Dg2

What Dg2 does

dg2 Ltd is a privately held, full-service creative design and marketing solutions agency registered in England (company number 1350367) and headquartered at 83 High Street, Kinver, West Midlands, with a workforce of 1–10 employees. The firm has been operating for approximately four decades, building a portfolio across nine or more end-markets including property, retail, FMCG (notably a 35-year relationship with Cadbury prior to the Mondelez International takeover), automotive (Halfords), industrial (Arbil, OSS Group), charity (PDSA), healthcare (NHS), and hospitality.

The agency's core offering is a bundled creative and marketing service delivered through an in-house studio team, covering corporate identity, branding, marketing strategy, print design (brochures, catalogues, packaging, point-of-sale, direct mail), copywriting, advertising, e-commerce web design and development, SEO and PPC campaign management, app development, social media, and photography. No proprietary software product is offered; revenue is generated through project-based and retainer engagements quoted on a per-client basis. The go-to-market is direct client engagement, with new business sourced via portfolio visibility, word-of-mouth referrals from existing clients, and direct outreach. Geographic scope is regional, focused on the West Midlands with access to Birmingham and the national motorway network.

Name

Dg2

Legal name

dg2 Ltd

Website

https://dg2.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Dg2 is a privately held, full-service creative design and marketing agency in Kinver, West Midlands, serving UK enterprise, SMB, and nonprofit clients across property, retail, FMCG, healthcare, and other verticals with branding, print, web, and digital marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingswinford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Dg2 (dg2 Ltd) is a UK-based creative design and marketing solutions agency that delivers brand identity, corporate identity, packaging design, web design, photography, search engine optimisation (SEO) and pay-per-click (PPC) campaign services to business clients. The agency operates as a full-service creative partner producing visual communications and integrated marketing assets for consumer-facing and corporate organisations.

Product overview

Dg2 is a full-service creative design and marketing solutions agency providing a comprehensive suite of in-house services including branding, corporate identity, marketing strategy, design for print (brochures, sales literature, catalogues, direct marketing, POP/display graphics, packaging), copywriting, advertising, e-commerce web design, web development, SEO strategy, app development, social marketing, and photography. The company serves diverse sectors including property, retail, FMCG, automotive, charity, industrial, engineering, health and pharmaceutical, construction, and finance and insurance. Dg2 does not offer a discrete software product but rather delivers creative and marketing services to businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Core creative design service covering visual communications and creative production for business clients across multiple sectors.
• Marketing Solutions Integrated marketing services including campaign planning and execution for corporate clients seeking end-to-end marketing support.
• Brand / Corporate Identity Design Development of brand and corporate identity systems, including logo design, brand guidelines, and visual identity frameworks for businesses.
• Packaging Design Design of consumer and retail packaging artwork, supporting product launches and brand presence in retail environments.
• Web Design Design and build of business websites for client organisations, supporting their online presence and digital marketing efforts.
• SEO (Search Engine Optimisation) Search engine optimisation services to improve clients' organic search visibility and website traffic.
• PPC (Pay-Per-Click) Campaigns Management of paid search and pay-per-click advertising campaigns to drive qualified traffic and leads for clients.
• Photography Commercial photography services to support brand, marketing, and editorial content requirements for business clients.

Quantifiable outcome

• The Arcadian website receives over 10,000 hits per month

Named customers14 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WPP plc: World's largest advertising holding company with agencies across creative, media, PR, and digital. Comparable as the parent of multiple UK creative networks (e.g., Ogilvy, VMLY&R) that compete directly with Dg2 for enterprise briefs.
• Dentsu: Global advertising and marketing services group with UK operations. Comparable as a major incumbent competing for integrated UK enterprise accounts with digital and creative capabilities far beyond Dg2's.
• Ogilvy: Global advertising and creative network offering branding, advertising, PR, and consulting. Comparable as a broad incumbent that competes for the same blue-chip brand-building engagements Dg2 serves, but with vastly larger resources.
• McCann Worldgroup: Global creative agency network with a strong UK presence (McCann Birmingham, McCann London). Comparable as a global creative network with a Birmingham office that directly contests Dg2's West Midlands enterprise client base.
• Publicis Groupe: Global advertising and communications holding company. Comparable as the parent of Saatchi & Saatchi, Leo Burnett, and other UK-relevant creative networks competing for the enterprise marketing budgets Dg2 targets.
• Saatchi & Saatchi: Global creative network under Publicis Groupe. Comparable as a major UK-headquartered creative brand serving enterprise clients across sectors, though operating at vastly greater scale and with broader geographic reach than Dg2.

Direct peers

• M&C Saatchi: London-headquartered independent creative agency offering integrated brand, advertising, and digital services. Comparable as a similarly positioned full-service creative shop competing for UK mid-market and enterprise clients across multiple verticals.
• AMV BBDO: London-based creative agency within the Omnicom network, offering brand strategy, advertising, and integrated campaigns. Comparable as a UK creative agency with deep enterprise client work and integrated offering.
• Mother London: Independent London creative agency known for integrated campaigns across advertising, design, and digital. Shares Dg2's positioning as an independent, creatively-led agency competing against network holding groups.
• BJL Group: Manchester-based integrated creative agency providing branding, design, digital, and content services. Closely comparable in being a UK regional full-service creative agency competing outside the London center of gravity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dg2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dg2