JustStorage
JustStorage is a privately-held, technology-driven self-storage operator renting units across 20+ facilities in 12 U.S. states to consumers, small businesses, and vehicle owners, while offering third-party management services backed by its proprietary revenue management technology.
- Company typePrivate
- Founded2024
- HeadquartersWoodland Hills, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What JustStorage does
JustStorage is a privately-held self-storage operator headquartered in Woodland Hills, California (LLC domiciled in Utah), founded in 2024. The company rents self-storage units across 20+ facilities in 12 U.S. states (California, Connecticut, Iowa, Illinois, Indiana, Kansas, Michigan, Missouri, Ohio, Oklahoma, Wisconsin), serving individual consumers, small businesses, and vehicle owners with unit sizes ranging from 5'x5' (~$99/month) to 12'x40' vehicle spaces (~$615/month) on a month-to-month, no-long-term-commitment basis.
The company's core differentiator is a Proprietary Revenue Management Technology stack deployed behind an owner-first management model, combined with consumer-facing technology such as an online rental system, skip-the-counter digital move-in, smart locks, 4K cameras, and gated/indoor facilities. These capabilities support both directly operated facilities and a separate Third-Party Management service line, under which external storage property owners contract with JustStorage to manage their assets using the same proprietary technology. Climate-controlled, business, and vehicle storage units round out the product portfolio, alongside ancillary moving-box sales.
Commercially, JustStorage operates a direct-to-consumer digital GTM (website-led, SEO, organic customer reviews) and a B2B channel targeting third-party storage property owners. Pricing is unit-based and recurring (subscription), with optional add-on insurance and first-month promotions (e.g., $1 first month). The company reported 11.6% occupied-revenue growth in 2025, significantly outpacing major public self-storage REITs (Public Storage 0.0%, Extra Space Storage 0.1%, CubeSmart -0.5%, NSA -2.3%) during a period of industry-wide demand softness. Leadership comprises Dale Payne (President), Aaron Xavier (CTO), and Mark Poole (VP of Operations), with no disclosed parent company, institutional investors, or parent holding.
JustStorage firmographics
Firmographics- Name
- JustStorage
- Legal name
- JustStorage
- Website
- https://justselfstorage.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JustStorage is a privately-held, technology-driven self-storage operator renting units across 20+ facilities in 12 U.S. states to consumers, small businesses, and vehicle owners, while offering third-party management services backed by its proprietary revenue management technology.
- Ownership category
- akta.pro rank
JustStorage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
Keywords
Where JustStorage is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
JustStorage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Storage Unit Rentals: Monthly recurring revenue from renting self-storage units to individual and business customers. The company operates facilities across 12 states with various unit sizes from 5x5 to vehicle storage.
- Third-Party Storage Management: Attracting third-party storage owners to use JustStorage's management services, creating additional revenue streams through the owner-first management model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small Storage Units (5' x 5' to 5' x 10') |
| Unit Pricing | Monthly | Medium Storage Units (10' x 10' to 10' x 15') |
| Unit Pricing | Monthly | Large Storage Units (10' x 20' to 10' x 30') |
| Unit Pricing | Monthly | Vehicle Storage Units (10' x 15' to 12' x 40') |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
JustStorage product offering
Product offeringCore offering
JustStorage operates a self-storage platform providing secure, climate-controlled storage units in sizes ranging from small (5x5) to large (10x30) and vehicle storage across facilities in 12 US states. The company sells monthly storage unit rentals directly to consumers and businesses, ancillary moving boxes and supplies, and separately provides third-party management services to storage property owners using its proprietary revenue management technology. Customers can reserve and rent units entirely online without visiting a leasing office, and access units via smart-lock technology.
Product overview
JustStorage is a self-storage company operating a platform of secure and affordable self-storage units across multiple U.S. states. The portfolio includes core self-storage units (small, medium, large, and vehicle sizes) complemented by value-added services and technology features including Smart Lock Technology for enhanced security, an Online Rental System for contactless reservations, Climate-Controlled Units for sensitive items, Business Storage for commercial customers, and Moving Boxes & Supplies. The company also offers 3rd Party Management Services to external storage property owners leveraging its Proprietary Revenue Management Technology and technology-driven execution strategy. The platform emphasizes an owner-first management model with technology-driven operations.
Differentiator
Problem solved
Functional benefit
Products and services
- JustStorage Self-Storage Units
- Third-Party Storage Management Services
- Moving Boxes and Supplies
Quantifiable outcome
- 11.6% occupied revenue growth in 2025, significantly outpacing Public Storage (0.0%), Extra Space Storage (0.1%), CubeSmart (-0.5%), and National Storage Affiliates (-2.3%)
Companies that use JustStorage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
JustStorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JustStorage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-Party Storage OwnerscoreJustStorage attracts third-party storage owners to use their owner-first management model and proprietary technology stack. This partnership allows property owners to leverage JustStorage's technology-driven execution strategy and revenue management technology to sustain growth trajectory.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JustStorage competitors and assessment
Company assessmentDirect peers
- Simply Self Storage: Private multi-state self-storage operator providing standard and climate-controlled units with online reservations and month-to-month terms similar to JustStorage's offering.
- Metro Self Storage: Multi-state private self-storage operator with comparable unit mix (small/medium/large, climate-controlled, vehicle storage) and online rental platform overlapping JustStorage's Midwest footprint.
- StorageMart: Privately held multi-state self-storage operator offering unit sizes, climate control, and online rental similar to JustStorage's, competing in several overlapping U.S. markets.
- Devon Self Storage: Privately held self-storage operator with facilities in multiple U.S. states offering standard, climate-controlled, and vehicle units at comparable price points to JustStorage.
Broad incumbents
- U-Haul: Diversified mobility and storage incumbent that bundles self-storage with truck rentals and moving supplies — directly competing with JustStorage on the moving-and-storage customer journey in shared geographies.
- Extra Space Storage: Major public self-storage REIT with national footprint. Operates the same unit sizes, climate-controlled offerings, and online rental flow that JustStorage competes against in shared geographies.
- CubeSmart: Public self-storage REIT competing head-to-head with JustStorage in several of its 12 states on standard and climate-controlled units, with comparable digital rental capabilities.
- National Storage Affiliates: Public self-storage REIT built largely through a participating-operator network model — directly analogous to JustStorage's third-party management strategy — serving similar residential and SMB customers.
- Public Storage: Largest publicly traded self-storage REIT in the U.S. JustStorage directly benchmarks its 11.6% growth against Public Storage's flat performance; both serve identical residential and business customers with similar unit sizes.
Emerging players
- 10 Federal Storage: Tech-forward private self-storage operator using data-driven pricing and digital leasing tools — closely mirrors JustStorage's technology-driven positioning and competes for the same digitally native customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JustStorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustStorage leadership team
Management profileNumber of profiles
Profiles3 records
JustStorage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustStorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustStorage
What does JustStorage do?
JustStorage operates a self-storage platform providing secure, climate-controlled storage units in sizes ranging from small (5x5) to large (10x30) and vehicle storage across facilities in 12 US states. The company sells monthly storage unit rentals directly to consumers and businesses, ancillary moving boxes and supplies, and separately provides third-party management services to storage property owners using its proprietary revenue management technology. Customers can reserve and rent units entirely online without visiting a leasing office, and access units via smart-lock technology.
Is JustStorage a public or private company?
JustStorage is a private company. It is classified as unknown and is currently operating.
When was JustStorage founded?
JustStorage was founded in 2024. It employs 51 to 100 people.
Where is JustStorage based?
JustStorage is headquartered in Woodland Hills, United States, in the North America region.
How does JustStorage make money?
Two revenue lines are on record. Storage Unit Rentals are the primary driver. The others are third-Party Storage Management.
Who are JustStorage's main competitors?
Direct peers on record are Simply Self Storage, Metro Self Storage, StorageMart and Devon Self Storage. Broad incumbents are U-Haul, Extra Space Storage, CubeSmart, National Storage Affiliates and Public Storage. 10 Federal Storage is listed as an emerging player.
Does JustStorage have an API?
No public API is recorded for JustStorage.
What industry is JustStorage in?
JustStorage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.