Level Digital Wallcoverings
Level Digital Wallcoverings is a Cleveland-based specialty manufacturer of custom digitally printed wallcoverings, acoustic panels, window film, wood veneer, and wall protection, serving interior designers, architects, and commercial end customers across healthcare, hospitality, education, and corporate verticals in the US and Canada through a five-distributor channel network.
- Company typePrivate
- Founded2010
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Level Digital Wallcoverings does
Level Digital Wallcoverings is a Cleveland-based, privately held specialty manufacturer of digitally printed wallcoverings and adjacent interior surface products, operating as a division of 4Walls. Founded in 2010 and acquired by Brian D. English and Amanda J. English in early 2016, the company pioneered digital wallcovering and now employs 11–50 people serving interior designers, architects, and commercial end customers across healthcare, hospitality, education, corporate, government, and retail verticals. Level maintains a curated library of 2,355+ exclusive designs organized into numbered series (currently through Series 19) and produces custom murals and repeat-pattern wallcoverings on demand with no traditional minimum order quantities, printed on substrates including ECO/Clean Vinyl, PVC-free, Type II and Type III vinyl, window film, SanFoot real wood veneer, acoustic panels, and Targa rigid PETG wall protection.
The underlying technology centers on UV-LED ink digital printing combined with proprietary differentiated offerings: Clean Vinyl Technology (CVT) base materials certified to UL GREENGUARD Gold, SCS Indoor Advantage Gold, CA 01350, CHPS, CA Prop 65, and EU EN 15102; WallMax protective liquid laminate for abrasion resistance; and specialty print effects including metallic finishes, Pop Gloss, and WallFX haptic/embossed printing. Targa PETG wall protection panels carry Class A fire rating and a limited lifetime warranty. The portfolio is integrated with major paint brand color systems (Sherwin-Williams, Benjamin Moore, Pantone) and the DreamScape Print Provider Network.
The business model is project-based and distributor-mediated: Level sells exclusively through five authorized regional distributors covering all US states and Canada (Surface Materials for the Northeast, National Wallcovering for the Central/Southeast, Crown Wallpaper for Canada, Pacific Finishes for Hawaii, LBI Boyd for the West Coast). Pricing is quote-based by square footage, substrate, and customization; transactions are project-driven rather than recurring SaaS. Revenue streams combine custom printing services, substrate/material sales, customization services (custom color matching, artwork modifications, specialty effects), and specialty product sales (acoustic, wood veneer, window film, wall protection). Marketing is digital-first through findyourlevel.com with social media presence on Instagram, Facebook, Pinterest, and TikTok supporting brand awareness, while the distributor channel handles sampling, quoting, and order fulfillment.
Level Digital Wallcoverings firmographics
Firmographics- Name
- Level Digital Wallcoverings
- Legal name
- 4Walls
- Website
- https://findyourlevel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Level Digital Wallcoverings is a Cleveland-based specialty manufacturer of custom digitally printed wallcoverings, acoustic panels, window film, wood veneer, and wall protection, serving interior designers, architects, and commercial end customers across healthcare, hospitality, education, and corporate verticals in the US and Canada through a five-distributor channel network.
- Ownership category
- akta.pro rank
Level Digital Wallcoverings industry classification
Industry- Product category
- Commercial Digital Wallcoverings
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Painting, Decorating & Wallcoverings (IMAFANAI)
Keywords
Where Level Digital Wallcoverings is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Level Digital Wallcoverings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Digital Wallcovering Printing: On-demand digital printing of custom wallcovering designs onto various substrates. Customers select from curated designs or provide custom artwork, specify dimensions and materials, and receive custom-printed product. Revenue generated per project based on square footage, material choice, and customization requirements.
- Materials and Substrates: Sale of wallcovering materials including ECO wallcovering, PVC-free options, Type II and Type III vinyl, window film, wood veneer, acoustic panels, and wall protection products.
- Customization Services: Additional revenue from custom color matching, custom design work, artwork modifications, and specialized effects like metallic finishes, pop gloss, and WallFX haptic printing.
- Specialty Products: Sale of specialty products including acoustic solutions, wood veneer panels, window film for privacy applications, and rigid wall protection panels like Targa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Level Digital Wallcoverings product offering
Product offeringCore offering
Level Digital Wallcoverings is a Cleveland-based digital printing manufacturer that produces custom printed wallcoverings sold as murals (scaled to project dimensions) or repeat patterns (by the yard) on multiple substrates including vinyl, ECO/CVT materials, PVC-free options, window film, SanFoot real wood veneer, acoustic panels, and Targa rigid wall protection. The company operates an exclusive-distributor channel across the US and Canada and supports interior designers and architects with a curated design library of 2,355+ exclusive designs organized into 19 series, custom color matching, samples, mockups, and project management.
Product overview
Level Digital Wallcoverings is a digital printing company specializing in custom wallcoverings and related décor solutions. The core offering is digitally printed wallcoverings available as murals scaled to specifications or repeat patterns sold by the yard. The product portfolio centers on six main solutions: Digital Wallcoverings (including ECO Wallcoverings with Clean Vinyl Technology), Window Film, SanFoot Wood Veneer, Acoustic Solutions, and Targa Wall Protection. Supporting features include WallMax protective coating, specialty print effects (Metallic, Pop Gloss, WallFX), and Custom Color services. Materials span ECO/PVC-free options and traditional vinyl in various textures. Designs are organized into numbered Series catalogs (currently through Series 19). The company pioneered digital wallcovering technology over 25 years ago and operates as a DreamScape Print Provider Network member.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Wallcoverings Level's core product: digitally printed custom wallcoverings featuring exclusive designs from a 2,355+ design library, available as murals scaled to specifications or repeat patterns sold by the yard. Printed on a range of substrates for interior designers, architects, and commercial end-users.
- ECO Wallcoverings Environmentally responsible wallcoverings combining Clean Vinyl Technology (CVT) base materials with UL GREENGUARD Gold Certified inks. SCS Indoor Advantage Gold, CA 01350, CHPS, and LEED v4 compliant for healthcare, education, and other IAQ-sensitive commercial projects.
- Window Film Optically clear polyester window film with custom digital printing for privacy, light control, and decorative applications. Features include frosted effects, stained glass effects, white ink at various opacities, and 70/30 perforated film. Available as custom murals or repeat patterns.
- SanFoot Real Wood Veneer Natural wood veneer panels from partner SanFoot, printed with Level designs or solid color stains for high-end commercial interiors. Multiple wood species available, printable for stain simulation and decorative effects.
- Acoustic Solutions Custom acoustic panels printed with Level designs or solid colors on acoustically transparent fabric wrapped around polyester or fiberglass panels. Custom sizes up to 48" x 120", multiple thicknesses with NRC ratings from 0.45 to 1.00, formaldehyde-free construction.
- Targa Wall Protection Rigid clear PETG wall protection panels with back-printed images for high-impact areas such as hospitals, hotels, and other high-traffic environments. All-inclusive pricing covers art, basic customization, primer, adhesive, and shipping to the continental US, with a limited lifetime warranty.
- Type III Vinyl Wallcovering 35 oz Type III heavyweight vinyl wallcovering engineered for top-tier commercial durability and impact resistance in high-traffic areas such as hospitals and hotels.
- Design Series Catalogs Numbered series of design catalogs (Series 1 through Series 19) containing curated mural and repeat pattern designs across product categories. Acts as a continuously refreshed design library for interior designers and architects.
- Custom Color Matching Service Service enabling customers to specify custom colors from Level-Safe Colors as well as Sherwin-Williams, Benjamin Moore, and Pantone palettes, with calibration integrated into printers for 90-100% color match accuracy.
Quantifiable outcome
- Over 500 square feet of vinyl samples distributed weekly, with potential to keep 25,000+ square feet out of landfills annually through sample recycling program
Companies that use Level Digital Wallcoverings
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Level Digital Wallcoverings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Level Digital Wallcoverings partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DreamScapecoreLevel is a trusted member of the DreamScape Print Provider Network (PPN), authorized to produce wallcoverings using DreamScape's premium media. DreamScape materials include DreamScape Suede, DreamScape High-Impact 35 oz, DreamScape Matte, DreamScape Silver Flash, DreamScape Novalon, DreamScape Terralon, and HP Corporation products.
- SanFoot (Orchard Furniture/Guild of Craftsmen)coreSanFoot is the industry-leading natural wood veneer product that Level integrates into its offerings. SanFoot wood veneer can be printed with Level designs, custom colors, stains, patterns, logos, and inlay effects, providing unparalleled creative options for high-end spaces.
- Surface MaterialscoreRegional distributor covering Northeastern United States including Connecticut, Delaware, Indiana, Kentucky, Maine, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, and West Virginia.
- National Wallcovering (National Solutions)coreRegional distributor covering Central and Southeastern United States including Alabama, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Kansas, Louisiana, Maryland, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.
