Mermaid Beach Radiology

What Mermaid Beach Radiology does

Mermaid Beach Radiology (now MBR Health) is a family-owned private diagnostic imaging and regenerative medicine practice operating from a single flagship site at 2469 Gold Coast Highway, Mermaid Beach, Queensland, Australia. The practice combines advanced imaging — Philips IQon Elite Spectral CT (described as the world's first detector-based spectral CT in private practice), 3T Quantitative MRI, Philips EPIQ Elite premium ultrasound, digital X-ray, and the Newtom Giano-HR 3D Cone Beam CT — with image-guided regenerative cellular therapies (high-dose platelet-rich plasma, bone marrow aspirate concentrate, and adipose-derived stromal cells) and interventional radiology procedures led by Dr. Zane Sherif.

The commercial model is hybrid. Most diagnostic imaging services (MRI, CT, ultrasound, X-ray) are bulk-billed under the Australian Medicare Benefits Schedule where eligible, generating per-scan rebate revenue at regional pricing. Regenerative medicine and certain advanced screening services (whole-body MRI, cardiac calcium scoring, echocardiography, body composition, DEXA) are private-pay, providing a higher-margin elective revenue stream. Patients access the practice through GP/specialist referrals or direct self-booking via the Elvati platform, with a referring-physician portal (InteleConnect / InteleViewer) and a patient portal and mobile apps (iOS/Android, powered by Zed Technologies) handling workflow and image access.

The practice targets four primary customer segments: preventative-health and longevity patients seeking whole-body MRI and AI-assisted brain health screening; oncology patients requiring spectral CT and 3T MRI for staging and treatment-response monitoring; pain and injury patients receiving regenerative therapies; and general diagnostic imaging patients referred by clinicians. It also publishes case studies via Radiopaedia and operates a multi-channel marketing footprint (website, blog, YouTube, Instagram, Facebook). At firmographic level, the company reports 11-50 employees, no external funding, no parent company, and no subsidiaries.

Name

Mermaid Beach Radiology

Legal name

Mermaid Beach Radiology

Website

https://mermaidbeachradiology.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned private radiology and regenerative medicine practice on the Gold Coast, Australia, operating a single site with advanced imaging (Spectral CT, 3T MRI, ultrasound, CBCT) and image-guided cellular therapies serving preventative, oncology, pain, and general diagnostic patient segments.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging and Radiology Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Medical radiology practice
• Regenerative medicine therapy
• Interventional radiology procedures
• Preventative health screening

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Bulk-billed medical imaging services under Medicare including MRI, CT, Ultrasound, X-ray, and specialized scans. Revenue generated through Medicare rebates and potential gap payments from patients.
2. Regenerative Medicine Treatments: Private-pay cellular therapies including high-dose PRP, BMAC, and ADSCs. These elective treatments are not typically covered by Medicare and represent out-of-pocket patient expenses.
3. Specialized Imaging Services: Advanced diagnostic services like cardiac calcium scoring, echocardiography, body composition scans, and dental imaging that may have varying Medicare eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mermaid Beach Radiology operates a single-location diagnostic imaging and regenerative medicine centre offering advanced scans including Spectral CT, 3T MRI, Ultrasound, Digital X-Ray, and Cone Beam CT for cancer detection, treatment monitoring, and general diagnostics. The practice complements imaging with image-guided regenerative cellular therapies (PRP, BMAC, ADSCs) and interventional radiology procedures performed by specialist radiologists. Services are delivered through a mix of Medicare bulk-billed diagnostic scans and private-pay regenerative treatments to patients on the Gold Coast, Queensland.

Product overview

Mermaid Beach Radiology (now MBR Health) is a family-owned diagnostic imaging and regenerative medicine centre on the Gold Coast, Australia. The portfolio consists of advanced imaging equipment — Philips IQon Elite Spectral CT, 3T Quantitative MRI, Philips EPIQ Elite Ultrasound, Digital X-Ray, and Cone Beam CT — combined with regenerative cellular therapies (PRP, BMAC, ADSCs) and interventional radiology procedures. Supporting digital infrastructure includes a Patient Web Portal (powered by Zed Technologies) with Quick Share and mobile apps (iOS/Android), and a Referrer Portal with InteleConnect for electronic referral management. The integrated model positions imaging as both a diagnostic tool and the delivery mechanism for regenerative treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectral CT (Philips IQon Elite) World's first detector-based spectral CT technology used for cancer detection, treatment response monitoring, and post-treatment surveillance, with up to 50% radiation dose reduction versus conventional multi-phase CT.
• 3T Quantitative MRI High-field 3T MRI scanner used for whole-body MRI, prostate MRI, breast MRI, brain health screening, and general diagnostic imaging. Bulk-billed where Medicare rebates apply.
• Whole Body MRI Radiation-free full-body scan for early cancer detection, cancer staging, and monitoring treatment response, using an exclusive protocol exceeding industry standards in image resolution and fidelity.
• Philips EPIQ Elite Ultrasound Premium ultrasound system offering 3D and 4D imaging for general, pregnancy, and specialised diagnostic ultrasound examinations without radiation.
• Digital X-Ray Digital radiography unit delivering lower radiation dose with superior bone and soft tissue detail compared to standard X-ray units, in a setting geared towards children. Bulk-billed where eligible.
• Cone Beam CT (Newtom Giano-HR) Dental and maxillofacial CBCT scanner providing 735% higher resolution than conventional CT with approximately 92% lower radiation dose for head and dental imaging.
• Platelet-Rich Plasma (PRP) Therapy High-dose platelet-rich plasma regenerative therapy delivered under image guidance for treatment of pain and injury, including low back pain, tendinopathy, osteoarthritis, sports injuries, and muscle injuries. Private-pay.
• Bone Marrow Aspirate Concentrate (BMAC) Image-guided cellular therapy using bone marrow-derived stem cells for regenerative treatment of pain and tissue injury. Private-pay.
• Adipose-Derived Stromal Cells (ADSCs) Image-guided cellular therapy using adipose-derived stromal cells delivered under imaging guidance for regenerative treatment. Private-pay.
• Interventional Radiology Minimally invasive image-guided procedures including organ biopsies, pain injections, and tendon treatments performed by Dr. Zane Sherif using CT or ultrasound guidance.
• Bone Density Scan (DEXA) Research-grade DEXA scanning for bone mineral density assessment and osteoporosis detection.
• Body Composition Scan Research-grade DEXA body composition analysis for metabolic health assessment.
• Cardiac Calcium Score Test CT-based cardiovascular risk assessment measuring coronary artery calcium scores.
• Echocardiography Scan Ultrasound-based cardiac imaging for assessment of heart structure and function.
• Nuchal Translucency Screening Test First-trimester pregnancy screening combining ultrasound and blood markers to assess risk of chromosomal abnormalities.

