What Maya Romanoff does

Maya Romanoff is a Chicago-based, family-owned manufacturer of luxury handcrafted wallcoverings founded in 1969, self-described as the largest multi-disciplinary producer of handcrafted wallcoverings in the United States. The company manufactures and finishes products in its Chicago studio and through proprietary global mills, spanning wood veneer (Ajiro family in fanfare, chevron, coffers, honeycomb, plank and vineyard patterns), glass beads (Beadazzled variants), seashell/capiz (Mother of Pearl family, Starlit Lattice), metal leaf (Gilded Cloth, Precious Metals, Weathered Metals), natural materials (Water Hyacinth Parquet, Shimmering Burlap, Wallmica, Braided Hemp), Venetian plaster (Palazzo Plaster Banda, Palazzo Plaster Malta), wool blends (Blanket by David Rockwell), and Type II vinyls (Cornerstone, Hurly Burly II, Craze). Manufacturing relies on proprietary artisanal techniques including hand-inlaying of micro-thin paulownia wood, hand-applied glass beads on non-woven backing, hand-applied metal leaf with chopsticks, and hand-troweled proprietary plaster compounds on FSC-sourced substrates. The company carries IMO Wheelmark, ASTM E84 Class A, EN 13501 Euroclass B, LEED, FSC and Oeko-Tex Standard 100 certifications, with three collections (Flexi Mother of Pearl, Mother of Pearl Aphrodite, Ajiro Fanfare) held in the permanent collection of the Musée des Arts Décoratifs at the Louvre Palace and inclusion in the Cooper Hewitt Smithsonian Design Museum.

The company's revenue model is built on unit pricing across product tiers from entry-level vinyl rolls through premium handcrafted collections (Mother of Pearl Mosaic, Starlit Lattice), distributed via regional sales representatives covering Southwest, Midwest, West Coast, Florida, and New York territories, plus company-owned showrooms in Chicago and New York and a global digital catalog serving both trade and consumer channels. The primary customer segments are interior designers and architects specifying products for hospitality (hotels, restaurants, resorts), high-end residential, and commercial/retail projects, with secondary direct-to-consumer sales. Additional commercial layers include the Atelier Custom Design service for bespoke wallcovering development and ongoing designer collaborations (David Rockwell on Blanket and Stitched Vertical; Andre Kikoski on Shimmering Burlap and Craze).

The 101-250 employee company remains privately held by the Romanoff family under CEO Joyce Romanoff, with President Michael Gutwaks, Executive Vice President David Berkowitz, and CFO Eileen Roman (joined 2023, Northwestern Kellogg MBA) leading the executive team. There is no disclosed external funding, no public listing, no subsidiaries, and no merger, acquisition or restructuring activity in the available record.

Name

Maya Romanoff

Legal name

Maya Romanoff

Website

https://mayaromanoff.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Maya Romanoff is a family-owned, Chicago-based manufacturer of handcrafted luxury wallcoverings founded in 1969, producing wood veneer, glass bead, seashell, metal leaf, plaster, and vinyl wallcovering collections primarily for interior designers and architects specifying hospitality, high-end residential, and commercial projects across the United States.

Ownership category

akta.pro rank

Product category

Luxury Wallcoverings

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Handcrafted wallcoverings
• Luxury wallcoverings
• Decorative wallcoverings
• Commercial interior surfacing
• Architectural wall finishes

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallcovering Product Sales: Maya Romanoff generates revenue through the sale of handcrafted wallcovering products, including specialty materials like glass beads, metal leaf, wood veneer, and natural fiber wallcoverings. Products are sold through showrooms, sales representatives, and digital catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Maya Romanoff manufactures and sells handcrafted luxury wallcoverings using extraordinary materials including glass beads, gold and silver leaf, seashells (capiz), paulownia wood veneer, water hyacinth, mica, wool, and Type II vinyl. Products are crafted in the company's Chicago studio and at proprietary global mills, then distributed through showrooms, regional sales reps, and digital catalog to interior designers, architects, hospitality projects, and direct consumers. The company also offers the Atelier Custom Design bespoke program for tailored wallcovering solutions.

