Woodward Heating

What Woodward Heating does

Woodward Heating Air Plumbing is a second-generation, family-owned residential and light commercial HVAC and plumbing contractor headquartered in Salem, Oregon, founded in 1989 and operating a second branch in Eugene. The company sells, installs, services, and maintains heating and cooling equipment — gas furnaces, air conditioners, heat pumps, and ductless mini-splits — sourced from major OEMs including Coleman, Mitsubishi, York, Trane, Lennox, and Daikin, along with smart thermostats, indoor air quality products (Reme HALO, Air Scrubber by Aerus, Honeywell TrueCLEAN), water heaters, and whole-home filtration. Its field roster of approximately 50 personnel — including NATE-, EPA-, NCI-, and PTCS-certified technicians, dedicated HVAC New Construction personnel, journeyman plumbers, and apprentices — supports service coverage across 40+ Oregon communities spanning nine counties.

The business generates revenue through three primary streams: one-time equipment installation (ranging from roughly $4,000 for a basic furnace to $33,183 for a multi-zone heat pump system, with popular 14–18 SEER heat pumps at $9,200–$10,500), flat-rate repair services ($149 diagnostic, $275–$600 typical repairs, $1,000+ for complex work), and an annual Comfort Plan maintenance subscription that adds recurring-revenue stickiness. Distribution is direct-to-consumer via phone and online scheduling, in-home estimates, and field service; go-to-market emphasizes upfront flat-rate pricing, 24/7 emergency availability, and stacked utility/state rebate channeling (Energy Trust of Oregon, NW Natural, Salem Electric, PGE, ODOE HP3, Monmouth Power) that materially lowers customer out-of-pocket on heat-pump conversions. Multi-lender financing (Synchrony, GoodLeap, Wells Fargo, GreenSky, Benji), a Good Neighbor referral program, and the Woody's Project CozyHome charitable giveaway serve as the primary customer-acquisition and brand-loyalty flywheels.

Name

Woodward Heating

Legal name

Woodward Heating Air Plumbing

Website

https://woodwardheating.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodward Heating Air Plumbing is a second-generation, family-owned residential and light commercial HVAC and plumbing contractor founded in 1989, serving 40+ Oregon communities from Salem and Eugene with installation, repair, and maintenance of furnaces, heat pumps, ACs, ductless systems, and plumbing.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• Residential HVAC services
• Heating system repair
• Air conditioning installation
• Plumbing services
• Indoor air quality

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. HVAC Equipment Installation: One-time revenue from installation of furnaces, air conditioners, heat pumps, and ductless systems. Pricing varies based on equipment type, efficiency level, and installation complexity, ranging from $4,000 for basic furnaces to $33,183 for multi-zone heat pump systems.
2. HVAC Repair Services: Flat-rate pricing for repair services. Most furnace repairs range $275-$400, AC and heat pump repairs $300-$600, complex repairs (TXVs, compressors, coils) start at $1,000. Diagnostic fee of $149.
3. Comfort Plan Maintenance Program: Annual maintenance program offering one heating and one cooling visit per year, inspection and cleaning, $200 discount on system installations, 10% off repairs, 10% off filters, 20% off diagnostics, and 48-hour priority scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Woodward Heating is a residential and light commercial HVAC and plumbing service company that installs, services, and repairs heating, cooling, plumbing, and indoor air quality systems for homeowners and small commercial customers in the Salem and Eugene, Oregon markets. The company is an authorized dealer/servicer for multiple equipment brands including Coleman, Mitsubishi, York, Trane, Lennox, Daikin, and Honeywell.

Product overview

Woodward Heating is a residential and light commercial HVAC and plumbing service company offering a comprehensive portfolio of products and services. Their core offerings include installation, repair, and maintenance of furnaces (gas and electric), air conditioners, heat pumps, and ductless mini-split systems. They sell and install equipment from multiple manufacturers including Coleman, Mitsubishi, York, Trane, and Daikin. Add-on products include smart thermostats (Nest, Honeywell, iComfort, Daikin ENVi), indoor air quality products (Reme HALO air purifiers, Honeywell TrueCLEAN air cleaners, Air Scrubber by Aerus), water heaters (tanked and tankless), and whole-home filtration systems. They also provide plumbing services, gas piping, fireplace services, and new construction HVAC installation. Their Comfort Plan maintenance program offers annual service visits and priority scheduling. As a service company rather than a product manufacturer, they provide these products alongside professional installation and ongoing service.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Heating Services Installation, repair, and maintenance of residential heating systems for homeowners in the Salem and Eugene, Oregon area, using equipment from brands such as Coleman, York, Trane, Lennox, Daikin, and Honeywell.
• Residential Cooling Services
• Plumbing Services
• Indoor Air Quality Services
• Light Commercial HVAC and Plumbing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Diamond Elite Contractor and Diamond Dealer. Specializes in Mitsubishi ductless heat pump installations. Technicians trained and certified on Mitsubishi products including up to 26 SEER efficiency ratings.
• Energy Trust of OregoncoreStrategic or Co-development PartnerTrade ally partner enabling customers to access energy efficiency rebates including $1,000-$1,800 for ductless heat pumps, $1,600 for 95% efficient gas furnaces, and other incentives.
• NW NaturalminorStrategic or Co-development PartnerNW Natural Preferred Contractor status. Offers rebates on 95% efficient gas furnaces ($200) and combined gas furnace plus AC conversions ($1,000).
• Home Builders Association of Marion and Polk CountiesminorStrategic or Co-development PartnerMember of local home builders association connecting with residential builders for new construction HVAC installations.
• Salem ElectricminorStrategic or Co-development PartnerUtility partner offering rebates for ductless heat pumps ($500-$750) and ducted heat pumps ($500-$1,000).
• PGE (Portland General Electric)minorStrategic or Co-development PartnerUtility partner offering $200 instant rebate on heat pump installations.
• ODOE (Oregon Department of Energy)minorStrategic or Co-development PartnerHP3 Heat Pump Program offering $2,000 for qualifying systems. Limited quantity available.
• Monmouth PowerminorStrategic or Co-development PartnerLocal utility offering ductless heat pump rebates ($650) and ducted heat pump rebates ($800) for conversions from electric resistance heat.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Service Champions: Residential HVAC service company focused on installation, repair, and maintenance with flat-rate pricing and strong local marketing. Comparable in business model and customer focus, with active operations in Oregon-adjacent markets.
• Comfort Flow Heating: Oregon-based HVAC contractor serving residential and light commercial customers across the Willamette Valley. Comparable as a regional competitor offering heating, cooling, and plumbing services in markets that directly overlap with Woodward's territory.
• Roth Heating & Cooling: Long-established residential HVAC contractor serving the Salem and greater Portland, Oregon market. Highly comparable as a similarly sized, locally rooted family operation focused on installation, repair, and maintenance of heating and cooling equipment in overlapping Oregon counties.
• M&M Heating & Air Conditioning: Oregon HVAC service company providing residential and commercial heating and cooling installation, repair, and maintenance. Directly comparable in scale, service mix, and regional Oregon market focus.

Others

• Mitsubishi Electric Trane HVAC US: Joint venture between Mitsubishi Electric and Trane that markets ductless and VRF HVAC systems in North America. Comparable as Woodward's most strategic manufacturer partner (Diamond Elite status) and ecosystem player whose program terms shape Woodward's service economics.
• Neighborly (Dwyer Group): Parent company of multiple home services franchise brands including Mr. Rooter, Aire Serv, and Mr. Sparky. Comparable as a strategic acquirer or consolidator in the residential HVAC and home services space — relevant for any roll-up thesis.

Broad incumbents

• Roto-Rooter: National multi-trade home services brand offering plumbing, drain cleaning, and HVAC services. Comparable as a larger-scale home services operation competing for similar residential customers with bundled service offerings.
• One Hour Heating & Air Conditioning: National franchise brand offering residential HVAC installation, repair, and maintenance with localized operators across the Pacific Northwest. Comparable as a scaled HVAC services brand competing for the same residential customer segment.
• Mr. Rooter Plumbing: National plumbing franchise network also offering HVAC-adjacent services in many markets including Oregon. Comparable as a multi-trade home services provider with similar residential customer base and cross-sell between plumbing and HVAC.
• Aire Serv: National HVAC service franchise with operators serving residential and light commercial customers. Comparable as a similarly structured field-service business model with flat-rate pricing and direct-to-homeowner delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WoodwardHeat
• LinkedInlinkedin.com/company/woodward-heating-inc.

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodward Heating