Baker Creative
Baker Creative is an award-winning, independent full-service marketing agency founded in 2003, serving healthcare, finance, food service, retail, and horticulture clients with branding, PR, digital marketing, HR consulting, and AI advisory services from offices in Ohio, Italy, and Spain.
- Company typePrivate
- Founded2003
- HeadquartersGroveport, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Baker Creative does
Baker Creative is an award-winning, independent full-service marketing agency founded in 2003 and headquartered in Groveport, Ohio (Columbus area), with additional offices in Florence, Italy and Madrid, Spain. The firm is led by founder and creative director Michele Cuthbert and employs a senior team with prior experience at Edelman, Boehringer Ingelheim, Harpo Productions, and Franklin University. Its service portfolio spans six integrated modules: Actionable Insights, Strategy & Creative, Emotive Marketing & Branding, Content/Social Media & Influencer, Modern PR/HR & Communication, and Crisis & Reputation Management, plus AI Advisory and Training and the BusHuddle leadership podcast.
The agency's business model is professional services-based, with quote-based, project-specific pricing determined through consultation. There is no proprietary technology platform; the firm sells human expertise, research-driven strategy, consumer insights, and creative execution rather than software products. Customer segments are diversified across healthcare systems, financial institutions, restaurant and food service, retail chains, horticulture, manufacturing, energy, and education, with a client mix spanning Fortune 500 brands (The Gap, Jiffy Group International) and mid-market organizations (TAH Benefits, Market 42, Virginia Oil and Gas Association).
Go-to-market is sales-led and event-driven, leveraging thought leadership content, the BusHuddle podcast, HuffPost contributions, and keynote speaking engagements at Ohio SHRM, NESHCO, OACB, WBEC, and Goldman Sachs summits to build authority and generate inbound enterprise and mid-market leads. The firm has accumulated industry recognition including the BBB Torch Award for Ethics (2022), Gold Hermes Creative Award (2025), and multiple GDUSA, Marcom, PRSA Diamond, Davey, and Communicator awards.
Baker Creative firmographics
Firmographics- Name
- Baker Creative
- Legal name
- Baker Creative
- Website
- https://baker-creative.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baker Creative is an award-winning, independent full-service marketing agency founded in 2003, serving healthcare, finance, food service, retail, and horticulture clients with branding, PR, digital marketing, HR consulting, and AI advisory services from offices in Ohio, Italy, and Spain.
- Ownership category
- akta.pro rank
Baker Creative industry classification
Industry- Product category
- Marketing and Brand Management Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Baker Creative is headquartered
LocationHeadquarters
- HQ city
- Groveport
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Baker Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Branding Services: Full-service marketing agency providing research-driven strategy, branding, storytelling, integrated campaigns, digital marketing, and measurable results for clients across healthcare, finance, restaurant, retail, and other industries.
- Public Relations: Modern PR services including media relations, crisis management, reputation management, influencer engagement, and communication strategy to shape perception and build trust.
- HR and Talent Management Consulting: Employer branding, talent management, organizational development, and human capital consulting services to help clients attract, develop, and retain talent.
- AI Advisory and Training: AI integration consulting and training services to help organizations safely integrate AI into their operations and marketing workflows.
- Speaking and Conference Engagements: Michele Cuthbert and team members speak at industry conferences on topics including marketing, employer branding, culture, AI, and leadership.
- BusHuddle Podcast: Leadership podcast hosted by Michele Cuthbert covering topics from mental health at work to overcoming imposter syndrome, distributed via YouTube.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Baker Creative product offering
Product offeringCore offering
Baker Creative is a full-service marketing, branding, and public relations agency that delivers research-driven strategy, integrated campaigns, employer branding, and reputation management services to organizations across healthcare, finance, food service, retail, horticulture, and other sectors. The agency combines consumer emotional insights with creative storytelling to produce measurable business outcomes, while also producing the BusHuddle leadership podcast.
Product overview
Baker Creative is an award-winning full-service marketing and brand management firm offering a portfolio of six core service modules: Actionable Insights, Strategy & Creative, Emotive Marketing & Branding, Content/Social Media & Influencer, Modern PR/HR & Communication, and Crisis & Reputation Management. The agency also produces the BusHuddle leadership podcast. These services work together as an integrated marketing ecosystem, combining research-driven strategy, storytelling, employer branding, and digital marketing to help clients achieve measurable ROI. The agency serves diverse sectors including healthcare, banking, manufacturing, biotech, restaurants, and horticulture.
Differentiator
Problem solved
Functional benefit
Brands
- BusHuddle Podcast: Business leadership podcast hosted by Michele Cuthbert, also known as Business Huddle, featuring leaders of national corporations, authors, and sports team executives.
Products and services
- Actionable Insights Customer insights and metrics service that provides a competitive edge through data analysis, clarifying complex issues and guiding effective solutions for organizations seeking consumer-driven strategy.
- Strategy & Creative Holistic brand strategy and creative methodology spanning people, processes, and platforms to bring brand strategy to life with consistent, cohesive, and efficient solutions across organizations.
- Emotive Marketing & Branding Emotional marketing service that makes brands more memorable, fosters loyalty, boosts sales, and enhances engagement by evoking feelings and humanizing brands through emotional fingerprint research.
- Content, Social Media & Influencer Growth-focused content strategy and social media marketing service spanning strategy to execution, attracting, converting, and retaining customers for maximum ROI across digital channels.
- Modern PR, HR & Communication Public relations, HR communication, and modern communication service that shapes perception, builds trust, and fosters relationships through real-time conversations in digitally connected environments.
- Crisis & Reputation Management Reputation protection service helping companies reduce risks, ensure continuity, minimize damage, identify vulnerabilities, and strengthen resilience against brand threats.
- AI Advisory and Training Consulting and training service to help organizations safely integrate AI into their operations and marketing workflows, including AI approach formulation, best practices, and tool recommendations.
- BusHuddle Podcast Leadership podcast hosted by Michele Cuthbert featuring leaders of national corporations, authors, and sports team executives, covering topics from mental health at work to leadership acceleration. Distributed via YouTube.
Quantifiable outcome
- Client revenue increased by 14,600% in a documented case study
- +4 more outcomes
Companies that use Baker Creative
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Baker Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baker Creative partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- WBEC (Women's Business Enterprise National Council)minorMichele Cuthbert was selected as a panelist speaker for the WBEC Bold and Brilliant Women of Color Conference.
- Great Lakes WBCminorMichele Cuthbert was selected as a conference speaker for the Great Lakes WBC 24th Annual Business Conference.
- Ohio Association of County Boards of Developmental Disabilities (OACB)minorMichele Cuthbert served as conference speaker and vendor for the OACB Spring Conference. Her session covered 'Using AI and Other Technologies to Reach Non-Traditional Audiences' focusing on AI's role in helping communicators overcome language barriers.
- New England Society for Healthcare Communications (NESHCO)minorMichele Cuthbert was selected to teach an AI class to NESHCO members on how AI can help healthcare communicators do more, including recommended tools and creative approaches for hospital systems and physician groups.
- Ohio SHRMminorMichele Cuthbert was selected from 400 entries to speak at the Ohio SHRM Conference on Culture and Retention topics, addressing HR specialists and employer branding executives on creating company culture that captivates talent.
- Columbus Business FirstminorBaker Creative partnered with Columbus Business First to present at the 2012 Social Media Summer Camp, discussing writing, photography, and design for social media.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Baker Creative competitors and assessment
Company assessmentBroad incumbents
- R/GA: Independent global innovation and marketing agency offering brand strategy, integrated campaigns, and digital experience work; comparable in scope to Baker Creative but at significantly larger scale.
- Edelman: Global communications and PR giant; Baker Creative's Senior PR lead is a former Edelman VP, and both firms serve enterprise healthcare, consumer, and corporate clients with integrated PR, branding, and reputation management services.
- WPP: Global marketing services holding company owning Ogilvy, VMLY&R, and other agencies; represents the platform-scale competitive backdrop against which independents like Baker Creative must compete for enterprise marketing budgets.
- VMLY&R: Global brand and customer experience agency within WPP offering integrated marketing, branding, and commerce services; directly comparable offering portfolio to Baker Creative including strategic storytelling and integrated campaigns.
- Ogilvy: Iconic full-service advertising and marketing agency with global reach; competes with Baker Creative in brand strategy, integrated campaigns, and PR for Fortune 500 clients across similar verticals including healthcare and consumer.
- Weber Shandwick: Major global PR and communications firm under IPG; directly comparable to Baker Creative's PR, crisis management, and employer branding practice areas for large enterprise clients.
Direct peers
- 1819 Marketing: Mid-sized integrated marketing agency offering branding, PR, content, and digital services for mid-market and enterprise clients; comparable independent agency profile to Baker Creative in service scope and client tier.
- Zeno Group: Mid-sized integrated communications agency with strong employer branding and PR practices; similar size tier and client verticals (healthcare, consumer, B2B) make it one of the closest direct peers to Baker Creative.
- Tunheim: Midwest-based independent marketing and PR firm headquartered in Minnesota; comparable to Baker Creative in regional Midwest positioning, Fortune 500 enterprise client focus, and integrated marketing/PR service mix.
Emerging players
- HubSpot: Marketing software and inbound services company with agency partner ecosystem; targets the same mid-market and enterprise clients as Baker Creative for content, social media, and integrated marketing execution with a tech-enabled model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Baker Creative social profiles
Digital presenceBaker Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Creative leadership team
Management profileNumber of profiles
Profiles4 records
Baker Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Creative
What does Baker Creative do?
Baker Creative is a full-service marketing, branding, and public relations agency that delivers research-driven strategy, integrated campaigns, employer branding, and reputation management services to organizations across healthcare, finance, food service, retail, horticulture, and other sectors. The agency combines consumer emotional insights with creative storytelling to produce measurable business outcomes, while also producing the BusHuddle leadership podcast.
Is Baker Creative a public or private company?
Baker Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Creative founded?
Baker Creative was founded in 2003. It employs 11 to 50 people.
Where is Baker Creative based?
Baker Creative is headquartered in Groveport, United States, in the North America region.
How does Baker Creative make money?
Six revenue lines are on record. Marketing and Branding Services are the primary driver. The others are public Relations, HR and Talent Management Consulting, AI Advisory and Training, speaking and Conference Engagements and busHuddle Podcast.
Who are Baker Creative's main competitors?
Broad incumbents on record are R/GA, Edelman, WPP, VMLY&R, Ogilvy and Weber Shandwick. Direct peers are 1819 Marketing, Zeno Group and Tunheim. HubSpot is listed as an emerging player.
Does Baker Creative have an API?
No public API is recorded for Baker Creative.
What industry is Baker Creative in?
Baker Creative's product category is Marketing and Brand Management Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541430 and its SIC code is 7311.