What Hoekstra en van Eck Makelaars does

Hoekstra en van Eck Makelaars is a Dutch residential real estate brokerage founded in 1987 and headquartered in Purmerend. It operates 13 physical offices across the Amsterdam metropolitan area and North Holland — including Amsterdam Centrum/Noord/West, Almere, Haarlem, Hoofddorp, Hoorn, Landsmeer, Leiden, Monnickendam, Purmerend, and Alkmaar/Heerhugowaard — plus the affiliated Schuitema Makelaars brand. The firm is part of the Vivantus group, the largest NVM (Nederlandse Vereniging van Makelaars) broker in the Netherlands, comprising 39 broker offices nationwide. It serves residential home buyers and sellers as its primary customer base, with secondary segments in property developers (new construction) and financial services customers (mortgage and insurance cross-sells).

The company delivers an integrated suite of services under one roof: buyer representation (Aankoopmakelaar), seller representation (Verkoopmakelaar), property valuation (Waardebepaling), professional appraisals (Taxeren), mortgage intermediation (Hypotheken), insurance (Verzekeringen), and new construction advisory (Nieuwbouw). Supporting infrastructure includes a property listings platform, a customer self-service portal (Mijn IDD), free online tools for valuation and mortgage calculation, and content marketing assets (a regularly updated blog/SEO library covering housing market topics per local market). Digital channels include WhatsApp and an AI-powered chatbot for lead capture, alongside organic presence on Instagram and Pinterest. There is no proprietary technology platform; the core technology stack is conventional brokerage tooling plus integrations with Funda.nl (the dominant Dutch property marketplace) and NVM industry systems.

The revenue model is commission-based: real estate brokerage fees on successful property purchase and sale transactions, supplemented by mortgage intermediation fees, insurance commissions, and new construction advisory fees. Pricing is not publicly disclosed. Certifications include NVM membership, VastgoedCert, and NWWI accreditation. The firm claims a 9.5/10 customer satisfaction rating and was named Topmakelaar Groot Amsterdam 2025. Revenue, ownership structure, and management team details are not publicly disclosed; the company is privately held within the Vivantus group.

Name

Hoekstra en van Eck Makelaars

Legal name

Hoekstra en van Eck Makelaars

Website

https://hoekstraenvaneck.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoekstra en van Eck Makelaars is a Dutch residential real estate brokerage operating 13 offices across the Amsterdam metropolitan area and North Holland, offering buying, selling, mortgage, insurance, and new construction services as part of the Vivantus group.

Ownership category

akta.pro rank

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real estate brokerage commissions: Traditional residential real estate brokerage earning commissions on successful property purchase and sale transactions. Additional revenue streams include mortgage intermediation, insurance product sales, and new construction advisory services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hoekstra en van Eck Makelaars is a Dutch residential real estate brokerage that buys and sells homes on behalf of private individuals, providing buyer representation (Aankoopmakelaar), seller representation (Verkoopmakelaar), property valuation (Waardebepaling), professional appraisal (Taxeren), mortgage intermediation (Hypotheken), home insurance (Verzekeringen), and new construction advisory (Nieuwbouw). Services are delivered in person through 13 branch offices across the Amsterdam metropolitan area and North Holland, with listings distributed via the company's own website and Funda.nl.

Product overview

Hoekstra en van Eck Makelaars is a Dutch real estate brokerage firm operating as part of the Vivantus group, the largest NVM (Dutch Real Estate Agent Association) broker in the Netherlands. The company offers a comprehensive suite of real estate services including buyer and seller representation (Aankoopmakelaar and Verkoopmakelaar), property valuation (Waardebepaling), professional appraisals (Taxeren), mortgage advisory (Hypotheken), insurance (Verzekeringen), and new construction services (Nieuwbouw). The firm operates multiple local offices across the Amsterdam region and surrounding areas, combining local market expertise with the advantages of a national network of 39 broker offices. Services are delivered through an integrated approach under one roof, combining brokerage with mortgage and insurance advisory.

Differentiator

Problem solved

Functional benefit

Brands

• Schuitema Makelaars: Brand operating under Hoekstra en van Eck network.

