Bestshopping.com

What Bestshopping.com does

Bestshopping.com is an Italian cashback and online price-comparison platform operated by Pointer S.r.l., founded in 2007 as Italy's first dedicated cashback website. The platform enables registered consumers to earn percentage-based refunds on purchases made through a network of 3,042 affiliated online retailers spanning 23 categories — including fashion, electronics, travel, telecommunications, food, insurance, and pharmacies. With over 750,000 registered users and €9.43 million in cumulative cashback paid out, the company targets price-conscious Italian online shoppers as its primary segment, alongside localized German (de.bestshopping.com) and French (fr.bestshopping.com) operations under the same corporate umbrella. Legal headquarters are in Carate Brianza, with operational offices in Milan, Italy.

The core technology relies on cookie-based affiliate tracking to attribute user purchases to partner merchants, augmented by several proprietary modules: the MEMO browser extension (Chrome, Firefox, Safari, Opera) that automates cashback activation and lowers the cashout minimum from €40 to €10 for installers; the Traguardi tier system (Gattino to Leone, 14 levels) that progressively boosts cashback percentages based on cumulative spending; Super Super Cashback weekly promotions offering up to 3x standard rates; an instant-cashback mechanic on gift cards and prepaid recharges; and a verified merchant-review system backed by 44,544 user reviews. The platform also operates a dedicated CD Keys sub-brand for gaming and software, a B2B white-label cashback offering, and a corporate welfare voucher product for B2B2C distribution.

The business model is a pure affiliate-referral revenue stream: partner merchants pay commissions on attributed purchases, and Bestshopping shares a portion of each commission with the user as cashback. The service is free for consumers (freemium, no subscription fee); cashout options differ in cost — bank transfer and Amazon gift card are free, while PayPal is subject to a 3.4% + €0.35 fee deducted by PayPal. Distribution is exclusively digital via website, mobile apps (iOS and Android, launched 2016), browser extensions, and a Telegram channel for daily deals. The company is private, with no disclosed external funding and a lean 1–10 employee team.

Name

Bestshopping.com

Legal name

Pointer srl

Website

https://it.bestshopping.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Bestshopping.com is an Italian cashback and price-comparison platform operated by Pointer S.r.l., serving over 750,000 registered users with affiliate-earning capabilities across 3,042 partner stores spanning 23 retail categories, plus localized operations in Germany and France.

Ownership category

akta.pro rank

Product category

Cashback and Affiliate Aggregation Platform

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYBPAMAAAJ

Comparison Shopping & Price Discovery Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Cashback platform
• Affiliate marketing
• Online shopping rewards
• Price comparison
• Discount coupons

Headquarters

HQ city

Carate Brianza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate Commission Revenue: Bestshopping earns commission payments from partner merchants (retailers) when users complete qualifying purchases through the platform. A portion of this commission is returned to users as cashback. This is the core revenue mechanism that funds the entire cashback ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bestshopping.com is an affiliate cashback and coupon aggregation platform operated by Pointer S.r.l. The platform connects Italian consumers with over 3,042 partner online stores across 23 categories, allowing users to earn percentage-based cashback refunds on qualifying purchases. Revenue is generated through affiliate commissions paid by partner merchants, with a portion of those commissions returned to users as cashback rewards.

Product overview

Bestshopping.com is a cashback e-commerce platform launched in 2007 by Pointer S.r.l., operating as Italy's first and largest cashback website. The core product is a cashback platform connecting users with over 3,042 partner online stores where purchases earn percentage-based refunds. The platform operates on a modular architecture with the core cashback service enhanced by several add-on modules: Super Super Cashback (rotating boosted rates up to 3x), MEMO browser extension (automated alerts and tracking), Gift Cards/Buoni Spesa (162 brands with instant cashback), Prepaid Recharges (83 brands including mobile, streaming, gaming), Discount Codes/Coupons, a Traguardi tier system (14 levels from Gattino to Leone increasing rewards), and a Referral Program. The platform also offers a white-label B2B cashback solution for enterprise partners, a dedicated CD Keys sub-brand for gaming/software keys, and Corporate Welfare Vouchers for employee benefits. Additional features include verified store reviews, delivery time statistics, and a mobile app for iOS and Android. The company holds Italian (MI2006A001897) and EU (07018813.1) patents and was recognized as Product of the Year 2021 in the cashback services category.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashback Platform Core cashback service enabling Italian online shoppers to earn percentage-based refunds on purchases from over 3,042 partner online stores across 23 categories including electronics, fashion, travel, food, insurance, and telecommunications.
• Super Super Cashback

Quantifiable outcome

• Over €9.43 million in cashback paid to users
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pointer S.r.l.coreOthersPointer S.r.l. is the operating company behind Bestshopping.com. All operations, customer support, payments, and business activities are conducted under Pointer S.r.l. Registered in Milan, Italy (IT 05370970963, REA MB1896593). The company is responsible for all cashback payments, customer communications, and platform operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iGraal: France-focused cashback and loyalty platform with browser extension and tiered cashback. The closest structural analog to Bestshopping in terms of scale (multi-million users), European focus, and multi-product loyalty mechanics.
• Honey Science (PayPal): PayPal-owned browser-extension cashback and coupon platform. MEMO is Bestshopping's answer to Honey; the comparison highlights the same 'automatic-cashback-at-checkout' extension mechanic that defines both products.
• Letyshops: European cashback and coupons platform operating across multiple EU countries. Competes with Bestshopping in overlapping EU markets and shares an affiliate-commission revenue model.
• Capital One Shopping (formerly Paribus): US price-comparison and cashback extension. The most direct US competitor to Bestshopping's combined price-discovery + cashback model and is also actively investing in browser-led user acquisition.
• Rakuten: Global cashback and affiliate marketplace leader. Rakuten operates the same core model as Bestshopping — paying consumers a share of merchant affiliate commissions — and is the dominant category incumbent Bestshopping competes with in Italy.

Others

• Idealo: European price-comparison portal that covers the price-discovery half of Bestshopping's offering (comparison shopping portals). Does not pay consumer cashback, but competes for the same 'best price' search intent.

Regional players

• TopCashback: UK-headquartered cashback platform with international expansion. Operates a near-identical affiliate-commission revenue model but is not yet meaningfully active in Italy, making it a regional rather than direct overlap.
• Shopmium: European cashback app offering cash rewards at grocery and retail brands. Overlaps with Bestshopping's prepaid-recharge and gift-card verticals in adjacent European markets.
• Quidco: UK's largest cashback site. Shares mechanics and revenue model with Bestshopping but operates primarily in the UK market with no significant Italian presence.

Broad incumbents

• Swagbucks: Prodege-owned multi-vertical rewards platform spanning cashback, surveys, and gift cards. Offers the same 'earn on online shopping' value proposition as Bestshopping within a much broader rewards portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BestshoppingCom
• Facebookfacebook.com/bestshoppingcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestshopping.com