What JOY Billiards does

JOY Billiards (legal entity Qinhuangdao Qiaoshi Billiards Sports Promotion Co., Ltd.) is a privately held Chinese manufacturer of high-end Heyball, pool, and snooker tables headquartered in Shanhaiguan District, Qinhuangdao City, China. Founded in 1998 by Qiao Yuanxu (Chairman and CEO), the company has spent 26 years focused on three core engineering technologies: flatness (claimed stone surface error under 0.02mm per meter on slate beds sourced from Guizhou), cushion rebound (J-Hong S-level dragon ridge rubber), and pocket performance (copper and cowhide leather pockets at 85mm). The product line spans the Q-Series billiards tables (Q3+, Q7, Q8, Q8 Pro, Q9, G3 Violet), dedicated Heyball and Chinese Eight-ball tables, tournament-grade 12ft tables, and a newly announced snooker table line, alongside accessories (Liber Win and Strachan cloths, cues, balls, chalk).

The business operates three interlocking revenue streams. The primary stream is hardware sales of tables to high-end commercial billiard clubs, with claimed penetration of 30,000 clubs in China (3,500 cited as a stricter high-end subset) and exports to 69 countries via wholesale distributors and full-container shipments with 14–30 day lead times. Direct-to-consumer sales are conducted through a multilingual website with an inquiry-based quote system. The secondary stream is professional services revenue from JOY-owned tournament IP, including the World Heyball Masters (Division One Tour, Super Tour, Grand Finals), regional Opens across five continents, the Heyball World Championship, and the Champion of Champions — events JOY both organizes and supplies with tables, including as official WPA supplier. The third stream is billiards accessories and components. Pricing is quote-based and not publicly disclosed; CCTV5 broadcaster designation, partnerships with WPA/WCBS/ANOC/CSA, and installations at institutions such as the Norwegian School of Sport Sciences (2026 WPA U19 & Parasport venue) anchor the company's international brand position.

The moat is built on a combination of patent-protected precision manufacturing (8 original patents plus 1 British and 7 domestic Chinese patents), 26 years of brand heritage in the Heyball category, ownership of the dominant tournament IP ecosystem (JOY both publishes the Rules of Heyball rev. 2025 and governs the premier competitions), and efficient scale as the largest high-end Chinese billiard table manufacturer. Strategic activity in 2025–2026 — three premium product launches, entry into the snooker category, Olympic-track governance partnerships, and Northern European institutional expansion — points to a coordinated offensive positioning rather than defensive retrenchment.

Name

JOY Billiards

Legal name

Qinhuangdao Qiaoshi Billiards Sports Promotion Co., Ltd.

Website

https://joybilliard.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

JOY Billiards is a privately held Chinese manufacturer founded in 1998 that produces high-end Heyball, pool, and snooker tables, exports to 69 countries, and owns the international World Heyball Masters and Heyball World Championship tournament IP under WPA sanction.

Ownership category

akta.pro rank

Product category

Sporting Goods Manufacturing / Billiards Tables

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Billiards table manufacturing
• Pool table manufacturer
• Heyball tables
• Snooker tables
• Billiards accessories

Headquarters

HQ city

Qinhuangdao

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Billiard Table Manufacturing & Sales: JOY Billiards generates revenue primarily from manufacturing and selling high-end Heyball, pool, and snooker tables under the JOY brand. They sell directly to high-end clubs, individual consumers, and through distributors internationally. The company leads national sales of high-end billiard tables in China and exports to 69 countries globally.
2. Billiard Tournament IP & Event Hosting: JOY Billiards hosts international billiard tournament IPs including the World Heyball Masters and Heyball World Championship. These events generate revenue through hosting rights, sponsorships, and spectator engagement including cash prize draws. The 2025 WPA Heyball World Championship features a USD 400,000 prize pool.
3. Billiard Accessories & Components: Sale of billiard table accessories including table cloths (Liber Win, Strachan 6811), cues, cue racks, ball sets, chalk, brushes, and replacement parts as add-on revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

JOY Billiards manufactures and sells high-end Heyball, Chinese eight-ball, pool, and snooker tables under the JOY brand, alongside billiard accessories including cues, balls, cloths, cue racks, chalk, brushes, and replacement parts. It supplies commercial billiard clubs, tournament organizers, educational institutions, and individual consumers in 69 countries, and is the official table supplier for WPA and CCTV5 billiards events. The company also owns and operates the World Heyball Masters tournament series and the Heyball World Championship, reinforcing brand authority in cue sports.

Product overview

JOY Billiards is a comprehensive billiards enterprise integrating manufacturing of high-end Heyball tables and pool tables with sports performance. Founded in 1998, the company offers two main product lines: Billiards Tables (including Q3+, Q7, Q8, Q8 Pro, Q9 series, G3 Violet, Heyball tables, Chinese Eight-ball tables, Tournament tables, and 12ft tables) and Pool Tables (including Snooker tables, 9-foot slate tables, Large tabletop tables, and home-use tables). JOY Billiards is known for its three core technologies: flatness, cushion, and pocket performance. The company hosts international tournaments including World Heyball Masters, Heyball World Championship, and Heyball Champion of Champions.

Differentiator

Problem solved

Functional benefit

Brands

• JOY Heyball: The company's proprietary cue sport variant and associated equipment line
• World Heyball Masters
• Q Series Tables

Products and services

• Q3+ Brown Colour Billiards Table Premium Heybill billiards table featuring Venus Inkstone Slate, High Quality Maple Wood construction, and Diamond Shaped Legs, suited to both commercial club and home-use installations.
• Q7 Silver Leg Billiards Table Professional billiards table featuring Tight Curved Pockets, an Innovative Leveling System for tournament-grade precision, and Diamond Shaped Legs.
• Q8 Golden Leg Billiards Table Professional-grade billiards table with golden leg design intended for high-end billiard clubs and tournament use.
• Q9 Rose Golden Billiards Table Premium billiards table positioned as an inimitable masterpiece that creates a new category of 'iron wood' with collectible value, featuring rose gold leg design.
• Violet Billiards Table (G3) Professional billiards table model G3 in violet color, dimensions 2845mm x 1565mm x 850mm.
• Q8 Pro Amber Gold Billiards Table Premium billiards table featuring 48mm Rose Gold-Level Slate precision-leveled to tournament standards with Patented Nut Technology that extends slate lifespan dramatically.
• JOY Snooker Table (Q7) Professional JOY snooker table, model Q7, dimensions 2845mm x 1565mm x 850mm, requiring 1.5m use area around the table, finished in silver.
• 9 Foot Slate Pool Table (Q8) Commercial-grade 9-foot slate pool table, model Q8, dimensions 2820mm x 1540mm x 850mm, gold color, with Liber Win table cloth model 8848.
• Large Table Top Pool Table (Q9) Large tabletop pool table, model Q9, dimensions 2820mm x 1540mm x 850mm, rose gold color, fitted with Strachan 6811 tournament cloth.
• Pool Tables for Home Use (Q3+) Home-use pool tables, model Q3+, dimensions 2820mm x 1540mm x 850mm, coffee brown color, targeted at residential customers.
• Heyball Billiards Table Specialized table designed for Heyball, marketed by JOY as 'The Next Generation Cue Sport.'
• Chinese Eight-Ball Billiards Table Table designed specifically for the Chinese Eight-Ball billiards variant.
• Tournament Billiards Table Professional tournament-grade billiards table built for competitive play.
• Billiards Table 12ft Full-size 12-foot professional billiards table for tournament and commercial use.
• JOY Amber Golden Leg Q8Pro Premium Q8Pro variant featuring 48mm Rose Gold-Level Slate precision-leveled to tournament standards and Patented Nut Technology, marketed as 'One Innovation Adapts to All Challenges.'

Quantifiable outcome

• JOY tables have a stone surface error of less than 0.02mm per meter
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WPA (World Pool-Billiard Association)coreStrategic or Co-development Partner · 1 November 2025JOY Billiards Group hosts the 2025 WPA Heyball World Championship in Brisbane, Australia (November 1-5, 2025) at Nissan Arena. WPA serves as the governing body and official supporter of this championship, which features 128 players from over 70 countries competing for a USD 400,000 prize pool.
• WCBS (World Billiards and Snooker Confederation)coreStrategic or Co-development PartnerWCBS is listed as a supporting organization for the 2025 WPA Heyball World Championship, indicating collaborative governance of international billiards standards and competitions.
• ANOC (Association of National Olympic Committees)minorStrategic or Co-development PartnerANOC is listed as a supporting organization for the 2025 WPA Heyball World Championship, providing Olympic movement backing for Heyball as a potential Olympic sport.
• CSAminorStrategic or Co-development PartnerCSA is listed as a supporting organization for the 2025 WPA Heyball World Championship.
• Norwegian School of Sport SciencesminorStrategic or Co-development PartnerJOY Billiards tables are installed at the Norwegian School of Sport Sciences for the 2026 WPA U19 & Parasport Heyball Championship, demonstrating institutional adoption of JOY tables for elite training and competition.
• Mr. Ishuan Singh (WPA President)minorOthersMr. Ishuan Singh, president of the World Pool-Billiard Association, has publicly endorsed JOY Billiards' innovations, stating they have been 'groundbreaking in advancing the world's billiard tables in terms of patented technology and table performance.'

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diamond Billiards: US-based premium billiard table brand focused on 7-9ft professional and home tables. Directly comparable as a competitor in the international premium billiard table market with tournament-grade positioning.
• Yalin Billiards: China-based billiard table manufacturer producing mid- to high-end tables for domestic and export markets. Comparable as a domestic Chinese competitor targeting similar club and export customers, though typically positioned below JOY's premium tier.
• Olhausen Billiards: US-based premium billiard table manufacturer specializing in high-end home and commercial tables with proprietary slate and cushion technology. Comparable as a premium-segment billiard table maker competing for the same international high-end club and consumer market.
• Rasson Billiards: China-based premium billiard and snooker table manufacturer, one of JOY's closest direct competitors. Rasson also supplies international tournaments (including WPA events) and competes in the same premium Chinese-manufactured billiard table segment targeting global clubs.
• BCE Billiards: UK-based manufacturer of premium snooker and pool tables with a strong European tournament pedigree. Comparable as a precision-engineered cue sport table manufacturer serving clubs, federations, and international events, similar to JOY's positioning.

Others

• Iwan Simonis: Belgian manufacturer of premium billiard cloth (Simonis 860/860HR), the de facto tournament-grade cloth standard globally. Comparable as a critical supplier-adjacent participant in the billiard table ecosystem; JOY specifies Simonis cloth (Liber Win/Strachan equivalent) for premium tables.
• Strachan Billiard Cloth: UK-based premium billiard cloth manufacturer producing the Strachan 6811 tournament-grade cloth used by JOY's premium tables. Comparable as an ecosystem supplier whose product is specified into JOY's flagship offering, and a parallel premium-cloth brand competing with Simonis.

Emerging players

• Predator Products: US-based billiard equipment brand specializing in high-tech cues, shafts, and billiard accessories. Comparable as an adjacent premium cue-sport equipment brand with strong tournament sponsorship presence, though focused on cues rather than tables.

Broad incumbents

• Brunswick Billiards: World's largest billiard table brand, owned by Brunswick Corporation. Directly comparable as a mass-market and premium billiard table manufacturer with global distribution, though Brunswick's portfolio spans far beyond billiards into marine, fitness, and bowling.

Regional players

• Cuemaster / Vnrom Sports: Vietnam-based billiard table and equipment manufacturer with growing international presence. Comparable as a regional Asian cue-sport table manufacturer competing in overlapping export markets, though focused on more accessible price tiers than JOY's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/8balljoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOY Billiards