KXXV

What KXXV does

KXXV, operating under the brand "25 News KXXV," is a local ABC-affiliated broadcast television station serving the Waco-Temple-Killeen market in Central Texas. Founded in 1985 and headquartered at 1909 S New Road in Waco, the station is wholly owned by Scripps Media, Inc., a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: GXP). KXXV delivers local news, weather, sports, and community content across linear broadcast television, live streaming via its website and mobile apps, email newsletters, and social media platforms. The station also operates KRHD (15ABC), a sister station extending coverage into the Brazos Valley and Bryan-College Station area. Together, the two stations index editorial coverage across more than twenty Central Texas counties through the "In Your Neighborhood" hyperlocal franchise, with dedicated reporters embedded in individual communities.

The station's core product portfolio centers on daily local news programming, with dedicated weather infrastructure including the 25 News Storm Tracker radar, the "More Than A Forecast" extended coverage initiative, and a weather camera network serving severe weather coverage for the region. Sports coverage is anchored by Baylor Bears, Texas A&M Aggies, and high school football through the "Red Zone" brand. The underlying technology stack combines traditional broadcast television infrastructure with digital streaming capabilities, mobile applications, push notification breaking news alerts, and email newsletter systems. No public APIs, developer tools, or proprietary AI/ML capabilities are disclosed; the technology posture is that of a conventional multi-platform broadcaster relying on Scripps' shared corporate systems rather than custom-built technology.

KXXV's revenue model is anchored in traditional broadcast television advertising — local and regional spot ads from businesses in Waco, Temple, Killeen, and surrounding communities — supplemented by digital advertising on the website and streaming platforms, program sponsorships, and emerging native content integrations such as the "Central TexPerts" local expert directory and "Wellness Experts" marketplace. Pricing is not publicly disclosed, and station-level revenue figures are not broken out by parent Scripps. Distribution depends on ABC Network affiliation for national programming and on MVPD carriage agreements (recently disrupted by a DirecTV dispute), creating concentration on the supply side despite a fragmented SMB advertiser base on the demand side. The station employs 51-100 staff, including reporters, meteorologists, and neighborhood reporters.

Name

KXXV

Legal name

Scripps Media, Inc.

Website

https://kxxv.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

KXXV (25 News KXXV) is an ABC-affiliated local broadcast television station serving Waco, Temple, Killeen, and the broader Central Texas market, plus Brazos Valley via KRHD (15ABC), owned by Scripps Media Inc.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local broadcast television
• ABC affiliate station
• Local news coverage
• Weather radar services
• Live news streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorships: Traditional broadcast television advertising revenue from local businesses, plus digital advertising on website and streaming platforms. Sponsorships for specific programming segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KXXV (25 News KXXV) is a local ABC-affiliated broadcast television station delivering hyperlocal news, weather, sports, and community content to Central Texas viewers across the Waco-Temple-Killeen market and 20+ surrounding counties. The station extends coverage to the Brazos Valley through its sister station KRHD (15ABC), distributes content via linear broadcast, live streaming, mobile apps, and social media, and monetizes primarily through local and regional advertising.

Product overview

KXXV operates as a local television news broadcasting operation under the Scripps Media umbrella, providing news content across multiple platforms. The core offering is 25 News KXXV, a broadcast television station serving Waco, Temple, and Killeen in Central Texas. Secondary station KRHD (15ABC) extends coverage to Brazos County and Bryan-College Station. The product portfolio includes weather services (Storm Tracker radar, More Than A Forecast), live streaming capabilities (Watch/Live), and digital subscription services (Breaking News Alerts, Weather Email newsletters). Content categories span Local News, National News, Weather, Sports, Crime & Court, and specialized community coverage organized by neighborhood/county.

Differentiator

Problem solved

Functional benefit

Brands

• 25 News Storm Tracker: Weather radar and storm tracking service for Central Texas viewers
• Red Zone
• Central TexPerts
• 15ABC KRHD

Products and services

• 25 News KXXV (Broadcast Television) Primary local ABC-affiliated broadcast television station serving Waco, Temple, and Killeen in Central Texas. Delivers local, national, weather, and sports content to viewers across 20+ counties via linear broadcast, live streaming, and digital platforms.
• KRHD (15ABC) Broadcast Station
• Live News Streaming Live television streaming service allowing viewers to watch 25 News KXXV broadcasts online in real time through the station's website and connected applications.
• Breaking News Alerts Push notification and email alert service delivering breaking news updates to subscribers' mobile devices and inboxes, enabling real-time awareness of local news developments.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Scripps News GroupcoreOthersKXXV is owned and operated by Scripps Media (E.W. Scripps Company), part of the Scripps News Group local media network. Scripps provides corporate resources, advertising systems, and operational support across its local station portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tegna: U.S. broadcast station group operating local stations in mid-sized markets with a digital-first content strategy. Closely comparable business model and revenue mix to Scripps stations like KXXV.
• Sinclair Broadcast Group: One of the largest U.S. broadcast station operators with extensive mid-market footprint. Competes with Scripps-affiliated stations like KXXV for local advertising accounts and faces the same linear-to-digital transition dynamics.
• Nexstar Media Group: Largest U.S. television station operator, owning 200+ stations across major and mid-size markets. A direct station-group peer to Scripps with overlapping mid-market TV station portfolio economics, scale advantages, and digital transformation challenges similar to KXXV's.
• Gray Television: Major U.S. broadcast station group with strong presence in mid-sized markets comparable to Waco-Temple-Killeen. Operates similar local news-driven business models and faces identical secular and operational challenges.

Direct peers

• KWKT-TV (Fox 44): Fox-affiliated station serving Waco and Central Texas. Competes directly with KXXV for local news, sports, and advertising in the same DMA.
• KAGS-TV: NBC affiliate serving Bryan-College Station and the Brazos Valley, directly competing with KRHD (15ABC) for local news, weather, and sports coverage in that DMA.
• KCEN-TV: NBC affiliate serving the same Waco-Temple-Killeen DMA as KXXV. Direct head-to-head competitor for local news viewers, advertising dollars, and ABC/NBC network programming schedules in the Central Texas market.
• KWTX-TV: CBS affiliate in Waco, Texas, operating in the same Waco-Temple-Killeen market. Direct competitor for local news audience share, political advertising, and primetime network viewership.
• KBTX-TV: CBS affiliate serving Bryan-College Station and the Brazos Valley — the same secondary market that KXXV's KRHD 15ABC covers. Direct competitor for Brazos Valley viewers and advertisers.

Regional players

• WFAA (Channel 8): ABC-owned affiliate in the Dallas-Fort Worth market (DMA #5). Same ABC network affiliation as KXXV but serves a much larger regional market; competes for spillover viewership and national advertising benchmarks in North Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/25NewsKXXV
• YouTubeyoutube.com/@25NewsKXXV
• Facebookfacebook.com/25NewsKXXV
• Instagraminstagram.com/25newskxxv
• LinkedInlinkedin.com/company/kxxv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KXXV