SmartMarketData, LLC

What SmartMarketData, LLC does

SmartMarketData, LLC is a Farmington, Connecticut-based alternative data provider founded in 2013 that sells job-posting intelligence to Wall Street buyers. Its flagship product, LinkUp RAW, aggregates job listings directly from company career websites — rather than scraping aggregator sites — covering 50,000+ companies worldwide on a daily basis and is positioned by the firm as objective jobs data predictive of company, industry, regional, and macroeconomic performance. The platform layers NLP analytics on top of the raw postings to surface signals such as companies opening new distribution centers, entering new technologies, or moving into crypto/blockchain, and packages outputs as daily buckets (Company, Macro, US Macro, State), monthly NFP forecasts, and themed research including COVID-19 sector reports and Axiomatic Data Thrive Scores.

The firm monetizes LinkUp RAW via subscription-based data access sold direct to quant hedge funds, asset managers, and financial institutions; pricing is not publicly disclosed. Go-to-market is sales-led, supported by a content and thought-leadership engine (company blog, COVID-19 resource center, white papers) and external validation including a Deutsche Bank Research report. The company is privately held, appears to be founder/owner-operated with no disclosed venture or private equity backing, and has an advisory board anchored by former senior executives from Capital IQ, Reuters/KnowVera, and Ellington Management Group. The customer base is narrow and institutional, product delivery is file-based (CSV, spreadsheets, chartbooks) rather than a SaaS interface, and there is no disclosed headcount, revenue, or funding history in the source data.

Name

SmartMarketData, LLC

Legal name

SmartMarketData, LLC

Website

https://smartmarketdata.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartMarketData provides LinkUp RAW, a daily job-posting dataset aggregated directly from 50,000+ company career sites, delivered via subscription to quant hedge funds, asset managers, and financial institutions for predictive investment and macroeconomic analysis.

Ownership category

akta.pro rank

Product category

Alternative Data Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Text Analytics & Information Extraction (NER, classification, sentiment) (HDAAADAA)

Keywords

• Alternative data
• Jobs data analytics
• Predictive analytics
• Market intelligence
• Investment analytics

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. LinkUp RAW Data Subscription: Provides access to proprietary jobs data and analytics that track hiring trends for over 50,000 companies globally. Data is used by financial institutions for investment decisions and economic forecasting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SmartMarketData provides alternative data and analytics for investment decisions, centered on LinkUp RAW, a proprietary jobs dataset that aggregates daily job postings from company career websites for over 50,000 companies worldwide. The platform applies NLP analytics to job title and description text to generate predictive indicators of company, industry, regional, and macroeconomic performance, and delivers supporting research reports, forecast services, and downloadable data files to financial professionals.

Product overview

SmartMarketData, LLC provides a unified alternative data platform centered on LinkUp RAW, the company's core job posting data product that aggregates daily job listings from over 50,000 company career websites worldwide. The platform offers analytics modules including Bucket Level Analytics and Postlength2 Analytics for processing job posting data at company, industry, regional, and macro economic levels. Supporting products include COVID-19 research reports with sector/industry spreadsheets and chartbooks, Axiomatic Data Thrive Scores for stock performance analysis, and monthly NFP forecasts. The offering is delivered through downloadable data files and research reports rather than a software platform interface.

Differentiator

Problem solved

Functional benefit

Brands

• LinkUp RAW: The world's only objective jobs data that is predictive of company, industry, region and macro economic performance. Provides analytics for over 50,000 companies worldwide.

Products and services

• LinkUp RAW The company's core objective jobs data product, aggregating job postings from company career websites to provide daily data for over 50,000 companies worldwide that is predictive of company, industry, region, and macro economic performance. Sold to financial institutions and quant hedge funds for investment decisions.
• COVID-19 LinkUp Jobs Data Research Macro and company-level research reports analyzing the impact of COVID-19 on hiring, including sector analysis, industry group analysis, and ticker-level impact assessments based on LinkUp job posting data, targeted at financial professionals and investment managers.
• COVID-19 Sector/Industry Spreadsheets and Chartbooks Downloadable spreadsheets and PDF chartbooks providing sector, industry group, sub-sector, ticker, and international industry job posting change data during the COVID-19 pandemic, used by financial professionals for market and sector analysis.
• Axiomatic Data Thrive Scores Proprietary scoring system that analyzes stock price performance using alternative data signals, as detailed in the Axiomatic Data Thrive Scores white paper, intended for investment and quantitative research professionals.
• Non-Farm Payrolls (NFP) Forecasts Monthly forecasts of U.S. Bureau of Labor Statistics Non-Farm Payrolls numbers based on LinkUp job posting data, providing above or below consensus predictions for employment reports, used by financial professionals for macroeconomic positioning.

Quantifiable outcome

• Job posting data predicts BLS Non-Farm Payrolls (NFP) numbers - forecasts have been within consensus range
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• YipitData: YipitData provides alternative data and intelligence to institutional investors with web-crawled and app-panel datasets - same subscription data-feeds model targeting quantitative hedge funds.
• Eagle Alpha: Eagle Alpha runs an alternative data marketplace and research platform connecting data vendors with institutional investors - overlapping ecosystem role targeting the same quant hedge fund buyers.
• M Science: M Science is a well-established alternative data provider offering datasets and analytics (including workplace/foot-traffic and card data) to hedge funds and asset managers - same sell-to-quants business model.
• LinkUp: LinkUp is the underlying source of SmartMarketData's 'LinkUp RAW' jobs data - aggregating job postings directly from company career sites. They are a direct peer in jobs-data analytics and increasingly compete end-to-end with their own analytics products.
• Lightcast (formerly Burning Glass Technologies): Lightcast collects and analyzes millions of job postings globally and serves both labor-market intelligence clients and finance/data teams - directly comparable to SmartMarketData's jobs-data offering.
• Revelio Labs: Revelio Labs provides alternative workforce/employment data for institutional investors - the most direct competitor in jobs-as-alternative-data for financial markets, including a Labor Market Observatory.

Broad incumbents

• S&P Capital IQ: Standard & Poor's Capital IQ platform serves institutional investors with fundamentals, estimates, and transaction data; the firm's former CEO Steve Turner sits on SmartMarketData's advisory board, evidencing adjacency.
• Refinitiv (LSEG): Refinitiv (acquired by LSEG) provides institutional financial data and analytics to investment professionals - broad incumbent overlapping with SmartMarketData on the alternative-data and content monetization side.
• Quandl (Nasdaq): Now owned by Nasdaq, Quandl aggregates alternative and financial datasets for institutional investors - broader incumbent alternative-data distribution platform with overlapping datasets.
• Bloomberg Terminal: Bloomberg Terminal is the dominant institutional data platform for investment professionals; it bundles alternative datasets and analytics into a much broader offering - same buyer (sell-side and buy-side professionals) but vastly wider scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SmartMarketData
• LinkedInlinkedin.com/company/smartmarketdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMarketData, LLC