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Siro

Full company profile

uuid0000f2j

Namestring
Siro
Legal namestring
Siro Technologies, Inc.
Websiteurl
siro.ai
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
conversation intelligence platform, AI sales coaching, in-person sales analytics, sales enablement software, sales performance management
Industry1 code
1Audio & Speech Analytics (call analytics, QA, insights)
CodeHDAAAFAHPrimaryYes
NAICS code1 code
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Sales Conversation Intelligence
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Subscription-based SaaS model providing access to AI conversation intelligence platform including Halftime, Debrief, Ask Siro, and Re-engage features. Priced on a per-seat basis for sales reps with additional tiers for team and enterprise-level deployments.

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Per-seat SaaS subscription with quote-based pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Pricing determined through sales consultation based on team size and required features. No public pricing page available.

GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Siro builds an AI-powered conversation intelligence platform specifically designed for in-person sales teams. The mobile-based platform records, transcribes, and analyzes face-to-face sales conversations, then delivers real-time AI coaching during appointments (Halftime), post-call analysis (Debrief), AI-powered querying (Ask Siro), and automated follow-up opportunity identification (Re-engage). It integrates with Salesforce CRM and major phone systems to sync conversation data and outcomes into existing sales workflows.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 36% increase in close rates for customers using the platform
+3 more records
Product overview1 text field

Siro is an AI-powered conversation intelligence platform for in-person sales teams. The core product is a mobile app that records, transcribes, and analyzes in-person sales conversations to help sales teams convert real-world interactions into actionable insights. The platform includes a comprehensive suite of coaching and analytics features: the core Siro Sales Coaching Platform provides conversation capture and AI analysis; Halftime delivers real-time coaching during appointments; Debrief Call and Siro Chat provide post-conversation coaching and self-coaching tools; Voice Mode and Roleplay offer hands-free coaching and practice capabilities; Phone Recording extends coverage to phone calls via Five9, Dialpad, 8x8, and Vonage integrations; CRM Integration and DMS Integration (Tekion, CDK, Dealertrack, PBS, Auto/Mate) sync conversation data with business systems; Ask Siro enables natural language querying of conversation data; Re-Engage helps prioritize follow-up on warm leads; and AI Follow-Up Generation automatically creates contextual follow-up messages. The platform is SOC 2 Type II compliant and serves industries including automotive dealerships, home improvement, home services, home builders, telecom, multifamily, senior living, medical aesthetics, and medical devices.

Product and service1 record
1Siro Sales Coaching Platform
CategorySales Conversation Intelligence / Sales Enablement Software
Description

An AI-powered conversation intelligence platform for in-person sales teams that records, transcribes, and analyzes face-to-face sales conversations via a mobile app. Provides real-time AI coaching (Halftime), post-call analysis (Debrief), self-coaching chat (Siro Chat), voice mode and roleplay practice, phone call recording ingestion via integrations, CRM/DMS data synchronization, AI-driven querying (Ask Siro), follow-up opportunity identification (Re-engage), AI-generated follow-up messages, and outcome-linked review (Film Room). Sold as a per-seat SaaS subscription to enterprise sales organizations.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Salesforce
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-09-01
Description

Strategic integration partnership announced at Dreamforce 2025, enabling AI-powered in-person sales conversation data to flow directly into Salesforce CRM. The integration provides automatic call logging, AI-generated conversation summaries, and insight capture directly within Salesforce records, enabling sales teams to leverage conversation intelligence without leaving their CRM workflow.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Cresta
TypeDirect peer
Description

Cresta delivers real-time AI coaching and agent assist, primarily for contact centers. Siro's Halftime real-time coaching product is functionally analogous but applied to in-person sales rather than phone support.

2Balto
TypeDirect peer
Description

Balto provides real-time AI agent guidance for phone-based sales and customer service conversations. It is a direct comparable for Siro's Halftime product, although targeted at contact center rather than in-person use cases.

3Invoca
TypeBroad incumbent
Description

Invoca provides conversation intelligence for inbound phone calls, with deep integrations into martech stacks. It is a broad incumbent in conversation analytics, parallel to Siro's analytics approach but phone-focused.

4Gong.io
TypeBroad incumbent
Description

Gong is the leading revenue intelligence platform for B2B sales teams, focused primarily on phone/video call recording and analysis. It is a broader incumbent whose expansion into in-person sales would directly threaten Siro's category lead.

5Observe.AI
TypeBroad incumbent
Description

Observe.AI is a conversation intelligence platform focused on contact center voice analytics, QA, and coaching. It overlaps with Siro's analytics and coaching capabilities but operates in phone-based rather than in-person sales.

6Outreach
TypeBroad incumbent
Description

Outreach is a major sales execution platform with conversation intelligence (Kaia) for sales meetings. It is a broad incumbent serving enterprise sales teams, parallel to Siro's enterprise customer profile.

7Salesloft
TypeBroad incumbent
Description

Salesloft is a leading sales engagement platform with conversation intelligence (Drift) for sales calls. It is a broad incumbent in sales workflow software adjacent to Siro's coaching and analytics features.

8Rilla
TypeDirect peer
Description

Rilla is the most direct competitor to Siro in in-person sales conversation intelligence, specifically targeting home improvement and field sales. Siro has publicly displaced 60+ Rilla customers, indicating near-identical product positioning and target market.

9Cogito
TypeDirect peer
Description

Cogito delivers real-time AI coaching for customer service and sales agents on phone calls, analyzing behavioral cues. It is a real-time coaching comparable to Siro's Halftime, though primarily phone-based.

10Chorus.ai
TypeBroad incumbent
Description

Chorus.ai (now part of ZoomInfo) provides conversation intelligence for sales calls, primarily B2B phone/video meetings. As a broad incumbent, it overlaps with Siro's analytics approach but lacks in-person specialization.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers14 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment9 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration12 records

Each record includes

Title, Type, Description, Source

AI capability9 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Siro

Sales Conversation Intelligencesiro.ai

Siro firmographics

Firmographics
Name
Siro
Legal name
Siro Technologies, Inc.
Website
https://siro.ai
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Siro industry classification

Industry
Product category
Sales Conversation Intelligence
NAICS
Computer Systems Design and Related Services (54151)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

Keywords

  • Conversation intelligence platform
  • AI sales coaching
  • In-person sales analytics
  • Sales enablement software
  • Sales performance management

Where Siro is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Siro business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Platform Subscription: Subscription-based SaaS model providing access to AI conversation intelligence platform including Halftime, Debrief, Ask Siro, and Re-engage features. Priced on a per-seat basis for sales reps with additional tiers for team and enterprise-level deployments.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualPer-seat SaaS subscription with quote-based pricing

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Siro product offering

Product offering

Core offering

Siro builds an AI-powered conversation intelligence platform specifically designed for in-person sales teams. The mobile-based platform records, transcribes, and analyzes face-to-face sales conversations, then delivers real-time AI coaching during appointments (Halftime), post-call analysis (Debrief), AI-powered querying (Ask Siro), and automated follow-up opportunity identification (Re-engage). It integrates with Salesforce CRM and major phone systems to sync conversation data and outcomes into existing sales workflows.

Product overview

Siro is an AI-powered conversation intelligence platform for in-person sales teams. The core product is a mobile app that records, transcribes, and analyzes in-person sales conversations to help sales teams convert real-world interactions into actionable insights. The platform includes a comprehensive suite of coaching and analytics features: the core Siro Sales Coaching Platform provides conversation capture and AI analysis; Halftime delivers real-time coaching during appointments; Debrief Call and Siro Chat provide post-conversation coaching and self-coaching tools; Voice Mode and Roleplay offer hands-free coaching and practice capabilities; Phone Recording extends coverage to phone calls via Five9, Dialpad, 8x8, and Vonage integrations; CRM Integration and DMS Integration (Tekion, CDK, Dealertrack, PBS, Auto/Mate) sync conversation data with business systems; Ask Siro enables natural language querying of conversation data; Re-Engage helps prioritize follow-up on warm leads; and AI Follow-Up Generation automatically creates contextual follow-up messages. The platform is SOC 2 Type II compliant and serves industries including automotive dealerships, home improvement, home services, home builders, telecom, multifamily, senior living, medical aesthetics, and medical devices.

Differentiator

Problem solved

Functional benefit

Products and services

  • Siro Sales Coaching Platform An AI-powered conversation intelligence platform for in-person sales teams that records, transcribes, and analyzes face-to-face sales conversations via a mobile app. Provides real-time AI coaching (Halftime), post-call analysis (Debrief), self-coaching chat (Siro Chat), voice mode and roleplay practice, phone call recording ingestion via integrations, CRM/DMS data synchronization, AI-driven querying (Ask Siro), follow-up opportunity identification (Re-engage), AI-generated follow-up messages, and outcome-linked review (Film Room). Sold as a per-seat SaaS subscription to enterprise sales organizations.

Quantifiable outcome

  • 36% increase in close rates for customers using the platform
  • +3 more outcomes

Companies that use Siro

Customer profile

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Siro technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature6 records

Siro partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SalesforcecoreTechnology or Integration · 1 September 2025Strategic integration partnership announced at Dreamforce 2025, enabling AI-powered in-person sales conversation data to flow directly into Salesforce CRM. The integration provides automatic call logging, AI-generated conversation summaries, and insight capture directly within Salesforce records, enabling sales teams to leverage conversation intelligence without leaving their CRM workflow.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Siro competitors and assessment

Company assessment

Direct peers

  • Cresta: Cresta delivers real-time AI coaching and agent assist, primarily for contact centers. Siro's Halftime real-time coaching product is functionally analogous but applied to in-person sales rather than phone support.
  • Balto: Balto provides real-time AI agent guidance for phone-based sales and customer service conversations. It is a direct comparable for Siro's Halftime product, although targeted at contact center rather than in-person use cases.
  • Rilla: Rilla is the most direct competitor to Siro in in-person sales conversation intelligence, specifically targeting home improvement and field sales. Siro has publicly displaced 60+ Rilla customers, indicating near-identical product positioning and target market.
  • Cogito: Cogito delivers real-time AI coaching for customer service and sales agents on phone calls, analyzing behavioral cues. It is a real-time coaching comparable to Siro's Halftime, though primarily phone-based.

Broad incumbents

  • Invoca: Invoca provides conversation intelligence for inbound phone calls, with deep integrations into martech stacks. It is a broad incumbent in conversation analytics, parallel to Siro's analytics approach but phone-focused.
  • Gong.io: Gong is the leading revenue intelligence platform for B2B sales teams, focused primarily on phone/video call recording and analysis. It is a broader incumbent whose expansion into in-person sales would directly threaten Siro's category lead.
  • Observe.AI: Observe.AI is a conversation intelligence platform focused on contact center voice analytics, QA, and coaching. It overlaps with Siro's analytics and coaching capabilities but operates in phone-based rather than in-person sales.
  • Outreach: Outreach is a major sales execution platform with conversation intelligence (Kaia) for sales meetings. It is a broad incumbent serving enterprise sales teams, parallel to Siro's enterprise customer profile.
  • Salesloft: Salesloft is a leading sales engagement platform with conversation intelligence (Drift) for sales calls. It is a broad incumbent in sales workflow software adjacent to Siro's coaching and analytics features.
  • Chorus.ai: Chorus.ai (now part of ZoomInfo) provides conversation intelligence for sales calls, primarily B2B phone/video meetings. As a broad incumbent, it overlaps with Siro's analytics approach but lacks in-person specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Siro social profiles

Digital presence

Siro compliance and trust

Trust signal

Compliance1 record

Siro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Siro leadership team

Management profile

Number of profiles

Profiles1 record

Siro funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Siro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siro

What does Siro do?

Siro builds an AI-powered conversation intelligence platform specifically designed for in-person sales teams. The mobile-based platform records, transcribes, and analyzes face-to-face sales conversations, then delivers real-time AI coaching during appointments (Halftime), post-call analysis (Debrief), AI-powered querying (Ask Siro), and automated follow-up opportunity identification (Re-engage). It integrates with Salesforce CRM and major phone systems to sync conversation data and outcomes into existing sales workflows.

Is Siro a public or private company?

Siro is a private company. It is classified as venture growth investor backed and is currently operating.

When was Siro founded?

Siro was founded in 2020. It employs 11 to 50 people.

Where is Siro based?

Siro is headquartered in New York, United States, in the North America region.

How does Siro make money?

One revenue line is on record: saaS Platform Subscription.

Who are Siro's main competitors?

Direct peers on record are Cresta, Balto, Rilla and Cogito. Broad incumbents are Invoca, Gong.io, Observe.AI, Outreach, Salesloft and Chorus.ai.

Does Siro have an API?

Yes. Siro offers phone system API integration enabling call recording ingestion from existing phone systems including Five9, Dialpad, 8x8, and Vonage without requiring new infrastructure. The API enables coaching tools, consolidated conversation intelligence, and performance feedback for sales teams.

What industry is Siro in?

