivate
- Founded1989
- HeadquartersSioux City, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pech Optical does
Pech Optical Corp is a privately-held, full-service wholesale optical laboratory headquartered in Sioux City, Iowa, founded in 1989 by Robert W. Pech. The company produces uncut and cut & edged prescription (Rx) and plano lenses for frames and quality sunwear lines, with particular specialization in complex wrap, sport, and designer sunwear frames that require specialty bevels. Its customer base is entirely B2B, serving optometric practices, opticians, and other eye care professionals (ECPs) across the United States through a four-region field sales team (West Coast, Mountain Range, Central, East Coast) plus the RxWizard online ordering portal and a centralized customer service desk.
The company's core technical capability is freeform digital surfacing with precision to 1/100th of a diopter — a meaningful step beyond legacy 1/6th diopter accuracy — paired with an in-house coating facility applying anti-reflective and mirror coatings, and specialty bevel technology engineered for high base curves and large lens sizes. The product portfolio spans the Elite 2.0 house brand (digital progressive and single vision lenses), the EZ-C house brand no-glare coating, and a broad third-party brand portfolio (Varilux, Crizal, Transitions, Xperio UV, Shamir, DriveWear, Younger Optics). The Direct Rx Program integrates 40+ frame manufacturers (including Luxottica, Safilo, Marchon, and Silhouette) to streamline cut & edged ordering. Promotional programs include Pair50, Kids Program, P-1 managed care packaging, and Safety/Industrial Eyewear.
The business model is wholesale transaction-fee pricing on a per-job basis, with no public price list — quotes are available only to authenticated dealers. The Lens Department processes approximately 2,000 jobs per day and the company employs nearly 200 people. Pech is a member of The Vision Council and the American Optometric Association, is affiliated with 13+ buying groups and 5+ ECP alliance networks, and is approved across 11+ insurance plans (BCBS, VSP, EyeMed, MetLife, Humana, etc.). The company holds the first-ever Essilor Sunwear Lab of Excellence designation. Revenue is not publicly disclosed and there is no evidence of outside institutional investment; ownership appears to remain with the Pech family.
Pech Optical firmographics
Firmographics- Name
- Pech Optical
- Legal name
- Pech Optical Corp
- Website
- https://pechoptical.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pech Optical is a privately-held wholesale optical laboratory producing uncut and cut & edged Rx and plano lenses, with specialized wrap and sunwear capabilities, serving optometric practices and eye care professionals across the United States via field sales and the RxWizard online ordering platform.
- Ownership category
- akta.pro rank
Pech Optical industry classification
Industry- Product category
- Wholesale Optical Lens Manufacturing
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Prescription Eyewear Frames (Optical) (CRAAAKAA)
Keywords
Where Pech Optical is headquartered
LocationHeadquarters
- HQ city
- Sioux City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pech Optical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Wholesale Lens Laboratory Services: Full-service wholesale laboratory producing uncut and cut & edged prescription and plano lenses for frames and sunwear. Services include digital surfacing, coating applications, specialty bevels, and wrap lens processing for eye care professionals.
- Frame and Lens Packaging Programs: P-1 Program offering value line frame and lens packaging for managed care and Title XIX patients. Includes various lens styles and materials from partnered manufacturers.
- Supply Sales: Sales of Rx forms, mailing supplies, frame tags, uncut shapes, price lists, and small parts including clip-ons, lens cleaner, cleaning cloths, magnifiers and tools.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pech Optical product offering
Product offeringCore offering
Pech Optical is a full-service wholesale optical laboratory producing uncut and cut & edged prescription (Rx) and Plano lenses for frames and sunwear. The company operates digital surfacing lines with 1/100th diopter accuracy, an in-house coating facility for anti-reflective and mirror coatings, specialty bevel processing for complex wrap and designer frames, and offers a Direct Rx program integrated with frame manufacturers. Products and services are sold exclusively to eye care professionals (optometrists, opticians, and optical retailers) across the United States.
Product overview
Pech Optical is a full-service wholesale optical laboratory offering a comprehensive lens and eyewear manufacturing platform. The core offering includes house brand digital lenses (Elite 2.0 series: Advanced, Ultimate, Single Vision, and Performance) alongside an extensive portfolio of third-party lens brands (Varilux, Shamir Attitude III, Xperio UV, Transitions, Crizal, Essilor Ideal, DriveWear, and others). Services encompass digital surfacing with 1/100th diopter accuracy, in-house coating facilities, frame inventory management, Direct Rx program, and specialty wrap lens capabilities. Marketing programs include Pair50 discount, Kids Program, P-1 value program, and Safety/Industrial Eyewear. The company also provides RxWizard online ordering system, education services, and quality assurance programs. The product ecosystem is completed by ancillary offerings like newsletters, marketing support, and Direct Rx frame partnership programs.
Differentiator
Problem solved
Functional benefit
Brands
- Elite 2.0: House brand digital progressive and single vision lenses including Elite 2.0 Advanced, Elite 2.0 Ultimate, Elite 2.0 Single Vision, and Elite 2.0 Performance.
- RxWizard
Products and services
- RxWizard Online Ordering System Customized internet-based ordering system developed by Digital Vision, Inc. that allows eye care professionals to transmit lens or frame tracings, receive up-to-date order status reports, archive orders, and track shipments. Used by ECPs to manage laboratory orders electronically.
- Elite 2.0 Advanced Progressive Lens House brand digital progressive lens from Pech Optical recommended for new progressive wearers, offering as-prescribed optics, easy adaptation, and less distortion.
- Elite 2.0 Ultimate Progressive Lens House brand digital progressive lens designed for experienced progressive wearers, featuring high precision, personalization, variable inset, minimized swim effect, and base curve flexibility.
- Elite 2.0 Single Vision Lens House brand digital single vision lens offered by Pech Optical for ECP dispensing.
- Elite 2.0 Performance Lens House brand task-specific and office digital lens designed for specific working distance and occupational use.
- EZ-C No-Glare Coating House brand no-glare (anti-reflective) coating that is advanced and affordable, easy to clean, scratch-resistant, tintable, and available in unlimited supply.
- Prescription and Plano Lens Production Wholesale production of uncut and cut & edged prescription (Rx) and Plano lenses in a wide variety of semi-finished and finished forms. The Lens Department processes approximately 2,000 jobs per day.
- Digital Wrap Lenses Specialized digital wrap sun and sport lenses engineered for high base curves, large lens sizes, and complex beveled edges associated with designer and sport frames, including offerings such as Xperio UV, Shamir Attitude III Sport/Fashion, EOS Wrap, Essilor Ideal Advanced, Image Wrap, Stylistic Wrap, and Shamir Autograph II Attitude.
- Lens Coating Services In-house coating service applying premium anti-reflective coatings (house brand EZ-C and Essilor Crizal), mirror coatings (Safari Mirror Coatings), blue light protection (Crizal Prevencia), photochromic treatments (Transitions), and progressive brand treatments (Varilux) at Pech Optical's coating facility, reducing turnaround time on products.
- Frame Inventory and Direct Rx Services Frame inventory stocking, sales order fulfillment, Direct Rx program implementation, and repair services for obsolete and discontinued frames. Frames are supplied through partnerships with over 40 manufacturers including Luxottica, Marchon, Safilo, Silhouette, A&A Optical, Altair, and Aspex.
- Direct Rx Program Service program to expedite Cut & Edged and Uncut prescriptions when ECPs use direct-sell supplied frames, featuring one phone call ordering and paid overnight shipping to streamline practice workflow.
- Kids Program Bundled children's eyewear lens packaging offering one low price for Single Vision Polycarbonate or Trivex Clear lenses with EZ-C No-Glare Coating, a free Crizal Kids UV upgrade, and optional Transitions and Eyezen upgrades for pediatric patients.
- P-1 Value Program Value line frame and lens packaging program designed for managed care and Title XIX patients, offering multiple lens styles and materials sourced from Modern Optical and Avalon Eyewear at value-oriented pricing.
- Safety & Industrial Eyewear Program Discounted pricing program offering ANSI qualified industrial safety eyewear with various lens styles and materials for ECPs serving industrial patients.
- Digital Surfacing Services Freeform and digital surfacing service producing tailored progressive lenses and backside aspheric single vision prescriptions with surfacing accuracy precise to 1/100th of a diopter, compared to the previous industry standard of 1/6th of a diopter.
Quantifiable outcome
- Daily job capacity grew from 250 to over 1,800 jobs since 1989 founding
- +2 more outcomes
Companies that use Pech Optical
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pech Optical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pech Optical partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Essilor of AmericacorePech Optical partners with Essilor for Xperio UV polarized lenses, Crizal coatings, Varilux progressive lenses, and Transitions photochromic lenses. Essilor products are offered alongside Pech's house brand and other manufacturer partnerships.
- Shamir InsightcorePartnership for Shamir Attitude III (Sport, Fashion), Shamir Attitude, Shamir Autograph II - Attitude, and Shamir Golf wrap lens products. Pech Optical offers these digital wrap lenses as part of their specialty sunwear offerings.
- KBcocorePartnership for EOS Wrap digital lens product offered through Pech Optical's sunwear lens portfolio.
- Younger OpticscorePartnership for Image Wrap lens products included in Pech Optical's digital wrap lens offerings for sunwear.
- The Vision CouncilcorePech Optical is a Proud Member of The Vision Council, an industry organization supporting optical professionals.
- American Optometric AssociationcorePech Optical is a Proud Member of the American Optometric Association, representing optometric professionals.
- Multiple Buying Groups (ADO, CECOP USA, E-Dr Network, EPON, HEA, Heartland Optical, NPP, OOGP, PDS, Villavecchia, WVA)minorAffiliated buying groups offering discounted pricing programs for member practices ordering through Pech Optical.
- ECP Alliances/Networks (IDOC, OPN, PERC, Vision Source, Vision Trends)minorAffiliated ECP alliance networks providing pricing programs for member eye care professionals.
- Insurance Plans (Avesis, BlueCross BlueShield, Delta, EyeMed, Hawk-i, Humana VCP, MetLife, OptumHealth, Versant, VBA, VSP)minorApproved insurance plans accepted by Pech Optical for covered optical services and products.
- Direct Rx Frame ManufacturerscoreOver 40 frame manufacturers participate in the Direct Rx Program including A&A Optical, Altair, Aspex, Luxottica, Marchon, Safilo, Silhouette, and others, enabling streamlined cut & edged ordering through Pech Optical.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pech Optical competitors and assessment
Company assessmentDirect peers
- Walman Optical: Walman Optical is one of the largest independently owned wholesale optical laboratories in the U.S., producing prescription lenses and offering coating and finishing services to ECPs. Both companies operate as full-service wholesale labs serving optometric practices with similar digital surfacing and coating capabilities, making Walman the closest scale-comparable peer.
- VSPOne Optics: VSPOne is the wholesale laboratory arm of VSP Vision Care, serving VSP network providers with prescription lens manufacturing and surfacing. It is a direct peer as a wholesale optical lab, though it benefits from captive demand via the VSP insurance network—a structural advantage over independent labs like Pech.
- ABB Optical Group: ABB Optical Group is a leading U.S. wholesale optical lab and contact lens distributor serving ECPs. As a vertically integrated wholesale lab and distributor, it competes directly with Pech in prescription lens production while also offering broader supply chain services that overlap with Pech's supply ordering business.
Others
- Luxottica: Luxottica (now part of EssilorLuxottica) is one of the largest eyewear manufacturers participating in Pech's Direct Rx Program with 40+ frame brands. As a frame supplier and parent of competitor lab operations, Luxottica functions as both an ecosystem enabler (supplying Pech) and a broader industry incumbent (competing through retail and captive labs).
- Shamir Optical Industry: Shamir is a lens design and manufacturing partner of Pech, supplying Attitude III Sport/Fashion, Autograph II, and Golf wrap products. While primarily a supplier relationship, Shamir also sells through its own wholesale/distribution channels, making it an adjacent ecosystem participant rather than a direct competitor.
- Younger Optics: Younger Optics supplies Image Wrap and DriveWear polarized photochromic lenses to Pech. As a specialty lens manufacturer serving similar ECP channels, Younger is an adjacent supplier/enabler rather than a direct competitor, with overlapping end customers but distinct go-to-market models.
- National Vision Holdings: National Vision operates America's Best, Eyeglass World, and other optical retail chains with significant in-house lens processing capabilities. While it operates optical stores rather than wholesale labs, it represents a downstream customer/competitor at the ECP level that affects the broader wholesale lab ecosystem Pech serves.
Broad incumbents
- Hoya Vision Care: Hoya Vision Care is a global ophthalmic lens manufacturer offering freeform progressive, photochromic, and specialty lenses. While Hoya focuses on lens design and manufacturing rather than full wholesale lab services, its products directly compete with the premium lens portfolio Pech offers through partners, making it a broad incumbent with overlapping capabilities.
- Essilor (EssilorLuxottica): Essilor is both Pech's largest lens supplier (Varilux, Crizal, Xperio UV, Transitions) and a competitor through its own wholesale lab network across the U.S. As the global ophthalmic industry leader with broad lens, frame, retail, and lab operations, Essilor sits in the broad incumbent category that competes with and supplies Pech simultaneously.
- Carl Zeiss Vision: Carl Zeiss Vision is a global manufacturer of premium ophthalmic lenses, including freeform and progressive designs sold through ECPs. While Zeiss operates more as a lens brand and manufacturer than a wholesale lab, it competes for premium lens share within the same ECP accounts Pech serves, making it a broad incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Pech Optical social profiles
Digital presencePech Optical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pech Optical leadership team
Management profileNumber of profiles
Profiles9 records
Pech Optical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pech Optical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pech Optical
What does Pech Optical do?
Pech Optical is a full-service wholesale optical laboratory producing uncut and cut & edged prescription (Rx) and Plano lenses for frames and sunwear. The company operates digital surfacing lines with 1/100th diopter accuracy, an in-house coating facility for anti-reflective and mirror coatings, specialty bevel processing for complex wrap and designer frames, and offers a Direct Rx program integrated with frame manufacturers. Products and services are sold exclusively to eye care professionals (optometrists, opticians, and optical retailers) across the United States.
Is Pech Optical a public or private company?
Pech Optical is a private company. It is classified as family owned and is currently operating.
When was Pech Optical founded?
Pech Optical was founded in 1989. It employs 1 to 10 people.
Where is Pech Optical based?
Pech Optical is headquartered in Sioux City, United States, in the North America region.
How does Pech Optical make money?
Three revenue lines are on record. Wholesale Lens Laboratory Services are the primary driver. The others are frame and Lens Packaging Programs and supply Sales.
Who are Pech Optical's main competitors?
Direct peers on record are Walman Optical, VSPOne Optics and ABB Optical Group. Others are Luxottica, Shamir Optical Industry, Younger Optics and National Vision Holdings. Broad incumbents are Hoya Vision Care, Essilor (EssilorLuxottica) and Carl Zeiss Vision.
Does Pech Optical have an API?
No public API is recorded for Pech Optical.
What industry is Pech Optical in?
Pech Optical's product category is Wholesale Optical Lens Manufacturing. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 339115 and its SIC code is 3851.