Kickback

What Kickback does

Kickback AS (organization number 993 389 986, Apotekergata 10, 0180 Oslo, Norway) operates an affiliate-based discount-code aggregation platform at kickback.no that curates and publishes promotional codes, coupons, and special offers from hundreds of online retailers across 18+ consumer categories including electronics (Elektronikk, Mobil, Data og programvare), fashion (Mote, klær og sko), travel (Reise), children (Barn), books (Bøker og blader), automotive (Bil og motor), home goods (Hus og interiør, Hvitevarer), beauty (Kosmetikk og skjønnhet), and others. The platform monetizes via affiliate commissions earned when users redeem retailer codes or click through to partner e-commerce sites, with content architecture organized around category landing pages, retailer-branded code pages (e.g. Samsung, Ellos, Viaplay, Lyko), and a featured "Eksklusive rabattkoder" module that markets exclusive promotional inventory to differentiate from generic code aggregators.

The company has pursued modest geographic expansion by launching a localized Swedish-language variant at kickback.se, indicating an intent to operate as a Nordic discount-code affiliate beyond its Norwegian home market. Leadership comprises CEO Mats Staugaard and Creative Director Magnus Kolstad, and the operation runs with a 1–10 employee footprint consistent with a small, content/SEO-driven affiliate business. Technical surface is a standard CMS-and-affiliate-stack web platform with partner logo feeds and code-display modules; no API, mobile app, SDK, AI capabilities, or proprietary technical infrastructure is disclosed.

A separate third-party source describes "Kickback" as a New York–based retro/refurbished tech reseller founded in 2024 by London Jackson, reporting $750K in 2025 revenue, $460K gross profit, and a $300K VC raise. That narrative conflicts with all other available evidence — firmographic founding year (2008), domicile (Norway), legal entity (Kickback AS), website content (Norwegian discount-code aggregation), and leadership names (Mats Staugaard / Magnus Kolstad) — and most likely refers to a homonymous but distinct U.S. entity. The investment analysis here is grounded in the Norwegian Kickback AS identity supported by first-party registry, firmographic, and website data.

Name

Kickback

Legal name

Kickback AS

Website

https://kickback.no

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Kickback AS operates kickback.no, a Norwegian affiliate discount-code and coupon aggregation platform that curates promotional codes from hundreds of online retailers across 18+ consumer categories for Norwegian and Swedish deal-seeking shoppers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of retro and refurbished tech products to consumers. The company achieved over $750,000 in revenue and approximately $460,000 in gross profit in 2025.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Kickback operates a Norwegian discount code and coupon aggregation platform (kickback.no) that curates and displays promotional codes, coupons, and special offers from hundreds of online retailers across multiple product categories including electronics, fashion, travel, children, books, automotive, and home goods. The platform operates on an affiliate model, partnering with retailers to surface deals to consumers, and also maintains a Swedish version (kickback.se).

Product overview

Kickback operates as a Norwegian discount code and coupon aggregation platform, curating promotional codes and deals from hundreds of online retailers across multiple categories including electronics, fashion, travel, children products, books, automotive, and home goods. The platform functions as an affiliate-based marketplace where users can search for and access discount codes for various online stores. The company also maintains a Swedish version (kickback.se) for the Swedish market.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickback.no Discount Codes Platform A Norwegian discount code aggregation platform that curates and displays promotional codes, coupons, and special offers from hundreds of online retailers across multiple product categories for Norwegian consumers.
• Category-Specific Discount Pages Specialized landing pages organizing retailer discount codes by category including electronics (Mobil, Elektronikk), fashion (Mote, klær og sko), travel (Reise), children (Barn), books and magazines (Bøker og blader), automotive (Bil og motor), home goods (Hus og interiør), and many others.
• Kickback.se (Swedish Version)

Quantifiable outcome

• Over $750,000 in revenue and 7,000+ products sold in 2025

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CouponFollow: US-based coupon code platform with strong SEO orientation and broad category coverage. Comparable in operating an affiliate-driven code aggregation model, though primarily serving North American merchants.
• Pepper (Pepper.pl): European coupon and deals network (originally Polish) operating across multiple countries. Directly comparable as a multi-country European affiliate deal aggregator with localized country sites similar to Kickback's NO/SE footprint.
• Cuponation: European coupon and cashback platform originally founded in Norway, operating localized sites across multiple countries including the Nordics. Directly comparable as a regional deal aggregation business with an affiliate model and category coverage similar to Kickback's.
• Rabattjakt: Swedish deal and discount platform directly competing with Kickback.se in the Swedish market. Highly comparable in regional focus, affiliate model, and category breadth within Scandinavia.
• Vouchercloud: UK-headquartered mobile-first voucher and coupon platform operating across European markets. Comparable in offering digital vouchers and codes via affiliate relationships with major retailers.

Broad incumbents

• Capital One Shopping: Browser-based price comparison and coupon tool from Capital One. Comparable in the coupon-aggregation value proposition, but embedded into the shopping flow at the browser level rather than via a dedicated destination site.
• Slickdeals: US-headquartered community-driven deals platform. Comparable in curating promotional offers and earning affiliate revenue, but operates at much larger scale and with a community/UGC-driven model.
• RetailMeNot: One of the largest global coupon and deal platforms. Comparable to Kickback in core offering (promo code aggregation) but with materially larger scale, broader geographic coverage, and greater brand recognition.
• Honey (PayPal): Browser extension owned by PayPal that auto-discovers and applies coupon codes at checkout. Comparable function (coupon discovery and application) but a fundamentally different delivery mechanism that pressures traditional web-based aggregators like Kickback.

Regional players

• LetsBonus: Originally Spanish daily-deals and coupon platform that has expanded into select European markets. Comparable in offering localized coupons and deals via affiliate partnerships, though primarily Southern European in footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getkickback
• Facebookfacebook.com/getkickback
• LinkedInlinkedin.com/company/kickbackno

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickback