myview systems
myview systems GmbH is a German software company developing a proprietary Product Experience Platform — xmedia PIM, xmedia DAM, and xom API — for B2B manufacturers in lighting, sanitary, and industrial sectors, serving 150+ DACH customers via subscription and professional services.
- Company typePrivate
- Founded2004
- HeadquartersBüren, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What myview systems does
myview systems GmbH is a German-headquartered software company that develops and sells Product Information Management (PIM), Digital Asset Management (DAM), and Product Experience API solutions to B2B manufacturers. The company was founded around 2003 and is registered as a private limited liability company (HRB 7415, Amtsgericht Paderborn), headquartered in Büren, Germany. It serves approximately 150 customers primarily in the DACH region (Germany, Austria, Switzerland), with a defined vertical focus on lighting and luminaires (30+ named customers), sanitary/heating/air-conditioning, e-commerce, and industrial manufacturing.
The company's core product line is built entirely in-house in Germany and comprises three primary pillars: xmedia PIM for product data management with native support for industry classifications and export standards (ECLASS, ETIM, proficl@ss, BMEcat, GAEB, BIM VDI, ARGE, EPREL); xmedia DAM for asset management deeply integrated into xmedia workflows; and xom API, a REST-based Product Experience Engine that exposes product data, assets, and business rules to web apps, configurators, portals, and e-commerce front-ends. The portfolio extends with xmediaLight — a PIM-as-a-Service offering preconfigured for the lighting industry (GLDF, RELUX, DIALux) — and a publishing module set (AutoPrint priint:comet for Adobe InDesign, AutoPrint InBetween, AutoPrint PDF, ViewEditor, ConScreen). Pre-built integrations span SAP (JCo), Shopware (PushConnector), TYPO3, Adobe, multiple third-party DAMs (Canto, Celum, Comet), and translation management systems (Across, SDL, DeepL).
Revenue is generated through subscription or perpetual software licenses for xmedia PIM/DAM/xom and a SaaS-style xmediaLight offering, supplemented by professional services covering implementation, consulting, training, and support. The company sells exclusively through direct enterprise and inside-sales channels using custom quote-based pricing and free initial consultations; no public pricing, channel partner, or reseller network is disclosed. Ownership is founder-led by Dipl.-Ing. Thorsten Frank and Dr.-Ing. Christoph Brandt as Managing Directors, with no external investment, private equity, or venture capital funding disclosed.
myview systems firmographics
Firmographics- Name
- myview systems
- Legal name
- myview systems GmbH
- Website
- https://myview.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myview systems GmbH is a German software company developing a proprietary Product Experience Platform — xmedia PIM, xmedia DAM, and xom API — for B2B manufacturers in lighting, sanitary, and industrial sectors, serving 150+ DACH customers via subscription and professional services.
- Ownership category
- akta.pro rank
myview systems industry classification
Industry- Product category
- Product Information Management Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
Keywords
Where myview systems is headquartered
LocationHeadquarters
- HQ city
- Büren
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
myview systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (PIM/DAM): Perpetual or subscription licenses for xmedia PIM, xmedia DAM, xom API, and xmediaLight products. Core revenue stream from software sales to enterprise customers.
- Professional Services: Implementation, consulting, training, and support services accompanying software deployment. Includes system introduction, data strategy consulting, and ongoing customer support.
- xmediaLight (PIM as a Service): Cloud/SaaS model for lighting industry customers - PIM as a Service with quick startup, preconfigured settings for GLDF, RELUX, DIALux standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact for custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
myview systems product offering
Product offeringCore offering
myview systems develops and sells the xmedia Product Information Management (PIM) and Digital Asset Management (DAM) software, complemented by the xom API for digital product experiences. The platform provides centralized product data management, workflow automation, multi-channel publishing, and out-of-the-box support for industry classification standards (ECLASS, ETIM, BMEcat, GAEB, BIM VDI, DIALux, RELux, GLDF). It is built 100% in-house in Germany and targets B2B companies with technically complex product portfolios across lighting, sanitary/HVAC, e-commerce, and manufacturing verticals.
Product overview
myview systems offers a modular Product Experience Platform (PXP) centered around xmedia PIM for product information management and xmedia DAM for digital asset management, complemented by the xom API for digital product experiences. The architecture combines a core PIM system with specialized modules including xom.products (product data streams), xom.assets (media distribution), xom.rules (business rules engine), xom.portals (self-service portals), xom.creative (publishing), xom.snippets (text management), and xom.connect (data integration). A specialized vertical offering, xmediaLight, targets the lighting industry with GLDF support. Publishing modules include ViewEditor, ConScreen, and AutoPrint tools for PDF, InBetween, and Adobe InDesign integration.
Differentiator
Problem solved
Functional benefit
Brands
- xmedia PIM: The PIM system for technically sophisticated products - a Product Information Management system developed in-house for managing product data across all channels.
- xmedia DAM
- xom API
- xmediaLight
- Product Experience Platform (PXP)
Products and services
- Product Experience Platform (PXP) Central platform for mastering digital product data as the foundation for Product Experience Management, combining PIM, DAM, and API modules for B2B enterprises with technically sophisticated product portfolios.
- xmedia PIM Product Information Management system for technically sophisticated products, providing centralized product data management, classification standardization, workflow automation, and multi-channel publishing for B2B companies.
- xmedia DAM Digital Asset Management system fully integrated with xmedia PIM workflows, managing images, videos, and documents with multilingual assets, custom derivatives, and approval workflows.
- xom API Product Experience Engine and REST-based API providing low-latency access to product data, assets, and business rules for digital applications, eCommerce, configurators, and portals.
- xmediaLight Specialized PIM service (PIM as a Service) for the lighting and luminaire industry with preconfigured GLDF, RELUX, DIALux support, quick startup, and preconfigured imports, exports, and data models.
- PIM Consulting and Implementation Services Professional services for PIM strategy, implementation, data migration, training, and ongoing support accompanying the deployment of xmedia PIM, DAM, and xom API for B2B customers.
Quantifiable outcome
- Web relaunch completed in 6 months for Duscholux with 300,000+ product variants
- +3 more outcomes
Companies that use myview systems
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
myview systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature8 records
myview systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- medienreaktor GmbHcoreWebsite development and hosting partner. Developed DAM module (AssetManager) in joint webinar collaboration with myview. External hosting provider for myview.de website per privacy policy.
- ShopwarecoreTechnology integration partner for e-commerce. PushConnector (shopware) enables automated product data synchronization between xmedia and Shopware platform via REST API.
- AdobecoreIntegration with Adobe creative tools including InDesign (via priint:comet), fonts (Adobe Fonts), and Creative Cloud tools. Enables print automation and publishing workflows.
- SAPcoreE-commerce integration enabling Duscholux to connect website to SAP e-commerce functions for order status overview.
- RLS jakobsmeyerminorMedia agency partner for Duscholux implementation project. Collaborated with myview on digital solution implementation.
- TYPO3coreCMS integration via REST API. INOTEC uses TYPO3-based website with xom API for flexible product data presentation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
myview systems competitors and assessment
Company assessmentDirect peers
- inriver: inriver is a PIM platform purpose-built for manufacturers and brand owners needing to syndicate product information across channels. It overlaps with myview's mid-market industrial customer base and API-driven syndication model.
- Akeneo: Akeneo is a leading independent PIM/PXM SaaS vendor serving manufacturers and brands globally. Like myview, it focuses on centralizing product data for multi-channel publishing, but at significantly larger scale and with broader geographic reach.
- Syndigo: Syndigo is an active PXM/PIM platform serving brands and retailers with product content syndication. It overlaps with myview's xom-driven approach to product data distribution.
- Riversand: Riversand offers a cloud-native PIM/MDM platform for brands and manufacturers. It is comparable to myview's xom API-first approach and multi-channel product data syndication.
- Stibo Systems: Stibo Systems provides an enterprise PIM/MDM platform with deep multi-domain data management capabilities. It targets large manufacturers and competes with myview for upper-mid-market and enterprise deals.
- Salsify: Salsify is a leading Product Experience Management (PXM) platform for brands and retailers. It competes with myview in the product data syndication and digital experience layer, though more skewed toward CPG/retail versus industrial verticals.
- Contentserv: Contentserv is a PIM/PXM vendor headquartered in Switzerland with a strong presence in DACH and a similar vertical focus on industrial brands. It is one of the closest head-to-head competitors to myview in the German-speaking market.
- Pimcore: Pimcore offers an open-source PIM/MDM/DAM platform widely used by European mid-market manufacturers. It competes directly with myview's xmedia PIM/DAM offering for technically complex product data management.
Broad incumbents
- Informatica: Informatica offers a broad data management and MDM platform that includes PIM capabilities within a much larger enterprise data integration portfolio. It is a broader incumbent rather than a specialized PIM competitor.
- SAP: SAP provides master data and commerce capabilities (e.g., SAP Commerce, SAP Product Hub) that overlap with myview's PIM offering. myview already integrates with SAP via SAP JCo, and SAP competes at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
myview systems social profiles
Digital presencemyview systems compliance and trust
Trust signalCompliance3 records
myview systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
myview systems leadership team
Management profileNumber of profiles
Profiles3 records
myview systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myview systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myview systems
What does myview systems do?
myview systems develops and sells the xmedia Product Information Management (PIM) and Digital Asset Management (DAM) software, complemented by the xom API for digital product experiences. The platform provides centralized product data management, workflow automation, multi-channel publishing, and out-of-the-box support for industry classification standards (ECLASS, ETIM, BMEcat, GAEB, BIM VDI, DIALux, RELux, GLDF). It is built 100% in-house in Germany and targets B2B companies with technically complex product portfolios across lighting, sanitary/HVAC, e-commerce, and manufacturing verticals.
Is myview systems a public or private company?
myview systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myview systems founded?
myview systems was founded in 2004. It employs 11 to 50 people.
Where is myview systems based?
myview systems is headquartered in Büren, Germany, in the Europe region.
How does myview systems make money?
Three revenue lines are on record. Software Licenses (PIM/DAM) is the primary driver. The others are professional Services and xmediaLight (PIM as a Service).
Who are myview systems's main competitors?
Direct peers on record are inriver, Akeneo, Syndigo, Riversand, Stibo Systems, Salsify, Contentserv and Pimcore. Broad incumbents are Informatica and SAP.
Does myview systems have an API?
Yes. xom is a REST-based Product Experience Engine/API that enables digital product experiences for apps, web applications, and digital services. The API provides access to product data, assets, business rules, and portals through powerful APIs. Key modules include xom.basic (ProCAT) for digital data provision, xom.products for product data streams to eCommerce and portals, xom.assets for media management and distribution, xom.rules for business rules (smart product finders, configurators), xom.portals for self-service and customer portals, xom.connect for data integration (ODBC, JDBC, SAP JCo), xom.creative for publishing workflows, and xom.snippets for text content management. Authentication uses OAuth 2.0. The API is described as API-first, headless, and optimized for data-driven development and agile processes.
What industry is myview systems in?
myview systems's product category is Product Information Management Software. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 5132 and its SIC code is 7370.