Product overview

Maya Romanoff is the largest multi-disciplinary manufacturer of handcrafted wallcoverings in the United States, operating for over 55 years. The company offers an extensive portfolio of luxury wallcovering products categorized by material type: Wood Veneer (Ajiro family including Fanfare, Chevron, Coffers, Honeycomb, Plank, and Grand Scale variants), Glass Bead (Beadazzled, Beadazzled Geode, Beadazzled Leaf, Beadazzled Sparkle Geode), Seashell (Mother of Pearl, Flexi Mother of Pearl, Mother of Pearl Mosaic, Mother of Pearl On the Half Shell, Starlit Lattice), Natural Materials (Water Hyacinth Parquet, Shimmering Burlap, Wallmica, Braided Hemp), Metal Leaf (Precious Metals, Gilded Cloth, Weathered Metals), Handcrafted Specialty (Palazzo Plaster Banda, Palazzo Plaster Malta, Conduit, Stitched Vertical, Twisted), Vinyl (Cornerstone Type II including Entwine, Quarry, Rooted, Wisping Weaves; Hurly Burly II, Craze, Modern Silk, Bravado), Wool (Blanket collection), and Fabric (Coco Chenille, Timantti). The products span multiple material categories including cork, fabric, glass beads, metals, paper, seashell, Type II/III vinyl, and wood veneer. Many collections are handcrafted in the company's Chicago studio using techniques like hand-inlaying, hand-painting, and traditional craftsmanship. Several iconic collections including Flexi Mother of Pearl, Mother of Pearl Aphrodite, and Ajiro Fanfare are included in the permanent collection of the Musée des Arts Décoratifs at the Louvre Palace. The company also offers Atelier Custom Design services for bespoke wallcovering solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MAYA: Brand abbreviation used throughout the website for Maya Romanoff products.
• Atelier
• Beadazzled
• Ajiro
• Gilded Cloth
• Mother of Pearl
• Cornerstone
• Hurly Burly II

Products and services

• Ajiro Fanfare Hand-inlaid micro-thin paulownia wood veneer wallcovering with Art Deco straw veneer aesthetic. Flexible enough to wrap columns and corners, serving as a sustainable alternative to traditional wood paneling. Features approximately 6in H x 6in V repeat pattern. Part of permanent collection at Musée des Arts Décoratifs at the Louvre Palace.
• Ajiro Chevron Hand-inlaid wood veneer wallcovering featuring a chevron pattern. Part of the broader Ajiro collection of wood veneer surfacing materials made from ultra-thin paulownia wood veneer.
• Ajiro Coffers Wood veneer wallcovering set in a parquet frame pattern with ultra-thin paulownia wood die-cut and hand-inlaid on flexible paper backing. Finished in Chicago studio.
• Ajiro Honeycomb Newest addition to the Ajiro collection. Hand-painted hexagonal paulownia wood pieces inlaid in an organic, free-flowing pattern inspired by natural beehive structure. Features metallic accent and promotes balance and well-being.
• Ajiro Plank Wood veneer wallcovering featuring plank-style pattern using hand-inlaid ultra-thin paulownia wood. Part of the Ajiro collection.
• Ajiro Vineyard Wood veneer wallcovering with vineyard-inspired pattern using hand-inlaid ultra-thin paulownia wood. Part of the Ajiro hand-inlaid wood veneer collection.
• Grand Scale Ajiro Coffers Doubled-in-size version of Ajiro Coffers featuring hand-inlaid paulownia wood in parquet frame pattern on flexible paper backing. Finished in Chicago studio.
• Grand Scale Ajiro Chevron Enlarged version of Ajiro Chevron pattern featuring hand-inlaid wood veneer in a larger scale format.
• Beadazzled First flexible glass bead wallcovering with hand-applied genuine glass beads on a non-woven backing. Handcrafted in Chicago studio with reflective and refractive qualities that change with light. Included in Cooper Hewitt Smithsonian Design Museum permanent collection.
• Beadazzled Geode Glass bead wallcovering designed to resemble quartz, combining multiple sizes of glass beads for heightened visual drama with reflective and refractive qualities. Handcrafted in Chicago studio.
• Beadazzled Leaf Glass bead wallcovering with metallic leaf accents. Combines hand-applied glass beads with metal alloy leaf on non-woven backing.
• Beadazzled Sparkle Geode Dense layer of genuine glass beads with added sparkle. Features an extra layer of sparkle for enhanced eye-catching visual effect. Handcrafted in Chicago studio.
• Mother of Pearl Genuine hand-inlaid capiz shell tiles comprised of one-inch strips with stain-resistant finish that is durable, cleanable, and flexible. Capable of turning corners and wrapping columns. Hand-finished in Chicago studio.
• Mother of Pearl Mosaic Hand-inlaid genuine shell in timeless one-inch mosaic pattern. Naturally luminous capiz shell creates deeply dimensional surface with stain-resistant coating. Hand-finished in Chicago studio.
• Mother of Pearl Aphrodite Premium mother of pearl wallcovering with luxurious finish using hand-inlaid genuine farmed seashells. Part of the permanent collection at Musée des Arts Décoratifs at the Louvre Palace.
• Flexi Mother of Pearl Flexible version of mother of pearl wallcovering with stain-resistant coating and enhanced flexibility for wrapping columns and turning corners. Part of the permanent collection at the Louvre Palace.
• Flexi Mother of Pearl Mosaic Flexible version of mother of pearl mosaic with hand-inlaid genuine shell in one-inch mosaic pattern.
• Flexi Mother of Pearl Aphrodite Flexible premium mother of pearl with luxurious Aphrodite finish. Part of permanent collection at Musée des Arts Décoratifs at the Louvre Palace.
• Mother of Pearl On the Half Shell Layered fragments of capiz shell in organic pattern creating highly active, visually entrancing surfacing material. Hand-finished in Chicago studio.
• Starlit Lattice Opulent combination of Mother of Pearl tiles (genuine capiz shell) and Beadazzled glass beads. Handcrafted in Chicago studio intertwining glass and capiz shell with precision. Approximately 6in H x 9in V repeat. Premium-priced product.
• Water Hyacinth Parquet Responsibly harvested water hyacinth aquatic plant meticulously hand-inlaid to achieve geometric yet organic design. Features natural variation in color and texture. Available in 8 colorways with no repeat pattern. LEED compliant, ASTM E84 Class A rated.
• Shimmering Burlap Natural jute burlap transformed into luxury surfacing material by architect Andre Kikoski. Multiple layers of mica flocked onto hand-painted burlap creating textural light play of fibers and minerals. No repeat pattern.
• Gilded Cloth Hand-applied metal leaf intricately inlaid in open or closed patterns onto durable paper-backed canvas fabric. Gold and silver leaf elevated with special color canvas peek-through in open pattern. Available in 8 colorways for commercial and residential spaces.
• Precious Metals Traditional method metal leaf hand-applied to paper backing with chopsticks. Ultra-modern topcoat prevents tarnishing or oxidizing. Features genuine gold, silver, bronze, and aluminum. Roll size 8 yd with 8 yd minimum order.
• Weathered Metals Hand-rolled paper blended with metallic pigments creating subtle and opaque finish inspired by stone. Darker colors create drama with strong pigments and metallic streaks.
• Palazzo Plaster Banda Modern Venetian plaster interpretation with proprietary compound hand-troweled onto FSC-sourced non-woven paper with distinctive combed effect. Features matte and metallic layers with water-based topcoat. Handcrafted in Chicago Studio.
• Palazzo Plaster Malta Traditional Venetian plaster finish created with proprietary compound hand-troweled onto FSC-sourced non-woven paper. Layers of matte and metallic build depth and tonal variation with water-based topcoat. Handcrafted in Chicago Studio.
• Conduit Artisanally crafted proprietary compound hand-raked onto durable non-woven substrate and rhythmically embossed with metal conduit pipe. Metallic tipping accentuates texture. Handcrafted in Chicago studio.
• Stitched Vertical Designed by David Rockwell. Hand-dyed paper embellished with tone-on-tone vertical stitching. Evolution of Weathered Walls

Quantifiable outcome

• Collections (Flexi Mother of Pearl, Mother of Pearl Aphrodite, Ajiro Fanfare) selected for permanent collection of Musée des Arts Décoratifs at the Louvre Palace in Paris

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• David RockwellnotableStrategic or Co-development PartnerDavid Rockwell designed the Blanket and Stitched collections for Maya Romanoff. The Blanket collection features felted wool texture combining warm aesthetic with clean, tailored design.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arte (wallcoverings): Belgian designer wallcovering brand producing high-end vinyl, textile, and natural-material collections for residential and contract interiors. Direct European competitor with comparable materials innovation (textile-backed vinyl, natural fibers) serving the same designer/specifier audience.
• Wolf-Gordon: New York-based wallcovering and surface materials manufacturer serving architects and designers with Type II vinyl, acoustic, and specialty collections. Direct competitor in the commercial/hospitality specification channel and a comparable broad-portfolio wallcovering manufacturer.
• Élitis: French luxury maker of wallcoverings, fabrics, and decorative surfacing using natural and unconventional materials, sold globally through the designer/specifier channel. Highly comparable to Maya Romanoff in handcrafted, materials-forward luxury wallcoverings for hospitality and high-end residential.
• Cole & Son: Historic British wallcovering manufacturer known for heritage prints, handcrafted techniques, and luxury designer wallpapers. Comparable to Maya Romanoff in long heritage, craftsmanship positioning, and designer/specifier distribution.
• Calico Wallpaper: Bespoke, handcrafted wallpaper brand focused on artisanal, often natural-material designs for residential and hospitality projects. Comparable to Maya Romanoff in craftsmanship-driven luxury surfacing and designer-led product development.
• Phillip Jeffries: US-based, family-run manufacturer of natural and specialty wallcoverings (grasscloth, silk, wood veneer, metallic, seashell) sold through the designer/specifier channel. Closest direct competitor to Maya Romanoff in handcrafted, natural-material luxury wallcoverings for hospitality and high-end residential.
• Omexco: Belgian manufacturer of high-end natural-material wallcoverings (silk, grasscloth, mica, cork, wood veneer) sold through the designer/specifier channel. Highly comparable in materials focus, luxury positioning, and hospitality/residential end markets.

Broad incumbents

• Schumacher (F. Schumacher & Co.): Iconic US luxury home brand offering decorative fabrics, wallcoverings, trims, and furnishings through the designer channel. Overlaps with Maya Romanoff in designer-specified wallcoverings and luxury interior surfacing, but operates at much larger scale across a broader product portfolio.
• Farrow & Ball: Premium paint and wallpaper brand with strong designer and consumer following, emphasizing handcrafted heritage and distinctive color/design. Comparable in luxury positioning and showroom-led distribution, though much broader in scale and product range.

Others

• Material Bank: Specifier-focused sampling and material-procurement platform used by interior designers and architects to source wallcoverings and surface materials. Not a manufacturer, but a critical channel partner for Maya Romanoff's specifier sales motion and a potential competitive distribution layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mayaromanoff
• Facebookfacebook.com/mayaromanoff
• Instagraminstagram.com/mayaromanoff
• Pinterestpinterest.com/mayaromanoff
• Xx.com/mayaromanoff

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Romanoff