Jim Sports

What Jim Sports does

Jim Sports Technology, S.L. is a privately held Spanish sporting goods distributor and manufacturer founded in 1997 by Jesús Manuel Graña 'Jim' in Palas de Rei, Galicia. The company self-describes as the largest distributor of sporting goods in Spain, operating a general catalog of over 17,000 product references spanning balls, textiles, equipment, and accessories, managed through approximately twenty proprietary and exclusive brands including Softee (with 6,000+ references), Rox, Squba, Yosihiro, Fullboxing, Deportium, Spich, and Pangea, alongside exclusive distributions of Vibor-A, Enebe, Mikasa, and Sigma. The group is vertically integrated through wholly-owned subsidiaries: Metal Power S.L. (Triacastela) for metal sports equipment fabrication, Eme Inversia 72 S.L. for screen printing and customization, Sport Equipalia S.L./Pavigrass for sports facility construction including padel courts, Rackets & Sports World SL for padel racket distribution, and Fisio Xtreme SL for athlete wellness products.

The business operates a wholesale B2B go-to-market targeting sports retailers and sports shops across Spain and more than 30 international markets, supported by direct field sales, an inside-sales team reachable through 24 telephone lines and 60 extensions from 9:00 to 20:00, multilingual service in Spanish, English, French, German, and Portuguese, and a real-time B2B customer portal at jimsports.shop. Revenue mechanics derive from hardware sales of own-brand and distributed sporting goods, project-based revenue from sports facility construction (Pavigrass padel courts, football fields), and professional services including the 'Crea tu marca' brand-creation offering, Eme Inversia customization, and screen printing. The company holds ISO 9001:2015 and ISO 14001:2015 certifications, has deployed a 66.42 kWp solar installation co-financed by NextGenerationEU, and pursues internationalization through the ICEX-Next program. Recent strategic activity has focused on consolidating the Spanish padel market via acquisitions of Vibor-A (2019), Enebe (2020), and Harlem Padel (February 2026).

Name

Jim Sports

Legal name

Jim Sports Technology, S.L.

Website

https://jimsports.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Jim Sports is Spain's largest sporting goods wholesaler, distributing a 17,000+ SKU catalog across roughly twenty own and exclusive brands to sports retailers in over 30 countries, with vertically integrated manufacturing, customization, and sports facility construction subsidiaries.

Ownership category

akta.pro rank

Product category

Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sporting goods distribution
• Wholesale sports equipment
• Sports facility construction
• Custom branded merchandise
• Padel and racket equipment

Headquarters

HQ city

Palas De Rey

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Sporting Goods: Jim Sports operates as the largest sporting goods distributor in Spain, importing, exporting, and selling sporting equipment from its own brands and third-party brands to sports shops. The company maintains over 17,000 product references in its general catalog.
2. Own Brand Manufacturing and Sales: The company manufactures sporting equipment through Metal Power (metal structures and equipment in Triacastela) and distributes its own brands including Softee, Rox, Squba, Yosihiro, Fullboxing, Deportium, Spich, and Pangea. The company also holds exclusive distributions for brands like Vibor-A and Enebe.
3. Sports Facility Construction: Sport Equipalia, under the Pavigrass brand, provides comprehensive sports facility solutions including project design, implementation, supervision, and maintenance. Specializes in padel courts, football fields, and various sports courts in Spain and internationally (London, Lisbon).
4. Customization and Printing Services: Eme Inversia 72 provides design, screen printing, and customization services for sporting goods. Operates its own screen printing workshop in Melide for personalized products including swim caps, tactical folders, equipment, and promotional merchandise.
5. Brand Creation Services: The 'Crea tu marca' (Create your brand) service offers complete brand development including brand image creation, custom product design (textiles, footwear, accessories), collection importing, and e-commerce setup with commercial strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jim Sports is a Spanish sporting goods wholesaler and manufacturer founded in 1997, offering more than 17,000 product references across 20+ proprietary brands spanning padel, tennis, boxing, fitness, team sports, and accessories. The company distributes its own label portfolio (Softee, Rox, Squba, Yosihiro, Fullboxing, Deportium, Vibor-A, Enebe, Pangea, Spich, etc.) to sports retailers in over 30 countries and also designs, manufactures, and installs sports facilities through its subsidiary network.

Product overview

Jim Sports is a comprehensive sports equipment distributor and manufacturer offering over 17,000 product references through multiple proprietary brands and exclusive distributions. The core product portfolio includes Softee (balls, textiles, accessories), Softee Padel (padel equipment with professional team sponsorship), Softee Equipment (metal sports structures via in-house Metal Power manufacturing), Squba (swimwear and aquatic products), Rox (value sports products), and distributed brands including Vibor-A and Enebe (padel), plus Deportium (home gym), Yosihiro (martial arts), Fullboxing (boxing), Spich (fitness nutrition), and Pangea (supplements). The company also provides brand creation services for custom sports product development, including padel paddles, balls, bags, textiles, and miscellaneous sports equipment with manufacturing across Spain, EU, Pakistan, China, India, Bangladesh, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Softee: The origin and pioneering brand that has accompanied Jim Sports from its beginnings. A competitive first-price brand with guarantee and quality label. Over 6,000 references covering all sports needs from balls to textile and accessories.
• Softee Padel
• Softee Equipment
• Squba
• Deportium
• Yosihiro
• Fullboxing
• Rox
• Vibor-A
• Enebe
• Spich
• Pangea
• Pavigrass

