Gem Valley Appraisal

What Gem Valley Appraisal does

Gem Valley Appraisal is a privately held, single-office real estate appraisal firm founded in 1986 by Ruby Stroschein and headquartered at 1674 Apparoosa Rd, Moscow, Idaho. The firm provides professional valuation services across four service lines: commercial appraisals (office, retail, industrial, multi-family, mixed-use), residential appraisals (single-family, condominiums, manufactured homes, and small multi-family up to four units), agricultural appraisals (pasture/ranch, row crops, timberland, commodity storage), and specialty services (condemnation, conservation easements, feasibility analysis, court testimony, estate appraisals, partial interest valuations, IRS charitable contributions, and business valuations). It serves property owners, developers, investors, lenders, government agencies, and educational institutions across the Pacific Northwest, with primary coverage in north central Idaho (Moscow-Pullman and Lewiston-Clarkston), eastern Washington (Spokane Valley), central Washington, and south central Washington (Walla Walla-Tri-Cities), plus selected commercial coverage in Pasco and Kennewick.

The firm's capability stack is built on industry-standard frameworks (USPAP and Appraisal Institute methodologies), augmented by in-house statistical modeling (evidenced by the Idaho Transportation Department Proximity Damages Study) and GIS mapping for property analysis. Both lead appraisers—Founder Ruby Stroschein (MAI, Master's in Applied Economics from the University of Idaho) and Sarah Miles (MAI, joined 2001, Certified General appraiser since 2005)—hold general certifications in Idaho and Washington. The firm cultivates a regional data moat through decades of grassroots local-market surveys and personal relationships with commercial developers, Realtors, buyers, and sellers—a positioning the firm itself describes as critical for producing credible commercial valuations in Idaho's non-disclosure environment.

Revenue is generated one engagement at a time via quote-based fees; the firm markets through a single website (gemvalleyappraisal.com) offering service descriptions, a portfolio gallery, educational resources, and a free estimate inquiry form, supplemented by direct relationship-based referrals. The go-to-market is sales-led: prospective clients submit a website inquiry form or contact the office by phone/email, and in-person meetings are by appointment only. The firm is privately held with no disclosed institutional investment, no funding rounds, and no parent company; operations are run by the two lead appraisers and one office manager.

Name

Gem Valley Appraisal

Legal name

Gem Valley Appraisal

Website

https://gemvalleyappraisal.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Gem Valley Appraisal is a privately held Pacific Northwest real estate appraisal firm founded in 1986, providing commercial, residential, agricultural, and specialty valuation services to property owners, investors, lenders, and government clients across Washington and Idaho from its Moscow, Idaho headquarters.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Commercial Property Appraisal (BPAJAKAB), Residential Property Appraisal (BPAJAKAA), Industrial Property Appraisal (BPAJAKAC), Special-Purpose Property Appraisal (Healthcare, Religious, Public, etc.) (BPAJAKAG)

Keywords

• Real estate appraisals
• Commercial property valuation
• Residential property valuation
• Agricultural land appraisal
• Specialty appraisal services

Headquarters

HQ city

Moscow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Real Estate Appraisal Services: One-time appraisal fees for individual property valuations across commercial, residential, agricultural, and specialty property types. The company also offers consulting services for feasibility analysis and valuation consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Gem Valley Appraisal is a professional real estate appraisal firm founded in 1986 that produces valuation reports for commercial, residential, agricultural, and specialty properties across Washington and Idaho. Their reports support financing, sales, estate planning, tax matters, condemnation proceedings, and legal disputes, authored by MAI-credentialed appraisers using USPAP-compliant methodologies and locally sourced market data.

Product overview

Gem Valley Appraisal provides a comprehensive suite of real estate appraisal services across Washington and Idaho, organized into four primary service lines: Commercial Appraisals (covering office, retail, industrial, warehouse, apartments, and land), Residential Appraisals (single-family and multi-family up to four units), Agricultural Appraisals (pasture, ranch, row crops, timberland), and Specialty Services (condemnation, conservation easements, estate planning, feasibility analysis, court testimony, tax review, and business valuations). The company was founded in 1986 by Ruby Stroschein and serves clients throughout the Pacific Northwest region, with both lead appraisers holding MAI designations from the Appraisal Institute and certifications in Idaho and Washington.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Appraisals

Quantifiable outcome

• Completed Idaho Transportation Department contracts including US 95 Top of Lewiston Hill to Genesee Right-Of-Way project
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Idaho Transportation DepartmentcoreStrategic or Co-development PartnerGVA completed contracts with Idaho Transportation Department including the US 95 Top of Lewiston Hill to Genesee Right-Of-Way project. Also partnered on Proximity Damages Study published through an ITD grant with University of Idaho.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with valuation, capital markets, and advisory capabilities. Competes for large institutional and government valuation assignments at national scale.
• Colliers International: Global professional services and investment management company focused on commercial real estate, with valuation and appraisal services as part of a broad service portfolio. Competes for the same institutional commercial and specialty valuation engagements.
• Cushman & Wakefield: Global commercial real estate services giant with valuation and advisory capabilities among broader brokerage, property management, and capital markets offerings. Comparable as a competitor for institutional commercial appraisal work, though vastly larger and more diversified.
• Newmark Group: Commercial real estate services firm offering valuation and advisory alongside investment sales, leasing, and capital markets. Overlaps with GVA in commercial and specialty valuation, particularly for institutional clients.
• Altus Group: Commercial real estate advisory and services firm with appraisal, valuation, and consulting offerings. Comparable for institutional and specialty valuation work, particularly with technology-enabled workflow components.

Direct peers

• Integra Realty Resources: National commercial real estate valuation and advisory firm with regional offices staffed by MAI appraisers. Directly comparable business model (licensed-appraiser-driven valuation services) at greater scale and geographic reach.
• Valbridge Property Advisors: National network of commercial real estate appraisal and valuation firms with MAI-designated appraisers serving local markets. Most directly comparable as a similarly-structured appraisal firm, though much larger and geographically diversified.

Others

• American Society of Farm Managers and Rural Appraisers (ASFMRA): Professional society that awarded GVA's Gold Quill recognition and whose membership base includes the firm's direct agricultural appraisal peers. Relevant as an ecosystem and credentialing organization rather than a competitor.

Regional players

• Kidder Mathews: Largest independent commercial real estate firm in the Pacific Northwest, offering appraisal among broader brokerage, property management, and consulting services. Overlaps in commercial appraisal market across GVA's footprint.
• Pacific Appraisal Group: Pacific Northwest-based real estate appraisal firm serving Oregon and Washington with commercial and residential valuation services. Comparable regional scope and customer base within the Pacific Northwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gva-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gem Valley Appraisal