Evi Van Lanschot

What Evi Van Lanschot does

Evi Van Lanschot is a Dutch digital wealth management platform that operates as a trading name of Van Lanschot Kempen NV, a publicly listed Dutch bank (Euronext Amsterdam: VLK) with 280+ years of family-banking heritage. Founded in 2013 and headquartered in 's-Hertogenbosch, Evi serves approximately 130,000 Dutch retail customers with around €9 billion in entrusted assets, offering pension planning, investment, retirement, wealth and asset management services entirely through a branchless digital channel.

The platform is built on the Mijn Evi web portal and mobile app (iOS and Android) with biometric login, online identity verification (passport/ID scan plus selfie), and the iDEAL payment rail for instant savings deposits. Product surface covers personal wealth management (Evi Persoonlijk Vermogensbeheer, with a dedicated wealth coach above €100,000 in invested assets), self-directed investing (Evi Go, Evi ONE, Evi Self Select with 70+ Robeco funds), supplementary pension (Evi Persoonlijk Pensioen, including Lijfrente-opbouw and Lijfrente-uitkering), child investment accounts (Evi4Kids), an integrated savings account under the deposit guarantee scheme, and the Evi Pensioenscan pension gap tool. Underlying investments are sourced from Kempen Profielfondsen (for the lifecycle pension product) and Robeco (for Evi ONE and Self Select).

Evi monetises through percentage-based management and service fees on AUM (e.g., €25 + 0.30% per year on Lijfrente plus 0.18-0.25% fund costs), transaction fees on fund orders, and interest margin on the attached savings account. The €100,000 threshold for a personal wealth coach anchors the high-value customer journey, while an independent advisor channel (Evi voor adviseurs) with waived registration fees adds an indirect distribution layer. The business is supervised by DNB and AFM, complies with Wft, WWFT and SFDR, and is restricted to customers resident in the Netherlands.

Name

Evi Van Lanschot

Legal name

Evi van Lanschot

Website

https://evivanlanschot.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Evi Van Lanschot is a branchless Dutch digital wealth management platform operating under Van Lanschot Kempen NV, serving roughly 130,000 retail customers with about €9 billion in assets through pension, investment and savings products delivered via web and mobile.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

akta.pro secondary industries

Hybrid Robo-Advisory Platforms (Advisor + Automation) (FSAGAEAB), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

Keywords

• Wealth management services
• Pension planning
• Investment management
• Retirement savings
• Digital investing

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management and Service Fees: Annual fees charged as percentage of assets under management for wealth management services, plus fixed service fees. Customers with €100,000+ get dedicated personal wealth coach.
2. Transaction Fees: Fees from buying and selling investment funds, including order processing for securities transactions
3. Interest on Savings: Attractive interest paid on savings balance linked to investment accounts, with free savings account attached to investment account

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Evi Van Lanschot is a Dutch digital wealth management platform that offers online investment, pension, and savings products to individual consumers. It provides self-directed and coached investment accounts, personal pension accumulation (Lijfrente-opbouw) and payout (Lijfrente-uitkering), children's investment accounts, and integrated savings accounts, all delivered through the Mijn Evi web portal and mobile app. Customers with €100,000 or more in invested assets receive a dedicated personal wealth coach.

Product overview

Evi Van Lanschot is a digital banking and wealth management platform operated by Van Lanschot Kempen, offering a comprehensive suite of investment and pension products. The product portfolio includes Evi Persoonlijk Vermogensbeheer (full-service wealth management with dedicated coaches for €100K+ investors), Evi Go (self-directed single-fund investing), Evi ONE (access to Robeco ONE funds), and Evi Self Select (self-directed portfolio building from 70+ Robecofondsen), all unified under the Mijn Evi digital platform. For pension needs, Evi Persoonlijk Pensioen provides Lijfrente-opbouw and Lijfrente-uitkering products. The ecosystem also includes Evi4Kids for child investment accounts, integrated savings accounts, and various tools like the Evi Pensioenscan. The platform manages approximately €9 billion in assets for 130,000 customers, offering five investment risk profiles and integration with Robeco and Kempen fund families.

Differentiator

Problem solved

Functional benefit

Brands

• Evi Persoonlijk Vermogensbeheer: Personal wealth management service with dedicated portfolio coach for investments of €100,000 or more
• Evi4Kids
• Evi Go
• Evi ONE
• Evi Self Select
• Evi Persoonlijk Pensioen
• Evi Lijfrente-opbouw
• Evi Lijfrente-uitkering

Products and services

• Evi Persoonlijk Vermogensbeheer Personalized wealth management service with a dedicated wealth coach for customers investing €100,000 or more, offering five customized investment profiles (Zeer Defensief, Defensief, Neutraal, Offensief, Zeer Offensief) with personal guidance.
• Evi Go Self-directed online investing platform allowing customers to choose and invest in a single Evi Fund, with flexibility to switch between funds at any time.
• Evi ONE Online investment service offering access to Robeco ONE funds (Defensief, Neutraal, Offensief, Duurzaam), managed by Robeco with multiple variants available on a single account.
• Evi Self Select Self-directed investment platform allowing customers to compose their own portfolio from over 70 Robeco funds, with full control over fund selection and dividend preferences.
• Evi4Kids Investment account for children managed by parents or guardians, allowing savings and investing for a child's future with five investment profiles, converting to a personal account at age 18.
• Evi Persoonlijk Pensioen Personal pension product encompassing Lijfrente-opbouw (annuity accumulation with tax benefits) and Lijfrente-uitkering (annuity payout), enabling individuals to build supplementary pension savings with potential tax advantages.
• Lijfrente-opbouw Bancaire lijfrente (bank annuity) for building pension capital with tax-deductible contributions, invested in Kempen Profielfonds 0 and 5 based on age group, with a lifecycle approach reducing risk as retirement approaches.
• Lijfrente-uitkering Annuity payout product allowing customers to convert accumulated pension capital into periodic payments with customizable duration and frequency, suitable for those with at least €10,000 in accumulated pension savings.
• Spaarrekening Interest-bearing savings account linked to investment accounts, protected under the deposit guarantee scheme (DGS) up to €100,000, with deposits credited same day and free transfers to and from investment accounts.

Quantifiable outcome

• €9 billion assets under management from 130,000 customers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Van Lanschot Kempen NVcoreStrategic or Co-development PartnerVan Lanschot Kempen is the parent company of Evi van Lanschot. Evi operates as a trading name under Van Lanschot Kempen NV, which is a Dutch bank and asset manager with 280+ years of history. Van Lanschot Kempen provides the fund management expertise, regulatory framework, and operational infrastructure for all Evi products.
• Kempen (Van Lanschot Kempen)coreTechnology or IntegrationKempen manages the profile funds (Kempen Profielfonds 0 and Kempen Profielfonds 5) used in Evi Persoonlijk Pensioen and Evi Persoonlijk Vermogensbeheer products. These funds form the underlying investment vehicles with lifecycle-based risk adjustment.
• RobecocoreTechnology or IntegrationRobeco provides investment fund management for Evi Self Select and Evi ONE products. Customers can invest in over 70 Robeco investment funds including equity, bond, and sustainable funds. Robeco is a Dutch investment management company.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peaks: Dutch round-up investing app that builds small investment portfolios for retail customers. Targets the same Dutch mass-affluent segment with a mobile-first, low-friction proposition, and is a credible threat at the entry-level Evi Go ticket.
• Brand New Day: Leading Dutch digital pension and investment platform offering Lijfrente and index-investing products directly to retail and self-employed customers. Direct head-to-head competitor to Evi Persoonlijk Pensioen and Evi Go in the Dutch market.
• BinckBank: Dutch online broker and wealth platform (part of Saxo Bank) offering trading and asset management to Dutch retail and HNW clients. Comparable digital self-directed proposition and overlapping customer base with Evi.
• DeGiro: Large Dutch low-cost online broker (part of flatexDEGIRO) competing on self-directed securities investing. Overlaps directly with Evi Self Select and Evi ONE on the self-directed side and exerts fee pressure across the Dutch market.

Others

• Robeco: Core fund-management partner of Evi, providing the 70+ funds underlying Evi Self Select and the Robeco ONE product family. Not a customer competitor, but a strategic supplier whose distribution model and brand partially overlap with Evi's investment offerings.
• NN Investment Partners: Major Dutch asset manager (part of NN Group) offering retail mutual funds and pension wrappers. Comparable on the fund-product and pension side, though distribution is broader than Evi's direct-to-consumer model.

Regional players

• Moneyfarm: European (UK/Italy) digital wealth manager with hybrid advice, comparable in business model to Evi Persoonlijk Vermogensbeheer. Similar robo-plus-coach proposition for European retail mass-affluent customers, but does not currently target the Dutch market.

Broad incumbents

• Rabobank: Dutch cooperative bank with broad retail investment and pension offerings, including Rabobank Beleggen and pension wrappers. A broad incumbent competing for the same Dutch retail and self-employed customers as Evi.
• ASR Nederland N.V. Large Dutch insurance and asset manager with a sizeable retail pension and investment offering, including Lijfrente products. A broader incumbent with overlapping pension and wealth products for the Dutch retail and zzp segments.
• ABN AMRO Bank: One of the three largest Dutch banks, with a substantial retail investment and pension proposition. Competes for the same Dutch retail and dga customers but with a full branch and IFA network rather than a digital-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ditisevi
• LinkedInlinkedin.com/company/27007386
• Instagraminstagram.com/evivanlanschot_nl
• Xx.com/evivanlanschot

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evi Van Lanschot