What Woolly Mammoth does

Woolly Mammoth is a Sydney-based creative agency that designs and builds digital products for enterprise and mid-market clients across Australia and selectively internationally. Its core offering spans branding, UX/UI design, motion design, 3D design, and full-stack development, delivered on a project basis with a deliberately limited number of concurrent clients. Named engagements include Up Bank, Mineral Resources, Reflections Holidays, Redis, Pacific Partners, and denim brands Neuw, Rollas, and Abrand.

The agency's technology stack is centred on Next.js with server-side rendering, headless content management via Sanity, Azure-powered backend infrastructure, and integrations with Algolia for search, Weblink for real-time data, and Tolstoy for video commerce. It has built reusable component libraries (e.g., 41 sections for Mineral Resources, 125 migrated blogs) and migrated clients from monolithic to statically generated headless architecture. AI is positioned as a core capability, with marketing of 'agentic systems shaped by brand, users, and content,' alongside implementation evidence such as personalised product recommendations for e-commerce clients.

Revenue is generated through project-based professional services engagements quoted per scope; no pricing tiers are publicly disclosed. Distribution is direct via the website contact form, supplemented by portfolio-driven inbound, social media presence (LinkedIn, Instagram, TikTok), and third-party award visibility. The company is privately held with no disclosed funding, subsidiaries, or parent company.

Name

Woolly Mammoth

Legal name

Woolly Mammoth

Website

https://mammoth.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Woolly Mammoth is a Sydney-based technology-led creative agency delivering branding, UX/UI, motion, 3D design, and full-stack web development on a project basis to a select group of enterprise and mid-market clients across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Design and Development Services: Full-service UI/UX design, motion design, 3D design, and development services for digital products including websites and applications. Services are delivered on a project basis with a select number of clients at a time, emphasizing close collaboration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Woolly Mammoth is a technology-led creative agency that designs and builds digital products — websites and applications — using modern frontend architecture, headless content platforms, and AI. They deliver Branding, UX/UI Design, Motion Design, 3D Design, and Development Services to a select number of enterprise and mid-market clients at a time, emphasising close collaboration, open communication, and open files.

Product overview

Woolly Mammoth is a technology-led creative agency offering a comprehensive suite of digital product services. Their core offerings include Branding, UX/UI Design, Motion Design, 3D Design, and Development Services, delivered using modern frontend architecture, headless content platforms, and AI. The agency works with a select number of teams at a time, emphasizing open communication and collaborative partnerships. Their product portfolio encompasses features such as the Denim Fit Guide, Advanced Filtering Options, Personalised Recommendations, and Headless Commerce Architecture for e-commerce clients. They also deliver Corporate Website Redesign and Onboarding Website Development services for enterprise clients, along with Booking Platform Integration and Interactive Tour Features for the tourism sector. The agency has demonstrated measurable outcomes including 400% load time improvement and 292% conversion rate increases for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding services delivered as part of the agency's comprehensive digital product design and development offerings, helping enterprise and mid-market clients establish or evolve brand identity.
• UX/UI Design User experience and user interface design services for digital products, creating interfaces and journeys that perform, scale, and are genuinely good to use. Targeted at enterprise and mid-market brands.
• Motion Design Motion design services integrated into digital product development to create engaging, dynamic user experiences and brand expressions across web and applications.
• 3D Design 3D design capabilities used to create bespoke interactive elements for client digital products, adding depth and visual interest to brand experiences on the web.
• Development Services End-to-end digital product development using modern frontend architecture (Next.js), headless content platforms (Sanity), AI-powered agentic systems, and integrations with tools such as Algolia, Weblink, and Tolstoy. Delivered as project-based engagements for websites and applications.

Quantifiable outcome

• E-commerce conversion rate increased from 1.2% to 4.7% (+292%) for Reflections Holidays
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Up BankminorOthersUp Bank is listed as a partner on Woolly Mammoth's website. Woolly Mammoth redesigned and developed the Up Bank website, delivering UI/UX, motion design, and development services, with the client praising the 'incredible amount of care and talent' brought to the project.
• ReflectionscoreOthersReflections Holidays is a key client for whom Woolly Mammoth delivered a comprehensive website redesign. The project won multiple Australian Web Awards including Site of the Year and Travel & Tourism Winner, and resulted in +292% conversion improvement and +80% revenue growth.
• Mineral ResourcescoreOthersMineral Resources (MinRes) engaged Woolly Mammoth for a corporate website redesign and creation of an internal onboarding website, including Algolia search integration and Weblink stock data integration. 125 blogs were migrated and 41 reusable sections created.
• Next.jscoreTechnology or IntegrationNext.js is used as the frontend framework for client projects (e.g., Pacific Partners). Its server-side rendering capabilities ensure fast load times and seamless performance across devices.
• SanitycoreTechnology or IntegrationSanity is used as the headless content management system for client projects (e.g., Pacific Partners and Reflections Holidays), providing clients with the ability to easily update and manage content without technical support.
• AlgoliacoreTechnology or IntegrationAlgolia is integrated into the Mineral Resources websites to enable efficient searches across pages, blog posts, and ASX announcements.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Work & Co: Tech-led creative studio building digital products for global brands such as Apple, Nike, and Google. Highly comparable in its integration of design and engineering, though operating at a larger scale; serves as a benchmark for what Woolly Mammoth's selective, tech-led model can grow into.
• Instrument: Independent digital product studio focused on design, technology, and brand for enterprise clients such as Google, Nike, and Starbucks. Comparable as a design-and-engineering studio serving enterprise brands with bespoke digital products.
• Ustwo: Global digital product studio known for design-led app and web experiences. Comparable in craft, selective engagement model, and emphasis on combining design and engineering for brand and enterprise clients.
• Active Theory: Los Angeles-based creative technology studio building immersive, interactive web experiences using WebGL, 3D, and AI. Comparable to Woolly Mammoth on the creative-tech axis and emphasis on custom, brand-driven digital experiences for enterprise clients.
• Locomotive: Montreal-based boutique digital agency known for award-winning custom websites and brand experiences. Comparable in size and craft orientation, with similar emphasis on custom-built sites, motion/3D, and selective client engagement.
• Thinkmill: Sydney-based digital studio building design-led web products with modern frontend stacks. Highly comparable in geography, scale, and offering, and similarly focused on UX/UI, design systems, and product engineering for enterprise and brand clients.
• Clay: Global design and engineering studio building digital products and brand experiences for companies like Google, Facebook, and Stripe. Comparable for its combination of brand, UX, and engineering under one roof, though at materially larger scale.
• Resn: New Zealand-based boutique creative technology studio of similar size to Woolly Mammoth, focused on immersive web experiences, 3D, motion design, and headless architecture. Highly comparable in scope (interactive digital experiences, brand storytelling) and team scale.

Broad incumbents

• AKQA: Global design and innovation agency within WPP, offering brand, experience design, and technology services to enterprise clients. Competes for the same type of digital product and brand engagements Woolly Mammoth pursues, but at significantly larger scale and broader scope.
• Huge: Large global experience design and engineering agency offering strategy, design, marketing, and technology across the full customer journey. Overlaps with Woolly Mammoth on UX/UI and web development but serves a much broader portfolio and competes primarily at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woollymammoth
• Instagraminstagram.com/bymammoth
• TikToktiktok.com/@woolly.mammoth00
• Xx.com/MammothDotTech
• Facebookfacebook.com/Woolly-Mammoth-100497805258110

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolly Mammoth