What Scooter Center does

Scooter Center GmbH is a German specialty e-commerce retailer founded in 1992 by Ulf Schroeder and Oliver Kluger and headquartered in Bergheim-Glessen, Germany. The company sells parts, accessories, tuning components, and apparel for classic and modern scooters, with a primary focus on Vespa and Lambretta models ranging from 50cc to 850cc. The product catalog is organized by both product category (motor, electrical, frame, handlebars, wheels, service, oils and chemicals, accessories, helmets and clothing) and vehicle-specific lines (Vespa Classic, Vespa Modern, Lambretta, Scooter 50-850cc), supported by an online storefront with vehicle selectors, part finders, and explosion diagrams that help customers identify compatible components.

Beyond third-party distribution partnerships with major Italian OEMs and tuners including Piaggio, Polini, Malossi, Dellorto, and Casa Lambretta, Scooter Center has developed two proprietary brands — bgm PRO and Moto Nostra — that fill gaps in the market for premium replacement and performance parts. The business model combines own-brand manufacturing with multi-brand distribution through a comprehensive online catalog.

Scooter Center employs approximately 50 people, many of whom are scooter enthusiasts themselves, and operates on a unit-pricing, pay-as-you-go transaction model. The company offers free shipping for orders over €99 within Germany and international shipping through DHL, UPS, DPD, and FedEx. Revenue is generated primarily through one-time online retail transactions, supplemented by community-driven marketing channels including an annual Open Day event in Bergheim, a technical blog featuring racing reports from the European Scooter Challenge, and an email newsletter program. The company has no disclosed funding rounds, no parent company, and operates as an independent founder-controlled private limited company.

Name

Scooter Center

Legal name

SCOOTER CENTER GmbH

Website

https://scooter-center.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Scooter Center is a German D2C e-commerce retailer founded in 1992, selling parts, accessories, and tuning components for Vespa, Lambretta, and modern scooters to enthusiast and tuner customers across Europe.

Ownership category

akta.pro rank

Product category

Scooter Parts and Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Scooter & Moped Manufacturing (ICE) (IMACAEAC), E-scooters & E-mopeds Manufacturing (IMACAOAB)

Keywords

• Scooter parts retailer
• Vespa accessories
• Lambretta spare parts
• Scooter tuning components
• Two-wheeler replacement parts

Headquarters

HQ city

Bergheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Direct sales of scooter parts, accessories, and tuning components through their online shop. One-time product transactions with next-day shipping available. Products include motors, electrical components, frames, handlebars, wheels, service items, oils, chemicals, accessories, helmets and clothing for Vespa, Lambretta, and modern scooters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scooter Center is a German e-commerce specialist retailer selling replacement parts, tuning components, accessories, helmets, clothing, and service products for classic Vespa, Lambretta, and modern scooters from 50cc to 850cc. Its catalog includes its own developed brands BGM PRO and Moto Nostra alongside distributed brands such as Piaggio, Polini, Malossi, Dell'Orto, and Casa Lambretta. The business also offers expert phone/email support from staff who are scooter mechanics and enthusiasts.

Product overview

Scooter Center is an e-commerce retailer specializing in high-quality parts, accessories, and tuning components for classic and modern scooters, primarily focusing on Vespa and Lambretta brands. The company operates two own brands (BGM PRO and Moto Nostra) that develop and sell premium replacement and performance parts, while also distributing products from major manufacturers like Malossi, Polini, Piaggio, and many others. The product portfolio is organized by vehicle type (Vespa Classic, Vespa Modern, Lambretta, and general Scooter 50-850ccm) and product category (Motor, Electrical, Frame, Handlebars, Wheels, Service, Oil & Chemistry, Accessories, and Helmets & Clothing). The business model combines自有品牌 products with third-party brand distribution through a comprehensive online catalog.

Differentiator

Problem solved

Functional benefit

Brands

• bgm PRO: Own brand developed by Scooter Center for high-performance scooter parts including suspension components, engine parts, and ignition systems for Vespa and Lambretta.
• Moto Nostra

Products and services

• BGM PRO Own-Brand Parts Line Scooter Center's proprietary brand of replacement and tuning parts for Vespa and Lambretta scooters, including engine components, suspension, ignition systems, transmissions, clutches, and workshop tools, sold to scooter owners and tuners.
• Moto Nostra Own-Brand Parts Line Scooter Center's own brand offering motorcycle components and accessories, including oil sumps and other machined parts for modern Vespa models, sold to scooter owners seeking premium replacement parts.
• Vespa Classic Parts Specialized parts catalog for classic Vespa models including V50, PK, PX, Rally, and Sprint series, covering both motor and body components for restoration and tuning of vintage scooters.
• Vespa Modern Parts Parts catalog for modern automatic Vespa scooters including GTS 125/300, Primavera, and Sprint models, covering both original equipment replacements and high-performance options.
• Lambretta Parts Comprehensive parts catalog for all Lambretta models including LI, LIS, SX, TV, DL, and GP series, covering replacement and tuning components.
• Scooter 50-850ccm Parts Parts catalog for modern scooters from 50cc to 850cc covering brands such as Yamaha Aerox, MBK Nitro, Gilera Runner, and Italjet Dragster, including both maintenance and performance components.
• Scooter Maintenance Chemicals and Workshop Consumables Range of operating fluids, sealants, greases & lubricants, adhesives, paints & colors, oils, care products & cleaners, and workshop supplies used by scooter owners and mechanics for maintenance and repair.
• Helmets, Apparel and Protective Gear Protective gear and apparel for scooter riders including helmets, gloves, glasses & visors, jackets & pants, t-shirts & shirts, and related accessories.

Quantifiable outcome

• Next-day delivery for orders within Germany

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• BGM PROcoreOEM/ Whitelabel/ Licensing PartnerProprietary brand developed by Scooter Center. Products include cylinders, transmissions, clutches, suspension components, and tools. Fills gaps in the market with parts developed from Scooter Center's decades of experience.
• Moto NostracoreOEM/ Whitelabel/ Licensing PartnerProprietary brand for premium scooter components including oil sumps and motor parts. Developed from years of hands-on experience.
• PiaggiomajorTechnology or IntegrationOfficial parts supplier offering original Piaggio parts for Vespa and related brands including cylinders, air filters, chrome kits, and original components.
• PolinimajorTechnology or IntegrationItalian manufacturer of high-performance scooter components. Products include cylinder kits, shock absorbers, transmissions, and engine housings for Vespa and other brands.
• MalossimajorTechnology or IntegrationItalian tuning parts manufacturer specializing in high-performance components including variator covers, cylinders, and racing parts.
• DellortomajorTechnology or IntegrationItalian carburetor manufacturer. Products include carburetors and carburetor kits for Vespa and Lambretta scooters.
• Casa LambrettamajorTechnology or IntegrationLambretta specialist offering close-ratio transmissions and other high-quality parts for Lambretta models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scooters Originali: Italian scooter parts specialist offering original and reproduction parts for classic Vespa and Lambretta, comparable in catalog depth and enthusiast positioning.
• SIP Scootershop: German e-commerce retailer specializing in Vespa, Lambretta and modern scooter parts, tuning components and accessories — the closest direct competitor to Scooter Center in the DACH region.
• AF1 Racing: UK-based scooter parts retailer with a broad Vespa/Lambretta tuning and accessories offering, comparable mid-sized specialty e-commerce operator.
• Treatland: US-based scooter parts retailer focused on Vespa, Lambretta and smallframe/largeframe classic scooter restoration parts, serving a comparable enthusiast customer base.
• Scooter-Shop.com: UK online retailer specializing in scooter parts, accessories and tuning for Vespa, Lambretta and modern scooters with international shipping — comparable model to Scooter Center's e-commerce operation.

Emerging players

• Casa Lambretta: Lambretta-specialist brand producing close-ratio gearboxes and high-quality Lambretta components. Distributed by Scooter Center and competing in the niche Lambretta parts segment.

Broad incumbents

• Malossi: Italian manufacturer of high-performance scooter tuning parts (cylinders, variators, exhausts) distributed by Scooter Center. Comparable as a major upstream supplier and competing brand in the same tuning categories.
• Piaggio: Italian OEM and parent of Vespa; Scooter Center is an official parts supplier. Comparable as the dominant upstream manufacturer whose parts and electric roadmap shape Scooter Center's catalog strategy.
• Polini: Italian manufacturer of cylinder kits, shock absorbers and transmissions for Vespa/scooter applications. A distribution partner of Scooter Center that also competes in the same tuning parts space.
• Dell'Orto: Italian carburetor manufacturer producing carburetors and kits for Vespa and Lambretta. A distribution partner of Scooter Center that competes directly in the carburetor category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scootercenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scooter Center