Products and services

• Softee Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Rox Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Squba Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Vibor-A Proprietary Jim Sports brand specializing in padel rackets and padel equipment.
• Enebe Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Yosihiro Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Fullboxing Proprietary Jim Sports brand offering boxing and combat sports equipment.
• Deportium Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Pangea Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Spich Proprietary Jim Sports brand offering sporting goods products for retail distribution.
• Sport Facilities (Sport Equipalia / Pavigrass) Design, manufacturing and installation of sports facilities, including artificial turf and pavements, through the Sport Equipalia / Pavigrass subsidiary.
• Custom Brand Manufacturing ("Create your brand" / OEM) Custom-branded sporting goods manufacturing service enabling retailers and entrepreneurs to develop private-label products.
• Eme Inversia 72 (Graphic & Printing Services) In-house graphic and printing services supporting product packaging, branding, and customisation.

Quantifiable outcome

• 30.03 t CO2/year avoided emissions through solar energy installation

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FBPA (Basketball Federation)minorGTM or Marketing Partner · 1 January 2026Jim Sports serves as technical sponsor for the basketball federation, providing sporting equipment and reinforcing its commitment to basketball.
• Sport Equipalia / PavigrasscoreStrategic or Co-development PartnerSport Equipalia is part of the Jim Sports Group, providing sports facility construction including padel courts, football fields, and sports courts. The company operates under the Pavigrass brand, which has become a leader in padel court implementation across Spain and internationally in cities like London and Lisbon.
• Metal Power S.L.coreStrategic or Co-development PartnerMetal Power is the group's metal fabrication company located in Triacastela (Lugo), manufacturing all structures and sports equipment bearing the Jim Sports Group seal. The facility produces equipment conforming to current regulations and quality standards.
• Eme Inversia 72 S.L.coreStrategic or Co-development PartnerEme Inversia handles design, screen printing, and customization for sporting goods. The company operates its own screen printing workshop in Melide for personalized products including swim caps, tactical folders, equipment, and promotional merchandise.
• Harlem PadelminorStrategic or Co-development PartnerJim Sports reinforced its presence in padel through the acquisition of Harlem Padel, expanding its portfolio in the padel market segment.
• Softee Padel Professional Team / World Padel TourminorGTM or Marketing PartnerJim Sports sponsors professional padel players including Aday Santana, Chico Gomes, Isa Domínguez, Alicia Blanco, Alicia Seijas, Kiko Gonzalez, Mario del Castillo, and Nacho Vilariño who participate in the World Padel Tour representing the Softee Padel brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joma: Spanish sports footwear, apparel, and equipment brand with in-house manufacturing and global wholesale distribution, headquartered in Spain. A direct comparable in terms of Spanish origin, vertical integration, multi-sport brand portfolio, and international distribution to sports shops.
• Erreà: Italian sporting goods manufacturer and wholesaler with a multi-brand portfolio covering team sports, apparel, and equipment, distributing across Europe. Comparable in business model — in-house manufacturing plus multi-sport wholesale distribution to sports shops and federations.
• Kelme: Spanish sports brand manufacturing and distributing footwear, apparel, and equipment through wholesale channels in Spain and internationally. Comparable as a Spanish-origin sports brand group with multi-sport coverage and a similar mix of own-brand and distributed labels.
• Intersport: Global cooperative of sporting goods retailers with a wholesale distribution model similar to Jim Sports, supplying independent sports shops across multiple European countries. Comparable as a multi-brand wholesale distributor serving SMB sporting goods retailers with an international footprint.
• Padel Nuestro: Spanish padel-specialty retailer and distributor carrying multiple padel brands. Comparable to Jim Sports' Vibor-A, Enebe, and Softee Padel distribution business in the padel category, with overlapping brand portfolios and Spanish retail customers.
• Masita: Dutch-based sports apparel and teamwear manufacturer with in-house production and wholesale distribution across European sports clubs and retailers. Comparable as a vertically integrated sports apparel/equipment wholesaler with a team-sports focus and similar channel to B2B sports shops.

Others

• Sport Equipalia (cross-ref): Subsidiary of Jim Sports itself; listed here only as an internal reference point. Pavigrass-branded sports facility construction arm is comparable to independent padel-court builders such as Padel Galis and Mondo for benchmarking the facility-construction segment.

Broad incumbents

• Decathlon: World's largest sporting goods retailer with a powerful private-label manufacturing model. While primarily a retailer, Decathlon competes with Jim Sports for Spanish sports-shop mindshare and increasingly bypasses independent distributors via its own supply chain — making it the dominant benchmark and competitor in Jim Sports' domestic market.
• Lotto Sport Italia: Established Italian sports brand with broad multi-sport footwear, apparel, and equipment lines distributed through European wholesale channels. Comparable as an established European sports brand/wholesaler overlapping with Jim Sports' Softee and Rox portfolios in apparel and team sports.

Regional players

• Mondo (sports surfaces): Italian-based manufacturer of sports surfaces, equipment, and facility infrastructure with operations across Europe and Latin America. Comparable to Pavigrass/Sport Equipalia in the sports facility construction and surfacing segment, particularly for padel, football, and multi-sport courts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoJimSports
• Facebookfacebook.com/grupo.jimsports
• LinkedInlinkedin.com/company/grupo-jim-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Sports