LinkUp
LinkUp is a Minneapolis-based job market data provider that scrapes and indexes listings directly from employer websites across 195 countries, delivering subscription data feeds, Compass analytics, and predictive labor-market indices to capital markets, enterprise, HCM, research, and public sector clients.
- Company typePrivate
- Founded2007
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LinkUp does
LinkUp is a job market data provider that scrapes and indexes employment listings directly from employer career pages across 195 countries on a daily basis, rather than aggregating from third-party job boards. Since founding in 2007, the company has indexed more than 315 million jobs from 80,000 companies and tracks 8,600 unique primary tickers, 38 job attributes, and 14 company attributes. Its technology stack emphasizes source verification, deduplication, and nightly removal of expired listings, which the company positions as superior in accuracy to aggregator-based alternatives.
The product portfolio is anchored by LinkUp RAW (raw job-listing feeds), LinkUp Custom Feeds (tailored data subsets), and the LinkUp Compass analytics platform, supplemented by add-on modules including Market Reports, NFP and JOLTS Forecasts, the LinkUp 10,000 macro labor-demand index, and a Skills and Salary Dataset covering 8+ skills per job. Distribution is enterprise-led, with direct field sales supplemented by a Compass free-trial self-serve channel and a cloud-delivery partnership with Bobsled covering Snowflake, Azure, GCP, and AWS, as well as analytics resellers and integrators (RavenPack, Exabel, Maiden Century). Pricing is not publicly disclosed and follows a quote-based B2B subscription model.
LinkUp serves five primary customer segments: Capital Markets (alternative data for analysts and investors), Enterprise (corporate competitive intelligence), Human Capital Management (workforce planning and benchmarking), Research (academic and economic studies), and Public Sector (labor market and policy analysis). The company is headquartered in Minneapolis, MN, operates with 51-100 employees, is led by Founder, President and CEO Toby Dayton, and since 2025 has been a subsidiary of GlobalData Plc (LSE: DATA), operating under the legal entity JobDig, Inc.
LinkUp firmographics
Firmographics- Name
- LinkUp
- Legal name
- JobDig, Inc.
- Website
- https://linkup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LinkUp is a Minneapolis-based job market data provider that scrapes and indexes listings directly from employer websites across 195 countries, delivering subscription data feeds, Compass analytics, and predictive labor-market indices to capital markets, enterprise, HCM, research, and public sector clients.
- Ownership category
- akta.pro rank
LinkUp industry classification
Industry- Product category
- Job Market Data & Labor Market Intelligence
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (51929), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Employment Agencies (7361)
- akta.pro primary industry
- Job Market Intelligence & Employer Networking Services (BPACAOAJ)
Keywords
Where LinkUp is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LinkUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Job Market Data Products: LinkUp generates revenue through subscription-based data products including RAW data feeds, custom feeds, market reports, and Compass analytics platform. Enterprise clients pay for access to comprehensive job market intelligence.
- Alternative Data for Investment: Provides job market data as alternative data for capital markets analysts and investors to develop investment strategies and identify company performance trends.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LinkUp product offering
Product offeringCore offering
LinkUp is the global leader in delivering job market data to the capital markets. The company scrapes and indexes job listings directly from employer websites daily, aggregating data across 195 countries, 80,000 companies, and 315 million jobs since inception. It sells subscription-based data products (RAW data feeds, custom feeds, market reports) and an analytics platform (Compass) used by capital markets, enterprise, HCM, research, and public sector clients.
Product overview
LinkUp is a job market data platform providing accurate and real-time labor market intelligence. The core platform consists of LinkUp RAW (raw job listing data sourced directly from employer websites) and LinkUp Custom Feeds (tailored data subsets). Add-on analytics modules include Market Reports (quarterly economic indicator reports and insights), LinkUp Compass (interactive visualization platform), NFP/JOLTS Forecast products (predictive employment analytics), LinkUp 10,000 (macro labor demand index), and Skills/Salary Datasets. The company delivers data across cloud platforms including Snowflake, Azure, GCP, and AWS via Bobsled integration. LinkUp indexes 315 million+ jobs from 80,000 companies across 195 countries, with data going back to 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- LinkUp RAW LinkUp's core raw job market data product that indexes millions of job listings directly from employer websites daily, providing comprehensive coverage across 195 countries, 80,000 companies, and 315 million total jobs indexed since 2007. Sold to enterprise clients as a data feed.
- LinkUp Custom Feeds Customized data feeds that deliver tailored job market data subsets based on specific customer requirements, industries, geographies, or company parameters.
- LinkUp Market Reports Analytical reports and insights derived from LinkUp's job market data, including quarterly Economic Indicator Reports, monthly jobs recaps, and industry-specific analysis.
- LinkUp Compass Interactive analytics platform that transforms LinkUp RAW data into easy-to-read visualizations for competitive intelligence, benchmarking, and labor market analysis. Features include company comparison tools, description search for skills/job titles/salary, subsidiary breakdown, and geographic zoom.
- NFP Forecast Monthly forecasting service that predicts U.S. Non-Farm Payroll employment figures using LinkUp's real-time job listing data, providing advance insight into labor market trends ahead of official BLS reports.
- JOLTS Forecast Forecasting service that predicts the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS) figures, leveraging LinkUp's job market data to provide leading indicators of labor market dynamics.
- LinkUp 10,000 A macro indicator that measures real-time changes in U.S. labor demand by capturing the sum total of U.S. job openings from the top 10,000 global employers in LinkUp's dataset with the most U.S.-based job openings. Generated daily and monthly.
- Skills and Salary Dataset Comprehensive skill and salary dataset offering 8+ skills per job mapped to over 315 million jobs, designed for workforce planning, talent acquisition, competitive intelligence, and hiring strategy optimization.
- LinkUp Compass Free Trial Free tier access to the LinkUp Compass analytics platform, enabling users to access core public & private company analytics, company comparison tools, description search for skills, job titles, salary & more, subsidiary breakdown, and geographic zoom.
Quantifiable outcome
- Job listings are highly correlated to job growth in future periods, enabling predictive labor market insights
- +1 more outcomes
Companies that use LinkUp
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
LinkUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
LinkUp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- BobsledcoreLinkUp partnered with Bobsled to improve cloud data delivery across Snowflake, Azure, GCP, and AWS platforms. The integration enabled LinkUp to provision trial datasets almost instantaneously, significantly accelerating their sales cycle and reducing the burden on their engineering team.
- Maiden CenturyflagshipMaiden Century's experience in investment research, money management and alt data combined with LinkUp's job data positions them to deliver alpha-producing solutions for joint customers.
- RavenPackcoreDive even deeper into job market data and insights with RavenPack Job Analytics powered by LinkUp, built with cutting edge natural language processing technology.
- ExabelcoreA streamlined, web-based portal powered by Exabel lets users access, visualize, and compare LinkUp job market data without writing code.
- GlobalData PlcflagshipLinkUp is part of GlobalData Plc (dba JobDig, Inc. dba LinkUp). LinkUp is now part of GlobalData Plc and the term LinkUp also means any and all affiliates within GlobalData Plc.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
LinkUp competitors and assessment
Company assessmentEmerging players
- PredictLeads: PredictLeads offers company-signal and job-postings data as alternative data for capital markets. It overlaps with LinkUp's employer-job-listings dataset and serves a similar investor and corporate development buyer, though at smaller scale and with a narrower product surface.
- AlphaSense: AlphaSense is an enterprise search and market intelligence platform used heavily by capital markets and corporate strategy teams. While not a labor-market data provider, it is a relevant comparator for how capital markets and enterprise buyers consume alternative datasets and where LinkUp's Compass/RAW products must integrate to remain embedded.
