Dataninja

What Dataninja does

Dataninja, Inc. is a privately held, small-scale (1–10 employees) SaaS company headquartered in Bentonville, Arkansas, founded in 2014 to sell analytics, forecasting, visualization, and recommendation software to manufacturers, suppliers, and retailers operating in or adjacent to large retail channels. Its core product is a four-module Software-as-a-Service platform — Analytics (automated report generation and exception management), Forecasting (a multi-input algorithm combining historical patterns, weather, events, demographics, and supply chain data with user product knowledge at store/item, item/DC, and category levels), Visualization (a dashboard layer), and Recommendation (rules-driven suggestions for replenishment, pricing, and modular development) — packaged into a quote-based subscription.

The company's go-to-market is sales-led and direct: engagement is initiated through telephone and email rather than through self-service or partner channels, and marketing is conducted almost entirely through the corporate website, which surfaces capability descriptions and dashboard screenshots rather than named customer case studies or logos. The company does not publish pricing tiers, customer counts, ARR, revenue, or funding history, and its operational footprint is limited to a single U.S. office in Bentonville despite claims of U.S. and international relationship reach.

Dataninja's primary commercial differentiation rests on the founders' stated decade-plus of operating experience inside the world's largest retailer (contextually Walmart, given the Bentonville base) across replenishment, pricing, and modular development functions, which the company packages into its recommendation module and uses to position itself as a low-cost alternative to enterprise analytics headcount. No patents, trademarks, certifications, partnerships, executive team disclosures, or third-party validations are present in the available source material, and the absence of any disclosed revenue, funding, or customer logos means the business is best characterized as an early-stage, bootstrapped domain consultancy-product hybrid rather than a venture-scale SaaS asset.

Name

Dataninja

Legal name

Dataninja, Inc.

Website

https://dataninjainc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Dataninja is a small private SaaS company in Bentonville, AR that sells analytics, forecasting, visualization, and recommendation software to manufacturers, suppliers, and retailers, leveraging founder experience from a major U.S. retailer.

Ownership category

akta.pro rank

Product category

Retail Supply Chain Analytics Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Feature Stores & ML Data Management (HDAAABAB)

Keywords

• Supply chain analytics
• Retail forecasting software
• Inventory optimization
• Merchandising analytics
• Demand forecasting platform

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software as a Service Subscription: SaaS subscription model providing access to analytics, forecasting, visualization, and recommendation software. Operating costs are kept low through automation, with savings passed to customers to negate need for additional headcount.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dataninja sells a Software-as-a-Service platform that delivers analytics, forecasting, visualization, and recommendation capabilities for manufacturers, suppliers, and retailers. The platform automates report generation, manages exceptions to user-defined tolerances, and produces forecasts at store/item, item/DC, and total category levels. It is aimed at businesses that want supply chain and merchandising visibility without adding headcount.

Product overview

Dataninja offers a unified Software as a Service platform focused on supply chain analytics for manufacturers, suppliers, and retailers. The platform comprises four integrated modules: Analytics (automated reporting and exception management), Forecasting (algorithm-driven predictions incorporating weather, events, and demographics), Visualization (dashboards for data presentation), and Recommendation (actionable insights for replenishment, pricing, and modular development). The platform provides end-to-end visibility across retail channels and is designed to help businesses achieve instock goals, reduce lost sales, and improve forecast accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Dataninja Software as a Service Platform Unified Software-as-a-Service platform that delivers action-oriented analytics, industry-level forecasting, clean visualization dashboards, and a recommendation engine for supply chain, replenishment, pricing, and modular development. The platform automates report generation, manages exceptions to user-defined tolerances, and targets manufacturers, suppliers, and retailers that want cross-channel visibility and better instock, lost-sales, and forecast-accuracy outcomes without adding headcount.

Quantifiable outcome

• Better instock levels
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• RELEX Solutions: RELEX provides unified retail planning software including forecasting, replenishment, and inventory optimization for retailers and CPG suppliers — directly overlapping Dataninja's Forecasting, Replenishment, and Recommendation modules.
• ToolsGroup: ToolsGroup specializes in demand sensing, forecasting, and inventory optimization for retail and CPG — a direct functional analogue to Dataninja's forecasting and replenishment recommendation capabilities.
• Anaplan: Anaplan provides connected planning across supply chain, sales, and merchandising functions for retailers and CPG manufacturers, with integrated forecasting and scenario modeling that overlaps directly with Dataninja's analytics and forecasting layers.
• Logility: Logility offers AI-driven supply chain planning, demand forecasting, and inventory optimization for retailers and suppliers — directly comparable to Dataninja's analytics + forecasting + recommendation stack.
• o9 Solutions: o9 offers an AI-driven platform for retail planning, merchandising, and supply chain forecasting — closely matching Dataninja's analytics + forecasting + recommendation SaaS positioning for manufacturers and retailers.
• Blue Yonder: Blue Yonder (formerly JDA) is a leading provider of supply chain planning and retail merchandising solutions, with deep penetration at Walmart and other major retailers — the closest direct functional overlap with Dataninja's platform.
• Kinaxis: Kinaxis provides concurrent supply chain planning and analytics for manufacturers and retailers, overlapping with Dataninja's analytics, forecasting, and supply chain visibility capabilities.

Broad incumbents

• SAP Integrated Business Planning (IBP): SAP IBP provides enterprise-wide supply chain planning, demand sensing, and inventory optimization for large retailers and manufacturers — the broadest incumbent analog to Dataninja's supply chain analytics platform.
• Manhattan Associates: Manhattan Associates provides broad supply chain, inventory, and omnichannel commerce suites for retailers. They overlap with Dataninja's analytics and forecasting modules but as part of a much wider enterprise platform portfolio.
• Domo: Domo offers a cloud-based analytics and BI platform with dashboarding and automated reporting capabilities — overlapping Dataninja's Analytics + Visualization modules but oriented more generally across industries rather than retail-specific forecasting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/DataninjaInc
• Facebookfacebook.com/dataninjainc
• LinkedInlinkedin.com/company/dataninja-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataninja