SIRO

What SIRO does

SIRO Beschläge- und Metallwarenfabrik Ges.m.b.H. is an Austrian, third-generation family-owned manufacturer and global distributor of decorative furniture hardware, headquartered in Ternberg, Upper Austria since its founding by Franz Sikora in 1948. The company produces furniture grips and handles, knobs, wardrobe hooks, and related fittings across zinc die-cast, plastic, wood (FSC-certified), brass, stainless steel, and aluminum, with a catalog exceeding 3,000 stock items. Manufacturing is vertically integrated: SIRO Kunststofftechnik operates an in-house tool and die-making department and ten injection molding machines (60-320 tons clamping force), supplemented by 3D printing, laser cutting, and surface coating. A wholly-owned Polish subsidiary, SIRO Bielsko (acquired 1999), supplies FSC-certified turned wood components.

SIRO serves four primary customer segments — furniture OEMs (Möbelindustrie), specialist retail (Fachhandel), DIY/building supply chains (Baumärkte), and the caravan/mobile-living sector — through a hybrid go-to-market model combining direct field sales and own sales subsidiaries in Germany (two entities), Poland, the Netherlands, and Belgium with exclusive distribution partners in over 40 countries, including the USA (MyKnobs.com). Revenue is generated from one-time product sales (catalogue fittings, packaged DIY items with EAN labels) and professional services (custom injection molding and tool-making via SIRO Kunststofftechnik). Recent product launches (2025-2026) span ten-plus new design families (Lumbo, DROP, AURA, MELLOW, WOODLINE, GRIP-POWER, Onda & Calma, Muschelgriffe, Hybrid Style) and LED lighting expansion under the SIRO Special Lighting division (founded 2013, PushPower family). The company carries ISO 9001 (since 1995) and FSC certifications, is a member of amfori, holds a Creditreform Bonitätszertifikat rating of 189 (2025), and has invested in renewable energy (over 900 kWp of installed photovoltaic capacity by 2024).

Name

SIRO

Legal name

SIRO Beschläge- und Metallwarenfabrik Ges.m.b.H.

Website

https://siro.at

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

SIRO is an Austrian third-generation family-owned manufacturer of decorative furniture hardware (handles, knobs, hooks, LED lighting) with 3,000+ stock items, serving furniture OEMs, specialist retailers, DIY chains, and the caravan sector across 40+ countries via distribution partners and own sales subsidiaries in five European markets.

Ownership category

akta.pro rank

Product category

Decorative Furniture Hardware (Furniture Fittings)

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Cutlery, Handtools & General Hardware (3420), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Machinery Injection Molded Components (Gears, Wear Parts) (IMANAFAF)

Keywords

• Decorative furniture hardware
• Furniture fittings manufacturing
• Cabinet handles and knobs
• LED furniture lighting
• Plastic injection molding services

Headquarters

HQ city

Ternberg

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Decorative Furniture Fittings Sales: SIRO manufactures and sells decorative furniture fittings (handles, knobs, hooks, garment hooks) and LED lighting components for furniture. The product range includes over 3,000 stock items, predominantly sold through distribution partners and direct to furniture manufacturers and DIY retailers.
2. Custom Injection Molding and Tool & Die Services: SIRO Kunststofftechnik offers injection molding services and tool & die-making to external customers from other industries. Services include prototype production, small and pilot series, mold optimization and repair, milling, turning, and sinker EDM work, as well as construction of fixtures and machine components.
3. DIY Retail Products: SIRO supplies the DIY/building supply market with packaged individual articles (fittings with screws in poly bags with EAN labels) and hanging goods on card packaging, supported by POS display systems (Vario Click Secure, display lighting, shelving concepts).

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

SIRO manufactures and sells decorative furniture fittings — including handles, knobs, wardrobe hooks, cloakroom hooks, and related hardware — across multiple materials (zinc die-casting, plastic, wood, brass, stainless steel) with over 3,000 stock items. The company also offers LED furniture lighting components under its SIRO Special Lighting sub-brand and provides plastic injection molding plus tool and die-making services through SIRO Kunststofftechnik.

Product overview

SIRO is an Austrian family-owned company (third generation) and one of the leading manufacturers of decorative furniture hardware. The core product portfolio consists of over 3,000 stock items of furniture grips/handles, furniture knobs, wardrobe hooks, and accessories available in diverse materials (zinc die-casting, plastic, wood, stainless steel, aluminum) and extensive surface finishes. The main SIRO brand is complemented by the SIRO Special Lighting sub-brand offering LED lighting components and systems for furniture (DIAMOND PRO, VIPER, FLEXLINE48, PushPower family), and the SIRO Kunststofftechnik division providing plastic injection molding and precision tool-making services to external customers. Product families include coordinated design lines such as Lumbo, DROP, AURA, MELLOW, WOODLINE, GRIP-POWER, Onda & Calma, Hybrid Style, and Muschelgriffe. The company also serves the Caravan/Mobile Living segment with specialized hardware. SIRO operates B2B distribution channels including furniture industry (OEM), specialist retail, and DIY retail (home improvement stores), supported by global distribution partners in over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• SIBU Design: Decorative design panels for interior design, shop window design, and high-quality packaging. Became independent company in 2001.
• SIRO Kunststofftechnik
• SIRO Special Lighting

Products and services

• Lumbo Product Family Coordinated product family of grip, hook, shelf support, and furniture foot with clear, rounded design intended for entrance areas, cloakrooms, and offices.
• DROP Design Family Grip family combining elegance with functionality featuring fluted or knurled surface finish, inspired by the gentle form of falling drops.
• AURA Design Family Collection of grips, knobs, and hooks featuring curved forms, refined surfaces, and a harmonious color palette for subtle beauty in furniture design.
• MELLOW Design Family Collection with versatile lengths including seven sizes plus special industrial sizes for the American market, featuring timeless design with clear lines and noble surfaces.
• WOODLINE Series Wood-metal hybrid grip series combining masterful wood craftsmanship (oak, walnut) with contemporary metal design elements.
• GRIP-POWER Series Heavy-duty grips including Flexo (with steel core, non-slip rubber coating, spring return) and Cargo (two sizes with clear contours) designed for professional workshop and heavy box applications.
• Onda & Calma Grips Grip solutions featuring Onda with characteristic waved grip surface in two lengths (183mm, 343mm) and Calma grip and T-grip with clear straight lines and six color variations.
• Hybrid Style Grips Grips combining grip and grip strip in one slim, innovative concept with versatile mounting options (center or top edge of drawers).
• Muschelgriffe (Shell Grips) Shell-shaped grips for rustic country style furniture in various colors and forms including Country, Farmhouse, and Cottage designs.
• PushPower Family Push switches and power solutions for furniture including Mini35 with 2-way function, outdoor switches, and various power module options for furniture integration.
• SIRO Special Lighting (LED Series DIAMOND PRO, VIPER, FLEXLINE48) LED lighting components and systems for furniture including DIAMOND PRO, VIPER, FLEXLINE48 LED series, and comprehensive lighting solutions for cabinets and living spaces.
• SIRO Kunststofftechnik (Plastic Injection Molding and Tool & Die Services) Plastic injection molding and tool-making services including CAD/CAM design, prototype manufacturing, and small/pilot series production, with 10 injection molding machines (60–320 tons clamping force) and precision tooling capabilities for mold sizes up to 600x1000 mm.
• Caravan & Mobile Living Hardware Solutions Specialized hardware for caravans, recreational vehicles, and maritime applications including decorative plastic and metal fittings, bathroom accessories, locking systems (Push Lock, Slim Lock), maneuvering grips, door pull handles, entrance handles, and injection-molded plastic parts for interior and exterior use.
• SIRO Main Decorative Fittings Catalog (Grips, Knobs, Wardrobe Hooks) Decorative furniture hardware including furniture grips/handles, furniture knobs/buttons, wardrobe hooks, cloakroom hooks, and accessories. Over 3,000 stock items available, covering various materials (zinc die-casting, plastic, wood, stainless steel, aluminum) and surface finishes.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and strategic.

• In Forma Srl (Italy)coreChannel Partner/ Reseller/ DistributorIn Forma Srl serves as SIRO's exclusive distribution partner in Italy. Contact: Massimo Garbuio, Via dell'Industria 28, 35030 BASTIA DI ROVOLON (PD). The partner handles local sales and customer service for SIRO products in Italy.
• Interior J (Bulgaria)coreChannel Partner/ Reseller/ DistributorInterior J is SIRO's exclusive distribution partner in Bulgaria, located at Stopanski dvor, Negovan, 1222 Sofia. The partner handles local sales and distribution of SIRO products in the Bulgarian market.
• Hierro Consulencia, S.L. (France/Spain)coreChannel Partner/ Reseller/ DistributorHierro Consulencia S.L. (Francesco Cerutti) serves as SIRO's exclusive distribution partner for France and Spain. Located at Calle Fernando Guanartene 16, 35007 Las Palmas. The partner covers both the French and Spanish markets.
• Mööblifurnituur AS (Estonia/Latvia)coreChannel Partner/ Reseller/ DistributorMööblifurnituur AS handles SIRO's distribution in Estonia and Latvia from their location at Roosi 1, Reola K, Ülenurme Vald, 61707 Tartumaa. The partner manages local sales operations for both Baltic states.
• UAB Brasa (Lithuania)coreChannel Partner/ Reseller/ DistributorUAB Brasa (Vytenio g. 61a, 03209 Vilnius) is SIRO's exclusive distribution partner in Lithuania. The partner is responsible for local sales and customer service.
• SIRO Poland Sp. z o.o.coreChannel Partner/ Reseller/ DistributorSIRO's wholly-owned subsidiary in Poland handles distribution across the Polish market from Radom. This is SIRO's own sales entity, not an independent partner.
• ANKA M+N spol. s r.o. (Czech Republic/Slovakia)coreChannel Partner/ Reseller/ DistributorANKA M+N spol. s r.o. (Jihlavska 1126, 580 01 Havlickuv Brod) serves as SIRO's exclusive distribution partner for both Czech Republic and Slovakia.
• SIRO Beschläge- und Metallwarenfabrik GmbH (Austria)coreChannel Partner/ Reseller/ DistributorSIRO's Austrian entity serves as both the parent company and the domestic distribution entity for the Austrian market. Located at Spielfeldstraße 12, 4452 Ternberg.
• SIRO Belgie, I.B.E. BVBA (Belgium)coreChannel Partner/ Reseller/ DistributorSIRO Belgie (Industriestrein 'Kleine Heide', Kolisstraat 6, 3670 Meeuwen) is SIRO's own sales entity in Belgium.
• SIRO Camar VertriebsgmbH (Germany – Industry)coreChannel Partner/ Reseller/ DistributorSIRO Camar VertriebsgmbH (Gewerbestraße 20, 32584 Löhne) is SIRO's own sales company in Germany serving the furniture manufacturing industry.
• SIRO Deutschland GmbH (Germany – DIY)coreChannel Partner/ Reseller/ DistributorSIRO Deutschland GmbH (Max-Volmer-Straße 19, 40724 Hilden) is SIRO's own sales company in Germany for the DIY/building supply market. Free service hotline: 0800 0822 833.
• MyKnobs.com, Inc. (USA)coreChannel Partner/ Reseller/ DistributorMyKnobs.com, Inc. (14 Bayville Ave, Bayville, NY 11709) is SIRO's exclusive distribution partner in the USA, operating ShopSiro.com and MyKnobs.com.
• SIRO Products (Netherlands)coreChannel Partner/ Reseller/ DistributorSIRO Products (Olifier van Welylaan 6, 6721 PM Bennekom) is SIRO's own sales entity in the Netherlands.
• The Kitchen Sink and Handle Company (Ireland)coreChannel Partner/ Reseller/ DistributorThe Kitchen Sink and Handle Company (Unit 3 Knockmitten Industrial Park, Knockmitten Lane, Dublin D12P267) is SIRO's exclusive distribution partner in Ireland.
• GuT Impex GmbH (CIS Countries)coreChannel Partner/ Reseller/ DistributorGuT Impex GmbH (Weg zum Poethen 17, 58313 Herdecke) handles SIRO's distribution across the Commonwealth of Independent States (CIS) region.
• SIRO Bielsko (Poland – Manufacturing)coreStrategic or Co-development PartnerSIRO Bielsko is SIRO's wholly-owned manufacturing subsidiary in Poland, acquired in 1999. Specializes in turned wood parts and FSC-certified decorative wooden furniture fittings. Originally founded in 1989 as a partner company for brass furniture fittings production.
• amforistrategicStrategic or Co-development PartnerSIRO is a member of amfori, a global business association driving sustainable trade. Through this membership, SIRO supports ESG due diligence efforts and commits to improving the environmental, social, and governance performance of its supply chain.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Vauth-Sagel:
• Salice: Salice is an Italian manufacturer of furniture hardware including hinges, drawer slides, and lift systems. It overlaps with SIRO in decorative furniture fittings supplied to European OEMs, particularly in the Italian and broader Mediterranean furniture manufacturing cluster.
• FGV (Formenti & Giovenzana): FGV is an Italian manufacturer of furniture fittings including hinges, drawer systems, and connectors. It serves the same European furniture OEM and retail channels as SIRO and is a comparable specialty hardware producer.
• Sugatsune: Sugatsune is a Japanese manufacturer of high-quality decorative and functional hardware including furniture knobs, handles, and hinges. It shares SIRO's premium positioning, broad SKU catalog approach, and emphasis on design-driven decorative fittings for furniture OEMs and cabinet makers.
• GRASS Group: GRASS is an Austrian family-owned manufacturer of furniture fittings, particularly drawer runners and flap systems. It is a direct Austrian peer to SIRO with similar family-ownership structure, European OEM focus, and product overlap in furniture hardware.