Direct peers
- Revelio Labs: Revelio Labs provides workforce and labor market intelligence derived from public profiles and employer signals, targeting capital markets and enterprise buyers. Like LinkUp, it monetizes alternative workforce data for investment research and corporate strategy, and competes on dataset breadth, freshness, and predictive signal quality.
- Thinknum Alternative Data: Thinknum provides web-scraped alternative datasets (including job postings, company KPIs, and pricing) to hedge funds and asset managers. It is comparable to LinkUp in its focus on alternative data distribution to capital markets and in scraping-based methodologies for building datasets.
- Emsi Burning Glass (now Lightcast): Emsi (now part of Lightcast) combines labor market data with economic and workforce analytics for education institutions, public sector, and enterprises. Its job-postings analytics overlap directly with LinkUp's HCM and Research segments, and it is a frequent competitor in RFPs for academic and government data buyers.
- Lightcast (formerly Burning Glass Technologies): Lightcast is the most direct competitor to LinkUp, also providing global labor market intelligence built from job postings data. Both firms sell workforce analytics and job-demand data to enterprises, workforce boards, and capital markets, and compete head-to-head on data accuracy, scope, and predictive analytics capabilities.
Broad incumbents
- Indeed Hiring Lab: Indeed's Hiring Lab publishes labor market analyses using proprietary job postings data at massive scale. While free/public in distribution, it competes for share-of-voice in labor-market thought leadership and is a benchmark LinkUp must outperform on data freshness and methodological rigor.
- GlobalData Plc: GlobalData Plc is LinkUp's parent company and a diversified data and analytics provider with industry research, intelligence, and data products. As the corporate parent, GlobalData sets LinkUp's strategic context and is a relevant comparator in alternative/verticalized data distribution.
Others
- RavenPack: RavenPack is both a LinkUp partner (powering Job Analytics with NLP) and an adjacent alternative data provider for capital markets. While RavenPack's core franchise is news/event analytics, its job-analytics product directly competes and partners with LinkUp, making it a relevant peer for go-to-market context.
- Datadog Cloud Cost Management (data marketplace analogy): Snowflake Data Marketplace and equivalents on Databricks/AWS/Azure serve as channels for distributing alternative datasets like LinkUp. While not direct competitors, they are the distribution infrastructure LinkUp relies on and represent the broader ecosystem in which job-market data is monetized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LinkUp social profiles
Digital presenceLinkUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkUp leadership team
Management profileNumber of profiles
Profiles1 record
LinkUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkUp
What does LinkUp do?
LinkUp is the global leader in delivering job market data to the capital markets. The company scrapes and indexes job listings directly from employer websites daily, aggregating data across 195 countries, 80,000 companies, and 315 million jobs since inception. It sells subscription-based data products (RAW data feeds, custom feeds, market reports) and an analytics platform (Compass) used by capital markets, enterprise, HCM, research, and public sector clients.
Is LinkUp a public or private company?
LinkUp is a private company. It is classified as corporate owned and is currently operating.
When was LinkUp founded?
LinkUp was founded in 2007. It employs 51 to 100 people.
Where is LinkUp based?
LinkUp is headquartered in Minneapolis, United States, in the North America region.
How does LinkUp make money?
Two revenue lines are on record. Job Market Data Products are the primary driver. The others are alternative Data for Investment.
Who are LinkUp's main competitors?
Emerging players on record are PredictLeads and AlphaSense. Direct peers are Revelio Labs, Thinknum Alternative Data, Emsi Burning Glass (now Lightcast) and Lightcast (formerly Burning Glass Technologies). Broad incumbents are Indeed Hiring Lab and GlobalData Plc. Others are RavenPack and Datadog Cloud Cost Management (data marketplace analogy).
Does LinkUp have an API?
No public API is recorded for LinkUp.
What industry is LinkUp in?
LinkUp's product category is Job Market Data & Labor Market Intelligence. Its primary akta.pro industry code is BPACAOAJ, Job Market Intelligence & Employer Networking Services. Its NAICS code is 519 and its SIC code is 7370.