aktsiaselts Mööblifurnituur

What aktsiaselts Mööblifurnituur does

Aktsiaselts Mööblifurnituur is an Estonian wholesale distributor of furniture hardware founded in 1996 and headquartered in Reola, Tartumaa, with an additional branch in Tallinn. The company distributes a portfolio of established European furniture hardware brands — including Häfele, Schock, Salice, Siro, CAMAR, Accuride, HAWA, LAGUNA, Italiana Ferramenta, and Bachmann — to the Estonian market under EMTAK/NACE code 46741 (Wholesale of hardware). Its catalog spans functional hardware (cabinet handles, hinges, drawer slides, sliding door mechanisms), Häfele Loox5 LED lighting, Schock kitchen sinks and faucets, wardrobe and office hardware, table legs, and kitchen/bathroom accessories.

The business operates a dual-channel model. B2B revenue is generated through project sales to furniture manufacturers, kitchen and bathroom producers, and joinery workshops, with Häfele-specification work as a likely anchor. B2C and small-prosumer revenue is captured through the mooblifurnituur.ee e-commerce site, fulfilled via DPD courier, DPD pickup points, and self-pickup. The company employs between 11 and 50 people and has no disclosed external funding, M&A, or international expansion in the input data.

Operating exclusively within Estonia, the company has held a niche position in the country's furniture hardware supply chain for nearly three decades, building a multi-brand specification portfolio and adding adjacent product categories (lighting, sinks/faucets) over time without visible moves outside the domestic market.

Name

aktsiaselts Mööblifurnituur

Legal name

AS Mööblifurnituur

Website

https://mooblifurnituur.ee

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Estonian wholesale distributor, founded 1996, of premium European furniture hardware brands including Häfele, Schock, and Salice, serving B2B furniture manufacturers via project sales and B2C customers through the mooblifurnituur.ee e-commerce site from Reola and Tallinn.

Ownership category

akta.pro rank

Product category

Furniture Hardware & Fittings Distribution

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Home Furnishings Retailers (4491)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Furniture hardware distribution
• Cabinet fittings wholesale
• Drawer slide systems
• Kitchen bathroom accessories
• Sliding door mechanisms

Headquarters

HQ city

Reola

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Furniture Hardware Product Sales: Revenue generated from sale of furniture fittings, hardware, and accessories including cabinet hinges, handles, drawer slides, lighting, table legs, and related components to both businesses (B2B project sales) and consumers (B2C e-commerce). Products are sold at various price points with VAT included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mööblifurnituur AS is an Estonian wholesale and retail distributor of imported European furniture hardware, fittings, and interior accessories. It sells cabinet handles, hinges, drawer slides and soft-close mechanisms, sliding/folding/pivot door systems, LED lighting, cabinet and table legs, kitchen and bathroom accessories (including Schock granite sinks and faucets), wardrobe internals, and mounting hardware through its own e-commerce storefront and B2B project sales channel. Customers include furniture manufacturers, cabinet makers, and end consumers across Estonia.

Product overview

Mööblifurnituur AS is an Estonian B2B and B2C furniture hardware distributor and wholesaler offering a comprehensive portfolio of furniture fittings and accessories. The core product categories include: (1) Mööblifurnituur - furniture hardware encompassing cabinet handles in metal, recessed, profile, leather, porcelain, plastic, wood and glass variants; mounting hardware and shelf supports; cabinet door hinges and lift systems; furniture locks and door closers; kitchen and bathroom accessories; sinks and faucets (Schock brand); wardrobe systems with clothing rails, pull-out baskets and internals; drawer sides and slides including the Häfele Matrix Box soft-close system; sliding and folding door mechanisms including Accuride pivot systems, HAWA CONCEPTA concealed sliding systems, and Stanfold folding systems; office furniture hardware; cabinet and table legs (CAMAR brand); LED lighting systems (Häfele Loox5); and shower corner hardware. The company also distributes complementary product lines including home and garden goods, furniture boards (MDF and specialty panels), and integrated home appliances (wine coolers). Key branded partners include Häfele, Schock, Salice, Siro, CAMAR, Accuride, HAWA, LAGUNA, and Italiana Ferramenta.

