WHITACRE GREER
Whitacre Greer is a fifth-generation, family-owned American manufacturer of dry pressed clay pavers and fire brick, the only dry pressed paver producer in the United States, serving collegiate, municipal, commercial, historic restoration, and high-end residential customers across North America through authorized dealers and a regional sales team.
- Company typePrivate
- Founded1916
- HeadquartersAlliance, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
WHITACRE GREER firmographics
Firmographics- Name
- WHITACRE GREER
- Legal name
- Whitacre Greer Company
- Website
- https://wgpaver.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitacre Greer is a fifth-generation, family-owned American manufacturer of dry pressed clay pavers and fire brick, the only dry pressed paver producer in the United States, serving collegiate, municipal, commercial, historic restoration, and high-end residential customers across North America through authorized dealers and a regional sales team.
- Ownership category
- akta.pro rank
WHITACRE GREER industry classification
Industry- Product category
- Clay Pavers and Fire Brick (Building Materials)
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Refractory Bricks & Firebricks (IMADABAG)
Keywords
Where WHITACRE GREER is headquartered
LocationHeadquarters
- HQ city
- Alliance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WHITACRE GREER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Clay Paver Sales: Sale of dry pressed clay pavers for residential, commercial, municipal, and institutional applications including streetscapes, campuses, historic restorations, and landscape projects.
- Fire Brick Sales: Sale of dry pressed low duty fire brick for residential fireplaces, wood burning stoves, and industrial applications. Available in three colors (Buff, Red, Smokey Midnight) and multiple sizes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WHITACRE GREER product offering
Product offeringCore offering
Whitacre Greer manufactures and sells dry pressed fired-clay pavers and low duty fire brick for residential, commercial, municipal, and institutional applications. The company produces Standard, Boardwalk, Large Format, Permeable, and Accessible paver variants, premium pre-packaged blends, and Buff, Red, and Smokey Midnight fire brick, all crafted at its Alliance, Ohio facility using the only dry pressed paver manufacturing process in the United States.
Product overview
Whitacre Greer is a boutique manufacturer of fired-clay paving and fire brick products, specializing in dry pressed manufacturing. The company produces two main product lines: Clay Pavers (including Standard, Boardwalk, Large Format, Permeable, and Accessible variants) and Fire Brick (available in Buff, Red, and Smokey Midnight colors). Premium pre-packaged blends include Northshore Blend and Old Chicago Cobbled Boardwalk Blend. All products are manufactured at the Alliance, Ohio facility using dry pressing technology that creates a unique smooth finish. Custom color blending is available at the plant.
Differentiator
Problem solved
Functional benefit
Products and services
- Clay Pavers Dry pressed fired-clay pavers available in standard and large format sizes, with smooth or cobbled finishes. Colors include Shade 30 Clear Red, Shade 32 Antique Red, Shade 33 Dark Antique, Shade 34 Mulberry, and Shade 36 Red Sunset. Custom blending is available at the plant. Used for residential, commercial, municipal, and institutional applications including streetscapes, campuses, and historic restorations.
- Fire Brick Dry pressed low duty fire brick for residential fireplaces, wood burning stoves, and industrial applications. Available in Buff, Red, and Smokey Midnight colors in various sizes.
- Northshore Blend Premium pre-packaged paver blend featuring signature color range with specialty Shade 63. Cobbled to achieve old-world rustic aesthetic found in old streets. Available in 4 x 8 x 2 1/4 inch size.
- Old Chicago Cobbled Boardwalk Blend Premium long format paver with old-world aesthetic featuring signature clear red body with dark striations throughout. Cobbled texture creates blended field appearance. Interchangeable between 2 1/4 x 9 x 3 and 3 x 9 x 2 1/4 inch sizes.
- Boardwalk Pavers Long format clay pavers designed for achieving linear fields and versatile designs. Includes 2 1/4 x 9 x 3 and 3 x 9 x 2 1/4 inch sizes with lug and no-lug options.
- Standard Pavers Standard format clay pavers in 4 x 8 inch sizes with 2 1/4 and 2 3/4 inch depths. Available in Bevel Lug, Straight Edge, and Permeable variants.
- Large Format Pavers Large format clay pavers including 4 x 12 and 8 x 8 inch sizes with 2 1/4 inch depth. Available in Bevel Lug and Straight Edge finishes.
- Permeable Pavers Clay pavers designed for permeable applications with enhanced drainage capabilities. Available in 4 x 8 and 2 1/4 x 9 x 3 inch sizes.
- Accessible Pavers (ADA) Tactile clay pavers designed to support accessible pathways. Available in 4 x 8 x 2 1/4 inch size in various colors and finishes.
- Smokey Midnight Fire Brick New charcoal-toned fire brick with subtle variation. Features deep charcoal tones for a bold, contemporary look in fireplaces and masonry installations.
Quantifiable outcome
- Products designed to last for generations
- +1 more outcomes
Companies that use WHITACRE GREER
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
WHITACRE GREER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WHITACRE GREER partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, key and standard.
- Lurvey Landscape SupplycoreDistributor for Whitacre Greer products in Illinois market. Handles distribution for Glen Ellyn Downtown project (permeable pavers) and Illinois Private Residence project (Northshore Blend).
- Church BrickcoreDistributor for Temple University project in Philadelphia, PA.
- Alley CassettycoreDistributor for Emory University project in Atlanta, GA.
- Blackson Brick CompanycoreDistributor for West End Square project in Dallas, TX.
- Consolidated BrickcoreDistributor for Via 57 West project in New York City.
- Cash Building Material Co.coreDistributor for The Saint project in St. Augustine, Florida. Project won 2025 BIA Silver Award.
