Star Insurance

What Star Insurance does

Star Insurance is a privately held, independent insurance agency operating as DMV Insurance Agency, Inc. According to the aggregated data, the firm is based in Lanham, Maryland, serving individual consumers and small business owners across the DC/Maryland/Virginia metropolitan area. It maintains a single physical office at 8855 Annapolis Road, Suite 200, and operates with a small team of agents.

The agency distributes a portfolio of eight insurance lines — auto, home, commercial, life, motorcycle, boat/watercraft, renters, and classic car — through a hybrid go-to-market model combining direct agent-assisted sales with a self-service online quote comparison tool embedded in its website. Its core technology infrastructure is provided by EZLynx's agency management software (Agency Suites), which supports workflow automation and the online rating/quoting functionality. The firm does not disclose any proprietary technology, AI/ML capabilities, or API products, and holds no patents or trademarks identified in the source material.

Commercially, the agency generates revenue through commissions on insurance policies sold across its carrier relationships, with pricing provided as customized quotes based on individual risk profiles, property exposure, and coverage needs. Distribution is split between in-person and phone-based agent consultations (primary phone: 301-841-6264) and a website-driven self-service funnel. The agency's digital marketing presence extends to Facebook, Twitter, and LinkedIn, supported by informational SEO content for each insurance vertical. No funding rounds, M&A activity, ownership disclosures beyond independent private ownership, or management team details are available in the source material.

Name

Star Insurance

Legal name

DMV Insurance Agency, Inc

Website

https://starinsurance.net

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Insurance is a small independent insurance agency in Maryland offering personal and commercial coverage (auto, home, life, commercial, and specialty lines) through agent-assisted sales and an online quote tool, serving consumers and small businesses in the DMV region.

Ownership category

akta.pro rank

Headquarters

HQ city

Valdosta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Policy Sales: The agency generates revenue by selling various insurance policies including auto, home, commercial, life, motorcycle, boat/watercraft, renters, and classic car insurance. Revenue is generated through policy premiums collected from customers, with agents providing customized quotes based on individual risk profiles and coverage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Star Insurance (operating as DMV Insurance Agency, Inc.) is an independent insurance agency that sells and brokers personal and commercial insurance policies from multiple carriers. The agency provides customized quotes across auto, home, commercial, life, motorcycle, boat/watercraft, renters, and classic car insurance, combining agent-assisted consultation with an online quote comparison tool for customers in the DMV (DC/Maryland/Virginia) region.

Product overview

DMV Insurance Agency, Inc offers a portfolio of insurance products centered around a multi-category insurance platform. The core offerings include Auto Insurance, Home Insurance, Commercial Insurance, and Life Insurance as primary products, supplemented by Motorcycle Insurance, Boat/Watercraft Insurance, and Renters Insurance as additional coverage options. The agency provides an online quote comparison tool that allows customers to compare quotes across these insurance categories. The products are designed to serve individual consumers (for auto, home, life, motorcycle, renters, and boat insurance) and businesses (for commercial insurance), with coverage options customized based on customer needs, risk exposure, and property/vehicle characteristics.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Goosehead Insurance: Publicly-traded independent insurance agency franchise built on agent-led, multi-carrier placement across personal and commercial lines. Highly comparable business model to DMV Insurance Agency, just at vastly larger scale.
• Brightway Insurance: Franchise-based independent insurance agency network offering home, auto, and commercial coverage through multi-carrier appointments. Closely mirrors DMV's multi-line agency model with agent-assisted sales.
• Leavitt Group: Regional independent insurance agency network operating across multiple U.S. states with multi-carrier placements for personal and commercial lines. Comparable to DMV as a multi-line independent agency structure.

Broad incumbents

• Erie Insurance Group: Regional P&C insurer that distributes primarily through independent agents in the Mid-Atlantic and Midwest. Comparable to DMV in its heavy dependence on independent agency distribution, though Erie is the carrier side.
• Hub International: Large insurance brokerage offering personal, commercial, and benefits products through regional offices and carrier relationships. Comparable multi-line agency model at materially larger scale.
• Frankenmuth Insurance: Regional mutual P&C insurer that distributes exclusively through independent agents in the Mid-Atlantic, Midwest, and Southeast. Comparable distribution model of carrier + independent agent partnerships in DMV's regional footprint.
• Brown & Brown Insurance: National insurance brokerage placing personal and commercial coverage through agent and direct channels. Overlaps with DMV in personal and commercial lines placement via carrier relationships.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail agency operations placing personal and commercial lines. Comparable in offering breadth, though predominantly serves larger commercial accounts.
• Higginbotham: Large independent insurance brokerage firm providing personal, commercial, and employee benefits coverage through a multi-carrier agency model. Comparable end-markets and distribution model to DMV, but with substantially broader footprint.

Regional players

• Donegal Insurance Group: Regional P&C insurer with a heavy independent-agent distribution model concentrated in the Mid-Atlantic, including Maryland. Directly comparable to DMV in its use of local independent agencies for personal and commercial line distribution in overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/@dmv_inc
• Facebookfacebook.com/dmvinsuranceagencyinc
• LinkedInlinkedin.com/company/starinsurancevaldosta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Insurance