Recambios del Olmo
Recambios del Olmo is a B2B distributor of automotive parts, equipment, and digital workshop solutions serving independent workshops, industrial-vehicle specialists, and fleet operators across Castilla-La Mancha and Jaén, operating seven branches and the Service Next digital suite.
- Company typePrivate
- Founded1991
- HeadquartersPedro Muñoz, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Recambios del Olmo does
Recambios del Olmo is a B2B distributor of automotive spare parts and workshop solutions founded in 1991 and headquartered in Pedro Muñoz, Ciudad Real (Castilla-La Mancha, Spain). The company serves independent workshops, industrial-vehicle specialists, bodywork and paint shops, and fleet operators across Castilla-La Mancha and Jaén through seven physical branches, a 19,500 sqm warehouse, a field sales force, a call center, and a counter-sales channel. It also operates within the Grupo Serca network, accessing three affiliated workshop brands (Profesional Plus 1,000+, SPG Talleres 300+, Nexus Auto 275+).
The company's product surface splits between physical distribution (parts for passenger and industrial vehicles, lubricants, tires, paint and bodywork, workshop equipment, and tools) and the Service Next digital ecosystem, which is anchored by the Next Go B2B procurement and workshop-management platform (with Verifactu fiscal compliance) and supplemented by Next Assist (telediagnosis and AR-supported technical assistance), Next Data (integrated technical information via TecRMI, HaynesPro, TecDoc, GT Motive), Infotechnic (AI-powered diagnostic assistance launched March 2023, used by 3,000+ workshops), Next Academy (in-person, e-learning, and VR training), and PassThru (remote ECU/key programming). Diagnostic capability is built on integrated partnerships with Autel and Hella Gutmann, and AI appears primarily as a feature layer over partner content rather than proprietary models.
Recambios del Olmo operates a B2B quote-based commercial model with no public pricing. Revenue streams are transactional (parts, equipment, paint, and bodywork products) supplemented by recurring subscription-style access to Service Next platforms and per-operation PassThru fees, plus managed fleet-services revenue through Flotas Serca for insurance, government, and rental-company fleets. The company is privately held, family-led (Juan Antonio Del Olmo founding, Eloy Del Olmo current CEO), employs 200+ people, and operates with no disclosed funding rounds, parent company, or outside investors in the available record.
Recambios del Olmo firmographics
Firmographics- Name
- Recambios del Olmo
- Legal name
- RECAMBIOS DEL OLMO, SL
- Website
- https://recambiosdelolmo.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Recambios del Olmo is a B2B distributor of automotive parts, equipment, and digital workshop solutions serving independent workshops, industrial-vehicle specialists, and fleet operators across Castilla-La Mancha and Jaén, operating seven branches and the Service Next digital suite.
- Ownership category
- akta.pro rank
Recambios del Olmo industry classification
Industry- Product category
- Automotive Aftermarket Distribution
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where Recambios del Olmo is headquartered
LocationHeadquarters
- HQ city
- Pedro Muñoz
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Recambios del Olmo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Parts Distribution: Distribution of automotive spare parts for passenger cars (turismo) and industrial vehicles including batteries, lubricants, tires, accessories, general mechanics, climate control, electronics, and workshop tools. Revenue generated through B2B sales to workshops with quote-based pricing.
- Workshop Equipment Sales: Sale and distribution of workshop equipment including lifts, diagnostic tools, alignment machines, wheel balancers, and workshop machinery. Includes financing partnership with Grenke for equipment acquisition.
- Paint and Bodywork Products: Supply of paint and bodywork products from leading brands for workshop customers. Complete service for bodywork specialists.
- Technical Services and Platforms: Subscription-based access to digital platforms including Next Go workshop management, Next Assist technical support, Next Data information systems, and Infotechnic diagnostic tools. Revenue from platform licensing and per-operation fees for services like PassThru.
- Fleet Management Services: Fleet maintenance and management services through Grupo Serca covering vehicle maintenance, route planning, location tracking, fuel control, and extended warranties for insurance companies, public administrations, and rental companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quote-based pricing for workshops |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Recambios del Olmo product offering
Product offeringCore offering
Recambios del Olmo is a B2B automotive aftermarket distributor based in Pedro Muñoz, Spain, supplying spare parts for passenger cars (turismo) and industrial vehicles, along with paint, bodywork, tires, lubricants, workshop equipment, and tools to independent workshops. The company complements physical parts distribution with the Service Next digital ecosystem, including the Next Go workshop management platform, Infotechnic AI-assisted diagnostics, Next Assist technical support, Next Data technical information, Next Academy training (including VR), and PassThru remote programming.
Product overview
Recambios del Olmo operates as a B2B auto parts distributor and workshop solutions provider in Castilla-La Mancha, Spain. The company offers a dual portfolio: physical auto parts (tourism, industrial vehicles, paint, equipment) and a digital Service Next ecosystem for workshop management. The Service Next suite centers on Next Go as the core platform for workshop operations and B2B purchasing, supported by specialized modules including Next Assist (technical support with telediagnosis and AR), Next Data (technical information via TecRMI/HaynesPro/TecDoc), Infotechnic (AI-powered diagnostic assistance), Next Academy (VR and in-person training), Flotas (fleet management), and Passthru (remote programming). The company also operates three workshop networks under Grupo Serca: SPG Talleres, Profesional Plus, and Nexus Auto.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Go Platform All-in-one B2B workshop management platform integrating agenda, operations, catalog, administration, billing with Verifactu fiscal compliance, and personnel management for independent workshops.
- Next Assist Premium technical assistance service for workshops providing telediagnosis, PassThru programming, specialized technician support, augmented reality diagnostics, video diagnosis, and technical consulting.
- Next Data Technical information service integrating TecRMI, HaynesPro, TecDoc, and GT Motive to provide vehicle technical data, parts catalogs, and repair information for workshops.
- Infotechnic AI-powered diagnostic assistance platform for automotive professionals featuring technical bulletins, diagnostic guides, PassThru modules, virtual reality training, and AI-driven technical consulting. Used by 3,000+ workshops in Spain.
- Next Academy Technical training and professional development service offering in-person, online e-learning, and virtual reality training formats for workshop technicians on the latest vehicle technologies and hybrid systems.
- Flotas Serca Fleet management and maintenance service for vehicle fleets, insurance companies, public administrations, and rental companies with nationwide coverage including vehicle maintenance, route planning, location tracking, fuel control and extended warranties.
- PassThru Service Remote vehicle programming service enabling workshops to perform telecoding, key programming, cybersecurity operations, and ECU reprogramming without dealership dependency.
- Diagnosis (Autel & Hella Gutmann) Advanced multi-brand vehicle diagnostic services using Autel and Hella Gutmann technology for hybrid, electric and combustion vehicles with ADAS calibration capabilities.
- Profesional Plus Network Extensive workshop network under Grupo Serca with over 1,000 mechanical workshops in Spain and Portugal, offering diagnostic tools, workshop equipment, software solutions, and business support to members.
- SPG Talleres Network Premium workshop network under Grupo Serca with over 300 workshops in Spain and Portugal, offering comprehensive workshop tools, training, and business management support.
- Nexus Auto Network
Quantifiable outcome
- 3,000+ workshops using Infotechnic diagnostic platform since March 2023
- +3 more outcomes
Companies that use Recambios del Olmo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Recambios del Olmo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Recambios del Olmo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Yuasa IberiacoreStrategic distribution partnership for Yuasa battery products for passenger vehicles. Includes Programa Taller Kyoto training program, commercial rappel system, and merchandising support for workshops.
- LeasewaycoreMobility-as-a-Service partner providing vehicle rental solutions for workshops to offer customers while vehicles are being repaired. Integrated into workshop network services (SPG Talleres, Profesional Plus, Nexus Auto) to improve customer experience and workshop competitiveness.
- Grupo SercaflagshipParent group and strategic alliance providing workshop network affiliations (Profesional Plus, SPG Talleres, Nexus Auto), shared digital platforms (Service Next ecosystem), collective purchasing power, and marketing support across Spain and Portugal. Recambios del Olmo operates as a key distributor within the Grupo Serca network.
- FUCHS TITAN (Red de Talleres Abanderados)coreWorkshop network partnership strengthening customer loyalty, market presence, and business development in the independent channel. Provides workshops with technical training, marketing support, and brand differentiation.
- AutelcoreAdvanced diagnostic equipment provider. Integration of Autel diagnostic systems for multi-brand vehicle coverage, hybrid/electric vehicle diagnosis, ADAS calibration, and PassThru gateway access. Training provided across all delegations.
- Hella GutmanncoreDiagnostic technology partnership providing access to Europe's largest technical database for electrical schematics, repair manuals, and technical information. Combined with Autel for comprehensive diagnostic capabilities.
- AssisteccoreTechnical assistance service provider within Grupo Serca ecosystem, offering workshop profitability consulting and management support through Service Next platforms.
- Service NextflagshipDigital platform ecosystem (Next Go, Next Assist, Next Data, Infotechnic, Next Academy) providing integrated workshop management, technical assistance, and training solutions.
