What Rede Mais Saude does

Rede Mais Saude (legal name RM Saúde), founded in 2012 in São Paulo, Brazil, operates a digital health platform that connects individual subscribers and enterprise clients to a nationwide network of credentialed healthcare providers. The platform aggregates 100+ services including medical consultations (in-person and online), laboratory and imaging exams, dental care, medication discounts, insurance and assistance coverage, annual checkups, and a discount/cashback club. A 24/7 scheduling concierge reachable by phone and WhatsApp books appointments on behalf of users. The platform is delivered through native iOS and Android apps and supports 100% White Label customization for enterprise partners. The company claims 6 million users across 26 of Brazil's 27 states, 50+ medical and 20+ dental specialties, and savings of 53–73% on medical services versus private market rates through its negotiated provider network.

The business operates a dual B2B2C and D2C model. Enterprise clients in retail, banking, insurance, utilities, and HR purchase Flexible Products or White Label deployments, paying monthly subscription fees and administrative fees to commercialize the RM Saúde health program as a customer or employee benefit. Individual consumers can subscribe directly via the app or website. The technology stack is a proprietary digital platform with a customizable mobile app, a credentialing portal for providers, and an AI-assisted digital nursing tool supplied by a partner that presents initial health analyses under human medical supervision. Rede Mais Saude operates as part of the Grupo RM Saúde holding, is self-described as the largest healthtech in Brazil, and has 11–50 employees based at two São Paulo offices (Vila Olímpia headquarters and Brooklin).

The company generates revenue from monthly subscription fees (enterprise and individual) and administrative fees charged to enterprise partners that commercialize the platform. Distribution is delivered through direct enterprise sales with a website contact form, a self-serve consumer app on iOS and Android, and the partner provider network that delivers the underlying medical services. Marketing is content-driven (health blog and SEO), supported by a toll-free 0800 line, WhatsApp, social media, email, and B2B event participation such as Latam Retail Show 2024. Industry association memberships include ABCS, Abstartups, Distrito, and Saúde Digital Brasil.

Name

Rede Mais Saude

Legal name

RM Saúde

Website

https://redemaisaude.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede Mais Saude (RM Saúde) is a Brazilian healthtech operating a digital subscription platform that connects 6 million users across 26 states to a network of healthcare providers offering 100+ services, serving both individual consumers and enterprise clients in retail, banking, insurance, utilities, and HR.

Ownership category

akta.pro rank

Product category

Health Subscription Services

NAICS

Software Publishers (513210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Health subscription platform
• Digital health platform
• Telemedicine services
• Health benefits management
• Healthcare network access

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assinaturas de Saúde (Health Subscriptions): Monthly subscription fees paid by enterprise clients and individual users for access to a comprehensive health program. Corporate clients customize and resell or offer as an employee benefit. Individual consumers subscribe directly for personal access. Revenue is recurring and subscription-based.
2. Taxas Administrativas (Administrative Fees): Enterprise partners pay administrative fees in addition to monthly subscriptions when commercializing RM Saúde health assistance products, generating additional revenue per B2B arrangement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rede Mais Saude operates a digital health subscription platform accessible via mobile app and website that connects users to a network of partner hospitals, clinics, laboratories, and pharmacies across 26 Brazilian states. The subscription bundles over 100 health services including medical consultations (in-person and online), clinical and imaging exams, dental care, medication discounts, insurance, and wellness benefits, with prices negotiated at up to 73% below market rates. The company sells this directly to individual consumers and also offers White Label and customizable versions to enterprise clients in retail, banking, insurance, utilities, and HR sectors.

Product overview

RM Saúde operates as a healthtech platform offering a comprehensive health subscription ecosystem. The core offering centers on the RM Saúde app — a digital platform that connects 6 million users to an exclusive network of health partners across Brazil, providing access to over 100 services. The platform combines a modular portfolio of products including personalized health subscriptions, online medical consultations, 24-hour health scheduling, annual health checkups, medication benefits/discounts, insurance and assistance coverage, and a discount/cashback club. Enterprise clients can access Flexible Products and White Label customization to embed health programs into their own offerings. All services are accessible via native iOS and Android mobile apps. The architecture is platform-based: the core digital ecosystem (app and scheduling infrastructure) serves as the foundation, with specialized service modules (assistance, insurance, wellness, dental) layered on top, and enterprise white-label capabilities on top of that.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Health Subscription (Assinatura de Saúde Personalizada) Complete and personalized health subscription program combining over 100 health services such as insurance, laboratory access, health scheduling, dental services at reduced prices, medication discounts, and online medical consultations into a single offering for individual consumers and enterprise clients.
• White Label Health Solution Fully customizable version of the RM Saúde health application and program with partner branding (White Label), enabling enterprises to offer a complete health program under their own brand identity to their customers or employees.

Quantifiable outcome

• Up to 73% savings on medical services (e.g., gynecologist: R$80 vs. R$300 market rate; cardiologist: R$75 vs. R$190; hemogram: R$11 vs. R$30)
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• ABCS (Associação Brasileira de Cartões de Saúde e Benefícios)minorOthersRM Saúde is an associate member of ABCS, the Brazilian Association of Health Cards and Benefits, which is a trade association for the health benefits sector. Association membership provides industry networking, credibility, and alignment with sector best practices.
• Abstartups (Associação Brasileira de Startups)minorOthersRM Saúde participates in Abstartups, the Brazilian Startups Association, as part of its engagement with the innovation and technology ecosystem. This connection supports the company's positioning as a healthtech and access to startup ecosystem resources and trends.
• DistritominorOthersRM Saúde participates in Distrito, an organization focused on the health innovation and technology ecosystem. Participation supports the company's healthtech positioning and access to industry innovation trends and partnerships.
• Saúde Digital BrasilminorOthersRM Saúde participates in Saúde Digital Brasil, an industry entity related to digital health innovation and technology. Membership aligns with the company's mission to offer accessible and technology-driven health solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SulAmérica: Established Brazilian insurer with a significant health, dental and group benefits portfolio sold through B2B channels and individual plans. Comparable to RM Saúde as a large incumbent that enterprise HR and benefits buyers routinely benchmark against subscription-based alternatives.
• Amil: One of Brazil's largest health insurance brands, offering plans across price tiers and embedded healthcare services. Comparable to RM Saúde as a benchmark incumbent competing for enterprise benefits procurement and consumer health subscriptions in the same market.
• Hapvida NotreDame Intermédica: Largest vertically integrated health insurance and provider operator in Brazil, offering health plans backed by owned hospitals and clinics. Comparable to RM Saúde because it competes for the same price-sensitive Brazilian consumer and enterprise benefits budgets, but with vastly greater scale, owned delivery infrastructure and regulatory standing.

Direct peers

• Alice: Brazilian healthtech health plan startup combining a curated provider network with a digital app and concierge-style primary care. Comparable to RM Saúde as a digital subscription-health peer targeting the same gap between public SUS coverage and traditional private insurance.
• Doctoralia (Docplanner): Major healthtech platform connecting patients to doctors and clinics, with online booking and telehealth across Latin America. Comparable to RM Saúde in its marketplace and scheduling layer linking consumers to a broad provider ecosystem.
• Sami: Brazilian healthtech offering subscription-based health plans with digital-first service and a curated provider network. Comparable to RM Saúde as a direct subscription-health competitor targeting similar SMB and individual customers underserved by traditional insurance.

Emerging players

• Memed: Brazilian digital health platform focused on e-prescribing and connecting doctors to pharmacies and pharmaceutical content. Comparable to RM Saúde as an adjacent healthtech that overlaps on the medication/prescription workflow and shares the same Brazilian digital health ecosystem.
• Kipp Health: Brazilian healthtech startup focused on digital health plans and corporate benefits. Comparable to RM Saúde as a smaller subscription-health peer pursuing similar enterprise and consumer channels in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Mais Saude