The Palmer Group

What The Palmer Group does

The Palmer Group (legally SLP Productions, Inc.) is a New York-based, privately held creative and production services firm founded in 1982 that serves enterprise clients with professional video, live event, streaming, and media training engagements. Its core product is a bench of consulting producers who connect clients with a curated worldwide network of writers, directors, producers, and production companies, providing end-to-end support from concept through distribution for online meetings, keynotes, trade shows, broadcast video, and television productions. Complementary offerings include equipment specification and configuration for home-office and in-office studios, custom broadcast-quality on-screen graphics and production elements, pre-production planning templates, streaming quality optimization, and a structured media training practice covering executive, above-the-line, and train-the-trainer programs. The firm has also extended into Tech Strategy and Solutions, applying broader technology advisory capabilities alongside its production work.

The business operates as a professional services firm on a quote-based, project-by-project pricing model with multi-year contract cadences and no standardized public rates. Go-to-market is direct: consulting producers engage enterprise clients through the company website, supported by an inbound marketing engine anchored on CEO Shelly Palmer's personal brand — including his blog, a Production Tips newsletter, and CES event presence. Distribution is global in scope but executed through direct producer-led sales rather than partner or reseller channels. The company maintains a 51–100 employee headcount footprint (with the public About page identifying a smaller core team of roughly 15, supplemented by the broader talent network). Named enterprise clients include Facebook, Samsung Electronics of America, and GSK Consumer Healthcare, indicating ability to serve large, marketing- and communications-driven organizations across technology, consumer electronics, and healthcare verticals.

The firm holds no disclosed external funding, operates without a parent company, and is led by Shelly Palmer, whose prior role as past president of the National Academy of Television Arts & Sciences (the Emmy Awards organization) is the central pillar of its competitive positioning. No AI/ML capabilities, APIs, SDKs, patents, or dedicated research investments are disclosed in the available source material; the underlying technology stack centers on conventional broadcast and streaming production tooling rather than machine learning.

Name

The Palmer Group

Legal name

SLP Productions, Inc.

Website

https://palmer.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

The Palmer Group is a New York-based, privately held creative and production services firm founded in 1982 that supplies enterprise clients with consulting producers, video and live event production, streaming support, equipment specification, and media training, drawing on a worldwide network of broadcast and streaming talent led by CEO Shelly Palmer.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action Production Management & Line Producing (MPADABAH)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Live event production
• Media training programs
• Streaming video services
• Creative production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative and Production Services: End-to-end production services for television, online/streaming video, live events, conferences, and meetings. Services include consulting producers, equipment rental/purchase, production elements, and media training. Revenue is generated through project-based engagements and professional service fees.
2. Tech Strategy and Solutions: Technology strategy consulting alongside creative services across various problem sets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Palmer Group offers creative and production services for television, online/streaming video, live events, conferences, and meetings. Its core offering centers on consulting producers who deliver end-to-end production support from concept through distribution, complemented by equipment specification and configuration, pre-production templates, custom broadcast-quality production elements, and media training programs for executives and production teams.

Product overview

The Palmer Group offers a portfolio of professional creative and production services organized around video, streaming, live events, conferences, and meetings. The core offering centers on Consulting Producers who provide end-to-end production support from concept through distribution, complemented by equipment specification and configuration services, pre-production support, custom production elements, and media training programs. Services are delivered for online streaming video, television productions, trade events, keynotes, and corporate meetings. The company positions its team of award-winning producers, directors, writers, and creative professionals as the primary differentiator, with unique access to broadcast and streaming media professionals through industry connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Producers

Quantifiable outcome

• Measurable impact on presentation effectiveness through improved image quality and production values

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Large global brand experience agency producing events, activations, and content for major brands. Overlaps with Palmer Group's experiences and keynotes service lines but at significantly greater scale and broader portfolio.
• George P. Johnson Experience Marketing: Global experience marketing agency producing trade shows, product launches, and immersive brand experiences. Overlaps with Palmer Group's trade show and product experience work but at enterprise holding-company scale.
• Sparks: Creative agency producing brand experiences, pop-ups, conferences, and immersive events for global brands. Comparable in producing high-end corporate experiences and keynotes, though operating at much larger scale.

Direct peers

• Mod Op: Full-service marketing agency with dedicated video production and content creation capabilities serving mid-market and enterprise clients. Comparable in combining strategy, creative, and video production services for brand clients.
• The DVI Group: Corporate audiovisual and event production firm serving Fortune 500 clients with live events, streaming, and meeting production. Comparable in customer tier (large enterprise) and the production-services-plus-consulting delivery model.
• Tool of North America: Live event and stage production company producing high-profile corporate events, conferences, and broadcasts. Overlaps with The Palmer Group's meetings, keynotes, and experiences service line for enterprise clients.
• Definition 6: Boutique creative content and video production agency serving enterprise and brand clients with end-to-end video, streaming, and post-production services. Highly comparable in offering structure (production + media services for major brands) and target customer profile.
• Wondros: Creative content and brand production agency producing video, branded content, and event experiences for major foundations and corporations. Overlaps in providing turnkey video production and media strategy for enterprise clients.
• MAS Event Design: Event design and production firm specializing in high-end corporate meetings, conferences, and brand experiences. Comparable in producing enterprise meetings, keynotes, and conferences with an embedded production team model.
• StudioNow: On-demand video production services platform/network connecting brands with vetted production talent. Comparable in connecting clients with freelance production talent, though distributed through a marketplace model rather than consulting producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shellypalmer
• Facebookfacebook.com/shellypalmerdigitalliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palmer Group