Association of National Olympic Committees

What Association of National Olympic Committees does

The Association of National Olympic Committees (ANOC) is an international non-governmental organization founded in June 1979 in Puerto Rico and headquartered in Lausanne, Switzerland. It serves as the sole global umbrella body representing all 206 National Olympic Committees (NOCs) across five continents — Africa, America, Asia, Europe, and Oceania — coordinating their engagement with the broader Olympic Movement alongside the International Olympic Committee (IOC). Its primary mission is to facilitate cooperation among NOCs, promote Olympic values, support NOC capacity building, and organize multi-sport events including the ANOC World Beach Games and the ANOC Awards ceremony.

ANOC's core offerings include governance and convening products (ANOC General Assembly, Executive Council meetings, NOC Directory, Competitions and Meetings Calendar), capacity-building programs (ANOC Digital Accelerator Programme, ANOC Sustainability Accelerator Program), digital media assets (ANOC.TV streaming platform, NOC Highlights, ANOC Digital Content HUB via Photoshelter, ANOC Social Media Dashboard), and recognition programs (ANOC Awards, ANOC Merit Award). The organization adopted a new Constitution in 2013 in Lausanne and has continued periodic governance reform since.

The organization's revenue model is sponsorship- and partnership-driven, with no commercial pricing for products or services. ANOC generates income through Gold-tier partners (Joy Billiards, Peak, Bluewater), Bronze-tier partners (Wordly, Kingdom Pins), and a broader commercial sponsor portfolio including Airbnb, Alibaba, Allianz, Coca-Cola, Deloitte, Omega, Samsung, Visa, Intel, TCL, and IRIS Sport. Technology partnerships include a 2025 collaboration with Sequoia-backed Spectatr.ai to deploy AI-powered real-time highlight generation at the Islamic Solidarity Games in Riyadh. ANOC distributes its services globally through its website (anocolympic.org), ANOC.TV, social media channels, newsletters, and in-person General Assemblies and Executive Council meetings.

Name

Association of National Olympic Committees

Legal name

Association of National Olympic Committees

Website

https://anocolympic.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

International non-governmental organization founded in 1979, headquartered in Lausanne, Switzerland, representing all 206 National Olympic Committees across five continents. Coordinates Olympic Movement cooperation, organizes flagship events such as the World Beach Games and ANOC Awards, runs digital and sustainability accelerator programs, and funds operations through corporate sponsorships and partnerships.

Ownership category

akta.pro rank

Product category

Sports Governance and Olympic Movement Administration

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Olympic committee association
• Sports governance services
• Multi-sport event management
• NOC capacity building
• Olympic content broadcasting

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship and Partnership Revenue: ANOC generates revenue through sponsorship agreements with corporate partners at various tiers (Gold, Bronze) and commercial partnerships with organizations such as Airbnb, Alibaba, Allianz, Coca-Cola, Deloitte, Omega, Samsung, Visa, Intel, TCL, and others. Partnerships provide commercial value to ANOC and its member NOCs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ANOC is the global umbrella organization representing 206 National Olympic Committees (NOCs) across five continents, coordinating cooperation within the Olympic Movement and delivering programs, events, and digital platforms to its member NOCs. Its core offerings include the annual ANOC General Assembly, the ANOC Awards, the ANOC World Beach Games, the ANOC.TV streaming platform, and the Digital Accelerator and Sustainability Accelerator capacity-building programs for NOCs.

Product overview

ANOC (Association of National Olympic Committees) is a membership organization representing 206 National Olympic Committees globally. Its core offerings include the ANOC General Assembly (held annually with the ANOC Awards), the ANOC World Beach Games, and ANOC.TV streaming platform. Supporting programs include the Digital Accelerator Programme and Sustainability Accelerator Program for NOC capacity building. The organization also provides operational tools including the NOC Directory, Competitions Calendar, and Memories photo gallery, along with a Digital Content HUB for multimedia resources.

Differentiator

Problem solved

Functional benefit

Brands

• ANOC World Beach Games: Multi-sport beach games event organized by ANOC featuring beach and water sports
• ANOC Awards
• ANOC.TV
• ANOC Digital Accelerator Programme
• ANOC Sustainability Accelerator Program

Products and services

• ANOC General Assembly Annual gathering of representatives from all 206 National Olympic Committees, the IOC, International Federations, and other Olympic Movement stakeholders for governance, decision-making, and election of ANOC leadership. The XXVIII edition will be held in Hong Kong, China on 7-10 December 2026.
• ANOC World Beach Games Multi-sport event organized by ANOC featuring beach and water sports, providing a competitive platform for athletes from NOCs worldwide. Previous edition was AWBG Qatar 2019.
• ANOC Awards Annual awards program recognizing excellence and achievements within the Olympic Movement and National Olympic Committees. Held alongside the ANOC General Assembly.
• ANOC.TV Digital streaming platform providing live and replay coverage of ANOC events and Olympic Movement activities to audiences worldwide.
• ANOC Digital Accelerator Programme Accelerator program supporting National Olympic Committees in digital transformation, providing webinars and workshops on digital innovation for NOC staff.
• ANOC Sustainability Accelerator Program Program providing sustainability education and resources to NOCs, including webinars on communicating sustainability to athletes, fans, and stakeholders.
• NOC Directory Comprehensive directory of all 206 National Olympic Committees covering the five continents, with contact information and leadership details for each NOC.
• Competitions Calendar Sports calendar providing information on international sporting events, competitions, and meetings relevant to NOCs and the Olympic Movement.
• Memories Photo Gallery Photo gallery featuring notable Olympic moments for NOCs across all continents, preserving the historical visual record of the Olympic Movement.
• ANOC Digital Content HUB Multimedia repository for ANOC digital content including images and videos, hosted on the Photoshelter platform for use by NOCs and partners.

Quantifiable outcome

• 206 NOCs across 5 continents represented
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Kingdom Pins (Centauron Group)minorGTM or Marketing Partner · 21 July 2026Kingdom Pins joined ANOC as a Bronze Partner through the end of 2028. The partnership aims to develop innovative pin programmes, create engagement opportunities for athletes and delegations, and explore commercial initiatives benefiting NOCs. Pin trading is a long-standing Olympic tradition.
• Spectatr.aicoreTechnology or Integration · 7 November 2025Spectatr.ai, a Sequoia-backed AI sports technology company, partnered with ANOC and the Islamic Solidarity Sports Association (ISSA) to deliver real-time AI-powered highlight clips during the Islamic Solidarity Games in Riyadh (November 7-21, 2025). Spectatr.ai deployed its PULSE engine to capture and distribute defining moments within seconds in both broadcast-ready and social-media-optimized formats for over 3,500 athletes from 57 NOCs.
• Islamic Solidarity Sports Association (ISSA)coreStrategic or Co-development Partner · 7 November 2025Co-organizer with ANOC of the Islamic Solidarity Games in Riyadh (November 7-21, 2025), featuring over 3,500 athletes from 57 NOCs across more than 20 sports. ISSA collaborated with ANOC and Spectatr.ai for AI-powered real-time highlights.
• International Olympic Committee (IOC)coreStrategic or Co-development Partner · 6 November 2025IOC President Kirsty Coventry participated in the 92nd ANOC Executive Council Meeting in Lausanne, focusing on continued cooperation between IOC and ANOC in promoting Olympic values globally.
• AirbnbminorOthersAirbnb is listed as an ANOC partner/sponsor on the ANOC website partners page.
• AlibabaminorOthersAlibaba is listed as an ANOC partner/sponsor on the ANOC website partners page.
• AllianzminorOthersAllianz is listed as an ANOC partner/sponsor on the ANOC website partners page.
• Coca-ColaminorOthersCoca-Cola is listed as an ANOC partner/sponsor on the ANOC website partners page.
• DeloitteminorOthersDeloitte is listed as an ANOC partner/sponsor on the ANOC website partners page.
• OmegaminorOthersOmega is listed as an ANOC partner/sponsor on the ANOC website partners page.
• SamsungminorOthersSamsung is listed as an ANOC partner/sponsor on the ANOC website partners page.
• VisaminorOthersVisa is listed as an ANOC partner/sponsor on the ANOC website partners page.
• IntelminorOthersIntel is listed as an ANOC partner/sponsor on the ANOC website partners page.
• TCLminorOthersTCL is listed as an ANOC partner/sponsor on the ANOC website partners page.
• Joy BilliardsminorOthersJoy Billiards is listed as an ANOC Gold Partner on the website partners page.
• PeakminorOthersPeak is listed as an ANOC Gold Partner on the website partners page.
• BluewaterminorOthersBluewater is listed as an ANOC Gold Partner on the website partners page.
• WordlyminorOthersWordly is listed as an ANOC Bronze Partner on the website partners page.
• IRIS SportminorOthersIRIS Sport is listed as an ANOC partner on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• International Masters Games Association (IMGA): Multi-sport games organizer focused on veteran athletes. Comparable to ANOC as a multi-sport event umbrella organization with global scope and Olympic Movement-adjacent positioning.

Regional players

• SportAccord: Umbrella organization for international sports federations and organizations. Listed in ANOC's meetings calendar as a counterpart body, with overlapping membership across the Olympic Movement and adjacent international sports federations.

Broad incumbents

• Union Cycliste Internationale (UCI): International federation governing cycling. UCI is a member of the Olympic Movement and represents the type of sport-specific global body that ANOC helps coordinate, providing a comparable governance and event-operating model.
• Association of Summer Olympic International Federations (ASOIF): Umbrella group for International Federations of Olympic summer sports. Listed in ANOC's meetings calendar and structurally similar as an Olympic Movement coordinating body, though focused on IFs rather than NOCs.
• World Athletics: International federation governing athletics and a major Olympic IF. Like ANOC, World Athletics operates globally with member federations, media platforms, and commercial partnerships, offering a comparable federation-business model.
• Commonwealth Games Federation: Organizer of the Commonwealth Games, a multi-sport event analogous to ANOC's World Beach Games. ANOC leadership attended the Glasgow 2026 Commonwealth Games, indicating close operational overlap and peer-level event organizing experience.

Direct peers

• International Olympic Committee (IOC): The IOC is the supreme authority of the Olympic Movement and ANOC's closest peer in terms of scope, mission, and member representation. ANOC explicitly coordinates with the IOC through Executive Council meetings and joint programs, making it the most directly comparable organization.
• Pan American Sports Organization (Panam Sports): Continental association representing NOCs across the Americas, a structural peer to ANOC at the regional level. Panam Sports organizes the Pan American Games and operates with similar NOC representation and Olympic Movement alignment as ANOC.
• European Olympic Committees (EOC): Continental association representing European NOCs and organizer of the European Games. EOC mirrors ANOC's structure at the continental level and is a key counterpart referenced in ANOC's meetings calendar.
• Olympic Council of Asia (OCA): Continental association representing National Olympic Committees across Asia. OCA operates the Asian Games and provides a direct peer model for ANOC's role in coordinating NOCs at regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ANOC_Olympic
• YouTubeyoutube.com/channel/UCaILGQTubskSN1rY1jVi0BA
• Facebookfacebook.com/ANOCOlympic
• Instagraminstagram.com/anocolympic
• LinkedInlinkedin.com/company/anoc-olympic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association of National Olympic Committees