Potomac Place

What Potomac Place does

Potomac Place is a privately held, for-profit assisted living and memory care community located at 2133 Montgomery Avenue in Woodbridge, Virginia, established in 1987. The single-campus community serves seniors in Prince William County and the greater Washington D.C. metro area, including Alexandria, Manassas, and Fairfax. It operates two core service lines — assisted living and The Rose Memory Care Center, a specialized unit for residents with Alzheimer's disease and other dementias — supplemented by short-term respite stays, on-site physical, occupational, and speech therapy, daily meals prepared by dietary staff, housekeeping, transportation, and a structured life enrichment programming calendar. The community is led by an on-site Executive Director (Sarah Brunette) with a Director of Nursing, Director of Admissions and Marketing, Director of Life Enrichment, Director of Dining Services, and Director of Maintenance, and is professionally managed by Coordinated Services Management, Inc. (CSM Senior Living Management), which was founded in 1981 and transitioned ownership in 2024 to long-tenured operators Denise White and Dave Rawlings.

The business model is a recurring monthly lease structure, with pricing not publicly disclosed and stated as affordable month-to-month rental, varying by level of care, apartment size, and services selected; a 3% surcharge applies to credit card payments, and the company offers a financial calculator and cost-comparison worksheet to support family decision-making. Revenue is generated almost entirely from a single physical asset, with customer acquisition driven by direct family inquiries, healthcare provider referrals (notably from Sentara Northern Virginia Medical Center), a recurring calendar of community events, and an educational lunch-and-learn series co-hosted with external healthcare and financial partners. The community is recognized as Prince William's Best Senior Care for 2021 and 2022, holds a 35 Years of Excellence seal, and is a member of the Prince William Chamber of Commerce and the local Alzheimer's Association chapter. There is no evidence of mobile applications, proprietary technology platforms, AI/ML capabilities, external funding, or M&A activity; the operating profile is consistent with a mature, locally-focused single-site senior living operator within the broader CSM-managed community portfolio.

Name

Potomac Place

Legal name

Potomac Place

Website

https://potomacplace.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Potomac Place is a privately held assisted living and memory care community in Woodbridge, Virginia, serving seniors in Prince William County and the greater Washington D.C. metro area since 1987 under CSM Senior Living Management.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Respite care stays
• Senior care facility

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living and Memory Care Services: Monthly rental and care fees for long-term residential senior living services including assisted living and memory care at The Rose Memory Care Center. Pricing is based on level of care needed, apartment size, and services required.
2. Respite Care Services: Short-term stays for seniors needing care after hospitalization, rehabilitation visits, or for caregivers who need a break. Available in private, fully furnished apartments with access to community amenities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Potomac Place operates a residential senior living community in Woodbridge, Virginia, providing assisted living and specialized memory care (The Rose Memory Care Center) on a single campus. The community delivers 24/7 nursing support, help with daily living tasks, meals, housekeeping, life enrichment activities, and short-term respite stays under affordable month-to-month leases.

Product overview

Potomac Place is a senior living community offering a unified portfolio of care services centered around two core products: Assisted Living and Memory Care (The Rose Memory Care Center). These are supported by supplementary offerings including Respite Stays for short-term care needs, Life Enrichment Activities for social engagement and wellness, a Financial Calculator to help families compare costs, and an Online Payment Portal for convenient billing. The community operates as a continuum of care, allowing residents to receive personalized support while maintaining independence, with services adaptable as needs change over time.

Differentiator

Problem solved

Functional benefit

Brands

• The Rose Memory Care Center: Specialized memory care unit within Potomac Place providing dedicated services for residents with memory-related conditions including dementia and Alzheimer's disease.

Products and services

• Assisted Living Personalized assisted living services helping older adults with daily tasks such as medication reminders, dressing, bathing, and mobility while maintaining independence in private apartments, with 24/7 nursing staff, meals, housekeeping, and on-site therapy.
• Memory Care (The Rose Memory Care Center) Specialized memory care services for individuals with Alzheimer's disease, dementia, and other memory-related conditions, providing a safe, supportive environment with personalized attention, therapeutic activities, and 24/7 nursing support.
• Respite Stays Short-term stays for seniors needing care after hospitalization or rehabilitation, or for caregivers who need a break. Available in private, fully furnished apartments with access to community amenities.

Quantifiable outcome

• Over 35 years of service in senior living since 1987
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Inova Parkinson's and Movement Disorder CentercoreStrategic or Co-development PartnerInova Parkinson's and Movement Disorder Center facilitates the Woodbridge Parkinson's Friends Group hosted at Potomac Place. The group connects individuals and families living with Parkinson's with others on the same journey, providing a safe place to share experiences and ask questions. Sonia Gow serves as Program and Community Care Manager.
• Seniors Helping Seniors StaffordminorStrategic or Co-development PartnerSeniors Helping Seniors Stafford, owned by U.S. Army Veteran Monteiz Dash, partners with Potomac Place for the Veterans Lunch Bunch program. The organization's mission is to help older adults age gracefully by meeting their day-to-day needs.
• Five Star Home Health CareminorStrategic or Co-development PartnerFive Star Home Health Care, featuring Tyler Lloyd, partners with Potomac Place for educational sessions on Medicare, dementia support, and home health under the GUIDE Model for comprehensive dementia care.
• Chesterbrook ResidencesminorOthersAs part of the CSM family, Chesterbrook Residences in Falls Church, VA is a sister community that partners with Potomac Place for educational events and programs.
• Tall OaksminorOthersAs part of the CSM family, Tall Oaks in Reston, VA is a sister community that partners with Potomac Place for educational events and programs, offering Assisted Living and Memory Care.
• Dynamic Foot and Ankle CenterminorStrategic or Co-development PartnerDynamic Foot and Ankle Center partners with Potomac Place for the Lunch & Learn educational series, providing expert tips on foot care, mobility, and keeping seniors moving comfortably.
• Dental Associates of Northern VirginiaminorStrategic or Co-development PartnerDental Associates of Northern Virginia partners with Potomac Place for educational series on preventative dental care, cosmetic dentistry, and maintaining oral health for seniors.
• Atlantic Union BankminorStrategic or Co-development PartnerAtlantic Union Bank partners with Potomac Place for educational series on senior financial planning, including how to make confident financial decisions, spot scams, and navigate new accounts.
• Belmont Bay RehabminorOthersBelmont Bay Rehab provides special dessert for Potomac Place events such as Brunch with Santa, supporting community celebrations.
• Prince William Chamber of CommerceminorOthersPotomac Place is a proud member of the Prince William Chamber of Commerce, supporting local business community engagement.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerPotomac Place is involved with the local Alzheimer's Association chapter and participates in the annual Walk to End Alzheimer's. Team Potomac Place walks to raise funds and awareness for the fight against Alzheimer's and all other dementia.
• Synergy HomeCare of Lake RidgecoreStrategic or Co-development PartnerSynergy HomeCare of Lake Ridge, owned by Monica Conroy, co-hosts the Woodbridge Parkinson's Friends Group with Potomac Place and Inova. They also present educational sessions on Parkinson's Disease including causes, treatments, daily living tips, and caregiver experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with broad assisted living, memory care (Clare Bridge), and independent living offerings across the country. Competes with Potomac Place in the Northern Virginia market and across the broader mid-market assisted living segment.
• Aegis Living: West Coast-based but nationally relevant assisted living and memory care operator. Comparable assisted living + memory care product model, though primarily West Coast; relevant as a strategic/operating benchmark.

Direct peers

• Belmont Village Senior Living: Operator of upscale assisted living and memory care communities with a presence in the greater DC area. Highly comparable specialized memory care programming and similar resident demographic and price point.
• Brightview Senior Living: Mid-Atlantic-focused senior living operator with assisted living, memory care, and independent living communities in the DC metro region. Closely comparable in size, geographic focus, and service portfolio to Potomac Place.
• Atria Senior Living: Large national assisted living and memory care operator with multiple Northern Virginia locations. Offers a comparable continuum-of-care product, similar monthly recurring fee model, and competes for the same private-pay senior demographic.
• Sunrise Senior Living: Major US operator of assisted living and memory care communities with a strong presence in the DC metro/Northern Virginia market. Directly comparable service mix (assisted living + Reminiscence memory care neighborhoods) and similar resident acuity profile.
• Five Star Senior Living: National senior living operator with assisted living and memory care services, including communities in Virginia. Comparable mix of care levels and recurring monthly revenue model.
• Chesterbrook Residences: CSM sister community in Falls Church, VA offering assisted living and memory care. Operates under the same parent management and shares back-office resources, making it a near-perfect operational and geographic comparable.
• Tall Oaks Assisted Living: CSM sister community in Reston, VA offering assisted living and memory care. Closest direct operational peer — same management, same service portfolio, same Northern Virginia market — and uses joint programming with Potomac Place.

Emerging players

• Maplewood Senior Living: Growing upscale assisted living and memory care operator with East Coast communities. Comparable premium-positioned product with strong memory care focus; an emerging national brand competing for similar residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/potomacplace
• LinkedInlinkedin.com/company/potomac-place-assisted-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potomac Place