Camellia's Tea House

What Camellia's Tea House does

Camellia's Tea House is a London-based, family-run specialty tea company founded in 2007 by siblings Lubna Madan and Ajit Madan. The company operates a dual-channel business: a direct-to-consumer e-commerce operation via Shopify with global shipping (USD and GBP pricing), and an enterprise trade channel supplying bespoke and private-label teas to five-star hotels (Shangri-La, Raffles, Four Seasons, Mandarin Oriental, Royal Lancaster, Cafe Royal, Sofitel), Michelin-starred restaurants (Gouqi), luxury spas (SenSpa at Carey's Manor, Monart Destination Spa, La Mer), and premium beauty brands (Weleda). The product portfolio spans 74 SKUs across traditional single-origin teas (Black, Green, White, Oolong) sourced from Rainforest Alliance, UTZ, Fairtrade, and Fair for Life accredited gardens, a Functional Herbal Wellness range of dosaged therapy teas targeting chronic disease support, menopause, sleep, digestion and immunity, and a Bespoke Collection of co-branded blends tied to flagship hospitality and beauty partners.

The underlying capability is anchored in small-batch artisanal blending executed at the London workshop, combined with a proprietary functional formulation methodology developed in collaboration with scientists, nutritionists, and herbalists. Co-founder Ajit Madan holds the distinction of being the UK's first Certified ITEI Master Tea Sommelier, and Lubna Madan brings homeopathy and herbal-science expertise to the wellness line. The company has accumulated 500+ bespoke blend recipes over 20+ years and holds 13 Great Taste Awards plus multiple Gold Taste Awards. Revenue mechanics combine unit-priced consumer sales ($10-$28 per SKU) through the Shopify storefront, recurring B2B trade supply contracts, and bespoke/private-label design engagements. Strategic partnerships include Yes to Life (cancer charity, with donations from Therapy Tea sales), the UK Tea Academy (education), and a flagship June 2025 collaboration with Weleda producing the Radiance Tea for the Wild Rose & White Tea Skincare range. The company is bootstrapped, family-controlled, and operates with 11-50 employees.

Name

Camellia's Tea House

Legal name

Camellia's Tea House

Website

https://camelliasteahouse.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Camellia's Tea House is a London-based family-run specialty tea company founded in 2007, producing premium loose leaf and functional herbal teas for direct-to-consumer e-commerce and bespoke B2B supply to luxury hotels, spas, and beauty brands globally.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty loose leaf tea
• Bespoke tea blending
• Herbal wellness tea
• Luxury hospitality tea
• Functional therapy tea

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Tea Sales: E-commerce sales of specialty loose leaf teas and pyramid teabags to individual consumers worldwide, with UK free shipping over £50 and international tracked shipping.
2. Trade/B2B Hospitality Supply: Supplying bespoke and private label teas to five-star hotels, Michelin-starred restaurants, luxury spas, and beauty brands. Includes staff training, ongoing support, and custom blend development.
3. Therapy Tea Donations: Donation model where a portion of proceeds from Therapy Tea sales is pledged to Yes to Life cancer charity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Camellia's Tea House blends, packs, and sells specialty loose leaf teas, pyramid teabags, and science-driven functional therapy teas across black, green, white, oolong, herbal, and fruit categories. It also designs bespoke/private-label tea programs for luxury hotels, Michelin-starred restaurants, premium spas, and high-end beauty brands, supported by master tea sommelier training. Products are sold globally via a Shopify e-commerce storefront and through dedicated B2B trade accounts.

Product overview

Camellia's Tea House is a family-run tea company based in London offering specialty loose leaf teas and tea bags across multiple categories. The core product portfolio includes traditional single-origin teas (Black, Green, White, and Oolong) sourced from renowned tea-growing regions worldwide, alongside a proprietary range of Functional Herbal Wellness Teas developed with scientific collaboration for chronic disease support. The company operates two primary product formats: Loose Leaf (53 varieties) and Pyramid Teabags (7 varieties), supplemented by a Bespoke Collection of custom blends created for hospitality partners including Weleda, Royal Lancaster, Monart Destination Spa, and SenSpa. The trade services division supplies luxury hotels, restaurants, spas, and beauty brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Teas Single origin and single garden black teas sourced from Assam, Ceylon, Darjeeling, and Kenya, including Assam Bargang GFBOP, Ceylon Kenilworth OP1, Darjeeling Goomtee 2nd Flush, Christmas Tea, Dark Chocolate Tea, and Signature English Breakfast. Targeted at home tea drinkers and luxury hospitality menus.
• Green Teas Single origin and blended green teas including Japanese Sencha, Premium Jasmine Dragon Pearls, Green Lemon, Imperial Jasmine Bai Mao Hou, Genmaicha, Green Gunpowder, Moroccan Mint, Cherry Blossom, and Peachy. Targeted at home tea drinkers and trade hospitality clients.
• White Teas Premium white teas including Camellia's White Apricot (Gold Taste Award winner), Camellia's White Jasmine and Apricot, Snowbuds, and Milky Oolong sourced from Taiwan. Targeted at premium tea drinkers and high-end hospitality.
• Oolong Teas Traditional and premium oolong teas including Milky Oolong from Taiwan's Nantou region, recognized for a creamy, butter-rich flavor profile.
• Functional Herbal Wellness (Dosaged Therapy) Teas Science-driven functional herbal tea range including Relax & Recover, Digest & Energise, Refresh & Rebuild, and Meno Balance, developed with scientists, nutritionists and herbalists for chronic disease and symptom support (e.g., cancer, hormonal balance, digestion). Targeted at health-conscious consumers and Yes to Life charity supporters.
• Loose Leaf Wellness Tea Range Handcrafted loose leaf blends addressing Balance (hormonal), Cleanse (detox), Digest, Soothe (nervous system), Relax (stress), Love (mood), Muscle Ease, Sleep Well, Immunity, Hair & Nails, Radiant (skin), Happiness, and Metabolise. Targeted at consumers seeking function-specific wellness teas.
• Pyramid Teabags Premium pyramid teabag format teas including Sleep Well, Very Berry, Signature English Breakfast, Signature Earl Grey, and Lemon & Ginger, presented in biodegradable natural tea bags for convenience use.
• Fruit Infusions Caffeine-free fruit-based infusions including Very Berry (red summer fruits with hibiscus), White Rose & Raspberry, Turkish Apple, and White Essence (white tea, rose buds, orange peel).
• Bespoke Collection – Royal Lancaster London (with Natural History Museum) Bespoke tea collection created for Royal Lancaster London featuring The Pollinator Blend (Darjeeling and Chinese black tea with cornflower, rose petals and bee pollen), English Breakfast, and Afternoon Blend (English Breakfast, Keemun and chamomile). Targeted at luxury hotel afternoon tea service and Natural History Museum conservation supporters.
• Weleda Radiance Tea (Bespoke Collection) Custom Radiance Tea blend of white tea, rose, nettle, raspberries and elderberries, designed to promote healthy skin glow from within and complement Weleda's Wild Rose & White Tea Skincare range. Targeted at Weleda's prestige beauty customer base and prestige tea buyers.
• Bespoke Collection – Monart Destination Spa Four custom blends (Revive, Relax, Detox, Decaf Berry) designed for the adults-only Monart Destination Spa in Ireland, complementing hydrotherapy pools, salt grottos, saunas and steam rooms.
• Bespoke Collection – SenSpa at Carey's Manor Exclusive signature Wellness Tea for SenSpa at Carey's Manor, featuring white tea, orange peel, mullein flowers and warming spices (star anise, cardamom, cloves) reflecting the spa's calming sensory ethos.
• Trade Services (Bespoke Tea Design, Training, and Supply) End-to-end B2B service for five-star hotels, Michelin-starred restaurants, luxury spas and premium beauty brands covering bespoke tea creation, tea menu design, staff training, and ongoing support. Partners include Shangri-La, Raffles, Four Seasons, Mandarin Oriental, Weleda and others.

Quantifiable outcome

• Trusted by leading five-star hotels globally including Shangri-La, Raffles, Four Seasons, Mandarin Oriental
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• WeledaflagshipStrategic or Co-development Partner · 16 June 2025Collaboration to create Radiance Tea, a bespoke herbal infusion designed to complement Weleda's Wild Rose & White Tea Skincare range. The tea blend includes rose petals, rose hips, raspberries, white tea, elderberries, and nettle. This partnership aligns with shared values of natural ingredients, sustainability, and holistic wellness. The product was unveiled at the Chelsea Flower Show.
• Yes to LifecoreStrategic or Co-development PartnerCamellia's Tea House partnered with Yes to Life, a leading integrative cancer charity, to develop a range of dosaged Functional Therapy Teas in support of people living with chronic diseases such as cancer. The company pledged to donate to Yes to Life from every cup of Therapy Tea served and bought. This partnership supports people through their healing journey and helps fund the charity's resources for cancer care information and support.
• UK Tea AcademycoreStrategic or Co-development PartnerCollaboration to bring tea courses and certifications to those interested in learning more about tea. Camellia's Tea House feels strongly about improving tea culture in the UK and is proud to collaborate with the leading tea educators in Europe.
• Organic Herb TradingcoreStrategic or Co-development PartnerInterview partnership and ingredient sourcing collaboration with Organic Herb Trading for high-quality organic herbal ingredients.
• Royal Lancaster LondonflagshipOEM/ Whitelabel/ Licensing PartnerBespoke Afternoon Tea collection in collaboration with Natural History Museum. Products include The Pollinator Blend (Darjeeling and Chinese black tea with cornflower, rose petals, and bee pollen), English Breakfast, and Afternoon Blend. Supports the Museum's conservation work and sustainability efforts.
• Monart Destination SpaflagshipOEM/ Whitelabel/ Licensing PartnerBespoke wellness tea collection for this adults-only Irish woodland spa retreat. Products include Relax, Revive, Detox, and Decaf Berry teas designed to complement the spa's thermal suite experience including hydrotherapy pools, salt grottos, saunas, and steam rooms.
• SenSpa at Carey's ManorflagshipOEM/ Whitelabel/ Licensing PartnerExclusive signature tea blend for this Thai-inspired wellness destination in the New Forest. The SenSpa Wellness Tea features white tea, orange peel, mullein flowers, and warming spices including star anise, cardamom, and cloves to reflect the spa's calming sensory ethos.
• Shangri-La HotelsflagshipChannel Partner/ Reseller/ DistributorGlobal luxury hotel chain featuring Camellia's Tea House products in their properties worldwide.
• Raffles HotelsflagshipChannel Partner/ Reseller/ DistributorIconic luxury hotel brand serving Camellia's Tea House teas at their London property.
• Four Seasons HotelsflagshipChannel Partner/ Reseller/ DistributorGlobal luxury hotel chain partnership for premium tea programs.
• Mandarin OrientalflagshipChannel Partner/ Reseller/ DistributorLuxury hotel group featuring Camellia's Tea House products.
• Cafe RoyalflagshipChannel Partner/ Reseller/ DistributorHistoric luxury hotel in London serving Camellia's Tea House products.
• La MerflagshipChannel Partner/ Reseller/ DistributorLuxury skincare brand with spa operations using Camellia's Tea House products.
• Gouqi RestaurantcoreChannel Partner/ Reseller/ DistributorFine dining restaurant partnership for innovative tea gastronomy and flavor combinations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pukka Herbs: UK-based organic herbal tea and functional wellness brand (Unilever-owned) that overlaps with Camellia's on science-led herbal blends, sustainability certifications, and DTC + retail distribution.
• Whittard of Chelsea: UK heritage specialty tea brand with strong luxury hotel and own-retail presence, selling loose leaf and pyramid teas with comparable price points and gifting merchandising.
• Mariage Frères: Iconic French luxury tea house blending single-origin and bespoke teas for five-star hotels, Michelin restaurants and own retail salons — direct competitor in the ultra-premium hospitality blend space.
• Harney & Sons: US-based premium loose leaf and sachet tea brand sold through luxury hotels, fine dining and DTC channels — directly comparable tea curation and hospitality trade model to Camellia's.
• Traditional Medicinals: Specialist in functional herbal teas positioned for wellness outcomes (sleep, digestion, hormone balance) — a near-direct parallel to Camellia's Dosaged Functional Therapy Tea line.
• Kusmi Tea: Premium French-Russian tea brand sold in luxury hotels, department stores and own boutiques; comparable on premium fruit/green/black blend ranges and lifestyle gifting positioning.
• Tea Forte: Premium specialty tea brand with strong luxury hotel presence in the US/Asia, comparable to Camellia's bespoke hospitality proposition, signature pyramid teabags and high-end gift positioning.

Broad incumbents

• T2 Tea: Multi-channel specialty tea retailer owned by Unilever; comparable on youthful branding, loose-leaf and pyramid formats, lifestyle gifting and DTC retail push.
• Fortnum & Mason: Iconic British luxury retailer with a substantial own-brand tea range serving luxury hospitality and own-store customers; broader in scope (food, hampers, beauty) but a comparable premium tea house name.
• Twinings: Mass-market UK heritage tea brand with deep luxury hotel and airline supply contracts — adjacent incumbent in the same hospitality tea supply space as Camellia's trade business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/camellia_teas
• Facebookfacebook.com/camelliasteahouse
• Instagraminstagram.com/camellias_teahouse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camellia's Tea House