Ooms
Ooms Makelaars is a ~100-year-old Rotterdam-based full-service real estate brokerage offering residential and commercial sales, valuations, mortgage advisory, and new construction services through 10 branches and 180 professionals in the greater Rotterdam region.
- Company typePrivate
- Founded1927
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ooms does
Ooms Makelaars is a full-service real estate brokerage and advisory firm headquartered in Rotterdam, Netherlands, operating as Ooms Rotterdam B.V. Founded in 1927, the company has built nearly 100 years of operating history in the greater Rotterdam region and describes itself as the regional market leader. It employs approximately 180 professionals distributed across 10 branch offices, providing residential and commercial brokerage, mortgage and financial advisory, property valuations, insurance, and new construction project services to homeowners, investors, and businesses in the Rijnmond area.
The business operates through a horizontal, relationship-driven model. Revenue is primarily transactional, generated via 1-2% commission on residential and commercial property sales, supplemented by professional service fees for valuations (NWWI-validated and accepted by Dutch financial institutions), mortgage and insurance advisory, and a €399 Promotiepakket add-on for marketing materials. The technology stack is non-proprietary: listings are distributed primarily through the Funda property portal (43 million monthly visits nationally), with additional client-facing tools such as Move.nl and Mijn Digimap. Distribution combines 10 physical offices, the ooms.com website, social media, and a 100+ article knowledge bank, with national reach extended through the Dynamis partnership of 13 regional brokers and 44+ offices.
Internally, Ooms operates through two named divisions, Ooms Bedrijfshuisvesting (commercial) and Ooms Financieel Adviseurs (financial advisory), plus the Copaan buyer-representation sub-brand and the Ooms Academy staff development program. The firm holds RICS-regulated status (fewer than 170 companies worldwide), VastgoedCert certification, and NVM U.A. membership, the largest Dutch real estate association. Strategic positioning is built on local brand, regional physical presence, multi-disciplinary cross-sell, and professional credentials rather than proprietary technology, and the company reports a 9.1/10 average customer rating across 3,710 Funda reviews and 1,413 properties sold or rented in the past 12 months.
Ooms firmographics
Firmographics- Name
- Ooms
- Legal name
- Ooms Rotterdam B.V.
- Website
- https://ooms.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ooms Makelaars is a ~100-year-old Rotterdam-based full-service real estate brokerage offering residential and commercial sales, valuations, mortgage advisory, and new construction services through 10 branches and 180 professionals in the greater Rotterdam region.
- Ownership category
- akta.pro rank
Where Ooms is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ooms business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Residential Property Sales Commission: Commission charged as a percentage (typically 1-2%) of the final sale price of residential properties. This is the primary revenue stream for the residential brokerage division.
- Commercial Real Estate Brokerage: Brokerage services for commercial properties including offices, retail spaces, industrial buildings, and hospitality properties.
- Promotional Package: Fees for promotional services including professional photography, staging, video production, 360-degree photos, VR tours, floor plans, and marketing materials. Promotional package costs €399.
- Mortgage Advisory Services: Financial advisory services including mortgage advice, refinancing, adjustments, and insurance products.
- Property Valuations: Property appraisal services for residential and commercial properties, including NWWI-validated reports for banks and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Residential Property Sales Commission |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Ooms product offering
Product offeringCore offering
Ooms is a Dutch real estate brokerage firm based in Rotterdam that provides residential and commercial property brokerage, mortgage and financial advisory, and property valuation services. The company also supports new construction marketing and sales, offering buyers, sellers, tenants, and investors a full-service approach across its branch network.
Product overview
Ooms Makelaars operates as a full-service real estate brokerage offering residential and commercial property services through multiple integrated divisions. The core offering includes Wonen (residential brokerage), Bedrijven (commercial real estate), Financieel Advies (financial advisory including mortgages and insurance), Taxaties (property appraisals), and Nieuwbouw (new construction projects). Supporting services include Ooms Academy for internal staff development, Copaan for buyer representation, and a Promotiepakket marketing add-on for enhanced property promotion. With nearly 100 years of experience and 10 locations in the Rotterdam region, the company positions itself as a comprehensive 'one-stop-shop' for all real estate and financial needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Brokerage services for buying, selling, and renting residential properties in the Rotterdam region, serving individual home owners and tenants.
- Commercial Real Estate Brokerage
Quantifiable outcome
- 9.1/10 average customer rating based on 3,710 reviews
- +2 more outcomes
Companies that use Ooms
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Ooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Ooms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CopaancoreCopaan is described as the purchase service for home seekers, offering specialized buyer representation services for people looking to purchase property.
- DynamiscoreDynamis is a collaboration of 13 regional real estate brokers with 44+ offices across the Netherlands. All partners handle both commercial and residential real estate, financial services, consultancy, valuations, and research. The central office in Utrecht handles nationwide marketing, research, central purchasing, and valuations. Strength lies in regional expertise sharing.
- NVM U.A.coreNVM U.A. is the largest Dutch association for brokers and real estate experts. The NVM U.A. Business group specializes in commercial real estate (offices, commercial buildings, shops, and hospitality) with 700 brokers. Membership provides quality and integrity label, access to NVM database, professional development, and advocacy.
- RICS (Royal Institution of Chartered Surveyors)coreRICS is one of the world's leading regulatory bodies for real estate, setting standards, providing advice, and conducting arbitration. RICS regulated status ensures Ooms adheres to strict professional and ethical codes. Fewer than 170 companies worldwide are RICS regulated.
- VastgoedCertcoreVastgoedCert is the quality register for brokers and appraisers. With over 6,500 certified brokers and appraisers registered, VastgoedCert certification demonstrates professional competence through KEMA certification based on established competency requirements.
- Dynamis Partners (12 additional regional brokers)minorPartners include BMV Makelaars, Boek en Offermans Makelaars, Frisia Makelaars, HRS, KRK Makelaars, Lamberik Makelaars & Adviseurs, Molenbeek Makelaars, Rodenburg Makelaars, Snelder Zijlstra Makelaars, Strijbosch Thunnissen Makelaars, Van der Sande Makelaars, and Verschuuren & Schreppers Bedrijfsmakelaars.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Ooms competitors and assessment
Company assessmentDirect peers
- Van der Sande Makelaars: Dutch regional full-service real estate brokerage and Dynamis partner offering residential, commercial, financial advisory, and valuation services. Highly comparable to Ooms in service mix, multi-office model, and target customer segments.
- Boek & Offermans Makelaars: Dynamis partner operating across multiple Dutch regions with residential and commercial brokerage, financial advisory, and valuations. Directly comparable to Ooms in scope, network affiliation, and integrated service offering.
- Snelder Zijlstra Makelaars: Multi-office Dutch brokerage and Dynamis partner providing residential and commercial real estate services. Comparable to Ooms in network affiliation, regional office footprint, and full-service positioning.
- KRK Makelaars: Dynamis network partner offering residential, commercial, and valuation services across Dutch regions. Similar integrated model and customer base as Ooms.
- Strijbosch Thunnissen Makelaars: Dynamis-affiliated Dutch brokerage with full-service residential and commercial offering. Operates similar multi-office, advisor-led model targeting comparable SMB and consumer customers.
- Rodenburg Makelaars: Dynamis partner brokerage providing residential and commercial real estate services in Dutch regional markets. Comparable multi-office, full-service model with similar customer segments to Ooms.
- Lamberik Makelaars & Adviseurs: Dynamis-affiliated Dutch broker with residential and commercial services. Comparable integrated offering, regional office footprint, and target customer base as Ooms.
Broad incumbents
- ERA Makelaars Nederland: National franchise network of real estate brokerages in the Netherlands with broad geographic coverage. Comparable to Ooms in core brokerage services but with broader national scale and franchise-driven distribution rather than regional concentration.
- RE/MAX Nederland: International real estate franchise operating across the Netherlands with residential and commercial brokerage. Directly comparable service offering, with broader brand recognition and geographic spread than Ooms.
Others
- De Hypotheker: Dutch national mortgage advisory chain with branch network. Adjacent to Ooms' financial advisory arm (Ooms Financieel Adviseurs); relevant as a benchmark for the mortgage advisory component of Ooms' offering, though not a direct brokerage competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ooms social profiles
Digital presenceOoms compliance and trust
Trust signalCompliance3 records
Ooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ooms leadership team
Management profileNumber of profiles
Profiles2 records
Ooms subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ooms
What does Ooms do?
Ooms is a Dutch real estate brokerage firm based in Rotterdam that provides residential and commercial property brokerage, mortgage and financial advisory, and property valuation services. The company also supports new construction marketing and sales, offering buyers, sellers, tenants, and investors a full-service approach across its branch network.
Is Ooms a public or private company?
Ooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ooms founded?
Ooms was founded in 1927. It employs 11 to 50 people.
Where is Ooms based?
Ooms is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Ooms make money?
Five revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are commercial Real Estate Brokerage, promotional Package, mortgage Advisory Services and property Valuations.
Who are Ooms's main competitors?
Direct peers on record are Van der Sande Makelaars, Boek & Offermans Makelaars, Snelder Zijlstra Makelaars, KRK Makelaars, Strijbosch Thunnissen Makelaars, Rodenburg Makelaars and Lamberik Makelaars & Adviseurs. Broad incumbents are ERA Makelaars Nederland and RE/MAX Nederland. De Hypotheker is listed as an others.
Does Ooms have an API?
No public API is recorded for Ooms.