Cater Plus Services

Name

Cater Plus Services

Legal name

Cater Plus Services Ltd

Website

https://caterplus.co.nz

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Contract Catering Services

NAICS

Food Service Contractors (72231), Food Service Contractors (722310), Caterers (722320)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

akta.pro secondary industries

Corporate & Office Catering (THAFAIAA), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE), Catering, Pantry & Food Service (On-site Refreshments/Events) (IMAIALAD), Corporate Catering & Office Food Programs (HSACAGAC), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Catering & Events Food Service (EDALADAC)

Keywords

• Contract catering management
• Onsite food services
• Aged care catering
• Corporate cafeteria management
• Education food services

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Contract Catering Management: Cater Plus operates as a contract catering management company, taking over and managing food service operations at client sites. Revenue is generated through managed service contracts where the company operates onsite cafeterias, kitchens, and food services on behalf of client organisations (corporate offices, schools, hospitals, aged care facilities). The company takes responsibility for staffing, menu design, food procurement, and day-to-day food service delivery in exchange for contract fees.
2. Event and Function Catering: Cater Plus provides event and function catering services including corporate events, weddings, fundraising events, launches, fashion shows, food festivals, remote/campsite catering. This represents an additional revenue stream for one-off or recurring event catering engagements.

Go-to-market motion4 records

Distribution channels2 records

Marketing channels10 records

Core offering

Cater Plus Services operates as a B2B contract catering management company, taking over and managing food service operations at client sites across New Zealand. The company provides onsite cafeterias, kitchens, and food services for corporate offices, schools, private hospitals, aged care facilities, and events, handling staffing, menu design, food procurement, and day-to-day food service delivery under managed service contracts.

Product overview

Cater Plus Services is a New Zealand-based catering and food services business operating as a single unified service offering. The company provides onsite food services across five core service categories: Corporate Cafeterias, Education Food Services, Private Hospitals, Aged Care, and Event and Function Catering. The company was founded in 2006 and has grown to serve over 100 organisations nationwide with a staff of over 700. Services are delivered through managed food establishments at client sites, focusing on fresh, high-quality food and responsive service.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Cafeterias Expertly-run onsite corporate cafeterias and staff canteens tailored to fit the culture of client organisations, with flexible, low-cost catering management packages including POS systems and custom kitchen design.
• Education Food Services School and university cafeteria management including boarding school catering, dietitian-approved menus aligned with Ministry of Health Healthy Eating Guidelines, special dietary accommodations (vegetarian, vegan, halal, nut-free, gluten-free, dairy-free), and catering for meetings, events, and holiday programmes.
• Private Hospitals Catering Catering management for private healthcare facilities specialising in fresh patient meals, visitor cafés, and staff food services, with food safety programmes, dietitian support, and special dietary options meeting pre-agreed operating and labour costs.
• Aged Care Food Service Fresh, healthy meals tailored to complex dietary needs of aged care residents, featuring seasonal menus, dietitian-reviewed nutrition plans, texture-modified diets in partnership with Pure Foods (IDDSI-compliant), resident food committees, and cafés for visitors.
• Event and Function Catering Event catering for corporate events, weddings, fundraising events, launches, fashion shows, food festivals, and remote/campsite catering, including service staff, equipment hire, and off-licensing for special events.

Quantifiable outcome

• Served over 100 organisations across all 16 New Zealand regions from Kaitaia to Invercargill
• +9 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• ISS (International Service System)flagshipOthersISS, a global workplace experience and facility services provider with presence in more than 30 countries and 15,000+ employees across the Pacific, acquired Cater Plus ahead of its 20-year milestone. The acquisition provides Cater Plus with access to broader capability, systems, and development opportunities, including potential career pathways across the Pacific, while maintaining its strong culture, values, and commitment to quality food and service. Founder Paul Hodge will remain during the transition period.
• Go Well ConsultingcoreStrategic or Co-development PartnerCater Plus engaged Go Well Consulting to help identify environmental, social, and economic impacts and formulate a sustainability strategy across the company's People, Planet, and Prosperity pillars.
• Pure Foods (The Pure Food Co.)coreStrategic or Co-development PartnerCater Plus partnered with Pure Foods to offer pureed meals that look like their natural form for residents with swallowing difficulties (Dysphagia). Moulded meals are safe to eat, visually appealing, reduce food waste, and follow the International Dysphagia Diet Standardisation Initiative (IDDSI) guidelines.
• Nestlé ProfessionalminorStrategic or Co-development PartnerCater Plus Bake Off was held in partnership with Nestlé Professional. Nestlé Professional supported the inaugural live Bake Off final held at Main Course Kitchen in Auckland.
• ACR Coffee RoastersminorStrategic or Co-development PartnerCater Plus partnered with ACR Coffee Roasters to host the inaugural Barista of the Year competition, showcasing incredible barista talent within the Cater Plus team.
• The Little French PastryminorStrategic or Co-development PartnerCater Plus Bake Off finalists had an exclusive masterclass with Ben from The Little French Pastry, learning professional cake glazing techniques to elevate their craft.
• Chiefs ManawacoreGTM or Marketing PartnerCater Plus is a major sponsor of Chiefs Manawa (women's rugby team). The partnership was extended for an additional three years. Cater Plus fuels the team during pre-season and throughout game time. Women's rugby has been supported for 7 years through various sponsorships (Melville Girls Rugby, Greerton Marist Premier Women's Team).
• Sands New ZealandcoreGTM or Marketing PartnerCater Plus is a proud sponsor of Sands New Zealand, which provides care and connection to families who have experienced baby loss. Raised $13,000 at the Cater Plus Golf Day and ongoing support during Baby Loss Awareness Week.
• K'aute Pasifika TrustminorStrategic or Co-development PartnerIn collaboration with K'aute Pasifika Trust and the Ministry of Social Development, Cater Plus participates in a unique employment initiative creating meaningful change for young Pasifika people in the Waikato.
• RAISE Mental HealthminorGTM or Marketing PartnerCater Plus partners with RAISE Mental Health as part of its commitment to staff wellbeing and mental health support in the workplace.
• Mental Health Foundation of New ZealandminorGTM or Marketing PartnerCater Plus and the Cater Plus Foundation donated $1,500 to support the important work of the Mental Health Foundation of New Zealand on Pink Shirt Day, promoting kindness, inclusion, and mental wellbeing.
• Foodbank AustraliaminorGTM or Marketing PartnerCater Plus employees and the Cater Plus Foundation raised $2,500 to support communities impacted by the Australian Bushfires, donated to Foodbank Australia for emergency relief.
• Otara Kai VillageminorGTM or Marketing PartnerCater Plus partnered with Otara Kai Village, a nonprofit charitable organisation alleviating food insecurity. Cater Plus Foundation sponsored a Nissan Leaf vehicle for the To & Fro companion driving service and donated 200 meals during a single Tuesday in August 2020.
• Ronald McDonald HouseminorGTM or Marketing PartnerChristchurch Cater Plus team prepared dinner for 45 families and children staying at Ronald McDonald House, with ingredients provided by the Cater Plus Foundation.
• Project Crimson / Trees That CountminorGTM or Marketing PartnerCater Plus Foundation supports the environmental efforts of Trees That Count, an initiative run by Project Crimson working to combat climate change by planting native trees throughout New Zealand.
• Royal New Zealand Army Logistic Regiment (RNZALR)minorGTM or Marketing PartnerCater Plus provided port for three important toasts on 4 April 2025 for the RNZALR Regimental Birthday, honouring the regiment's 29 years of service.
• Waikato Veterans Golf AssociationminorGTM or Marketing PartnerCater Plus Foundation proudly sponsors the Waikato Veterans Golf Association's 'Festival of Golf' charity tournament, raising funds for the Waikato Westpac Rescue Helicopter.
• Melville Women's Rugby TeamminorGTM or Marketing PartnerCater Plus Foundation was a Gold Sponsor and supporter of the Melville Women's Rugby team, competing in the Gallagher Women's Rugby competition.
• Greerton Marist Women's Rugby TeamminorGTM or Marketing PartnerThe Cater Plus Foundation announced a new partnership with Greerton Marist Rugby Club and sponsorship of their new women's team based in Tauranga, expanding connection with women's rugby across the Waikato/BOP region.
• New Zealand Boarding Schools Association (NZBSA)coreGTM or Marketing PartnerCater Plus is Platinum Sponsor of NZBSA, connecting with industry leaders and being part of conversations shaping the future of boarding schools across New Zealand. Richard Nathan, Matt, and Mark represent Cater Plus at the annual NZBSA Conference.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elior Group: Elior is a European-headquartered contract caterer with multi-country foodservice operations serving corporate, healthcare, and education clients — comparable in scope to Cater Plus but at significantly larger multinational scale.
• ISS A/S (parent and Pacific operations): ISS is the global workplace experience and facility services company that acquired Cater Plus in 2026. It is a broad incumbent offering food service alongside cleaning, security, and support services across 30+ countries and within the same verticals Cater Plus targets.

Emerging players

• CH&CO / Lexington Catering: CH&CO is a UK-focused contract caterer serving workplace, hospitality, and venue clients. It is comparable as a mid-sized specialised contract catering brand with cultural/community positioning similar to Cater Plus's community-led model, though operating in a different geography.
• Gilmore's Catering (NZ): Gilmore's is an NZ independent contract caterer providing foodservice and event catering to corporate, education, and private clients, competing with Cater Plus for mid-market and regional NZ contracts.

Direct peers

• Compass Group NZ (including Eurest): Compass Group and its Eurest brand operate one of the largest contract catering and workplace foodservice networks globally and directly compete with Cater Plus for corporate cafeteria, hospital, and education food service contracts across New Zealand.
• Spotless Group (NZ/AU): Spotless is one of Australasia's largest contract foodservice and facilities services providers, operating onsite cafeterias, catering, and hospitality services across corporate, healthcare, education, and aged care clients — the same verticals and B2B contract model as Cater Plus.
• Aramark NZ: Aramark provides contract foodservice, hospitality, and facility services to corporate, healthcare, education, and government clients in New Zealand, overlapping directly with Cater Plus's primary verticals and managed-service model.
• Sodexo New Zealand: Sodexo is a global workplace experience and food services company with a significant New Zealand footprint, providing onsite food services at corporate, healthcare, and education sites in direct competition with Cater Plus.

Others

• Bidfood New Zealand: Bidfood is NZ's largest foodservice distributor, supplying ingredients and consumables to contract caterers, hospitals, schools, restaurants, and event caterers. It is comparable as an upstream supplier and ecosystem participant within the same NZ contract catering value chain as Cater Plus.

Regional players

• Catering by Delicious: Catering by Delicious is an established NZ event and corporate function caterer. While more events-focused than Cater Plus's site-managed model, it competes for corporate function catering spend in the same NZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caterplus
• LinkedInlinkedin.com/company/cater-plus-services-nz-limited
• Instagraminstagram.com/caterplusnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cater Plus Services