Generate

What Generate does

Generate (legally Generate Opportunities Ltd) is a London-based charitable organisation founded in 1972 as the Wandsworth Rathbone Society and renamed in 1998. It supports people with learning disabilities and neurodivergent people across London through five core service lines: Community Connections (outreach, group activities, supported holidays), Youth Services (youth clubs, holiday activities, buddy scheme, residential holidays), Employment Support (job coaching, Access to Work programme delivery, and Supported Internships), Social Opportunities (over 40 hours of monthly adult social activities), and Inclusion and Engagement (self-advocacy, health projects, and accessibility consultancy). Generate describes itself as the largest provider of employment support for people with disabilities in London, with national reach through the UK Government's Access to Work programme. The charity's primary digital asset is EasyHealth.org.uk, an online library of more than 600 accessible health information resources launched in 2008.

The organisation is governed by a four-member Board of Trustees (Chair Grace Sylvester, Treasurer Caroline Threadgold, Trustees Liz Sebag-Montefiore and Robert Murphy) with Alison Love appointed as permanent Chief Executive Officer effective 1st July 2026. The leadership team comprises a CEO, Employment Manager, Youth Manager, Cross Service Project Manager, Inclusion and Engagement Co-Manager, Community Connections Manager, Office Manager, and two Supported Internship Project Managers, placing headcount in the 11–50 range. Revenue is not publicly disclosed but is generated from a mix of statutory sources (Wandsworth Council youth commissioning, NHS commissioning via Barts NHS Trust, Wandsworth GP Federation and South West London ICB, and the UK Government Access to Work programme), grant-making bodies (National Lottery Heritage Fund), corporate partnerships, individual donations via JustGiving, and fundraising events such as the Wimbledon Common Christmas Run.

The go-to-market model is community-led and referral-driven, with beneficiaries accessing services via self-referral, family referral, or professional referral from GPs, social workers, schools, and local authorities. Services are predominantly free at point of use. Strategic partnerships anchor growth: a 10+ year relationship with DFN Project SEARCH for the flagship Supported Internship programme at Whipps Cross Hospital, an Astrum Multi-Academy Trust and Redbridge Council collaboration for new borough coverage, and memberships in the Connection Coalition, Gr8 Support Movement, and People First's London Campaign Network. Distribution to beneficiaries is direct (Generate's own staff) and via host business partnerships (NHS Trusts, colleges, employers); EasyHealth.org.uk operates as a self-serve global digital channel used across the UK by individuals, carers, and healthcare professionals.

Name

Generate

Legal name

Generate Opportunities Ltd

Website

https://generate-uk.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Generate is a London-based charity, founded in 1972, supporting people with learning disabilities and neurodivergent people through community, youth, employment, and self-advocacy services, with national reach via the UK Government's Access to Work programme.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Learning disability services
• Community support services
• Disability employment support
• Social care charity
• Disability advocacy programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government-funded service contracts: Generate receives funding from government programmes including the UK's Access to Work programme (for employment support) and local authority contracts (Wandsworth Council funds Youth Clubs). These statutory-funded streams form the primary revenue base for service delivery.
2. Individual donations and fundraising: One-off and regular donations from individuals via JustGiving platform. Fundraising events including the Wimbledon Common Christmas Run generate voluntary contributions.
3. Corporate partnerships: Partnerships with businesses for social responsibility and community engagement, providing revenue and in-kind support.
4. National Lottery Heritage Fund grants: Project-specific grant funding for heritage and anniversary projects (e.g., 50th Anniversary Heritage project), administered via The National Lottery Heritage Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Generate is a London-based charitable organisation delivering community, youth, employment, social, and inclusion support services for people with learning disabilities and neurodivergent people. Services are delivered free at point of use and funded through government contracts, local authority commissioning, the Access to Work programme, grants, and donations. Standalone offerings include the EasyHealth.org.uk online library of 600+ accessible health resources and the Generate Voices self-advocacy forum.

Product overview

Generate is a charitable organisation providing a comprehensive suite of support services for people with learning disabilities and neurodivergent people in London. The portfolio is structured around five core service areas: Community Connections (outreach, group activities, and holidays), Youth Services (clubs, holiday activities, buddy support, and residential holidays), Employment Support (job coaching, Access to Work assistance, and Supported Internships), Social Opportunities (social events and user-led groups), and Inclusion and Engagement (advocacy, health initiatives, and accessibility solutions). Key digital offerings include the Easy Health website (an online library of accessible health information) and the Generate Voices self-advocacy forum. The services are designed to work together holistically, supporting individuals across life stages from youth through adulthood in areas including independence, employment, health, and community participation.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Health: Online library of accessible health information with simple words, clear pictures and films, launched in 2008.
• Generate Voices
• Community Connections
• Generate FC

Products and services

• Community Connections Personalised support combining outreach services, creative group learning, sports, well-being activities and social events for adults with learning disabilities and/or autism. Includes 1-1 support, group activities (cookery, football, multi-sport, art, music, dance, drumming, yoga), and supported holidays to destinations including Budapest, Paris, and Centre Parcs.
• Youth Services Comprehensive youth support for young people aged 11-17 with learning disabilities and/or autism, including youth clubs, half-term and summer holiday activities, buddy scheme, and residential holidays.
• Employment Support 1:1 employment support for individuals with disabilities, including employment support workers, job coaching, workplace mentoring, and support through the UK Government's Access to Work programme. Generate claims to be the largest provider of employment support for people with disabilities in London, with services also available nationally via Access to Work.
• Social Opportunities Safe and fun social environment for adults with learning disabilities to meet, socialise and experience activities. Offers over 40 hours of monthly activities including festivals, boat trips, meals out, movie nights, themed events, talent contests, and disco events.
• Inclusion and Engagement Programme embedding lived experience at the heart of Generate to create opportunities for inclusion and engagement. Includes Generate Voices self-advocacy group, Change-Maker project, Health Project, Improving Health for All initiatives, and Accessibility Solutions consultancy.
• Easy Health Online library of accessible health information featuring over 600 resources with simple words, clear pictures and films to help people with learning disabilities understand health information and follow advice. Used by individuals with learning disabilities, carers, healthcare professionals, and organisations across the UK; promoted to all GP practices in Wandsworth.
• Generate Voices Weekly self-advocacy forum where Generate members discuss issues important to them, share experiences, and campaign for positive change within Generate and local communities through group advocacy. Members participate in the London Campaign Network run by People First and engage with partners such as the Connection Coalition and Gr8 Support Movement.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Connection CoalitioncoreStrategic or Co-development PartnerGenerate is a member of the Connection Coalition, a network of organisations working to support people with learning disabilities and neurodivergent people.
• Gr8 Support MovementcoreStrategic or Co-development PartnerGenerate is a member of the Gr8 Support Movement, a network of inspirational, creative and motivated people dedicated to making a real difference to the lives of people with learning disabilities. Outreach 1-1 Support explicitly references being part of this movement.
• DFN Project SEARCHflagshipStrategic or Co-development PartnerGenerate has partnered with DFN Project SEARCH for over 10 years to deliver flagship Supported Internship programmes at Whipps Cross Hospital, expanding to St Bartholomew's Hospital in 2022 and The Royal London Hospital. The programme has won national awards for outstanding quality. Generate is a delivery partner for DFN Project SEARCH sites in London.
• Astrum Multi-Academy Trust / Astrum AcademycoreStrategic or Co-development PartnerAstrum Multi-Academy Trust partnered with Generate and Redbridge Council to launch a new Supported Internship programme in Redbridge. Generate delivers the employment and job coaching components while Astrum provides the educational/tutor element.
• Barts NHS TrustcoreImplementation/ SI/ Consulting PartnerGenerate provides Supported Internship programmes on-site at Barts NHS Trust sites including Whipps Cross Hospital, St Bartholomew's Hospital, and The Royal London Hospital. NHS staff host and mentor interns as part of the programme.
• Redbridge CouncilcoreStrategic or Co-development PartnerRedbridge Council partnered with Generate and Astrum Multi-Academy Trust to launch a new Supported Internship programme in Redbridge borough.
• Barking and Dagenham CollegeminorStrategic or Co-development PartnerBarking and Dagenham College partners with Generate for Supported Internship services and Access to Work funding navigation, providing educational pathways for students with SEND.
• Wandsworth GP FederationcoreStrategic or Co-development PartnerGenerate collaborates with the Wandsworth GP Federation to improve primary care access for people with learning disabilities in Wandsworth. Projects include developing accessible health information, assessing cancer screening pathway accessibility, and delivering training to primary care staff.
• South West London ICBminorImplementation/ SI/ Consulting PartnerSouth West London Integrated Care Board is listed as a key partner in the Wandsworth GP Federation health access project, working to reduce health inequalities for people with learning disabilities.
• Public Health WandsworthcoreImplementation/ SI/ Consulting PartnerGenerate is commissioned by Public Health Wandsworth to deliver Healthy Lifestyle training to Wandsworth residents with learning disabilities, collaborating with local organisations on nutrition, cooking skills, and exercise classes.
• NC LawminorStrategic or Co-development PartnerNC Law, a London law firm, has agreed to complete wills at a 50% discount for any individual who includes a legacy donation to Generate. This supports Generate's legacy giving fundraising strategy.
• Run Through (Events company)minorChannel Partner/ Reseller/ DistributorGenerate partnered with Run Through for the Wimbledon Common Christmas Run, a 5K and 10K fundraising event held annually in December. Run Through handles event logistics and registration.
• Savoo (Voucher codes)minorGTM or Marketing PartnerSavoo, a UK voucher code and deal website, supports Generate by donating up to 50% of their commission when users shop through the Generate charity link on the Savoo platform.
• MHFA EnglandminorStrategic or Co-development PartnerGenerate collaborated with MHFA England so their mental health first aid training is now suitable for people with learning disabilities, expanding the reach of mental health training to this underserved population.
• St. George's University Hospital NHS Foundation TrustminorStrategic or Co-development PartnerGenerate collaborated with St. George's University Hospital on accessibility and training initiatives for healthcare staff supporting patients with learning disabilities.
• OvacomeminorStrategic or Co-development PartnerGenerate worked with Ovacome (ovarian cancer support charity) to create accessible information resources in easy-read format.
• People First (self-advocacy network)coreStrategic or Co-development PartnerGenerate participates in the London Campaign Network run by People First, a self-advocacy group for people with learning disabilities. Generate Voices attends network meetings to campaign for change alongside other advocacy organisations.
• Crimestoppers LondonminorGTM or Marketing PartnerCrimestoppers London participated as a guest speaker at a Generate Voices Forum session focused on hate crime awareness.
• Transport for London (TfL)minorGTM or Marketing PartnerGenerate Voices attended the Learning Disability Transport Forum hosted by TfL, contributing to discussions on accessible transport for people with learning disabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Certitude: Certitude is a London-focused charity supporting people with learning disabilities, autism, and mental health needs. Direct regional peer in London boroughs with overlapping supported employment and community connection services.
• Choice Support: Choice Support is a London and South East-focused charity providing personalised support for people with learning disabilities and autism, including employment and community participation. Comparable as a regional peer competing for similar London borough contracts.

Broad incumbents

• Hft (Hft): Hft is a national charity supporting people with learning disabilities through supported living, employment, and daytime activities. Comparable as a service delivery peer across multiple Generate service lines, with broader geographic reach.
• Dimensions UK: Dimensions provides person-centred support for people with learning disabilities and autism, including supported employment and community-based services. Comparable as a regional-to-national disability support provider competing for similar local authority contracts.
• MacIntyre: MacIntyre is a national charity supporting children and adults with learning disabilities and autism through education, employment, and supported living. Comparable as a long-established learning disability charity with overlapping employment and community services.
• Mencap: Mencap is the UK's largest learning disability charity, providing advocacy, employment support, housing, and community services nationwide. Comparable as a directly overlapping service provider for people with learning disabilities, but operates at significantly larger national scale.
• United Response: United Response is a national disability charity providing supported living, employment, and community support across England and Wales. Comparable as a peer in supported employment and community-based disability services.
• Sense: Sense supports people with complex disabilities including learning disabilities, autism, and deafblindness through housing, employment, and community programmes. Comparable as a multi-service disability charity with overlapping supported employment and community engagement offerings.

Direct peers

• DFN Project SEARCH: DFN Project SEARCH is Generate's flagship Supported Internship partner, running programmes at major NHS trusts in London. Highly comparable as the underlying internship model partner, with national reach across the UK.
• DFN Foundation: DFN Foundation funds and supports employment programmes for people with learning disabilities including DFN Project SEARCH. Directly comparable as a strategic funder/partner in the supported internship space where Generate operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GenerateOpps
• Facebookfacebook.com/generateLD
• LinkedInlinkedin.com/company/csmpawnshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generate