AMR ICT

What AMR ICT does

AMR ICT is a privately held, family-owned Dutch managed-services and healthcare-ICT provider founded in 2001 and headquartered in Maastricht-Airport, Netherlands. The company operates a full-service model combining network/server/workstation management, helpdesk support, and specialized healthcare technology — most notably the IQ Messenger critical-alerting platform, which it deploys as an implementation and integration partner across Dutch hospitals and care institutions. Its core architecture is a brand-agnostic integration layer that aggregates alerts from diverse medical equipment (Mindray, Dräger, BD Alaris, Philips monitors, Epic EPD via HL7), access-control systems (AEOS, Kadex), and smart sensors, routing them to staff smartphones and care phones. The customer base spans approximately 50+ healthcare organizations — including marquee Dutch hospitals such as Prinses Maxima Centrum, Tergooi MC, Catharina Ziekenhuis, Spaarne Gasthuis, and Haaglanden MC — alongside a smaller portfolio of SME clients in construction, manufacturing, and marketing.

Revenue derives from a mix of managed-services subscriptions (annual contracts covering network management, on-site presence, helpdesk, cloud workspace), hardware resale (Cisco Premier Partner since 2006, nurse-call and medical-alert hardware), SaaS-based Mobile Device Management (via the 2024 TwentyNice partnership), and Infrastructure-as-a-Service hosting (Equans/Uniserver private cloud, used for cloud migrations of care customers such as Amarant and Rijnwaal Zorggroep). Distribution is direct-enterprise sales-led, augmented by partner referrals (Cisco, IQ Messenger, Mobotix) and a content-marketing engine anchored on detailed customer case studies. Recent strategic direction emphasizes compliance (ISO 27001 and NEN7510 certification pursuit), expansion into AI-adjacent capabilities (20Face facial recognition, smart-sensor anomaly detection, camera-based detection), and broadening the mobility-and-authentication stack (TwentyNice, BlueFletch). Leadership is concentrated in the founding Amkreutz family — Raymond Amkreutz (CEO) and Maarten Amkreutz (CTO) — with Marco Tom as Commercial Director and Eric de Graaf as Service Delivery Manager.

Name

AMR ICT

Legal name

AMR ICT

Website

https://amr-ict.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AMR ICT is a Dutch family-owned managed-services and healthcare-ICT provider deploying the IQ Messenger critical-alerting platform, medical-equipment integrations, and Cisco-based infrastructure for hospitals, care institutions, and SMEs across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare ICT Solutions

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHLACAPAJ

Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYHLACABAC

Enterprise Integration Engines & Interface Management (HL7 v2/X12/API)

Healthcare & Life Sciences/Digital Health & Health IT/Health Information Exchange (HIE) & Interoperability

SECONDARYHLACAEAC

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat)

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

SECONDARYBPAEAFAC

Application Maintenance & Support (AMS)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYHSAHAHAJ

At-Home Medical Alert Sensors & Smart Home Safety Integrations

Home & Personal Services/Home Security, Alarm & Smart Home Services/Personal Emergency Response Systems (PERS) & Medical Alert

Keywords

• Healthcare ICT services
• Medical alarm systems
• Nurse call systems
• Managed IT services
• Care technology integration

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. ICT Services & Managed Services: Full-service ICT outsourcing including network management, server management, workstation management, and helpdesk support. Services include regular on-site presence for maintenance and management, cloud solutions, and Infrastructure-as-a-Service through partnerships with Equans and Uniserver.
2. Cisco Solutions: As a Cisco Premier Partner, AMR ICT resells and implements Cisco collaboration solutions, Meraki WiFi/firewall/switches, and provides integration with third-party systems like IQ Messenger and Mobotix.
3. Healthcare Alarm Systems: Sale and implementation of nurse call systems (VOS), medical alert systems (MAS/MOS), and personal alarm systems for healthcare facilities and hospitals.
4. Mobile Device Management: SaaS-based smartphone management for healthcare organizations, including implementation and management of MDM environments through partnership with TwentyNice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AMR ICT creates, implements, and maintains IT infrastructures for healthcare and commercial enterprises, headquartered in Maastricht-Airport, Netherlands. The company delivers full-service ICT partnerships including managed services, network and server management, helpdesk support, and infrastructure-as-a-service through Equans and Uniserver. Their core product is the IQ Messenger platform, a vendor-independent, medically certified software system that aggregates all critical alerts from nurse call systems, medical equipment, and smart sensors and routes them to staff devices across hospitals and care institutions.

Product overview

AMR ICT is een full-service automatiserings- en communicatieoplossingen provider voor de zorgsector en zakelijke markt in Nederland. Hun kernproduct is IQ Messenger, een merkonafhankelijk medisch gecertificeerd softwareplatform dat alle kritieke alarmeringen bundelt en doorstuurt naar smartphones. Daarnaast bieden ze Verpleegoproepsystemen (VOS), Medische Oproepsystemen (MOS) en Medische Alarmsystemen (MAS) voor ziekenhuizen en zorginstellingen. Het portfolio omvat slimme sensoren voor dwaaldetectie, valdetectie en leefcirkel-monitoring, aangevuld met innovatieve oplossingen zoals SafetyTracer (GPS), BlueFletch (authenticatie) en 20Face (gezichtsherkenning). Voor de zakelijke markt leveren ze cloud werkplekken, telefonie, netwerkbeheer en datacenterdiensten. De architectuur is modulair: IQ Messenger fungeert als centraal integratieplatform waarin VOS/MOS/MAS, slimme sensoren (Mobotix, Philips, Mindray), medische apparatuur (Dräger, BD Alaris) en toegangscontrole (AEOS, Kadex) samenkomen. Managed services via Equans/Uniserver IaaS ondersteunen de infrastructuur.

Differentiator

Problem solved

Functional benefit

Products and services

• IQ Messenger Platform

Quantifiable outcome

• Cost savings through consolidated alert management from multiple servers to single platform
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and strategic.

• CiscocoreTechnology or Integration · 1 January 2006Long-standing partnership since 2006. AMR ICT is a Cisco Premier Partner offering a broad portfolio of Cisco solutions including collaboration tools, Meraki cloud-managed networking (WiFi, firewalls, switches), and full integration capabilities with healthcare systems. Cisco's reliable platform and comprehensive chain make them a preferred technology partner.
• IQ MessengercoreTechnology or IntegrationStrategic partnership with IQ Messenger, a brand-independent, medically certified software platform for critical alerting, resuscitation, and communication. AMR ICT serves as implementation and integration partner, deploying and managing IQ Messenger environments for healthcare customers across all care segments.
• MobotixcoreTechnology or IntegrationPartnership for smart camera solutions used in healthcare for monitoring, wandering detection, and access control. Mobotix cameras integrate with IQ Messenger and Kadex systems for comprehensive care technology solutions.
• SafetyTracercoreTechnology or IntegrationPartnership offering GPS tracking solutions including the Kompy device for elderly and dementia patients. SafetyTracer is uniquely integrated with Kadex (Leefcirkels and Wireless VOS) and IQ Messenger, enabling quick deployment of complete systems at care facilities.
• KadexcoreTechnology or IntegrationPartnership for care domotica solutions including living circles (leefcirkels) and wireless nurse call systems. Integration with IQ Messenger and other platforms for comprehensive care technology.
• EquanscoreTechnology or IntegrationInfrastructure partnership for hosting AMR ICT's cloud solutions. Equans provides datacenter facilities where AMR ICT's Infrastructure-as-a-Service solution (via Uniserver) is hosted. Equans contributes cybersecurity expertise and datacenter infrastructure for healthcare compliance.
• UniservercoreTechnology or IntegrationCloud infrastructure partnership providing private cloud solutions for AMR ICT's growing healthcare customer base. Uniserver's IaaS platform enables scalable, secure hosting with multi-vendor support and compliance with healthcare certifications including ISO 27001 and NEN7510.
• TwentyNicestrategicImplementation/ SI/ Consulting PartnerPartnership for Mobile Device Management (MDM) services. TwentyNice supports AMR ICT customers implementing and managing Enterprise Mobility environments for healthcare smartphones running IQ Messenger and other care applications.
• 20FacestrategicStrategic or Co-development PartnerInnovation partnership for privacy-proof facial recognition technology using Mobotix cameras as alternative to wearables for wandering detection in dementia care. 20Face is a spin-off from University of Twente with 8+ years of facial recognition expertise.
• BlueFletchstrategicTechnology or IntegrationPartnership for enterprise authentication solution enabling healthcare staff to log into shared smartphones using physical access badges. BlueFletch provides Single Sign-On to healthcare applications, improving security and usability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ascom: Swiss-based global provider of clinical communication and nurse call systems. Directly comparable to AMR ICT in healthcare alerting workflows, mobile clinical communications, and integration with hospital IT (EHR/HL7).
• Vocera Communications (Stryker): Now part of Stryker's Patient Care division, Vocera provides clinical communications, secure messaging, and alarm management for hospitals — directly overlapping with AMR ICT's IQ Messenger-based critical alerting offering.
• Tunstall Healthcare: European telecare and care technology provider serving elderly and disabled care. Comparable to AMR ICT's care institution segment (wandering detection, personal alarms, GPS tracking via SafetyTracer) across European markets.
• Rauland (AMETEK): Long-established nurse call and clinical communications vendor for hospitals. Direct peer in the VOS/nurse call segment where AMR ICT delivers solutions like those deployed at CWZ, Tergooi, and Haaglanden MC.
• IQ Messenger: Vendor of the brand-independent, medically certified alarm and communication platform that is AMR ICT's core healthcare offering. Direct platform peer and primary technology partner; comparable in critical alerting and device integration capabilities.

Broad incumbents

• Cisco Systems: Global networking and collaboration incumbent; AMR ICT is a Cisco Premier Partner. Cisco's healthcare solutions and partner-delivered services partially overlap with AMR ICT's networking and collaboration offerings.
• KPN: Leading Dutch telco with healthcare-specific connectivity, cloud, and managed services. Competes with AMR ICT's business market segment for full-service ICT outsourcing of Dutch enterprises.
• T-Systems: Deutsche Telekom's enterprise IT arm with a substantial healthcare ICT practice in Europe. Competes with AMR ICT for large Dutch and European hospital managed services and cloud infrastructure deals.

Emerging players

• Critical Alert Systems: US-based provider of nurse call and clinical communications middleware. Comparable to AMR ICT in the integration of disparate alerting systems (medical devices, fire, security) into unified platforms.

Others

• ChipSoft: Leading Dutch EHR (HiX) vendor and adjacent healthcare IT player. While not a direct competitor to AMR ICT's alarm platform, ChipSoft's EHR footprint intersects with AMR ICT's HL7-based Epic/EHR integration work and shapes Dutch hospital IT strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amr-ict
• Xx.com/AMRict

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR ICT