Siro's product category is Sales Conversation Intelligence. Its primary akta.pro industry code is HDAAAFAH, Audio & Speech Analytics (call analytics, QA, insights). Its NAICS code is 54151 and its SIC code is 7372.

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Live signals
TipranksCustomer Case Study Highlights Revenue Impact Potential for Siro’s Sales PlatformSiro reports that Rose Roofing and Restoration increased its revenue from $4 million to $12 million in one year using Siro's platform, as highlighted in a LinkedIn post. The company leveraged Siro's tools for sales coaching and deal analysis, potentially indicating the platform's impact on revenue growth.EIN PresswireEasyCare Introduces EasyCoach℠, an AI-Powered Tool Designed to Transform F&I Performance and TrainingEasyCare announced the launch of EasyCoach, an AI-powered tool that analyzes finance transactions to help automotive dealerships improve F&I performance, training, and compliance. The platform, powered by technology from Siro, showed pilot results of 15% increases in per-vehicle retail revenue and 18% increases in products per deal within three months. EasyCare, which has operated since 1984, is part of APCO Holdings, a company that has protected over 24 million customers and paid over $3.7 billion in claims.SiroDebrief Call + Siro ChatSiro has launched Debrief Call, a hands-free voice feature that calls users after recorded conversations to help them reflect on what happened and identify areas for improvement. The company has also moved Siro Chat to the home screen, positioning it as a self-coaching tool that analyzes all recorded conversations to surface patterns and provide personalized feedback. These features represent the foundation of a broader product roadmap, with future capabilities planned to track and detail performance on specific skills over time.SiroConnect Your CRM to Siro: Turn Siro Into an Automation Layer and Strategic Deal PartnerSiro has announced new CRM integration capabilities that automatically capture sales conversations and sync relevant details directly into CRM systems. The integration enables sales teams to access complete customer interaction history, identify pain points, and receive AI-driven recommendations for next steps. This feature announcement targets sales organizations seeking to reduce manual data entry while improving coaching and deal management.SiroIntroducing Phone Recordings in SiroSiro has introduced phone recording functionality that integrates with existing phone systems (Five9, Dialpad, 8x8, Vonage) via API, enabling call recording ingestion without new infrastructure. The feature provides coaching tools, consolidated conversation intelligence, and performance feedback for sales teams. Customers can get started by confirming their phone system records calls and coordinating with their Siro Customer Success manager.SiroQuickstart Guide: Building a Custom API Phone IntegrationThe article provides a technical guide for building a custom API integration that ingests phone call recordings from VoIP systems into the Siro platform. It outlines a three-step pipeline involving detecting call completion, downloading audio files, and uploading them to Siro with metadata for AI-driven insights and CRM linking. The documentation details specific API endpoints, authentication methods, and data models required to map recordings to sales representatives and customer records.IrishtechnewsNew Network Agreement with SIRO Strengthens Urban Broadband Market for ImagineSIRO, a wholesale broadband network operator, has concluded an agreement with broadband retailer Imagine, allowing Imagine to sell fiber broadband products and services to over 700,000 residential consumers across Ireland using SIRO's full-fibre network. The deal gives Imagine access to SIRO's network covering 150 towns and cities in every county in Ireland, offering speeds up to 5 gigabits per second, supporting Imagine's ambition to double its customer base. Both companies described the partnership as a long-term strategic move, with Imagine extending its pricing model (frozen until end of 2030) to more homes and businesses across Ireland.Irish ExaminerImagine agrees access deal with broadband network operator SiroImagine has agreed an access deal with broadband network operator Siro, giving it access to Siro's fibre network in Ireland. The deal will allow Imagine to sell fibre broadband products and services to more than 700,000 residential consumers on the Siro network, as it seeks to double its customer base. Imagine has frozen its prices until 2030 as part of its strategy to increase its market presence in Ireland.Think BusinessImagine gains access to SIRO fibre networkSIRO, a wholesale fiber network operator, has signed a new agreement giving broadband retailer Imagine access to its full fiber network, enabling Imagine to offer services to more than 700,000 homes and businesses across Irish towns and cities. The partnership allows Imagine to sell multi-gigabit broadband products while complementing its existing network and positioning itself to double its customer base. SIRO's network currently offers speeds up to 5 gigabits with capacity for up to 25 gigabits, covering over 150 urban areas across all counties in Ireland.SiroIntroducing Halftime: Real-Time Coaching During Your AppointmentSiro has developed Halftime to provide real-time coaching during sales appointments, allowing sales reps to access tailored support at natural breaks in conversations.