Products and services

• Aankoopmakelaar (Buyer's Agent Representation) Real estate buyer representation service for private individuals purchasing a home, including market analysis, property viewings, bidding strategy, and negotiation support through to closing.
• Verkoopmakelaar (Seller's Agent Representation) Real estate seller representation service including property valuation, marketing, photography, viewings, negotiation, and transaction management from preparation through closing.
• Waardebepaling (Property Valuation) Property value assessment service helping sellers understand indicative market value and buyers understand property worth, available free of charge as a customer-acquisition service.
• Taxeren (Property Appraisal) Formal professional property appraisal service for mortgage applications and official certified valuations, carried out under NWWI-aligned standards.
• Hypotheekadvies (Mortgage Advisory and Intermediation) Mortgage advisory and brokerage service covering first-time buyer consultations, mortgage transfers, moving to a new home, mortgage refinancing, and new-build financing, integrated with the real estate brokerage offering.
• Verzekeringen (Home and Property Insurance) Insurance intermediation service for residential and commercial property coverage, supporting customers in protecting their home against risks such as storm damage, fire, and burglary, with online claims intake via Finconnect.
• Nieuwbouw (New Construction Advisory) New construction advisory and representation for private buyers of new-build homes and for property developers launching new-build projects, including purchase process support and developer-side sales execution.

Quantifiable outcome

• Customer satisfaction rating of 9.5 out of 10

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VivantuscoreStrategic or Co-development PartnerVivantus is the parent company and the largest NVM broker in the Netherlands, comprising 39 broker offices nationwide. Hoekstra en van Eck Makelaars operates as a brand under the Vivantus group, benefiting from shared marketing tools, innovative techniques, and the Vivantus national network of affiliated brokerages.
• FundacoreTechnology or IntegrationFunda.nl is the dominant online real estate marketplace in the Netherlands. All of Hoekstra en van Eck's property listings are published on Funda, making it the primary external distribution channel for property listings.
• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM is the largest Dutch association of real estate agents. Hoekstra en van Eck is an NVM-certified broker, implying professional certification, adherence to the NVM code of conduct, and access to NVM resources and market data.
• Schuitema MakelaarsminorChannel Partner/ Reseller/ DistributorSchuitema Makelaars is an affiliated brokerage operating under the Hoekstra en van Eck network, referenced as part of the company's office location portfolio and cross-referenced in listings.
• VastgoedcertminorOthersVastgoedcert is a Dutch certification body for real estate professionals. Referenced on the website as part of the company's professional credentials alongside NVM and NWWI.
• NWWI (Nederlands Woningwaarde Institut)minorOthersNWWI provides valuation standards and certified valuation services for Dutch residential property. Referenced on the website as part of the company's professional credentials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Century 21 Netherlands: Internationally branded brokerage franchise with multiple offices in the Randstad, offering residential sales and rentals as a broader network competitor.
• RE/MAX Netherlands: Global franchise brokerage with broad Dutch national coverage including the Amsterdam region, competing for the same residential consumers with a multi-office, full-service model.

Direct peers

• Ooms Makelaars: Established NVM-affiliated regional broker operating in the Randstad, offering comparable residential sales, valuation, and new construction services to the same buyer/seller customer base.
• Kuijs Reinder Kakes: NVM-affiliated regional brokerage operating in the greater Amsterdam and Haarlem area, with comparable residential sales, appraisals, and new construction advisory.
• Makelaarsland: Dutch flat-fee and online-enabled residential brokerage with national coverage, competing on price and digital convenience against traditional NVM brokers like Hoekstra en van Eck.
• Van der Sande Makelaars: NVM-certified regional brokerage serving the Amsterdam and North Holland region, offering residential brokerage, appraisals, and mortgage advisory — directly comparable service mix and geography.
• ERA Contour / ERA Nederland: ERA is a large franchise brokerage network active across the Netherlands with similar residential sales, rental, and mortgage-adjacent services, directly competing for the same consumer segment in the Randstad.

Emerging players

• Walter Living: Dutch proptech/data platform providing property valuations and market insights; an emerging player that overlaps with Hoekstra en van Eck's waardebepaling service and could disintermediate lead generation.
• R365: Dutch real estate platform with a transactional brokerage offering, representing an emerging digital-first challenger to traditional NVM-affiliated brokers.

Regional players

• Dijkstra Makelaars: Regional Dutch brokerage serving North Holland with similar buyer/seller representation, valuation, and mortgage services to local families and individuals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hvegroep
• LinkedInpinterest.com/hvegroep
• Facebookfacebook.com/hoekstraenvaneck

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoekstra en van Eck Makelaars