SIP Scootershop

What SIP Scootershop does

SIP Scootershop GmbH is a privately held German retailer and importer of scooter accessories, tuning parts, and spare parts, founded in 1995 and headquartered in Landsberg am Lech. The company operates a multilingual e-commerce storefront available in 17 languages, complemented by a physical flagship store in Germany, a B2B wholesale program, and a community of more than 500,000 cumulative customers across 70+ countries. Its catalog spans approximately 60,000 SKUs covering tuning, performance, vintage restoration, styling, and electric micro-mobility (E-Scooter, E-Bike) categories for scooter and motorbike brands including Vespa, Lambretta, and others.

The business model combines direct-to-consumer hardware sales with importer margins on tier-1 performance brands — exclusive German importer for MALOSSI plus import relationships for POLINI, RMS, MAURO PASCOLI, LEOVINCE, DELLORTO, and others — and a growing own-brand portfolio organized through sub-brands (SIP Performance, SIP Style, SIP Vintage, SIP Green, SIP ScootGuard, SIP Primo). Revenue is generated via unit-priced product sales with shipping fees (free shipping thresholds apply in Germany), supplemented by paid express delivery options and quote-based wholesale pricing. Distribution relies on the proprietary storefront with daily worldwide shipping capable of 2,000+ parcels/day at peak, supported by an extensive content-and-community surface (seven blogs, two YouTube channels, a community forum, recurring live events), and a branded iOS app (Quartermile).

The company employs over 150 staff, is founder-owned with no disclosed external funding, and has shown no mergers, acquisitions, or leadership transitions in the available data. Its primary customer segments are individual scooter enthusiasts — primarily Vespa owners, with secondary Lambretta and broader moped/motorbike/e-mobility riders — sourced predominantly through content-driven, SEO-led, and community-led organic acquisition rather than paid sales motion.

Name

SIP Scootershop

Legal name

SIP Scootershop GmbH

Website

https://sip-scootershop.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

SIP Scootershop GmbH is a German e-commerce retailer and exclusive importer of scooter tuning parts, spare parts, and accessories, selling to over 500,000 enthusiast customers across 70+ countries via a 17-language online storefront.

Ownership category

akta.pro rank

Product category

Scooter Parts and Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

Keywords

• Scooter parts retail
• Vespa tuning components
• Motorcycle accessories
• Scooter spare parts
• E-scooter accessories

Headquarters

HQ city

Landsberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Parts and Accessories Sales: Direct-to-consumer online sales of scooter tuning parts, spare parts, accessories, and related products. Revenue generated through product sales with shipping fees. Daily shipping worldwide with optional SIP Express SPEED delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

SIP Scootershop sells scooter tuning parts, spare parts, accessories, and related products for Vespa, Lambretta, and other scooter/motorbike brands via a multilingual e-commerce storefront, supported by a flagship physical store and a wholesale division. The company also functions as a German exclusive importer for several premium scooter parts brands (e.g., MALOSSI) and operates complementary digital services such as the Quartermile mobile app, a community forum, and content channels.

Product overview

SIP Scootershop is a B2C e-commerce platform and importer for scooter accessories, tuning parts, and spare parts. Its product portfolio is anchored by its own SIP sub-brands (SIP Performance for high-performance parts, SIP Style for aesthetic customization, SIP Vintage for classic restoration parts, and SIP Green for sustainability-focused offerings) combined with its role as the German importer for third-party brands such as MALOSSI, POLINI, RMS, MAURO PASCOLI, LEOVINCE, DELLORTO, FORME, CUPPINI, BITUBO, DRD, SCORPION, BOSATTA, BUZZETTI, GRIMECA, JL EXHAUSTS, TECNIGAS, GALFER, NEWFREN, MAZZUCCHELLI, TUCANO URBANO, and many others. Beyond physical parts, the company extends its offering through digital products including the Quartermile mobile app for iPhone, SIP TV and SIP Tutorials YouTube channels providing technical content, and a community forum. The company also operates physical retail through its flagship store in Landsberg am Lech, a wholesale program, and organizes scooter community events.

Differentiator

Problem solved

Functional benefit

Brands

• SIP Performance: Performance parts and tuning components for scooters.
• SIP Vintage
• SIP Style
• SIP Green
• SIP ScootGuard
• SIP Primo
• SIP Aid

Products and services

• SIP ScootGuard motorbike gloves In-house branded line of motorbike gloves produced and sold directly by SIP Scootershop via its storefront and dedicated microsite, targeted at scooter and motorbike riders.
• Quartermile mobile application (iOS) Mobile app for iPhone supporting the SIP Scootershop community and performance-related use cases, distributed under SIP's own publishing.
• SIP Primo premium shopping advisory Premium shopping advice and personalized purchasing assistance service for customers looking for higher-touch guidance on selecting scooter parts and accessories.
• SIP Scootershop Wholesale division B2B wholesale and partnership program supplying scooter tuning parts, spare parts, and accessories to resellers and partner retailers, including access to brands such as MALOSSI for which SIP is the German exclusive importer.
• SIP Scootershop Flagship Store (Landsberg am Lech) Physical flagship retail location in Landsberg am Lech, Germany, offering in-person shopping, customer support, and access to SIP's full product range.

Quantifiable outcome

• 500,000+ customers served across 70+ countries
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MALOSSIcoreTechnology or IntegrationExclusive importer for MALOSSI brand in Germany. MALOSSI is a leading manufacturer of high-performance scooter parts and tuning components.
• POLINIcoreTechnology or IntegrationImporter of POLINI products. POLINI manufactures performance parts including cylinder kits, carburetors, and exhausts for scooters and motorcycles.
• PIAGGIO/VESPAcoreTechnology or IntegrationPrimary vehicle manufacturer brand served. SIP offers parts for practically all vehicle models from PIAGGIO/VESPA including Vespa PX, Sprint, Rally, VBB, VNB, VNA, Primavera, ET3, and GTS models.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RevZilla: Major US-based motorcycle gear, parts, and accessories e-commerce retailer. Comparable as a digital-first motorcycle parts retailer with similar category focus but much broader scope than SIP's scooter specialty.
• Cycle Gear: US specialty retailer of motorcycle parts, accessories, and riding gear with both online and physical store presence. Comparable as an omnichannel motorcycle parts retailer serving rider customers.
• Chaparral Motorsports: US-based motorcycle and ATV parts, accessories, and apparel retailer with strong e-commerce presence. Comparable as a multi-category motorcycle parts retailer with omnichannel operations similar in spirit to SIP's.
• MotoSport: US-based online retailer of motorcycle, ATV, and snowmobile parts, gear, and accessories. Comparable as a digital motorcycle parts retailer with similar product breadth and e-commerce-led GTM motion.
• BikeBandit: Online motorcycle and ATV parts retailer serving US customers. Comparable as a digital-first parts retailer in the broader two-wheeled vehicle category.

Direct peers

• VE Italia: Italian retailer of vintage Vespa and Lambretta parts and accessories. Closely comparable as a specialist scooter parts retailer focused on the classic scooter enthusiast community served by SIP.
• Scooter Center: Germany-based retailer specializing in Vespa, Lambretta, and classic scooter parts and accessories. Closest direct competitor to SIP, offering similar inventory depth and tuning parts in the same enthusiast market and geography.
• RP Mike: Italian scooter parts and accessories retailer serving Vespa and Lambretta enthusiasts across Europe. Comparable as a specialist parts e-tailer with similar product depth and target market to SIP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sipscootershop
• YouTubeyoutube.com/c/SIPScootershopTV
• Facebookfacebook.com/scootershop
• Instagraminstagram.com/sipscootershop
• LinkedInlinkedin.com/company/sipscootershop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIP Scootershop