Roberts Real Estate

What Roberts Real Estate does

Roberts Real Estate is a Tasmanian residential real estate agency founded in 1865 as a family-owned business and now operating as part of the Nutrien Ag Solutions Group. The company runs a network of 12+ offices across Tasmania — including Launceston (Head Office), Burnie, Devonport, Glenorchy, Sorell, Ulverstone, Bicheno, Shearwater, Northern Midlands, and the sub-branded Roberts Real Estate Nicholson and Roberts Real Estate Tamar Valley — delivering property sales, full-service property management, and online property listings for the state-wide Tasmanian market.

Its core products are Property Sales (residential and rural), Property Management (tenant screening, rent collection, maintenance coordination, and legal compliance for landlords), and a Tasmanian Property Listings portal that aggregates sale and rental inventory. The company uses the third-party PropertyTree platform for its Owner and Tenant Portals, plus a self-service PM Kiosk for maintenance requests, rental applications, forms, and FAQs, and distributes listings through realestate.com.au and other property portals. Pricing is not publicly disclosed.

Revenue is generated from two streams: transaction-based commission on property sales and recurring fees from managed rental portfolios. The customer base is segmented across primary buyers/sellers and investors/landlords, with secondary segments of renters and relocators to Tasmania, served through office-based sales consultants, the company website, phone inquiries, and regional community presence in Tasmanian markets.

Name

Roberts Real Estate

Legal name

Roberts Real Estate

Website

https://robertsre.com.au

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

101–250 employees

Short description

Roberts Real Estate is a Tasmanian residential real estate agency, part of the Nutrien Ag Solutions Group, operating 12+ offices statewide to provide property sales, full-service property management, and online listings for buyers, sellers, landlords, tenants, and relocators across Tasmania.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate sales
• Property management services
• Real estate brokerage
• Rental property management
• Tasmanian property listings

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The company earns commission on property sales transactions, facilitating buyers and sellers across the Tasmanian property market through their network of offices and sales consultants.
2. Property Management Services: Full-service property management including tenant screening, rental collection, maintenance coordination, and legal compliance. The company manages properties Tasmania-wide for property owners seeking investment returns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Roberts Real Estate is a Tasmanian real estate agency that brokers residential, rural, and investment property sales across the state and provides full-service rental property management for landlords. The company operates through a network of 12+ physical offices from Launceston (Head Office) to regional Tasmania, supported by an online property listing portal and PropertyTree-powered owner and tenant self-service portals.

Product overview

Roberts Real Estate is a Tasmanian real estate agency operating as a network of offices across the state, offering a unified service platform with three core product lines: Property Sales (residential, rural, and investment property sales), Property Management (full-service rental management), and Tasmanian Property Listings (online property search portal). The platform includes complementary modules including PropertyTree-powered Owner and Tenant Portals for self-service account management, a PM Kiosk for maintenance requests and forms, and a Downsizing Guide resource. The company serves buyers, sellers, investors, renters, and those relocating to Tasmania across regions from Hobart to the West Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales
• Property Management
• Tasmanian Property Listings

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nutrien Ag SolutionscoreOthersRoberts Real Estate is part of the Nutrien Ag Solutions Group, a major agricultural solutions company. This parent company relationship provides Roberts Real Estate with broader corporate backing and potential synergies in rural and agricultural property services alongside residential real estate operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LJ Hooker: Iconic Australian residential real estate franchise network with deep heritage (founded 1928) and offices nationwide. Comparable to Roberts in providing full-service residential sales and property management with a heritage-led brand.
• Ray White: Largest residential real estate network in Australasia with a franchise model. Directly comparable to Roberts as a multi-office residential brokerage, though operating at vastly greater national scale.
• Richardson & Wrench: Australian heritage residential real estate group with offices across NSW and other states. Comparable to Roberts in heritage positioning and residential sales focus.
• Raine & Horne: Heritage Australian real estate network (founded 1883) combining residential, commercial, and rural property services. Comparable to Roberts in heritage positioning, multi-service offering, and rural property capability.
• Elders Real Estate: Real estate division of Elders Limited, a major Australian agribusiness. Directly comparable to Roberts in operating a residential and rural real estate network under the umbrella of a large agricultural services parent company.
• RE/MAX Australia: Global real estate franchise with Australian franchisees providing residential sales and property management. Comparable franchise-based brokerage model with multi-office local presence.
• Sotheby's International Realty: Global luxury real estate network with Australian affiliate offices offering premium residential brokerage. Comparable in residential sales service model, though focused on the high-end segment.
• McGrath Estate Agents: Australian residential real estate agency focused on metropolitan markets with strong sales-led franchise network. Comparable in core residential brokerage offering, though concentrated in NSW rather than Tasmania.
• Belle Property: Premium Australian residential real estate brand with boutique offices in major metro and regional markets. Comparable to Roberts in residential sales focus, though skewing to higher-end metro segments.
• Harcourts: Australasian-headquartered real estate group with operations across Australia and New Zealand, offering residential sales, property management, and rural services. Comparable to Roberts' full-service platform and Tasmanian/Australasian focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/robertsre
• LinkedInlinkedin.com/company/roberts-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Real Estate