- Oxyhydrogen Technology SuppliersminorHydrogen engine cleaning technology suppliers for workshop demonstrations and training sessions.
- GYSminorWelding, battery charging, and electronic diagnostic equipment brand featured in live presentations and training for commercial team.
- MilwaukeeminorHigh-performance battery-powered tools supplier for workshop equipment presentations and demonstrations.
- Cascos (Elevadores)minorNational manufacturer of vehicle lifts and lifting equipment for workshop demonstrations and training.
- FrakmentaminorFinancing solutions partner for workshop services, enabling workshops to offer financing options to their customers.
- Enterprise Rent-A-CarminorVehicle rental company partnership within Serca Flotas service providing replacement vehicles for workshops serving fleet customers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Recambios del Olmo competitors and assessment
Company assessmentDirect peers
- Recalvi: Spanish B2B automotive parts distributor serving independent workshops with a similar regional branch model and workshop-network affiliations. Directly comparable in go-to-market, customer base and product mix (parts, equipment, paint).
- Grupo Peña Automoción: Spanish regional auto parts distributor with multi-branch B2B coverage of workshops. Similar business model in passenger and industrial vehicle parts, plus workshop equipment.
- Grupo AD: One of Spain's largest automotive aftermarket distribution groups, supplying parts and workshop services to a broad independent workshop network. Closest national-scale analog to Recambios del Olmo's model.
Emerging players
- Oscaro: Online auto parts retailer active in Spain. Competes with Recambios del Olmo for the same independent-workshop buyer through price transparency and e-commerce convenience.
- Mister Auto: Digital-first auto parts marketplace with strong Spanish presence. Represents the online disintermediation threat to traditional regional distributors like Recambios del Olmo.
Broad incumbents
- Würth: Global B2B distributor of workshop consumables, tools, fasteners and automotive supplies. Comparable in B2B catalog distribution to workshops and trade customers.
- Bosch Automotive Aftermarket: World-leading OE/aftermarket parts manufacturer and distributor with diagnostic equipment (e.g. competing with Autel/Hella Gutmann). Relevant comparable for Del Olmo's parts, diagnostic and workshop-equipment lines.
- Euromaster: European tire and vehicle maintenance network present in Spain. Overlaps in tires, maintenance and fleet services where Del Olmo also competes via Serca Flotas.
- Feu Vert: Pan-European automotive aftermarket chain offering parts, tires and workshop services. Adjacent competitor for workshop customers and parts demand in Spain.
- Norauto: Large European automotive service and parts retailer with a meaningful Spanish footprint. Overlaps in parts, equipment and tires but addresses end-consumers and workshops through a broader retail/service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Recambios del Olmo social profiles
Digital presenceRecambios del Olmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recambios del Olmo leadership team
Management profileNumber of profiles
Profiles2 records
Recambios del Olmo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recambios del Olmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recambios del Olmo
What does Recambios del Olmo do?
Recambios del Olmo is a B2B automotive aftermarket distributor based in Pedro Muñoz, Spain, supplying spare parts for passenger cars (turismo) and industrial vehicles, along with paint, bodywork, tires, lubricants, workshop equipment, and tools to independent workshops. The company complements physical parts distribution with the Service Next digital ecosystem, including the Next Go workshop management platform, Infotechnic AI-assisted diagnostics, Next Assist technical support, Next Data technical information, Next Academy training (including VR), and PassThru remote programming.
Is Recambios del Olmo a public or private company?
Recambios del Olmo is a private company. It is classified as family owned and is currently operating.
When was Recambios del Olmo founded?
Recambios del Olmo was founded in 1991. It employs 51 to 100 people.
Where is Recambios del Olmo based?
Recambios del Olmo is headquartered in Pedro Muñoz, Spain, in the Europe region.
How does Recambios del Olmo make money?
Five revenue lines are on record. Parts Distribution is the primary driver. The others are workshop Equipment Sales, paint and Bodywork Products, technical Services and Platforms and fleet Management Services.
Who are Recambios del Olmo's main competitors?
Direct peers on record are Recalvi, Grupo Peña Automoción and Grupo AD. Emerging players are Oscaro and Mister Auto. Broad incumbents are Würth, Bosch Automotive Aftermarket, Euromaster, Feu Vert and Norauto.
Does Recambios del Olmo have an API?
No public API is recorded for Recambios del Olmo.
What industry is Recambios del Olmo in?
Recambios del Olmo's product category is Automotive Aftermarket Distribution. Its primary akta.pro industry code is CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its SIC code is 5010.