Emporia Gazette

What Emporia Gazette does

The Emporia Gazette is a privately held community newspaper founded in 1890 and headquartered at 109 W 6th Ave in Emporia, Kansas, serving readers across Lyon County and adjacent rural communities in the Flint Hills region. Its core product is a local journalism platform consisting of a print edition, a website (emporiagazette.com), a digital e-edition replica, email newsletters, and a network of subsidiary titles including The Flint Hills Shopper, Chase County Leader News, The Madison News, and The Abilene Reflector-Chronicle. The technology stack is built on the TownNews BLOX CMS, a platform designed for newspaper and media organizations, with integrations to Issuu for digital magazine distribution, Gracenote for TV listings, TradingView for market data widgets, and Evvnt for self-serve event promotion.

The business operates on a hybrid subscription and advertising model. Consumer revenue comes from recurring subscriptions priced at $7.00/month for online-only access, $10.25/month for the print-and-digital bundle, and a $0.99 one-day digital pass, with print subscribers receiving complimentary e-edition access. Advertising revenue is generated through display ads, classifieds, a local jobs board, and a Legals publication service for legal notices and public announcements. Distribution is direct-to-consumer across home-delivery print, a self-serve website paywall, e-edition, email newsletters, and social media channels (Facebook and Twitter).

The publication is independently owned with no disclosed parent company, institutional investor, or external capital, and employs between 11 and 50 people. It competes as the dominant local news source for Emporia and surrounding communities, with content coverage spanning local government, police/courts/fire, education, healthcare, high school and college sports, obituaries, and opinion. The company does not disclose revenue, has no app presence, and shows no AI, patent, or award footprint.

Name

Emporia Gazette

Legal name

Emporia Gazette

Website

https://emporiagazette.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

The Emporia Gazette is a privately held, 1890-founded community newspaper serving Emporia, Kansas and surrounding Flint Hills communities with a print edition, website, e-edition, and email newsletters, monetized through subscriptions, advertising, classifieds, and legal notices.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Local newspaper
• Community journalism
• Digital subscriptions
• Print newspaper
• Local news coverage

Headquarters

HQ city

Emporia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Online-only and combined print/digital subscription plans offered on a recurring monthly basis. Customers can purchase day passes, monthly access, or ongoing subscriptions to access digital content and the e-edition.
2. Print Subscriptions: Traditional print newspaper delivery service. Print subscribers receive free access to the e-edition as a bundled benefit.
3. Advertising: Local advertising opportunities including display ads, classifieds, and job listings. The site promotes advertising services through dedicated sales contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Emporia Gazette is a community newspaper serving Emporia, Kansas and surrounding Lyon and Chase counties, publishing local news, government, sports, education, obituaries, and opinion content. The newspaper delivers content through a print edition, a website, and a digital e-edition, monetizing via recurring print and digital subscriptions, day passes, and local advertising. Supporting offerings include classifieds, a jobs board, legal notices, a local events calendar, email newsletters, and companion lifestyle publications.

Product overview

Emporia Gazette operates as a community journalism platform offering a unified product portfolio centered around its core newspaper and digital content delivery system. The primary offering includes the Emporia Gazette website and e-Edition (digital replica of the print newspaper), supplemented by multiple subscription tiers: One Day Pass, One Month Access (Print and Digital), and Online Only Subscription. Supporting products include a Jobs Board, Classifieds marketplace, Legals notices, and Local Events calendar. The publication also produces sub-brand magazines including Sallie Magazine and Emporia Living Magazine, distributed through Issuu. Email newsletter services provide daily headlines and breaking news alerts. A subscription services portal handles account management including address changes, delivery issues, gift subscriptions, and bill payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Emporia Gazette Website

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Wichita Eagle: Largest regional daily in Kansas, owned by McClatchy, with multi-platform subscriptions, e-edition, and classifieds. A scaled-up version of the same community-newspaper-plus-advertising model that Emporia Gazette operates.
• The Topeka Capital-Journal: Daily newspaper serving Topeka and northeast Kansas with a similar print+digital subscription, e-edition, and local advertising model. Comparable to Emporia Gazette in category (Kansas community daily) and business model, but in a larger and distinct geography.
• Lawrence Journal-World: Daily newspaper serving Lawrence, Kansas with print, digital subscriptions, and local advertising sales. Closely comparable to Emporia Gazette in scale, business model, and Kansas small-city positioning.
• Salina Journal: Daily newspaper serving Salina, Kansas, with traditional print circulation, digital subscriptions, and local advertising. A near-direct analog to Emporia Gazette in terms of small-market Kansas daily operations.
• The Manhattan Mercury: Daily newspaper serving Manhattan, Kansas — another Kansas college-town daily with a comparable print/digital subscription and local-advertising business model.

Broad incumbents

• Tribune Publishing: Multi-title local and regional newspaper operator (Chicago Tribune, New York Daily News, regional dailies) with digital subscriptions and advertising. A relevant scaled comparable for the same subscription-plus-advertising community-newspaper model.
• Lee Enterprises: Public operator of a large portfolio of local newspapers across the U.S. with subscription, advertising, and digital services. A scaled incumbent whose footprint and operating model most closely resemble a multi-title cluster like Emporia Gazette's.
• Gannett Co. Largest U.S. local newspaper publisher (USA TODAY Network), operating hundreds of community dailies with print + digital subscriptions and advertising. The dominant scaled incumbent in the same category as Emporia Gazette.
• Ogden Newspapers: Family-owned operator of community newspapers across multiple states, with a multi-title subscription and advertising model. A structurally comparable peer for an independently owned multi-title local newspaper operator.
• Boone Newspapers & Information Services: Family-owned group operating a portfolio of small-market community newspapers with print, digital, and magazine properties. Directly comparable to Emporia Gazette's multi-title local-newspaper operating approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emporiagazette
• Facebookfacebook.com/theemporiagazette
• LinkedInlinkedin.com/company/emporia-gazette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emporia Gazette