Project Crimson
- Company typePrivate
- Founded1990
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Project Crimson firmographics
Firmographics- Name
- Project Crimson
- Legal name
- Trees That Count
- Website
- https://projectcrimson.org.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Project Crimson industry classification
Industry- Product category
- Environmental Charitable Services
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Tree Planting & Transplanting (HSAIADAE)
Keywords
Where Project Crimson is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Project Crimson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations and Tree Gifts: Individual donors purchase native trees or make donations to support tree planting projects across New Zealand. The platform enables gifting of trees for special occasions, with recipients receiving acknowledgment of trees planted in their name.
- Business Packages and Corporate Gifting: Corporate sponsors purchase business packages that include tree planting contributions, employee engagement programs, and corporate gifting options. These packages provide businesses with environmental impact credentials and sustainability reporting.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Project Crimson product offering
Product offeringCore offering
Trees That Count operates a charitable platform coordinating native tree planting and forest restoration across New Zealand. The organization enables individuals and families to donate, gift, and register native trees for occasions, while offering businesses structured sustainability packages and corporate gifting programs. Operations are anchored on an online tree registry system and a national network of planting projects and community planters.
Product overview
Trees That Count operates as a unified tree planting platform and marketplace connecting donors, businesses, and community planters in New Zealand. The core offering comprises three interconnected products: an Individuals and Families Platform for personal tree gifting and registry creation, a Tree Gifting service for occasion-based giving, and Business Solutions with structured packages for corporate environmental programs. Supporting these are platform features including Impact Tracking dashboards, Planting Projects directory, a Community Network, and a Planter Program. The architecture functions as a single unified platform rather than a modular system with add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Individuals and Families Program A program for individuals and families to participate in native tree planting initiatives by gifting trees, creating registries, and contributing to native forest restoration across New Zealand.
- Tree Registries
- Tree Gifting
- Business Solutions
- Business Packages
Companies that use Project Crimson
Customer profileSegments2 records
Ideal customer profiles2 records
Project Crimson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Project Crimson partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Project Crimson competitors and assessment
Company assessmentDirect peers
- Plant-for-the-Planet: Global youth-led reforestation nonprofit coordinating tree planting and donations. Comparable platform-based donation and planting coordination model.
- One Tree Planted: Global nonprofit that plants trees through corporate partnerships and individual donations. Closest comparable: similar donation-driven model, corporate gifting, and tree registry/gifting surfaces, but operating globally rather than NZ-only.
- Eden Reforestation Projects: Nonprofit focused on large-scale reforestation through employed planting crews and donor partnerships. Directly comparable mission and B2B/B2C donation model; differs in using paid planters globally rather than a volunteer community.
- Trees for the Future: Nonprofit running agroforestry/tree planting programs funded by individual donors and corporate partners. Highly comparable donation-driven revenue model and planting-project execution model.
- We Forest: International nonprofit coordinating reforestation projects funded by corporate sponsors. Comparable B2B partnership and nature-based solutions positioning.
Emerging players
- Ecosia: Search engine that funds reforestation projects from ad revenue. Adjacent rather than directly competing, but overlaps on the consumer 'plant trees through everyday actions' narrative.
- Treedom: Platform that lets individuals and businesses fund and gift trees remotely with online tracking. Direct functional overlap with TTC's registry/gifting products, but operates as a B-Corp with a marketplace rather than a charity.
Regional players
- Reforest'Action: European reforestation organization funding planting projects through corporate and individual partners. Comparable corporate-partnership revenue stream, but primarily European geographic focus.
- Carbon Growth Partners: Australian reforestation and carbon project developer. Comparable nature-based solutions positioning serving corporates in the Australasia region, with a for-profit/carbon-credit model rather than a charity.
Broad incumbents
- The Nature Conservancy: Large global environmental nonprofit with forestry, reforestation, and land restoration programs. Overlaps in donor base, corporate ESG partnerships, and native-species restoration, but operates at much larger scale across many causes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Project Crimson social profiles
Digital presenceProject Crimson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Crimson leadership team
Management profileNumber of profiles
Project Crimson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Crimson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Crimson
What does Project Crimson do?
Trees That Count operates a charitable platform coordinating native tree planting and forest restoration across New Zealand. The organization enables individuals and families to donate, gift, and register native trees for occasions, while offering businesses structured sustainability packages and corporate gifting programs. Operations are anchored on an online tree registry system and a national network of planting projects and community planters.
When was Project Crimson founded?
Project Crimson was founded in 1990. It employs 11 to 50 people.
Where is Project Crimson based?
Project Crimson is headquartered in Wellington, New Zealand, in the Oceania region.
How does Project Crimson make money?
Two revenue lines are on record. Individual Donations and Tree Gifts are the primary driver. The others are business Packages and Corporate Gifting.
Who are Project Crimson's main competitors?
Direct peers on record are Plant-for-the-Planet, One Tree Planted, Eden Reforestation Projects, Trees for the Future and We Forest. Emerging players are Ecosia and Treedom. Regional players are Reforest'Action and Carbon Growth Partners. The Nature Conservancy is listed as a broad incumbent.
Does Project Crimson have an API?
No public API is recorded for Project Crimson.
What industry is Project Crimson in?
Project Crimson's product category is Environmental Charitable Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 1153 and its SIC code is 800.