Broad incumbents

• Blum: Blum is an Austrian manufacturer of furniture fittings, best known for hinges, lift systems, and drawer runners. Like SIRO, Blum is Austrian and family-owned, and serves the European furniture OEM channel, making it a direct geographic and segment peer despite different product specialization.
• Häfele: Häfele is a German family-owned global leader in furniture fittings, architectural hardware, and electronic access systems. It is the most direct large-scale competitor to SIRO across decorative furniture hardware, with a much broader catalog, deeper OEM relationships, and global distribution that dwarfs SIRO's footprint.
• Kesseböhmer: Kesseböhmer is a German family-owned manufacturer of furniture fittings, especially in kitchen and storage organization hardware. It competes with SIRO for kitchen OEM and DIY retail specification, though with a more kitchen-focused product mix.
• Titus Group: Titus Group is a UK-headquartered global manufacturer of furniture connectors, hinges, and drawer systems. It is a comparable European-anchored furniture fittings company with global OEM presence, competing in adjacent and partially overlapping product categories with SIRO.
• Hettich: Hettich is a German family-owned furniture hardware manufacturer with a broad range of hinges, drawer systems, and connectors. It competes with SIRO for European OEM and DIY distribution, and overlaps with SIRO in decorative fittings categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/1166623354
• Facebookfacebook.com/FashionForFurniture
• Pinterestat.pinterest.com/FashionForFurniture
• LinkedInlinkedin.com/company/sirofashionforfurniture

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRO