bicom

What bicom does

bicom is a Canadian communications and public relations agency founded in 2006 by Marie-Noelle Hamelin and Vicky Boudreau, headquartered in Montreal, with offices in Toronto, New York, and Paris. The firm delivers eight integrated service lines: media relations, influencer marketing (including a dedicated nano-influencer service launched in 2021), digital marketing, experiential events, training, strategic consulting, cross-border expansion support, and public-relations/networking/partnerships. All offerings are delivered as professional services by agency staff rather than as licensed software, and no proprietary technology platform is disclosed.

The agency serves enterprise and mid-market brand marketers across beauty/skincare/fashion (with deep penetration into the L'Oréal ecosystem, including CeraVe, SkinCeuticals, Lancôme, Garnier, Matrix, La Rosée, Biotherm, IT Cosmetics, Vichy), entertainment and experiential clients (Walt Disney Studios Canada, Fever), and food/lifestyle brands (BeaverTails, Kamik, Oatbox, Four O'Clock, Soja&Co, Bouclair). Pricing is quote-based, retainer- and project-driven, with no published rate cards. Bicom's core commercial proposition is bi-territorial fluency across Quebec and English Canada, combined with offices in Paris and New York that let it act as the local-market communications arm for European and U.S. brands entering Canada, and as a bridge for Canadian brands expanding abroad.

bicom is a privately held, founder-controlled company with no disclosed external funding, no M&A history, and no parent company. The agency was recognized in the PRNet 100 ranking of the top 100 communication agencies in North America in 2022 and has been listed among the 75 most influential women-owned businesses in Quebec by Premières en affaires every year from 2020 through 2025. The firm is currently celebrating its 20th anniversary in 2026.

Name

bicom

Legal name

Bicom Communications Inc.

Website

https://bicom.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

bicom is a Montreal-based communications and public relations agency serving enterprise brands in beauty, fashion, entertainment, and food/beverage, with offices in Toronto, New York, and Paris supporting cross-border market entry.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Public relations services
• Influencer marketing agency
• Media relations services
• Experiential marketing services
• Strategic communications consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency / professional services fees: Core revenue stream from public relations, influencer marketing, digital marketing, experiential events, and strategic consulting engagements. Engagements are typically retainer-based or project-based custom scopes negotiated per client.
2. Strategic consulting fees: Revenue from standalone strategy, communications planning, and brand-market entry consulting projects, often scoped as multi-month engagements.
3. Experiential event production fees: Revenue from event concepting, production, and on-the-ground execution (e.g., Bridgerton and Harry Potter experiences with Fever, BeaverTails activations). Billed as project fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels7 records

Core offering

bicom (Bicom Communications Inc.) is a Canadian communications and public relations agency that delivers an integrated multichannel offering across eight practice areas: media relations, influencer marketing (including nano-influencer activations), digital marketing, experiential events, training, strategic consulting, public affairs/networking, and cross-border market-entry support for brands expanding between Canada, the U.S., and Europe. Services are sold as custom professional engagements (retainers and project-based scopes) to enterprise and mid-market brand marketers.

Product overview

bicom is a Canadian communications and public relations agency — a services business, not a software product — that delivers its offering through a portfolio of eight inter-related practice areas rather than a unified platform with modules. Media Relations and Public Relations / Networking & Partnerships form the foundational earned-media and stakeholder work, which is paired with Influencer Marketing and Digital Marketing (including Meta, TikTok, and LinkedIn activations) for paid and social amplification. Experiential, Training, and Strategic Consulting layer in live events, capability-building, and senior counsel respectively, while Expansion Support – Europe & United States (delivered out of the Paris and New York offices alongside the Montreal headquarters and Toronto office) stitches the full portfolio together for clients expanding cross-border. All offerings are delivered as professional services by the agency's staff rather than licensed as a product.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations (Relations médias) Strategic media relations service securing earned media coverage across traditional and digital outlets, including press releases, journalist outreach, and interview coordination for client campaigns. Targeted at brand marketers in beauty, fashion, entertainment, food and beverage, and lifestyle verticals.
• Influencer Marketing (Marketing d'influence) End-to-end influencer marketing service encompassing strategy, creator identification, campaign execution, and nano-influencer activations tailored to client audiences. Built for consumer brands seeking social amplification in the Canadian market.
• Digital Marketing (Marketing Numérique) Digital marketing service covering paid social campaigns (including Meta ad campaigns), content production for TikTok and LinkedIn, and online brand activation.
• Experiential (Expérientiel) Experiential marketing service designing and producing live brand experiences and events for clients, with ticketing and registration handled through platforms such as Eventbrite. Notable past work includes Bridgerton and Harry Potter experiences with Fever, and BeaverTails activations.
• Training (Formations) Training and workshop service offering communications, media, and public-speaking coaching for client teams and executives.
• Strategic Consulting (Consultation stratégique) Strategic communications consulting providing counsel on positioning, messaging, crisis communications, and integrated campaign planning.
• Expansion Support – Europe & United States (Accompagnement Europe et États-Unis) Market-entry and cross-border communications service supporting Canadian clients expanding into European and U.S. markets, and foreign brands entering Canada, delivered via the Paris and New York offices.
• Public Relations, Networking and Partnerships (Relations publiques, réseautage et partenariats) Stakeholder relations and partnership-brokerage service building public-affairs and industry connections for clients.

Quantifiable outcome

• Generated 640M media impressions for Sézane's Canadian launch.
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The PR NetcoreStrategic or Co-development PartnerInternational network of independent PR agencies. Membership provides peer agency collaboration, cross-border project support, and visibility (e.g., inclusion in the PRNet 100 ranking).
• CIRCLEcoreStrategic or Co-development PartnerInternational PR/communications network. Membership supports cross-border campaign delivery for clients expanding between Europe, North America, and other regions.
• A2C (Association des agences de communication créative)minorGTM or Marketing PartnerQuebec association of creative communication agencies. Membership provides peer visibility, industry events, and a signal of legitimacy within the Quebec agency market.
• Entre ChefsminorGTM or Marketing PartnerQuebec food industry network/community. Membership supports the agency's work with food and beverage clients and generates community visibility.
• Groupe entreprises en santéminorOthersQuebec association promoting workplace health and well-being. Membership is tied to the agency's Work-Life Balance Award and employee-wellness positioning.
• ACRPQ (Association des communicateurs et relations publiques du Québec)minorGTM or Marketing PartnerQuebec professional association for PR and communications practitioners. Membership supports professional standing and industry networking.
• SPIminorGTM or Marketing PartnerQuebec industry association. Membership supports professional standing within the local communications industry.
• Premières en affairesminorGTM or Marketing PartnerQuebec network celebrating women entrepreneurs and business leaders. Membership is tied to bicom's annual listing among the 75 most influential women-owned businesses in Quebec.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• FleishmanHillard Canada: Global communications consultancy with a sizeable Toronto/Montreal presence. Targets the same enterprise CMO buyer, with overlapping service lines in media relations, influencer marketing and integrated campaigns.
• Strategic Objectives: Toronto-headquartered PR and integrated communications agency. Overlaps with bicom on consumer brand work, particularly in beauty, fashion and lifestyle.
• Citizen Relations: Canadian-born, globally-networked PR and influencer agency. Closely comparable on integrated earned-media + influencer model and on beauty/lifestyle clientele.
• NATIONAL Public Relations (NATIONAL): One of Canada's largest homegrown PR firms with deep bilingual (English/French) capability. A direct competitor to bicom for Canadian market-entry mandates from global brands and public-sector work.
• Edelman Canada: Canadian arm of Edelman, the world's largest independent PR firm. Competes with bicom for enterprise brand mandates in beauty, fashion and lifestyle, with bilingual national reach across English Canada and Quebec.
• Veritas Communications: Montreal-based PR and communications agency with bilingual Canadian reach. Direct Quebec-market competitor with overlapping beauty, lifestyle and food & beverage client base.
• MediaProfile: Canadian PR firm with bilingual English/French capability and a strong roster of consumer brand clients. Direct competitor for Canadian launch and lifestyle PR mandates.
• Talk Shop Media: Toronto-based communications and influencer agency. Competes with bicom on influencer-led campaigns for beauty and lifestyle brands in English Canada.
• Craft Public Relations: Toronto-based lifestyle, beauty and consumer PR boutique. Competes for the same discretionary-brand PR retainers in the English-Canadian market.

Broad incumbents

• Weber Shandwick Canada: Global communications network with Canadian offices. Competes for the largest multinational mandates bicom targets, but as part of a much broader global portfolio rather than a Canadian specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bicomrp
• LinkedInlinkedin.com/company/bicom-rp
• Instagraminstagram.com/bicom_rp
• TikToktiktok.com/@bicom_rp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bicom