Differentiator

Problem solved

Functional benefit

Products and services

• Mööblifurnituur Furniture Hardware Catalog Full-spectrum catalog of branded European furniture hardware for furniture manufacturers, cabinet makers, and end consumers, including cabinet handles, hinges, drawer slides, sliding/folding door mechanisms, lighting, legs, kitchen/bathroom accessories, and mounting hardware. Sold via wholesale, retail, and e-commerce channels across Estonia.
• Project Sales (projektimüük) B2B Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Häfele SE & Co KGcoreTechnology or IntegrationMajor brand distributed by Mööblifurnituur. Products include Häfele Matrix Box drawer systems, Loox5 LED lighting, and various furniture hardware components.
• Schock GmbHcoreTechnology or IntegrationPremium granite sink and faucet brand. Mööblifurnituur distributes Schock Cristadur and Cristalite+ sink series along with matching faucets and soap dispensers.
• HAWA Sliding Solutions AGcoreTechnology or IntegrationSwiss manufacturer of premium sliding and folding door systems. Products include HAWA Concepta concealed door mechanisms and HAWA Folding Concepta systems.
• CAMAR S.p.A.coreTechnology or IntegrationItalian world leader in furniture fitting design and production since 1960. Products include table legs, cabinet legs, socket legs, and furniture support systems.
• SalicecoreTechnology or IntegrationItalian manufacturer of drawer slides and furniture hardware. Products include Salice Futura push drawer slides.
• AccuridecoreTechnology or IntegrationManufacturer of pivot door mechanisms and profile rails for furniture pocket door applications.
• ESTO AScoreChannel Partner/ Reseller/ DistributorPayment services provider handling secure online payment processing for the Mööblifurnituur e-commerce platform through ESTO payment center.
• Arturo Salice S.p.A.coreTechnology or IntegrationItalian manufacturer of furniture hardware and accessories. Parent company of Salice brand drawer systems.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Blum: Austrian manufacturer of furniture fittings (hinges, drawer runners, lift systems, pocket door systems) and a global segment leader. Comparable as one of the premium-brand OEMs that Mööblifurnituur distributes and competes alongside in the Estonian furniture fittings market.
• Häfele: German global manufacturer of furniture fittings and architectural hardware whose Mööblifurnituur is the principal Estonian distributor. Häfele also sells direct in many markets, making it both a critical supply partner and a competitive threat if the brand bypasses the channel.
• Hettich: German family-owned manufacturer of furniture hardware and drawer systems, competing directly with Häfele and Blum and indirectly with Mööblifurnituur via its own distribution channels. Relevant as a benchmark for the premium fittings category the company anchors on.
• Grass GmbH: Austrian manufacturer of drawer slides, runners, and motion technologies for furniture. Comparable as a premium fittings OEM whose products are bought by furniture manufacturers — the same primary B2B customer base Mööblifurnituur serves.

Regional players

• Bauhof: Estonian home improvement and building materials retailer carrying a basic selection of furniture hardware, fasteners, and fittings. Competes with Mööblifurnituur at the B2C level for DIY and home renovation customers in the same Estonian geography.
• 1A.ee: Major Estonian general-merchandise e-commerce platform carrying a subset of furniture fittings, hardware, and home accessories. Competes for B2C traffic and pricing on overlapping categories such as cabinet handles, screws, and lighting.
• Bauhaus: European home improvement and DIY retailer with Estonian operations. A broad-line competitor for furniture hardware, organizational products, and lighting — typically at lower price tiers than Mööblifurnituur's premium brand assortment.
• K-Rauta: Baltic home improvement chain carrying furniture fittings, fasteners, and storage accessories. Overlaps with Mööblifurnituur's B2C SKU range, though it lacks the depth of premium branded lines such as HAWA Concepta or Matrix Box.

Emerging players

• ManoMano: European online marketplace specialised in home improvement, DIY, and garden products, now shipping to Estonia. Represents a rising cross-border channel that competes with Mööblifurnituur's e-commerce on SKU breadth and price transparency for furniture fittings and hardware.

Direct peers

• Richelieu Hardware: Canadian specialty distributor of furniture hardware, cabinetry components, and decorative fittings serving both manufacturers and end consumers. Closest functional analogue to Mööblifurnituur's B2B project sales plus B2C e-commerce model across a similar product taxonomy (hinges, slides, lighting, handles).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aktsiaselts Mööblifurnituur