What Enalyzer does

Enalyzer is a privately held Danish software-and-services company founded in Copenhagen in 2000, operating a cloud-based survey platform alongside an expert research-consulting practice. The platform enables organizations to design, distribute, and analyze business-critical surveys — covering employee engagement, customer experience (including NPS), public-sector elections, citizen feedback, and academic research — with features such as a built-in email engine (Mailjet/SendGrid), dynamic survey content (skip logic, merge fields, conditional branching), advanced reporting with filters and comparisons, branded login pages, Microsoft Entra ID integration, and Zapier-based connectivity to 1,500+ apps. The entire platform is hosted on Microsoft Azure infrastructure within EU data centers in Ireland and the Netherlands, supporting GDPR-compliant data residency that is central to its positioning with European enterprise, government, and public-sector customers.

Enalyzer generates revenue through two streams: SaaS subscriptions for the survey platform (priced via Service Orders with annual billing and 120-day price-change notice) and professional consulting services billed at €150/hour (excluding VAT), covering survey design, data collection, analysis, GDPR advisory, and end-to-end project management. The go-to-market motion is hybrid — a consultative, sales-led conversation for enterprise and government buyers combined with self-service onboarding for smaller teams. Operations span four European offices (Copenhagen headquarters, Stockholm, Oslo, Amsterdam), with the company's three co-founders (Ole Ødegaard, Steen Ødegaard, and Jakob Roed) remaining active as major shareholders and in leadership.

The company recently layered AI capabilities onto its core platform: a conversational AI Questionnaire Generator and a Real-Time AI Support Assistant (both launched October 2025) built on OpenAI ChatGPT Enterprise within EEA/Switzerland data residency, plus centralized AI-powered translation workflows (April 2026). Enalyzer claims thousands of customer organizations, hundreds of thousands of users, and millions of respondents globally, with 4.5/5 on Trustpilot and 4.6/5 on Capterra as external satisfaction signals. Customer logos are not publicly disclosed; instead, references and case stories are made available on request. Ownership remains concentrated with the founding team, and no external venture, private equity, or public-market funding is disclosed in the available materials.

Name

Enalyzer

Legal name

Enalyzer A/S

Website

https://enalyzer.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Enalyzer is a Danish survey software and consulting firm founded in 2000 that provides an EU-hosted, GDPR-compliant SaaS platform for designing and analyzing business-critical surveys, serving enterprise, mid-market, government, and educational organizations across the Nordics and Europe with thousands of customers.

Ownership category

akta.pro rank

Product category

Survey Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Survey software platform
• Employee engagement surveys
• Customer experience surveys
• Online survey tools
• Market research software

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Services (Survey Platform): SaaS subscription-based access to Enalyzer's survey platform including survey creation, distribution, data collection, and reporting tools. Customers pay subscription fees for platform access.
2. Consultancy Services: Expert consulting for survey design, data collection, and reporting. Includes support services, education services, and end-to-end survey project management. Charged at hourly rates (€150/hour as stated in DPA) or via Service Orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Enalyzer provides a cloud-based professional survey platform and complementary consulting services that enable organizations to design, distribute, collect, and analyze business-critical surveys. The platform includes AI-powered questionnaire generation, a real-time AI support assistant, a built-in email engine, branded survey login pages, centralized translation workflows, dynamic survey logic, advanced reporting, and integrations with Microsoft Entra ID, Salesforce, Pipedrive, and Zapier. Consulting services cover end-to-end survey project management, methodology guidance, and tailored research support.

Product overview

Enalyzer offers a unified survey platform with integrated consulting services, designed for professional business-critical surveys. The core product is the Enalyzer Survey Platform, complemented by expert Consulting Services for end-to-end support. Key features include an AI Questionnaire Generator for conversational survey creation, a Real-Time AI Support Assistant for in-app guidance, Employee Insight Reports for strategic HR analysis, Branded Survey Login Pages for trust-building, and Centralized Translation Workflows for multilingual surveys. The platform is supported by a library of over 40 methodology videos. Enalyzer operates from Copenhagen with offices in Stockholm, Oslo, and Amsterdam, serving customers across Europe with EU-based data storage.

Differentiator

Problem solved

Functional benefit

Brands

• Employee Insight: Employee insight reporting solution that transforms employee data into prioritized insights and concrete actions for organizations.
• Employee Insights

Products and services

• Enalyzer Survey Platform Cloud-based SaaS platform for creating, distributing, collecting, and analyzing business-critical surveys. Provides tools for questionnaire design, AI-assisted survey creation, dynamic content, built-in email distribution, branded login pages, multilingual workflows, advanced reporting, and integrations. Targeted at enterprises, mid-market companies, governments, and educational institutions.
• Enalyzer Consulting Services Expert consulting and project assistance covering survey design, data collection, and reporting. Supports organizations at any stage of a survey project or delivers end-to-end survey project management. Services are charged at hourly rates (€150/hour per the DPA) or via custom Service Orders.
• Employee Insight Reports Strategic employee insight reporting solution that transforms employee survey data into prioritized insights and concrete actions. Provides evidence-based design and actionable recommendations for employee experience programs. Targeted at organizations running employee engagement, satisfaction, or pulse surveys.

Quantifiable outcome

• 4.5/5 Trustpilot rating indicating high customer satisfaction
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure serves as the underlying infrastructure for the entire Enalyzer software platform, including hosting, database, and backup storage. All data is kept within EU data centers in Ireland and Netherlands. This is a required sub-processor relationship essential to platform operations.
• Microsoft (Microsoft 365)coreTechnology or IntegrationMicrosoft 365 is used for collaboration and project management in Enalyzer's consulting services delivery. Operations are configured within EU/EFTA regions (European Union, Norway, Iceland, Liechtenstein, Switzerland) ensuring GDPR compliance.
• OpenAI (ChatGPT Enterprise)coreTechnology or IntegrationOpenAI Enterprise is used to support Enalyzer's consulting employees in providing services more efficiently and with higher quality. Configured to process data within EEA and Switzerland regions.
• Microsoft Entra IDcoreTechnology or IntegrationIntegration supporting automated employee survey workflows and simplified organizational settings management in Enalyzer.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QuestionPro: Enterprise and mid-market survey and research platform with workforce, customer, and market research suites. Closely comparable to Enalyzer on customer segmentation (enterprise + public sector) and on the breadth of features including advanced reporting and panel management.
• Qualtrics: SAP-owned leader in experience management (XM) covering customer, employee, product, and brand surveys. The dominant enterprise competitor to Enalyzer across virtually all of Enalyzer's core use cases (employee engagement, CX, market research) with substantially larger R&D and sales capacity.
• Typeform: Design-led, conversational survey and form builder with strong PLG motion. Targets the same modern UX-oriented customers as Enalyzer's self-service offering and has aggressively pushed AI features into its core flow.
• Alchemer: Formerly SurveyGizmo, Alchemer is an enterprise-focused survey, feedback, and workflow platform. Directly comparable to Enalyzer in the mid-market and enterprise tier, with emphasis on integration-heavy, custom survey workflows.
• SmartSurvey: UK-based online survey platform targeting professionals and public sector. Comparable to Enalyzer on compliance posture (UK/EU data hosting), mid-market pricing, and focus on regulated buyers.
• Jotform: Widely used form and survey builder with strong SMB and education adoption. Overlaps with Enalyzer in education institutions and small teams and has rapidly added enterprise-grade features such as approvals and workflows.
• SurveyMonkey: Publicly listed (then taken private) mass-market online survey platform. Competes head-on with Enalyzer in the mid-market and SMB segments and has invested heavily in AI-assisted survey creation, directly overlapping Enalyzer's AI questionnaire generator positioning.

Others

• Trustpilot: Copenhagen-headquartered consumer reviews platform. Not a direct survey competitor but a thematically related Danish-origin SaaS business in the feedback/voice-of-customer space, often cited by Enalyzer as a benchmark for Nordic Trustpilot ratings.

Emerging players

• LimeSurvey: Open-source survey application with a strong European user base, particularly among academics, NGOs, and public-sector organizations. Competes with Enalyzer in price-sensitive segments where free / self-hosted tooling is acceptable.

Regional players

• Netigate: Stockholm-headquartered employee and customer feedback platform serving the Nordics and Northern Europe. The closest direct regional peer to Enalyzer, competing in the same Scandinavian enterprise and public-sector accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enalyzer
• Facebookfacebook.com/enalyzerdk
• LinkedInlinkedin.com/company/enalyzer-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enalyzer