Stokker

What Stokker does

Stokker is a privately held sales and service company, founded in 1990 and headquartered in Tallinn, Estonia, that distributes professional tools, heavy machinery, workwear, and related consumables to customers across the Baltic states. The company operates an omnichannel model combining a full e-commerce storefront with 21 physical heavy-equipment service centers in Estonia, Latvia, and Lithuania, supported by a hotline, account-based self-service, and parcel/click-and-collect fulfillment options.

The product catalog spans construction machinery (JCB backhoe loaders, excavators, telehandlers, wheeled loaders, attachments), agricultural machinery (Kubota tractors, mowers, utility vehicles), groundscare equipment (including robotic lawnmowers from Sunseeker, Ambrogio, Cramer), professional power tools (Milwaukee, Metabo), workwear (Helly Hansen), lubricants (Valvoline), and a consumer-electronics assortment led by Apple products. Underlying infrastructure includes the proprietary StokkerPRO loyalty system, which issues bonus nuts (1 nut per €30 spent, redeemable for up to 50% of any invoice or 100% on monthly select items), integrates warranty-without-receipt, supports cross-account (business-to-private) nut transfers, and offers credit options for tool purchases.

Stokker makes money primarily through one-time hardware sales of professional tools and capital equipment, supplemented by recurring maintenance, repair, and spare-parts services tied to its installed base, and a loyalty-driven repeat-purchase motion targeting both B2B (construction, agriculture, trades) and B2C (DIY/private) customers. Pricing is transaction-based in euros including VAT, with a 5% logged-in discount and quote-based pricing for large equipment; financing options are available for machinery purchases.

Name

Stokker

Legal name

Stokker

Website

https://stokker.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Stokker is a Baltic-region sales and service company, founded in 1990, that distributes professional tools, heavy construction and agricultural machinery, and workwear through 21 service centers and an e-commerce platform, serving construction, agriculture, trades, and DIY customers.

Ownership category

akta.pro rank

Product category

Professional Tools and Heavy Machinery Distribution

NAICS

Other Building Equipment Contractors (23829)

SIC

Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industries

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Construction equipment sales
• Agricultural machinery distribution
• Professional tool retail
• Heavy equipment servicing
• Industrial equipment supplier

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Sales of professional tools and heavy machinery including construction equipment (backhoe loaders, excavators, telehandlers), agricultural machinery (tractors, mowers), and power tools from brands like JCB, Kubota, Milwaukee, Metabo.
2. Maintenance and Service: Factory-standard maintenance, repairs, and technical support for heavy equipment. Service network with 21 heavy equipment centers across the Baltics providing maintenance hotline and spare parts sourcing.
3. Loyalty Program: StokkerPRO bonus program that incentivizes repeat purchases through bonus nuts accumulation and redemption on future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stokker is a sales and service company for industrial tools, equipment, heavy machinery, and workwear, operating 21 heavy equipment service centers across the Baltics combined with an e-commerce platform at stokker.com. The company distributes construction machinery (JCB backhoe loaders, excavators, telehandlers), agricultural equipment (Kubota tractors and mowers), professional power tools (Milwaukee, Metabo), robotic lawnmowers, workwear (Helly Hansen), lubricants (Valvoline), and Apple consumer electronics, complemented by factory-standard maintenance, repairs, spare parts supply, equipment financing, and the StokkerPRO bonus-nuts loyalty program.

Product overview

Stokker operates a multi-channel B2B/B2C platform combining e-commerce and physical service centers across the Baltics, offering professional tools and heavy machinery. The product portfolio includes Construction Machinery (backhoe loaders, excavators, telehandlers, wheeled loaders, skid steer loaders, electric scissor lifts, surface rollers, dumptrucks), Agricultural Machinery (compact tractors, commercial mowers, utility vehicles), Communal and Landscape Machinery (attachments, tractors, mowers), and Equipment & Branded Products including Apple consumer electronics, workwear, tools, and promotional items. The platform integrates a proprietary StokkerPRO loyalty program with a bonus-nuts currency system. The company also provides technical support services for robotic lawnmowers (Sunseeker, Cramer, Ambrogio, Worx brands) and maintains partnerships with over 100 tool and machinery brands including JCB, Kubota, Milwaukee, and Metabo.

Differentiator

Problem solved

Functional benefit

Brands

• StokkerPRO: Loyalty program offering bonus nuts for purchases, with 1 nut = €1 discount up to 50% of invoice amount, and special offers for 100% bonus point redemptions.

Products and services

• Construction Machinery (JCB) Full range of JCB construction equipment distributed by Stokker, including backhoe loaders, excavators, telehandlers, wheeled loaders, site dumpers, skid steer loaders, electric scissor lifts, surface rollers, and dump trucks, with compatible attachments. Targeted at professional construction companies and contractors in the Baltics; pricing typically quote-based for large machines (e.g., JCB TLT 35-22E Teletruk at €121,520).
• Agricultural Machinery (Kubota) Kubota compact tractors, ride-on mowers, utility vehicles, and specialized groundscare equipment distributed for farmers and agricultural businesses in the Baltic region. Suited to local climate conditions with Japanese engineering reliability and maneuverability.
• Professional Power Tools and Industrial Solutions Distribution of Milwaukee Tool power tools featuring REDLITHIUM battery systems, and Metabo industrial solutions with LiHD battery technology compatible with the CAS alliance of 400+ machines. Targeted at professional tradespeople and industrial users requiring premium-branded cordless and corded power tools.
• Robotic Lawnmowers (Sunseeker, Cramer, Ambrogio) Sales and technical assistance for Sunseeker robotic lawnmowers with AONavi and AWD systems enabling wire-free mowing on inclines up to 70%, Ambrogio robotic lawnmowers supported through Stokker service centers, and Cramer 82V commercial garden equipment including ride-on mowers (ECHO professional power equipment with 5-year warranty is also distributed). Targeted at residential and commercial groundscare customers.
• Workwear and Branded Apparel (Helly Hansen) Helly Hansen workwear, backpacks, bags, and apparel distributed through Stokker for professional and personal use, including as StokkerPRO bonus-eligible products.
• Consumer Electronics (Apple) Distribution of Apple consumer electronics including iPhone (e.g., iPhone 17 256GB Black at €1,018.99), iPad (iPad Air 11" M4 128GB WiFi at €699.00), MacBook (MacBook Neo 13" A18 Pro at €719.00), Apple Watch (Series 11 and Ultra 3 at €598.99 and €939.00), AirPods (AirPods Pro 3 at €259.00), and accessories such as Mag+ Power Banks. Sold as StokkerPRO bonus-eligible products to private and business customers.
• Lubricants and Maintenance Products (Valvoline) Distribution of Valvoline lubricants and branded maintenance products, supporting both retail customers and the maintenance service operations of Stokker's 21 heavy equipment service centers. Valvoline is positioned as the world's first oil brand with 150+ years of patented innovation.
• Equipment Attachments and Spare Parts (PMC/POMEMET) PMC/POMEMET attachments including shovels, snow ploughs, and sweeping machines distributed as compatible attachments for JCB and other heavy equipment sold by Stokker. Spare parts supply is provided across the 21-service-center network for maintenance operations.
• StokkerPRO Bonus Program Free loyalty program where customers earn 1 bonus nut per €30 spent across the e-shop and physical stores, redeemable for up to 50% of any invoice (1 nut = €1), with monthly 100% bonus-point redemption offers on selected products (e.g., Apple AirPods Pro 3, iPhone 17, MacBook Neo, iPad Air M4, Apple Watch Ultra 3). Accounts unify private and business purchases; identification via Smart-ID; benefits include 5% logged-in discount, no-receipt warranty, purchase history and personalized spare-parts recommendations, and access to credit options for tools.
• Equipment Maintenance and Repair Services Factory-standard maintenance, repairs, and technical support for heavy equipment (JCB, Kubota) and robotic lawnmowers (Sunseeker, Ambrogio, Cramer, Worx), delivered through Stokker's 21 heavy equipment service centers across the Baltics. Includes maintenance hotline support and certified spare parts sourcing to minimize equipment downtime for business customers.
• Equipment Financing Services Financing options available for heavy machinery and equipment purchases, including Stokker installment payments on the e-commerce platform. Customers contact Stokker directly for quotes on construction and agricultural machinery financed via multi-year agreements.

Quantifiable outcome

• 35 years of industry experience

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• JCBcoreOthersJCB is a key brand partner, with Stokker offering the full range of JCB construction equipment including backhoe loaders, excavators, telehandlers, wheeled loaders, and attachments. JCB is described as a global market leader in backhoe loaders.
• KubotacoreOthersKubota is a key brand partner, with Stokker distributing Kubota agricultural and groundscare equipment including tractors, mowers, and utility vehicles. Kubota is noted for Japanese engineering reliability and maneuverability.
• Milwaukee ToolmajorOthersMilwaukee is distributed as a professional power tool brand, featuring REDLITHIUM battery systems. Products include insulated bottles, accessories, and power tools.
• MetabomajorOthersMetabo is distributed as German-engineered industrial solutions with LiHD battery technology, compatible with over 400 machines in the CAS alliance.
• SunseekermajorOthersSunseeker robotic lawnmowers are supported with technical assistance. Sunseeker is a global tech leader with AONavi and AWD systems enabling wire-free mowing on inclines up to 70%.
• AppleminorOthersApple products including iPhones, MacBooks, iPads, and Apple Watches are sold as branded/bonus items through the StokkerPRO program.
• ValvolineminorOthersValvoline lubricants and branded products are distributed. Valvoline is noted as the world's first oil brand with 150+ years of patented innovation.
• Helly HansenminorOthersHelly Hansen workwear and accessories including backpacks, bags, and apparel are sold through Stokker.
• ECHOminorOthersECHO professional power equipment is distributed, featuring Japanese precision engineering with best-in-class power-to-weight ratios and 5-year warranty.
• AmbrogiominorOthersAmbrogio robotic lawnmowers are supported with technical assistance and sold through Stokker service centers.
• PMC (POMEMET)majorTechnology or IntegrationPMC/POMEMET attachments (shovels, snow ploughs, sweeping machines) are designed as compatible attachments for JCB and other heavy equipment sold by Stokker.
• CramerminorOthersCramer 82V commercial garden equipment including ride-on mowers is distributed through Stokker.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• RDO Equipment Co. RDO Equipment is one of the largest John Deere construction and agricultural equipment dealers in the United States, operating a multi-store network with sales, service, and parts. It is structurally analogous to Stokker's construction and agricultural equipment dealership model.
• Toolstation: Toolstation is a large European trade-supplies retailer offering tools, hardware, workwear, and accessories via branches and e-commerce. It competes directly with Stokker for tradespeople and DIY customers on tools, accessories, and consumables.
• Würth: Würth is a leading global distributor of professional tools, fasteners, workwear, and consumables serving trades and industrial customers via direct sales, branch network, and e-commerce — directly comparable to Stokker's tools, workwear, and consumables assortment.
• Brandt Tractor: Brandt is a large Canadian dealer group for John Deere construction, agricultural, and forestry equipment with full sales, service, and parts operations. Its dealer-of-multiple-OEMs model with strong service revenue is directly comparable to Stokker.
• Kramp Group: Kramp is a major European distributor of agricultural, forestry, and OEM spare parts and accessories. It is highly comparable to Stokker's agricultural-machinery business and after-sales parts operation.
• Hilti: Hilti is a global direct seller and service provider of professional tools, fasteners, and software for the construction trades. It mirrors Stokker's sales-plus-service model, professional customer base, and emphasis on fleet management and after-sales support.

Regional players

• STOKVIS Group: Stokvis is a European distributor of technical and industrial equipment with a multi-brand portfolio and service network. It is comparable to Stokker as a multi-brand industrial equipment distributor in a neighboring region.

Broad incumbents

• Grainger: Grainger is the largest broad-line MRO and industrial equipment distributor in North America, offering tools, machinery, and consumables via catalog, e-commerce, and branches. It represents a much larger but analogous B2B equipment and MRO distribution model to Stokker.
• Travis Perkins: Travis Perkins is the UK's largest distributor of building materials and products to the construction industry, combining branch networks with tool and workwear supply. It overlaps with Stokker on tools, workwear, and construction-trade supply.

Others

• STIHL (dealer network): STIHL is a global premium power-equipment manufacturer that distributes almost exclusively through a tightly managed authorized dealer network providing sales, service, and parts. It is comparable to Stokker as a model for premium-brand equipment distribution with attached service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_stokker_
• Facebookfacebook.com/StokkerEesti
• LinkedInlinkedin.com/company/stokker-latvia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stokker