Proforma Clinic

What Proforma Clinic does

Proforma Clinic (legal entity Proforma Clinic Sweden / Proter AB, organization number 559460-9777) is a privately held, single-site medical aesthetics clinic headquartered on Rosenlundsgatan 29 A in the Södermalm district of Stockholm, Sweden. Founded in 2006, the company operates three integrated service lines: aesthetic and reconstructive plastic surgery (breast augmentation, reduction and lift, abdominoplasty, liposuction, facelift, neck lift with Renuvion, rhinoplasty, eyelid surgery, otoplasty, intimate surgery, BBL, lip lift, chin implant, buccal fat removal, bodylift, and varicose vein treatment); lens-based eye surgery (EVO/ICL for ages 20-44, refractive lens exchange including EDOF "Driver" lenses for ages 45+, and cataract surgery, with legacy LASIK/LASEK/SMILE now discontinued); and medical skin care plus injectables (Botox/Vistabel, Juvéderm fillers, HarmonyCa hybrid injectables, SkinVive microdose hyaluronic acid, Dermapen, PRX-T33, AHA peels, IPL rejuvenation and hair removal, sclerotherapy, and scar camouflage), plus a retail Cicamed skincare product line.

The clinic's underlying technology stack centers on FDA-approved surgical hardware and imaging: Renuvion (combined radiofrequency energy and helium plasma for soft-tissue contraction), OCT (Optical Coherence Tomography) for anterior/posterior eye diagnostics, the Visian EVO Implantable Collamer Lens from Switzerland, and Mentor cohesive silicone gel breast implants. Clinical operations are supported by an experienced multi-specialist roster including board-certified plastic surgeons, an accredited breast surgeon, a vascular surgeon with 40 years of chief-physician experience, and eye surgeons with cumulative procedure counts above 30,000. Proforma claims to perform the most breast augmentations in all of Europe and reports a clinical-study-based average post-RLE visual acuity of 1.3, approximately 30% above normal vision, across roughly 2,000 patients.

The business model is sales-led and consumer-direct, with all-inclusive one-time pricing for surgical procedures (35,000-145,000 SEK for plastic surgery, 30,000-54,900 SEK for eye surgery, 750-12,000 SEK for injectables and skin treatments) bundled with anesthesia, overnight stay, meals, WiFi, implants, and follow-up visits. Free initial consultations (250 SEK for RLE) and tiered guarantee packages (1-year Bas, 3-year Silver, 5-year Gold on breast augmentation) lower the entry barrier. The clinic monetizes at scale on a pure B2C elective-surgery basis with approximately 3,000 procedures per year (~34 per week). Distribution is multi-channel: in-person consultation at the Stockholm site, an online booking system, an active Instagram presence, a newsletter, before/after galleries, Proforma Society themed events, and a travel-reimbursement program that explicitly targets patients from across Sweden, Norway, Finland, and Denmark. Installment financing is offered through Medical Finance and Svea Ekonomi, with monthly payments from 459 SEK. The clinic reports no external investors, no parent company, and no public listing.

Name

Proforma Clinic

Legal name

Proforma Clinic Sweden (Proter AB)

Website

https://proformaclinic.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Proforma Clinic is a privately held, single-site Stockholm aesthetics clinic offering plastic surgery, lens-based eye surgery (ICL/RLE/cataract), and medical skin care and injectables, performing approximately 3,000 procedures per year for individual patients across the Nordic region.

Ownership category

akta.pro rank

Product category

Aesthetic Medical Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Ophthalmic Specialty Hospitals (HLAFAHAJ), Medical Spas (Medi-Spas) (HSALAFAB)

Keywords

• Aesthetic plastic surgery
• Vision correction surgery
• Cosmetic medical procedures
• Skin rejuvenation treatments
• Injectable aesthetic services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Plastic Surgery Procedures: One-time surgical procedures including breast augmentation, breast lift, facelift, liposuction, tummy tuck, rhinoplasty, eyelid surgery, neck lift, and other aesthetic surgeries. Prices range from 15,000 SEK to 145,000 SEK. All-inclusive pricing covers anesthesia, overnight stay, meals, WiFi, implants, BH, and follow-up visits.
2. Eye Surgery Procedures: Lens replacement surgeries (RLE) and ICL procedures ranging from 30,000 SEK to 50,000 SEK. Includes 6 years of free follow-up visits and corrections for residual refractive error.
3. Injections and Skin Treatments: Botox injections from 750 SEK to 6,000 SEK. Dermal fillers (Juvéderm) from 2,500 SEK to 12,000 SEK. Skin treatments including Dermapen, PRX T33, and medical skincare.
4. Financing Partnerships: Partnership with Medical Finance and Svea Ekonomi to offer installment payment plans for procedures, enabling patients to pay over time. Interest-free financing available for qualified patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Proforma Clinic is a Stockholm-based private medical clinic providing aesthetic plastic surgery, refractive and cataract eye surgery, and non-surgical medical skin care and injectable treatments. Procedures are sold individually with all-inclusive pricing covering anesthesia, overnight stay, meals, implants, and follow-up visits, supported by tiered guarantee packages, financing partners, and a travel reimbursement program.

Product overview

Proforma Clinic is a Swedish aesthetics and surgical clinic headquartered in Stockholm offering a broad portfolio of medical services organized into three main divisions: (1) Plastic and Cosmetic Surgery — covering breast procedures (augmentation, reduction, lift), body contouring (liposuction, abdominoplasty, body lift, arm/thigh lift), facial surgery (facelift, neck lift with Renuvion, rhinoplasty, eyelid surgery, otoplasty, lip procedures), varicose vein treatment, and intimate surgery; (2) Eye Surgery — covering lens-based vision correction (EVO ICL for ages 20-44, RLE lens exchange for ages 45+, RLE Driver EDOF lenses, cataract surgery), with prior laser procedures (LASIK, LASEK/PRK, SMILE) now discontinued in favor of ICL; and (3) Medical Skin Care and Injectables — covering Botox/Vistabel, Juvéderm and HarmonyCa dermal fillers, SkinVive, Dermapen micro-needling, PRX-T33, AHA peels, IPL skin rejuvenation, IPL hair removal, sclerotherapy, and scar camouflage, alongside a Cicamed-branded skincare product line. Add-on services include a 12-month correction guarantee, travel reimbursement for out-of-town patients, and installment payment plans via Medical Finance and Svea Ekonomi. The clinic also offers a membership program (Proforma Society) with themed evenings, workshops, and discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation (Bröstförstoring) Surgical breast enlargement using FDA-approved Mentor cohesive silicone gel implants, performed under general anesthesia with overnight stay and all-inclusive pricing in Bas/Silver/Gold guarantee tiers.
• Breast Lift (Bröstlyft) Surgical removal of excess skin to lift and reshape the breasts, with optional simultaneous implant placement for volume restoration.
• Breast Reduction (Bröstförminskning) Surgical reduction of breast tissue to relieve physical discomfort from oversized breasts, performed in general anesthesia with overnight stay.
• Abdominoplasty / Tummy Tuck (Bukplastik) Surgical removal of excess abdominal skin and fat with optional muscle tightening; small, large, and circumferential 360° variants offered.
• Liposuction (Fettsugning) Body sculpting procedure using suction-assisted technique to remove resistant fat deposits from abdomen, thighs, hips, knees, and arms.
• Facelift (Ansiktslyft) Surgical face and neck lifting using Deep Plane or MACS-lift techniques to improve jawline, jowls, and neck contour under general anesthesia with overnight stay.
• Neck Lift with Renuvion (Halslyft Renuvion) Minimally invasive skin tightening of the neck and jawline using Renuvion, which combines radiofrequency energy and helium plasma to contract collagen fibers; FDA-cleared for post-liposuction tissue contraction.
• Rhinoplasty (Näsplastik) Surgical reshaping of the nose for aesthetic or functional purposes, using pre-operative data simulation to preview results; performed in general anesthesia with overnight stay.
• Eyelid Surgery (Ögonlock) Upper and/or lower eyelid lift to remove excess skin, muscle, and fat; performed under local anesthesia or light sedation.
• Varicose Vein Treatment (Åderbråck) Minimally invasive treatment of varicose veins using endovenous radiofrequency ablation, laser therapy, and/or sclerotherapy; performed under local anesthesia with ultrasound-guided diagnostics.
• Body Lift (Bodylift) Circumferential body lifting procedure to remove excess skin and fat from the torso, typically following major weight loss.
• Brazilian Butt Lift (BBL) Autologous fat transfer to augment and shape the buttocks using the patient's own harvested fat.
• Intimate Surgery (Intimkirurgi) Labiaplasty and related female intimate-area procedures; surgical reduction of labia minora performed in general anesthesia.
• Ear Surgery (Öronplastik) Otoplasty to reshape prominent or large ears and improve form and placement; performed under local anesthesia or light sedation.
• EVO ICL (Implantable Collamer Lens) Phakic intraocular Visian ICL from Switzerland implanted behind the pupil to correct myopia up to -18D, hyperopia up to +10D, and astigmatism up to ~6D; reversible procedure preserving the cornea and natural lens.
• RLE (Refractive Lens Exchange) Surgical replacement of the eye's natural lens with a premium intraocular lens (monofocal, multifocal, or EDOF) to correct presbyopia and refractive errors; same technique as cataract surgery.
• RLE Driver (EDOF) Extended Depth of Focus (EDOF) intraocular lens optimized for professional drivers; provides excellent distance vision with reduced night halos while maintaining good intermediate dashboard vision.
• Cataract Surgery (Gråstarrsoperation) Surgical removal of the clouded natural lens and replacement with a clear premium intraocular lens, offering the same monofocal/multifocal/EDOF options as RLE to also correct refractive error.
• Botox / Vistabel Injections Muscle-relaxing botulinum toxin injections for dynamic wrinkles (forehead, crow's feet, glabella), migraines, teeth grinding, and hyperhidrosis; effects last 3–4 months.
• Juvéderm Dermal Fillers Hyaluronic acid dermal fillers from the Juvéderm ULTRA and VOLUMA lines for volume restoration, wrinkle smoothing, and lip augmentation, including ULTRA 2, ULTRA 3, VOLBELLA, VOLIFT, VOLUMA, and ULTRA SMILE variants.
• Dermapen Micro-needling Microneedling with Dermapen device to stimulate collagen production and improve skin texture, scars, wrinkles, and pigmentation; offered with optional MG collection serums and PRX-T33 add-on.
• PRX-T33 Liquid Gold Bio-stimulating peel treatment using TCA-based PRX-T33 to improve skin luminosity, hydration, firmness, and reduce fine lines with minimal downtime.
• IPL Skin Rejuvenation (Powerlite) Intense Pulsed Light (IPL) treatment using Powerlite technology for skin rejuvenation, targeting age spots, sun damage, superficial vessels, fine wrinkles, acne, and rosacea across all body areas.
• IPL Permanent Hair Removal (Powerlite) IPL-based permanent hair removal using the Powerlite method; red-wavelength light absorbed by hair melanin is converted to heat to destroy follicles in the active growth phase.
• Sclerotherapy for Spider Veins (Sklerosering) Injection sclerotherapy using concentrated saline solution to collapse and eliminate superficial telangiectasias and reticular veins on the legs and face.
• Cicamed Skincare Products Swedish organic skincare line including Cicamed Serum AHA, Cicamed Scar, Cicamed Cleanser Antioxidant, Collagen Boost Mask, and Serum C; formulated with natural active ingredients and botanical extracts.

Quantifiable outcome

• Average visual acuity of 1.3 achieved after RLE surgery (30% better than normal vision), based on study of approximately 2,000 patients
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Akademikliniken: Major Swedish chain of plastic surgery and aesthetic clinics offering breast augmentation, facelifts, and injectables. Direct competitor with overlapping service portfolio and Stockholm presence; comparable premium positioning and surgeon-led model.
• Bellakliniken: Swedish aesthetics clinic offering plastic surgery, injectables, and skin treatments; comparable in scale, Stockholm/Sweden focus, and mid-premium pricing.
• Estetikcentrum: Swedish clinic offering cosmetic surgery and aesthetic treatments; overlaps significantly on breast surgery, body contouring, and injectables in the Swedish market.
• Art Clinic: Swedish chain of aesthetic and plastic surgery clinics with multiple locations. Overlaps in breast surgery, facial surgery, and injectables; comparable mid-market positioning.
• Victoriakliniken: Stockholm-based clinic offering cosmetic surgery and aesthetic treatments. Direct competitor with similar service offerings and price positioning.
• Memira Eye Center: Nordic chain specializing in refractive and cataract eye surgery with multiple clinics. Direct competitor in the eye surgery vertical where Proforma is concentrated (RLE, ICL, cataract), with broader geographic coverage.
• Nordiska Kliniken: Stockholm-based clinic offering aesthetic plastic surgery, cosmetic procedures, and skin treatments. Closely comparable in service mix, geography, and target customer segment.

Broad incumbents

• Aleris Plastikkirurgi: Major Nordic healthcare group providing plastic surgery alongside broader medical services. Comparable plastic surgery offering but as part of a multi-specialty platform; competes for the same surgeon talent pool.
• Capio Medocular: Swedish eye surgery provider operating as part of the Capio healthcare group; competes directly on RLE and cataract surgery with the benefit of a broader hospital network behind it.

Regional players

• Glasögon & Linser (Synoptik/Prioritet): Nordic optical retail chain offering refractive consultations and increasingly lens-related services; competes for the ICL/RLE patient funnel at the front end even though they do not perform surgery themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/proformaclinic
• Xx.com/proformaclinic
• Facebookfacebook.com/Proformaclinic
• LinkedInlinkedin.com/company/proforma-clinic-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proforma Clinic