Quantifiable outcome

• Up to 50% radiation dose reduction with Spectral CT compared to conventional multi-phase CT for tumour assessment
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Philips HealthcarecoreTechnology or IntegrationPhilips is the primary equipment partner providing the IQon Elite Spectral CT (world's first detector-based spectral technology), EPIQ Elite premium ultrasound systems, and other imaging equipment. The practice showcases Philips technology prominently and has won recognition (Minnie Award 2021) for their Spectral CT implementation.
• Zed TechnologiescoreTechnology or IntegrationZed Technologies provides the MBR Patient Portal platform for patients to access and share medical images. The portal is branded as MBR Patient Portal but powered by Zed Technologies infrastructure, available on iOS and Android apps.
• RadiopaediaminorStrategic or Co-development PartnerMermaid Beach Radiology maintains a presence on Radiopaedia, an international medical imaging education platform, featuring case studies and clinical publications from their practice including facial nerve palsy, renal stones, epiploic appendagitis, and other diagnostic cases.
• InteleConnect (Intelerad)coreTechnology or IntegrationInteleConnect portal and InteleViewer software enable referring doctors to submit referrals and view medical images. The practice provides both Mac and Windows versions of InteleViewer for referrer convenience.
• Newtom (Quantitative Radiology)coreTechnology or IntegrationNewtom Giano-HR 3D Cone Beam CT equipment for dental and maxillofacial imaging. CBCT provides 735% higher resolution than conventional CT with 92% lower radiation dose for head scans.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Prenuvo: US-based advanced whole-body MRI screening company focused on preventative longevity imaging. Highly comparable in target customer (preventative health / longevity segment) and MRI-led value proposition, though operating in a different geography.
• Regenexx: US network specialising in image-guided regenerative orthopedics (PRP and bone marrow concentrate). Comparable as a regenerative-medicine peer that combines advanced imaging guidance with private-pay cellular therapy, serving musculoskeletal pain patients.

Broad incumbents

• Capitol Health: Australian diagnostic imaging operator (ASX:CAJ) with a network of community-based clinics. Comparable in modality mix (MRI, CT, ultrasound, X-ray) and referrer-driven model, though less differentiated on advanced technology.
• I-MED Radiology Network: Australia's largest private diagnostic imaging network operating hundreds of sites nationally. Mermaid Beach Radiology competes directly for MRI/CT referrals and patients on the Gold Coast, but I-MED competes on scale and breadth rather than cutting-edge single-site technology.
• Sonic Healthcare: Global diagnostics powerhouse with a meaningful Australian radiology footprint. Highly diversified across pathology and imaging; relevant as a benchmark for scale and referral integration rather than a direct technology peer.
• Integral Diagnostics: ASX-listed diagnostic imaging group operating multiple brands across Australia and New Zealand. Competes with Mermaid Beach Radiology in regional markets with comparable service lines (MRI, CT, ultrasound, specialist imaging).
• Healius: ASX-listed healthcare group with a diagnostic imaging division operating Lumus Imaging. Competes for GP referrals and patient-paid imaging on the East Coast of Australia, though service breadth is broader than technology depth.

Direct peers

• Envision Medical Imaging: Western Australia-based private radiology practice offering advanced MRI, CT and women's imaging with a similar emphasis on technology-led differentiation. Comparable as a boutique advanced-imaging peer outside the eastern states.
• PRP Diagnostic Imaging: Australian network of private radiology practices offering MRI, CT, ultrasound, X-ray and nuclear medicine. Comparable in multi-site private operator profile and referrer-led B2B2C model, though typically less specialised in regenerative medicine.
• QScan Radiology: Australian private radiology group with strong Queensland presence across MRI, CT, ultrasound, and interventional services. Most directly comparable peer in terms of modality mix and referrer-driven B2B2C model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcBn6KQIljHDdj_vb8pFurw
• Facebookfacebook.com/Mermaidbeachradiology
• Instagraminstagram.com/mermaid_beach_radiology
• LinkedInlinkedin.com/company/mermaid-beach-radiology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mermaid Beach Radiology