- Field OperationskeyLandscape architecture firm for West End Square project. Responsible for design of Dallas neighborhood park transformation.
- Starr Whitehouse Landscape Architects & PlannerskeyLandscape architecture firm for Via 57 West project in New York City. Designed central courtyard inspired by Copenhagen urban oasis.
- Cronk Duch ArchitecturekeyArchitecture firm for The Saint project in St. Augustine. Project won 2025 BIA Silver Award.
- Cite DesignkeyLandscape architecture firm for Libbie Mill Midtown project in Richmond, VA.
- HGORkeyLandscape architecture firm for Emory University project in Atlanta, GA.
- Sikora Wells AppelkeyLandscape architecture firm for Temple University project in Philadelphia, PA.
- CR Schmidt, Inc.standardInstaller for Glen Ellyn Downtown project in Illinois.
- James River NurseriesstandardInstaller for Libbie Mill Midtown project in Richmond, VA.
- Prestige Stone & PaversstandardInstaller for Via 57 West project in New York City.
- RPC General ContractorsstandardContractor for The Saint project in St. Augustine, Florida.
- Nature's Perspective LandscapingstandardDesigner and installer for Illinois Private Residence project. Project won 2016 Hardscape North America Gold Award.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
WHITACRE GREER competitors and assessment
Company assessmentRegional players
- Boral Limited: Australia-headquartered building materials company with U.S. brick and masonry operations (Boral Bricks). Comparable in clay brick and paver manufacturing, though predominantly a regional/Australian player with selective U.S. presence.
- Brickworks Limited: Australia's largest brick manufacturer producing clay bricks, pavers, and masonry products. Comparable in clay product portfolio and paver focus, but operates primarily in Australia/North America (via acquisitions) rather than as a direct U.S. competitor to Whitacre Greer.
Broad incumbents
- General Shale: Large U.S. manufacturer of brick, masonry, and hardscape products including clay pavers. Comparable as a broad incumbent with overlapping products serving landscape architects and the building materials distribution channel across the U.S.
- ACME Brick Company: Large U.S. brick manufacturer (part of Berkshire Hathaway) producing face brick, pavers, and tile. Comparable as a broad incumbent with overlapping product categories, though ACME's scale and tile business extend beyond Whitacre Greer's specialty focus.
- Belden Brick Company: One of the largest U.S. manufacturers of clay face brick, pavers, and specialty brick products. Comparable as a broad incumbent offering overlapping clay paver products across residential and commercial channels, though at much larger scale than Whitacre Greer.
- Glen-Gery Corporation: Major U.S. brick and masonry manufacturer offering clay brick, pavers, and architectural masonry products. Comparable as a broad incumbent in the U.S. clay products space with overlapping distributor and architectural specification channels.
Direct peers
- Endicott Clay Products: Nebraska-based manufacturer of clay pavers and bricks, including permeable and fire brick products. Directly comparable to Whitacre Greer in clay paver product mix, U.S. manufacturing base, and sales to landscape architects and distributors.
- Mutual Materials: Northwest U.S. manufacturer of brick, pavers, and masonry products with strong landscape architecture specification business. Direct comparable in clay paver product focus and channel mix, though regionally concentrated in the Pacific Northwest.
- Pine Hall Brick Company: U.S.-based clay paver and brick manufacturer with a long history of producing pavers for residential, commercial, and historic projects. Most direct peer given overlapping product category (clay pavers), customer base (landscape architects, distributors), and U.S. regional manufacturing footprint.
Emerging players
- County Materials Corporation: Midwest-based manufacturer of masonry, concrete, and hardscape products including brick and pavers. Comparable as an emerging player in clay and concrete paver manufacturing with overlapping landscape architecture and dealer distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
WHITACRE GREER social profiles
Digital presenceWHITACRE GREER financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHITACRE GREER leadership team
Management profileNumber of profiles
Profiles5 records
WHITACRE GREER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHITACRE GREER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHITACRE GREER
What does WHITACRE GREER do?
Whitacre Greer manufactures and sells dry pressed fired-clay pavers and low duty fire brick for residential, commercial, municipal, and institutional applications. The company produces Standard, Boardwalk, Large Format, Permeable, and Accessible paver variants, premium pre-packaged blends, and Buff, Red, and Smokey Midnight fire brick, all crafted at its Alliance, Ohio facility using the only dry pressed paver manufacturing process in the United States.
Is WHITACRE GREER a public or private company?
WHITACRE GREER is a private company. It is classified as family owned and is currently operating.
When was WHITACRE GREER founded?
WHITACRE GREER was founded in 1916. It employs 11 to 50 people.
Where is WHITACRE GREER based?
WHITACRE GREER is headquartered in Alliance, United States, in the North America region.
How does WHITACRE GREER make money?
Two revenue lines are on record. Clay Paver Sales are the primary driver. The others are fire Brick Sales.
Who are WHITACRE GREER's main competitors?
Regional players on record are Boral Limited and Brickworks Limited. Broad incumbents are General Shale, ACME Brick Company, Belden Brick Company and Glen-Gery Corporation. Direct peers are Endicott Clay Products, Mutual Materials and Pine Hall Brick Company. County Materials Corporation is listed as an emerging player.
Does WHITACRE GREER have an API?
No public API is recorded for WHITACRE GREER.
What industry is WHITACRE GREER in?
WHITACRE GREER's product category is Clay Pavers and Fire Brick (Building Materials). Its primary akta.pro industry code is IMADABAG, Refractory Bricks & Firebricks. Its NAICS code is 327120 and its SIC code is 3250.