- Crown Wallpaper (Crown Surfaces Solutions)coreExclusive authorized distributor for Canada.
- Pacific FinishesminorRegional distributor covering Hawaii.
- LBI Boyd Design ResourcecoreRegional distributor covering Arizona, California, Oregon, and Washington.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Level Digital Wallcoverings competitors and assessment
Company assessmentDirect peers
- Maya Romanoff: Maker of handcrafted and digitally printed wallcoverings (including metallic and natural materials) sold to interior designers and architects. Overlaps directly with Level's premium custom wallcovering offering and effect-driven product range (metallic, gloss).
- Astek Innovations: Producer of digitally printed wallcoverings, window films, and architectural surfaces serving commercial interiors. Directly comparable custom digital printing model and substrate range.
- Innovations in Wallcoverings: US wallcovering manufacturer with strong designer/architect distribution and Type II commercial grade offerings, including digital printing and custom capabilities. Directly competes for the same commercial specification opportunities as Level.
- Wolf-Gordon: Established US-based commercial wallcovering manufacturer offering digitally printed Type II wallcoverings, custom design, and architectural surfaces. Competes with Level for the same designer/architect spec channel and Fortune 500 commercial projects.
- Phillip Jeffries: Designer and manufacturer of natural, specialty, and digitally printed wallcoverings targeting interior designers. Comparable high-end custom offering with similar spec channel and customer base.
Emerging players
- Carnegie Fabrics: Performance textiles and acoustical wall manufacturer with growing digital wallcovering and printed surface offerings. Emerging player intersecting Level's acoustic panel and custom print categories.
Broad incumbents
- York Contract Wallcoverings (York Wallcoverings): Largest US-based wallpaper and wallcovering manufacturer. While primarily catalog-driven, York has expanded into Type II commercial and digital programs, making it a broad incumbent competitor in Level's core market.
- DesignTex (Steelcase): Steelcase-owned surface materials manufacturer offering printed and patterned wallcoverings for commercial interiors, including healthcare and education. A broad incumbent with overlapping digital print capabilities for commercial projects.
- Koroseal Interior Products: US-based commercial wallcovering and protective surfacing manufacturer offering Type II/III vinyls with digital and custom programs. Competes for hospital and hospitality specification work alongside Level.
- Vescom B.V. European manufacturer of vinyl wallcoverings, digitally printed options, and acoustic solutions for the global contract market. International broad incumbent competing in hospitality, healthcare, and corporate segments where Level operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Level Digital Wallcoverings social profiles
Digital presenceLevel Digital Wallcoverings compliance and trust
Trust signalCompliance9 records
Level Digital Wallcoverings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Digital Wallcoverings leadership team
Management profileNumber of profiles
Profiles11 records
Level Digital Wallcoverings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Digital Wallcoverings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Digital Wallcoverings
What does Level Digital Wallcoverings do?
Level Digital Wallcoverings is a Cleveland-based digital printing manufacturer that produces custom printed wallcoverings sold as murals (scaled to project dimensions) or repeat patterns (by the yard) on multiple substrates including vinyl, ECO/CVT materials, PVC-free options, window film, SanFoot real wood veneer, acoustic panels, and Targa rigid wall protection. The company operates an exclusive-distributor channel across the US and Canada and supports interior designers and architects with a curated design library of 2,355+ exclusive designs organized into 19 series, custom color matching, samples, mockups, and project management.
Is Level Digital Wallcoverings a public or private company?
Level Digital Wallcoverings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level Digital Wallcoverings founded?
Level Digital Wallcoverings was founded in 2010. It employs 11 to 50 people.
Where is Level Digital Wallcoverings based?
Level Digital Wallcoverings is headquartered in Cleveland, United States, in the North America region.
How does Level Digital Wallcoverings make money?
Four revenue lines are on record. Custom Digital Wallcovering Printing is the primary driver. The others are materials and Substrates, customization Services and specialty Products.
Who are Level Digital Wallcoverings's main competitors?
Direct peers on record are Maya Romanoff, Astek Innovations, Innovations in Wallcoverings, Wolf-Gordon and Phillip Jeffries. Carnegie Fabrics is listed as an emerging player. Broad incumbents are York Contract Wallcoverings (York Wallcoverings), DesignTex (Steelcase), Koroseal Interior Products and Vescom B.V..
Does Level Digital Wallcoverings have an API?
No public API is recorded for Level Digital Wallcoverings.
What industry is Level Digital Wallcoverings in?
Level Digital Wallcoverings's product category is Commercial Digital Wallcoverings. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings.