TopCapital

What TopCapital does

Bloei vermogen N.V. is a privately held, independent Dutch wealth manager founded in 2007 by Peter van der Slikke and Patrick Bontje after they left banking to offer advice free of sales targets. The firm operates a hybrid online-plus-advisory platform under a passive-investing philosophy, using index trackers (ETFs) to deliver broad global diversification across five risk-based profiles (Defensief, Matig defensief, Neutraal, Offensief, Zeer offensief). As of the latest disclosed figures, Bloei manages more than €1.5 billion in client assets through a 15+ person team headquartered in Amsterdam and positions itself as one of the largest independent wealth managers in the Netherlands.

The product set comprises three tiers: a digital self-service wealth-management service for individuals starting at €25,000 and business investors from €100,000, accessed through an online questionnaire that generates a personalized investment plan, a web-based wealth-reporting portal, and the Bloei mobile app (iOS/Android); and Bloei Plus, a premium advisory service for clients with €1,000,000 or more that delivers a dedicated personal advisor and in-person consultations at the Amsterdam office. Revenue is generated exclusively through recurring management fees on assets under management — there are no transaction fees or product commissions — and the firm publishes quarterly performance benchmarks against the VBR-index of 70+ Dutch active wealth managers and banks. Marketing is content-led, anchored by a Dutch-language Kennisbank (knowledge bank), blog, monthly newsletter, LinkedIn presence, the Finner comparison platform (where Bloei holds a 5-star rating), and the co-founder's book "Slow beleggen."

Name

TopCapital

Legal name

Bloei vermogen N.V.

Website

https://topcapital.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloei vermogen N.V. is an independent Dutch wealth manager offering passive index-tracking wealth management to Dutch retail, HNW, and corporate clients via an online self-service platform and premium Bloei Plus advisory, managing more than €1.5 billion in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management services
• Passive index investing
• Investment advisory
• Portfolio management
• Retail wealth management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Asset Management Fees: Bloei vermogen charges management fees on assets under management. As an independent wealth manager, they generate revenue through a percentage fee on the €1.5+ billion in assets they manage, rather than through transaction fees or product commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TopCapital provides online wealth management through the Bloei vermogen service, allocating client capital into globally diversified passive index-tracking portfolios. The offering is delivered via an online self-service platform with a mobile app for portfolio access, an automated risk-assessment and personalized plan workflow, and quarterly portfolio reporting benchmarked against an independent Dutch wealth-manager index. A dedicated advisory tier, Bloei Plus, provides personal guidance for high-net-worth clients, while a parallel business-investor channel serves corporate treasury management with a higher minimum.

Product overview

Bloei vermogen operates as a unified online wealth management platform offering passive index-tracking investments. The core product provides online wealth management starting at €25,000, while Bloei Plus offers premium advisory services for investments of €1,000,000 or more. The Bloei app serves as the mobile interface for portfolio monitoring and account management. All offerings are built on a passive investment philosophy using indextrackers exclusively, distributed across five risk profiles (Defensief through Zeer offensief). The platform compares its quarterly performance against the VBR-index of Dutch active wealth managers.

Differentiator

Problem solved

Functional benefit

Brands

• Bloei Plus: Premium wealth management service with dedicated personal advisor, starting from €1,000,000 investment minimum. Includes in-person consultations at the Amsterdam office and personalized investment profiling.

Products and services

• Bloei vermogen Online wealth management service that invests client capital into globally diversified passive index-tracking portfolios, with quarterly Vermogensrapportages reporting and VBR-index benchmarking. Aimed at Dutch retail investors (from €25,000) and business entities (from €100,000).
• Bloei Plus Premium personal-advisory tier of the wealth management service providing dedicated advisor support for high-net-worth clients with €1,000,000+ in investable assets. Sits inside the same independent, fee-based, passive-indexing mandate with transparent VBR-index benchmarking.
• Bloei app Dedicated mobile application for portfolio management on the go, available on iOS and Android, providing mobile access to Bloei vermogen portfolios and reporting.

Quantifiable outcome

• Manages over €1.5 billion in client assets
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BinckBank (Saxo Bank): BinckBank (now part of Saxo Bank) is a Dutch online broker and investment platform serving retail and professional investors — overlapping in Dutch retail client base and digital execution, but broader in product scope than Bloei.
• ABN AMRO Private Banking: ABN AMRO is a major Dutch bank with a sizeable Private Banking and wealth management franchise — comparable to Bloei Plus at the HNW end and to the retail offering broadly, though bundled within a full-service bank.
• DEGIRO: DEGIRO (now part of flatexDEGIRO) is a low-cost Dutch online broker serving self-directed retail investors with broad ETF and securities execution — overlapping in target customer and Dutch footprint, though it operates execution-only rather than discretionary wealth management.
• NN Investment Partners: NN Investment Partners (now part of Goldman Sachs Asset Management) is a large European asset manager offering index and active strategies to retail and institutional clients — overlapping in passive/active index product philosophy and Dutch/European distribution.
• ING Personal & Investment: ING is the largest Dutch retail bank and offers discretionary and advised wealth management products to retail and HNW clients — a broad incumbent competitor with overlapping products and far larger distribution, but with the bank-conflict positioning that Bloei explicitly targets.

Direct peers

• Meesman Indexbeleggen: Meesman is the Dutch pioneer of passive index investing for retail investors, offering broadly diversified index portfolios with low fees and transparent pricing — directly comparable to Bloei's core online offering in product, philosophy, and target customer.
• Brand New Day: Brand New Day is a Dutch low-cost investment platform offering index-tracking products to both retail and business clients, with an emphasis on simplicity, low fees, and digital onboarding — highly comparable to Bloei's online wealth management proposition.
• Evi (van Lanschot): Evi is a Dutch digital wealth manager (part of Van Lanschot Kempen) providing online and hybrid advisory for retail and HNW clients using model portfolios — a direct peer in product category, hybrid digital-plus-advisor delivery, and Dutch market focus.
• Indexus: Indexus is a Dutch independent wealth manager specializing in passive index investing with low-cost ETF portfolios for individual investors — a closely comparable independent, index-focused competitor in the same Dutch market.

Regional players

• Nordnet: Nordnet is a Nordic low-cost online broker with a Dutch presence, offering self-directed investing and savings products — comparable in low-cost digital retail investing philosophy, though focused on a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/topcapital
• Facebookfacebook.com/topcapitalvermogensbeheer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopCapital