SmartReport

What SmartReport does

SmartReport is a privately held Chilean SaaS company, founded in 2017 and headquartered in Las Condes (Santiago), that provides internet-based fleet control and monitoring services to fleet operators across Chile. Its core platform consolidates GPS corporate 4G telemetry, TAG/toll charge auditing, municipal traffic-fine monitoring, hardware-based active speed control, fuel monitoring, video telematics, and predictive maintenance into a single dashboard, with a Suite of RESTful APIs (TAG Chile, Speed, Fines, Driver ID, license-plate lookup) exposing the same data to customer ERPs and partner telematics stacks. The company self-describes as the first firm in Chile to incorporate TAG and toll charge control for fleets and operates a proprietary fines-detection algorithm that monitors digital portals across 14+ named municipalities, with new communes added monthly.

The business model is multi-stream and bundled: recurring SaaS subscriptions for the consolidated platform, hardware sales and installation for GPS, speed-control, fuel-sensor, and proximity devices, usage-based API consumption, and strategic consulting services that pair the software with cost-reduction advisory. GTM is hybrid: direct enterprise sales supported by WhatsApp-led inside-sales funnels, demo-led mid-market conversion, channel/reseller partnerships with Entel (Entel Onway, 2025) and Black GPS, and additive technology integrations with Geotab, Webfleet, and Wisetrack that let customers keep incumbent telematics stacks. Target segments span Rent a Car/CarSharing (primary), logistics/last-mile delivery (primary), mining fleets, heavy machinery, agriculture/forestry, passenger transport, industrial/cargo/refrigerated/dangerous-goods carriers, and PYMEs.

Pricing is quote-based per deployment with no public price list; lead capture relies on WhatsApp CTAs, contact forms, and demo requests. The firm is privately held, independent, and self-funded with no disclosed institutional investors, parent company, or executive team in the source material — a material diligence gap. Geographic scope is single-country (Chile), with stated customer outcomes of up to 40% reduction in TAG/fine/wear costs, up to 50% savings on individual fines via early-payment discounts, up to 15% fuel savings, and ~90% reduction in administrative reconciliation hours.

Name

SmartReport

Legal name

SmartReport

Website

https://smartreport.cl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartReport is a Chilean SaaS platform that consolidates GPS fleet tracking, TAG/toll charge auditing, municipal traffic-fine monitoring, hardware-based speed control, and fuel/maintenance analytics into one system for fleet operators across Chile, exposed via REST APIs and bundled with consulting services.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro industry

PRIMARYTLABAJAD

Equipment & Tool Tracking (Powered/Non-Powered)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Fleet management software
• GPS vehicle tracking
• TAG toll control
• Traffic fine monitoring
• Fleet telematics

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Fleet Management Platform subscription: Recurring SaaS access to the consolidated fleet management platform covering TAG/toll control, fines monitoring, GPS tracking, speed control, maintenance, and dashboards. Primary revenue stream.
2. Hardware sales / installation: Sale and installation of physical GPS/IoT devices for active speed control, mining speed control, forestry speed control, fuel sensors, proximity sensors, and anti-collision systems for mining trucks.
3. API consumption (TAG Chile, Speed, Fines APIs): Usage-based API services consumed by clients and partners; particularly TAG Chile API enabling toll/toll-cost queries, route price planning, and per-patente vehicle lookups.
4. Consulting / strategic advisory services: Strategic consulting services bundled with the SaaS to audit and reduce hidden fleet costs (toll, fines, fuel, wear); explicitly described as combining "SaaS technology and strategic consulting."

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

SmartReport provides a SaaS fleet management platform for Chilean fleet operators that centralizes TAG/toll charge auditing, GPS vehicle tracking, active hardware-based speed control, traffic-fine monitoring across Chilean municipalities, fuel control, predictive maintenance, and driver behavior scoring into a single dashboard. Its product set is delivered via the Software de Gestión de Flotas cloud platform, a Suite of RESTful APIs (TAG Chile, Speed, Fines), 4G GPS hardware devices, and consulting services, with industry-specific bundles for rent-a-car, mining, heavy machinery, and agriculture/forestry fleets.

Product overview

SmartReport operates a SaaS platform-plus-modules architecture anchored by its Software de Gestión de Flotas (cloud-based fleet management platform) and the GPS Corporativo 4G hardware/telemetry service. Around this core, SmartReport has built a Suite of APIs that exposes its operational and financial data to customer systems and partners, with the API Tag Chile as the flagship toll-control API, alongside the API de Velocidad (driver behavior), API de Multas (infraction management), and license-plate lookup APIs. On top of the core platform sit add-on modules: Control de Cobros TAG y Peajes (the toll-management module, marketed as the first such service in Chile), Monitoreo de Multas para Flotas (an infraction-monitoring module that actively scans nearly all Chilean municipal portals), Control de Velocidad Activo vía Hardware (hardware-enforced active speed control), and the Control de Combustible / Videotelemetría extensions. The platform also delivers industry-specific bundles — GPS para Rent a Cars, GPS para Minería, GPS para Maquinaria Pesada, and GPS para Agricultura y Forestales — and is extended through strategic technical integrations with Entel Onway (its TAG/peaje logic delivered natively inside Entel's ecosystem) and additive integration with third-party GPS platforms such as Geotab, Webfleet, and Wisetrack.

Differentiator

Problem solved

Functional benefit

Products and services

• Software de Gestión de Flotas Cloud-based SaaS fleet management platform for Chilean fleet operators that centralizes TAG/toll charges, traffic fines, vehicle data, routes, driver behavior, geofences, and preventive/predictive maintenance into a single dashboard. Designed for fleets ranging from 5 to 500+ vehicles and supports integration with customer ERPs via APIs.
• GPS Corporativo 4G 4G corporate GPS hardware and connectivity service with advanced telemetry and engine-cut capability for active fleet security. The device layer feeds the SmartReport SaaS platform and APIs, enabling real-time location, speed monitoring, geofencing, and ERP integration for Chilean enterprise fleets.
• Suite de APIs SmartReport RESTful API suite exposing SmartReport's fleet and financial audit data to customer systems and partners, including API Tag Chile, API de Velocidad (driver behavior), API de Multas (infraction management), and license-plate lookup APIs. Designed for partner and enterprise integration with ERPs and existing GPS platforms such as Geotab, Webfleet, and Wisetrack.
• API Tag Chile API that connects internal management systems directly with Chilean highway concessionaire infrastructure, providing real-time toll tariffs, transit records, and historical TAG charges per patent with claimed precision above 95%. Includes a license-plate lookup extension returning vehicle make/model/year, theft charges, and criminal/illicit history. Enables instantánea liquidación for rent-a-car operators and full cost-per-route analysis for fleets.
• Control de Cobros TAG y Peajes SmartReport's audited toll-cost management service for fleets, positioning itself as the first company in Chile to incorporate TAG and toll control for fleets. Cross-references TAG records against actual GPS movements to detect duplicate charges, off-hours use, and inefficient routing, with stated client savings up to 40% on toll, fines, and wear costs.
• Monitoreo de Multas para Flotas Active monitoring of traffic infractions across nearly all Chilean municipalities via a proprietary fines-detection algorithm. Cross-validates speed fines against GPS telemetry to support appeals, auto-assigns infractions to drivers via driver identification, and links technical-inspection expirations to the maintenance module, with claimed savings of at least 40% on fine-related costs.
• Control de Velocidad Activo vía Hardware Hardware-based active speed-control service for fleets in which a physical device installed in the vehicle enforces real, non-manipulable speed limits and continuously regulates driving behavior. Includes dedicated variants for mining operations (Control de Velocidad minero por hardware) and forestry operations (Control de Velocidad forestal por hardware).
• Control de Combustible Advanced fuel control service that combines CAN Bus telemetry, flow meters (flujómetros), and measurement rods (varillas de medición) to detect and deter fuel theft and idling losses in industrial fleets.
• Videotelemetría In-cab video telematics add-on integrated with the SmartReport platform for event-based visual evidence and driver behavior analysis, complementing GPS, fuel control, and API integrations in premium industrial fleet deployments.
• GPS para Rent a Cars Industry-specific GPS and fleet-control bundle tailored for rent-a-car and leasing operators, integrating TAG liquidación, geofencing, after-hours alerts, and theft-charge checks, with up-to-40% cost-reduction claims on fines, tolls, and premature wear.
• GPS para Minería Industry-specific tracking and supervision bundle for mining operations, covering vehicles and equipment in mining work zones plus employee safety support throughout shifts.
• GPS para Maquinaria Pesada Specialized GPS tracking service for heavy machinery that enables real-time location, fleet management, and recovery of lost or stolen assets in industrial environments.
• GPS para Agricultura y Forestales Industry-specific GPS tracking and management service for agricultural and forestry equipment, aimed at increasing productivity, asset recovery, and operational visibility in field operations.

Quantifiable outcome

• Up to 40% reduction in fines and TAG/wear-related costs
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Entel (Entel Onway)flagshipStrategic or Co-development Partner · 1 November 2025SmartReport provides the entire TAG and toll control logic to Entel's Entel Onway ecosystem. The alliance integrates SmartReport's billing/audit capabilities with Entel's telematics, IoT, and connectivity infrastructure. Stated value to fleets: 5–10% direct toll savings (eliminating duplicate or bogus charges), ~90% reduction in administrative reconciliation time, and accurate Total Cost of Ownership per route.
• Black GPScoreStrategic or Co-development PartnerSelf-described "alianza histórica" between SmartReport and Black GPS, framed as a partnership between "the two revelation companies of the industry in Chile" to jointly reduce fleet costs up to 40% per fleet through combined TAG/toll control and GPS offerings.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Enterprise fleet and asset management suite from a global telecom. Comparable as a broad incumbent in fleet visibility, driver behavior, and telematics serving overlapping enterprise fleet buyers.
• Trimble Transportation: Broad incumbent in transportation and fleet technology. Comparable on commercial fleet visibility, route optimization, and asset management capabilities that overlap with SmartReport's logistics and mining offerings.
• Samsara: Public cloud-based fleet management and IoT platform. Comparable as a broad incumbent offering GPS, video telematics, and asset tracking that overlaps with SmartReport's SaaS-plus-hardware stack.
• Webfleet (Bridgestone): Major global fleet telematics platform under Bridgestone. SmartReport integrates additively with Webfleet deployments and competes for fleet-operator spend on visibility, behavior, and cost-control modules.
• Geotab: Global telematics and fleet management leader. Directly comparable because SmartReport explicitly integrates its TAG/fines/speed layer additively on top of Geotab deployments in Chile, and competes for the same enterprise fleet-management wallet.

Regional players

• Localiza (fleet / carsharing operations): Brazilian mobility and rental operator with carsharing operations in Latin America. Comparable as a regional carsharing/fleet customer profile for SmartReport's Rent-a-Car segment, rather than as a software competitor.
• Position Tech (Chile): Chilean telematics and GPS tracking provider. Direct regional peer competing for fleet-tracking customers in the same Chilean market with similar GPS and monitoring offerings.

Emerging players

• Fleetio: Modern cloud fleet management SaaS focused on operations, maintenance, and fuel. Comparable on SaaS fleet-management architecture and target mid-market fleet operators, though without SmartReport's Chilean toll/fines specialization.

Direct peers

• Wisetrack: Chilean fleet tracking and telematics provider. Direct peer because SmartReport integrates with Wisetrack and both compete in the same domestic Chilean market for GPS fleet monitoring customers.
• MiX Telematics: Global fleet telematics SaaS provider with strong mining and commercial-fleet presence. Comparable because SmartReport's mining and heavy-machinery vertical solutions (active speed control, asset recovery) overlap with MiX's core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartReport